Wednesday, November 3rd, 2010


Cynopsis: DIGITAL
11/03/10

Good morning, it’s Wednesday, November 3, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The U.S. Supreme Court heard arguments on Tuesday in a landmark case challenging California’s 2005 law banning the sale of “violent” video games to minors. The law, referred to as Schwarzenegger v. EMA, has yet to take effect, as rulings by lower federal courts have deemed it to be an unconstitutional violation of the First Amendment. The court will eventually decide whether video games are protected forms of artistic expression or are graphic depictions of violence that should be regulated and prohibited for sale or rental to minors.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
YouTube has partnered with CBS News to live-stream election results and trends starting tonight at 9 p.m. ET. The live video will be available at the CBS News YouTube channel supplemented by election trends, data from Google Trends and the search giant’s Insights for Search.
 
Amazon
is expanding it’s Disc + On Demand program to offer the service to more than 10k DVD and Blu-ray titles. The company also completed an integration with Facebook to allow users to send gift cards through the social networking platform, beginning with an MP3 promo.
 
VOD network ExerciseTV viewers can now watch full workouts from Jane Fonda’s comeback exercise DVD, weeks before it is released on DVD. The segments are part of Jane’s “Walk Out” special, her first two routines released since the 80’s and hitting stores via DVD on Nov. 30.

 
~ INNOVATORS & START-UPS ~

 
New York-based Casual/social game start-up OMGPOP is closing in on another funding round to the tune of $10 million or so, per AllThingsD.  The company, which generates ad revenue by offering free-to-play casual games on Facebook and other platforms, has raised $6.5 million to date.
 
The Boxee folks have officially began accepting pre-orders of the broadband-connected Boxee Box, due for release in 15 countries on Nov. 10.
 

~ DIGITAL ADVERTISING ~

 
Young male themed ad network Complex Media Network announced that it has invited twenty-one new sites with a cumulative 76 million page views and 8 million uniques to join its network. New sites include men’s fashion site Porhomme, lifestyle magazine site Upscalehype and video -based lifestyle blog Maestroknows.
 
Reach Media Group is teaming with Harrah’s Entertainment to launch a new place-based Hospitality Entertainment Network. RMG’s sixth place-based video network will consist of 50,000 screens in Harrah’s Entertainment-owned hotels and casinos including Caesars Palace, Harrah’s, Horseshoe and Planet Hollywood resorts. 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Content Delivery Network Brightcove stepped to the plate with its 5th major overhaul yesterday, adding deeper analytics for HTML5 to support more Apple iOS streaming. The software features a new one-step “YouTube synch” to allow publishers to easily synch selected media to their YouTube channel. The suite also includes more than a dozen new analytics reports.
 
Yahoo is crossing the pond to expand the availability of Yahoo Connected TV apps on Samsung internet-connected TVs in Europe. Yahoo! Connected TV is currently in use in 135 countries with widgets available from more than 150 publishers.
 
Mobile solutions provider MIA International announced that it has added all of the mobile sites for Univision Communications Inc. live on its Publisher Platform, including Noticias (News), Entretenimiento (Entertainment) and Juegos (Games)
 

~ TRENDS, RESEARCH, ETC.  ~

 
Americans are expected to move swiftly toward motion-control gaming – buying 2.5 million to 3 million Kinect sensors for their Microsoft Xbox 360 video game consoles during Q4 of 2010, according to new IDC projections. Microsoft is planning a massive half-a-billion dollar rebranding campaign to promote the product involving a Times Square event, a YouTube front page takeover and a deals with BK, Pepsi, Time, etc. Meanwhile, the number of Sony PlayStation 3 Move motion controllers should range between 2 million and 2.25 million by the end of this year.
 

~ GADGETS & APPS ~

 
Exacting consumers can now seek Hearst Magazine‘s Good Housekeeping Seal of Approval using the company’s new iPhone app, created with developer Zumobi. The app features cleaning tips, in-depth stain removal advice, decorating ideas and a complete directory of Good Housekeeping Seal products.
 

