CYNTHIA TURNER’S
CYNOPSIS

11/03/04

Good morning. It’s Wednesday, November 3, 2004, and this is your first early morning briefing.

ABC‘s lineup of Extreme Makeover Home Edition special and the football game gave the network a winning lineup in the final analysis on Monday night.  ABC’s primetime average of 5.3/14 A18-49 out-weighed NBC’s lineup that included an SNL Presidential Bash special by a single share point according to Nielsen Media Research (5.3/14 vs. 5.1/13).  CBS’ managed a 4.3/11 for its sitcom block/CSI Miami combo.  Fox averaged a 3.3/8, followed by WB 2.2/5 and UPN 1.2/3.  At 8pm NBC’s Fear Factor delivered a 4.8/12, ahead of Fox’s Trading Spouses (3.4/9) and Extreme Makeover Home Edition (3.2/9).  7th Heaven on the WB won the P12-17 demo with a 3.6/17, as well as the W12-17 with a 6.0/17.  Monday Night Football on ABC scored a 6.0/16 A18-49 from 9-11:32p. CBS’ won the non-sporting category 9-10p with a 5.0/12, followed in quick succession by NBC with a 4.7/11.  The Swan on Fox managed a 3.1/7. Everwood on WB held up in the same two demos as 7th Heaven, though slipped off by 3 and 5 share points respectively among P12-17 and W12-17.  SNL’s Presidential Bash at 10p delivered a 5.8/15, outpacing CSI Miami (5.0/13), beating or tying CBS in every key adult demo with the exception of W25-54. In that demo, CBS’ CSI Miami earned a 7.3/17, overpowering SNL’s special (6.4/14).

CBS has placed dr. vegas (Fri at 10p) on hiatus effective this week.  Sitting in for the show during the November sweep will be a rotating lineup of CSI, CSI Miami and  Without a Trace.

Tonight’s Premieres:
Fox:  Nanny 911 at 9pm

Casting / Development / Production:

• Kim Delaney (NYPD Blue) has joined the cast of Fox’s The O.C. (premieres tomorrow) for five eps as Peter Gallagher’s ex girlfriend.  Delaney was also in a project called Colderon, which has been officially dead-ended.
• Teri Polo (Meet the Parents) will play the wife of Jimmy Smits’ character on The West Wing, scheduled to appear in four eps, with an option for 12 more episodes if the show returns next season.  Smits has a similar option for another season.
• CBS has ordered 12 episodes of a new drama series called Numbers (Paramount/Scott Free Prods) from exec prods Ridley Scott and Tony Scott. This is the project that sounds a lot like A Beautiful Mind in that a numbers wizard from MIT is recruited to assist the FBI, more specifically his brother who works for the FBI, to help on various cases. The show stars Rob Morrow as the FBI agent, and David Krumholtz as our MIT whiz.
• The Jerry Bruckheimer project that has received a put pilot order from the WB now has an official name – Dog Town Lawyers (Warner Bros. TV). The drama is about a young upstart lawyer prodigy and his elder mentor.    

Chicago’s WBBM will move The Larry Elder Show (Warner Bros.) from its current 3pm berth to late night at 2am, replacing it with two eps of Judge Judy (Paramount). The insertion of Judge Judy means this station will be double running its 2-3pm double run of Judge Judy – the only station who is running a full two hours of the Judge.  Thus far this season, The Larry Elder Show on WBBM has averaged a 1.0/3 HH rating, losing 57% off its Judge Judy lead-in, and down by 29% vs. last year’s time period average.

A&E has ordered up a third season of its reality show Airline (Granada America NY), a day in the life of Southwest Airlines. The show will also expand to include day to day ops at a fourth Southwest airport – Houston Hobby. New season eps are expected to take to the air in 2nd qtr 2005.

Showtime has picked up the cable feature film rights to Monster (Newmarket, distrib by DEJ Prods) starring Charlize Theron, according to Variety. Although no fee has been reported, the film did pull in $34.4 million domestically, and another $24.9 internationally.  License fees are usually in the neighborhood of 15% of the domestic box office, pegging this film in the $5 million range. The film will be seen on Showtime beginning next month.