~ EXECUTIVE MOVES ~

 
Bret Leece
has been named SVP/Performance for the U.S. at Initiative. Bret will oversee the agency’s new performance analytics practice, based in the Los Angeles office.
 
Richard Bressler
, currently a Director of Clear Channel Communications, Inc., Warner Music Group Corp. Gartner, Inc. and The Nielsen Co. has joined the board of AdGenesis
 


~ WEBSITE OF THE DAY ~

 
MSNBC.com, the self proclaimed place for politics, is rolling up its sleeves for a long night of midterm election coverage. The site will feature its first ever live video stream of NBC News coverage via Facebook and Twitter from 9 pm to 3 a.m ET., enabling users to embed live streams from Brian Williams and the crew on their accounts for the first time. (MSNBC.com’s handy Decision widget is also embeddable.) The idea is to make the experience more personal, with the ability to add comments, thoughts and opinions on the fly. Integrations such as the Facebook inauguration app have proved to be watershed moments in digital media – we’ll see how much enthusiasm it musters this time around. The network is anxious to see which streaming methods prove to be most popular. Mobile efforts include the option to share your pics and video, monitor candidate tweets, live chats or to become a piece of Twitter hashtag art at electionday.msnbc.com. Oh, and MSNBC has also confirmed that Keith Obermann is in fact turning the other cheek and putting an end to his “Worst Person in the World” segment, in an apparent effort to diminish divisiveness among cable’s talking heads.
 
Clarification: Evolve Media‘s new acquisition LiveOutdoors does not reach 1 million uniques/month, rather a collection of outdoor enthusiast sites combined with it does reach over 1 million unique visitors/month.
 
Later — Wayne
Wayne Karrfalt for Cynopsis Digital
[email protected]
11.03.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].


JOB OPENING: AP for PBS Docu. on LGBT issues/NYC: Must have bckgrnd in journalism, very extensive archive footage/photo experience, amazing negotiation skills, r&c, show bibles. Starts asap. Cov ltr a must, w/ res [email protected] (11/9)

JOB OPENING: SR. ANALYST,RSRCH/MUSIC CHOICE/NY: Support mktg,prgmg & product initiatives across multi platforms w/ actionable rsrch. BA/BS, + 3-5 yrs relevant media rsrch exp. mandatory. http://musicchoicecareers.iapplicants.com/ (11/9)

JOB OPENING: VP PRGRM PLAN’G & SCHED/NYC: Mng long term strat/prgrm sched BBC America & VOD. Drive ratings growth & Ad Sls rev. Dev dig media opps across multi plat. ID acquisition pot. 5+ yrs exp. www.bbcamerica.com/employment.jsp (11/9)

JOB OPENING: BIZ AFFAIRS ASSISTANT/Atlas Media/NY: Immediate. Temp to assist with legal/biz. Experience with media contracts.  Rez: [email protected] (11/9)

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at http://www.sirius.com/careers (11/9)

JOB OPENING: COORD, BIZ OPS/MTV Networks/NYC:support signal auth for 28+ ntwrks & related reporting /analysis / data maint. Interact directly w/clients, sales, finance, legal. BA deg 1-3yrs exp . Apply: www.mtvnetworkscareers.com (11/6)

JOB OPENING: SALES COORD-FREELANCE/New York: DB mgt of prg sales orders. Trk deal stats thru lifecycle. TV prg sales/dist exp, Int’l prfd; Excel. BA. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=80299 (11/6)

JOB OPENING: SSE/MTV Networks/NYC: Seeks exp’d SSE. Digital and/or linear exp. Must have exp in compelling PP creation, interaction w agencies/clients, ability to go above & beyond. 3 yrs min exp ad sales. Apply: www.mtvcareers.com (11/6)

JOB OPENING: ACCT EXEC/OUTDOOR CHANNEL/NY: Dvlp, sell, implmt on-air/online media plns; crte new biz, mng accts, meet sls gls; Must be slf strtr, proactv; Media sls ind exp, 4yr deg reqd. To: [email protected] m (11/6)

JOB OPENING: DIR PRICING & PLANNING/Fox Cable Networks /New York: 5+ yrs exp in mgmt and P&P at a media company w/ Ad Sales and Exec Mgmt. Apply: www.foxcareers.com FNG0000076 (11/6)

JOB OPENING: PROMOTIONS MANAGER/Turner/NY: Turner Sports has a fantastic opportunity for a Promotions Mgr looking to work w/ some of the most exciting properties in Sports. Go to www.turnerjobs.com Search Req # 119099BR to apply (11/5)

JOB OPENING: MGR, PRICING AND PLANNING/Fox Hispanic Media Grp/NY: 2+ yrs exp P&P. Ad Sales systems exp. Prof w/Excel. Sales Planning func, inv mgmt, reporting. Apply: www.foxcareers.com , FNG0000059 (11/4)

JOB OPENING: MGR, PRICING & PLAN’G/Comcast Networks/NY: 4-5+ yrs exp w/strong analytical skills; Resp for overseeing all elements of inventory mngmnt w/ focus on sales plan’g/reporting. www.ecentralmetrics.com/url/?u=2443453614-300 (11/4)

JOB OPENING: DIR DIG MEDIA/Rainbow/NY: 8+yr software dev in Cable/Media/Sales indstry. Strg presentation, creative, budget & ppl mgmt skils.  LAMP/LINUX/JAVASCRIPT PHP/MYSQL/REST API/web framewk/Agile. Rez: [email protected] (11/4)

JOB OPENING: DIR, LICENSING/CONSUMER PROD SALES/CNE/NY: Mng bus for Spin Master brands. BA/BS req’d. 8+yrs licens’g exp. Exp launching new brands & bus & mngng antwk of licensees. www.turnerjobs.com ref req # 120780 (11/4)

JOB OPENING: MANAGER, MEDIA/PANERA BREAD/St Louis MO:  3-5 yrs exp media strategy and planning, local media, digital exp, agency mgt, track/plan budgets, media analytics Resume: [email protected] (11/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: Start-up online satire website launching in January. Responsibilities:develop marketing plan, coordinate/produce humor content, research, solicit and curate user-generated content. Email: [email protected] (11/9)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  PRGRMNG INTERN/Cable network: Intern will work in the areas of scheduling and acquisitions. The internship begins in January and is for course credit. Hrs are flex. cover letter/resume to [email protected] (11/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MKTG STRATEGIST/NY: Extensive exp in all forms of media. print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (11/9)

SITUATION WANTED: Award-winning DIGITAL MEDIA/CONTENT/TELEVISION executive looking for long term career move. 15 years exp., strong creative leader with stellar work hist and refs- let’s meet. Email: [email protected] (11/9)

SITUATION WANTED: 5+ years experience at major television network. Associate Producer and Writer on promos, series, live broadcasts, and live-to-tape shows. Based in NY but will travel. [email protected] (11/9)

SITUATION WANTED: VERY SR. WRITER. Very Reasonable Rates. Copy, content, concepts, creative + strategic, all media. Hire me and you will be happy. Visit https://freebeaaron.wordpress.com for FREE samples. [email protected] (11/9)

SITUATION WANTED: 25 yrs+ experience in Asiapac with top brands; strong professional presence; Hong Kong based;seeks leadership position;focus – entertainment brand licensing / bus dvlpmnt incl start ups Email [email protected] (11/9)

SITUATION WANTED: ADMIN. ASSISTANT/ NY: Pref.w/ a T.V. &/or film production co.; or T.V. network. American U.grad w/4+ yrs admin exp., strong organizational skills, proficient knowledge in all MS Office 2003 & 2007 & can work on Macs. Email Jen @ [email protected]  (11/6)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (11.6)

SITUATION WANTED: RIGHTS CLEARANCE PROFESSIONAL(NY) 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected]  (11/6)

SITUATION WANTED: 13 yrs exp Affiliate Relations Mgr (LA), selling national radio programs, mgr clients, territories. Strong presentation, closing and prospecting skills, highly motivated, exceeds expectations. [email protected] (11/4)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

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