Battlestar Gallactica will see its return to television in a new updated form on Sci Fi Channel beginning Friday, January 14.  The cast includes Edward James Olmos, Mary McDonnell, Katee Sackhoff and Tricia Helfer.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the month of October, 2004:
Primetime       (000)   Total Pgm Day   (000)
ESPN            2476    NICK            1970
FOXNEWS 2414    NAN*            1495
USA             1989    CARTOON 1190
TNT             1930    TNT             1132
NAN             1865    FOXNEWS 1090
CARTOON 1736    LIFETIME        1038
LIFETIME        1730    ESPN            1003
SPIKE TV        1583    USA             938
TBS             1531    TBS             876
FX              1110    SPIKE TV        638
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the month of October, 2004:
Primetime       (000)   Total Pgm Day   (000)
ESPN            1259    NAN*            673
USA             921     TNT             585
TBS             016     ESPN            571
TNT             883     TBS             540
SPIKE TV        828     LIFETIME        492
LIFETIME        721     NICK            485
FOXNEWS 669     USA             468
FX              661     SPIKE TV        348
DISCOVERY       607     FX              347
NAN             559     CARTOON 337
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Intermedia Advertising Group’s Top Ten Most Effective New Ads for new campaigns airing the weeks of October 11-24, 2004. The list is ranked by viewer’s ability to recall the new ads and their associated products and brands. The Recall Score is the percentage of TV viewers who within 24 hours are able to remember the brand of the ad they saw during normal TV viewing. The scores are then indexed against the mean score for all ads during the time period to create the Recall Index; 100 is Average. For example, with a Recall Index of 213, the top-ranked V8 spot was more than twice as memorable as the average new ad during the period. Source Intermedia Advertising Group Inc.’s 2004 Ad Performance Data Series (www.iagr.net)
– 213 V8: Man drinks by kitchen window, holds stomach in whenever woman in opposite building passes by
– 207 ZELNORM: Words on women’s bare abdomens, I’ve tried fiber & laxatives, give me something different
– 201 CITI: CitiBusiness Card–two men simulate automated phone call at garden business
– 196 JEEP: Grand Cherokee–man in suit walks down street, notices different people with mud-covered faces
– 192 AMERICA ONLINE: Kimberly interrupts meeting to tell board members what she wants from the Internet (:30)  
– 192 McDONALD’S: Monopoly Best Chance Game–man looks in bottom of fries container and sees Civic (:30)
– 190 McDONALD’S: Monopoly Best Chance Game–three men stuck in traffic, one pulls off label while others watch (:30)
– 188 AMERICA ONLINE: AOL members come to office with ideas to improve Internet, shot of crowd outside of office
– 188 AMERICA ONLINE: Kimberly interrupts meeting to tell board members what she wants from the Internet (:60)
– 177 McDONALD’S: Monopoly Best Chance Game–three men stuck in traffic, one pulls off label while others watch (:15)

Tom Zappala has been upped to SVP/Program Acquisitions and Scheduling at ABC Family, reporting to Paul Lee, President.  Tom has been upped from VP to SVP and will continue to oversee the network’s first run and off-net acquisitions in addition to its film acquisitions and network scheduling.

Dolores Keating-Mallen has been upped to VP/Creative Director, Corus Television. Dolores will be responsible for the on-air creative for YTV, Treehouse, Discovery Kids, W Network, SCREAM and The Documentary Channel.

Steve Tello has been named VP/GM of Fox Sports Network/Pittsburgh. The appointment was announced by Randy Freer, COO/FSN.  This marks a return to FSN for Steve who has spent the past six years at FSN’s news op in LA. As VP/GM, Steve will oversee all aspects of the regional sports business, as well as working with the other Fox entities involved with FSN.  The regional cable sports network telecasts Pittsburgh Pirates and Pittsburgh Penguins games as well as providing coverage of a host of collegiate teams including the University of Pittsburgh, Penn State and West Virginia.

Sony Pictures Television President Steve Mosko has been named Chairman of the Academy of Television Arts & Sciences Foundation. Steve was elected unanimously to the volunteer post by the Foundation’s Board of Directors at its November 1 meeting in North Hollywood and will serve for an initial period of two years. Tom Sarnoff, longtime Chairman of the Foundation and a member of the Board, assumes the newly-created post of Chairman Emeritus.  Mr. Sarnoff will also serve as a member of the Executive Committee of the Television Academy.

Disney·ABC Cable Networks Group has named Tiffany Iino VP/Creative Services.  Tiffany will report to Adam Sanderson, SVP/Brand Marketing, who also made the announcement.  She will oversee the creative services, fulfillment services and special events departments for the group which is comprised of ABC Family, Disney Channel, SOAPnet and Toon Disney, as well as various projects related to the newly integrated Disney and ESPN Affiliate Sales and Marketing group.

Brian Walker, Director of Corporate Communications with the National Hockey League since April 2001, will join NBC Sports as Director of Communications.  The announcement was made by Mike McCarley, VP/Communications & Marketing, NBC Universal Sports & Olympics. Brian will develop and execute strategic communications plans for NBC Sports to effectively communicate the messages of NBC Sports and promote NBC’s sports broadcast partnerships.

Monday, November 1, 2004. FINAL National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

ABC     9.0/14  Extreme Makeover Home Edition (OTO) 5.8/10, Monday Night Football 9.7/16 [game ended at 11:52pm]

CBS     8.6/13  Still Standing 6.5/10, Listen Up 5.8/8, Raymond  9.8/14, 2-1/2 Men 9.2/13, CSI Miami 10.3/17

NBC     7.7/12  Fear Factor 6.9/10, Las Vegas 7.9/11, SNL: Presidential Bash 2004 – The Great Debates (OTO) 8.2/13

FOX     4.9/7   Trading Spouses 5.1/8, The Swan 4.8/7

WB      4.1/6   7th Heaven 4.4/7, Everwood 3.8/5

UPN     2.0/3   One on One 1.9/3, Half and Half 2.0/3, Girlfriends 2.2/3, Second Time Around 1.9/3

A18-49  ABC 5.3/14, NBC 5.1/13, CBS 4.3/11, Fox 3.3/8, WB 2.2/5, UPN 1.2/3

A MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION

The History Channel presents This Day in History:
1957:  Laika, formerly a stray dog on the streets of Moscow, becomes a space pioneer by traveling into orbit aboard the Sputnik 2 spacecraft.  Although for many years Soviet authorities insisted that Laika survived for days in space, in fact she did not survive more than a few hours.  Laika was the first of at least a dozen Soviet dogs to travel into space in advance of cosmonaut Yuri Gagarin’s historic 1961 mission.

Answer to Yesterday’s Trivia Question:  What TV private eye drove a ’57 Thunderbird? DAN TANNA – VEGA$.  Kudos to: Gary Stein-Good Morning America/NY; Jim Wagner-Wagner Design/NY; Bruce Shachat-NBC/NY; Pat McDonald-Northstar Media/NY; Dan Loving-KOCB/KOKH-OK City; Kristin Walker-Skyline Media/OK City; Kandy Hartsfield-KDAF/Dallas; John Green-NCC/Chicago; David Klein-TNS/LA; Jim Kizer-InsightMedia/LA: Mark Misiano-San Diego Business Journal/San Diego; Tony Munoz-KCBS, KCAL/LA; Michelle Sanders-KYES/Anchorage.

A MESSAGE FROM COMCAST SPOTLIGHT

Comcast Spotlight now has the ability to segment markets both geographically and demographically. Adtag and Adcopy enable advertisers to be more targeted than they could ever be with broadcast. Comcast Spotlight – Spot cable finally delivers. For more information click here.

Today’s Trivia Question:   This is the only show in recent times centered in Delaware, more specifically in Blue Cove.  What show is this? (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

A MESSAGE FROM COURT TV

Later — Cyn
11.03.04  5:10am

In 2005, Cynopsis will offer new ad space. Interested?

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Copyright Cynthia Turner 2004

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JOB OPENING:  SALES ASSISTANT, Telemundo/Newport Beach. 1-2 years experience, preferably in ad sales or customer support. Organized, detail-oriented, team player. Bilingual Spanish preferred. Apply www.gecareers.com, job# 384998   (11/6)

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JOB OPENING:  New York based prod co is seeking a highly experienced PRODUCTION MANAGER/LINE PRODUCER. Large scale reality series experience essential. Please apply to
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SITUATION WANTED:  COMMERCIAL MUSIC COMPOSER AVAILABLE: Unique music from a former platinum selling artist. Rock, Pop, and Hip Hop a specialty.  Samples at: http://www.darrelherbert.com Contact:

(11/6)

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A MESSAGE FROM CYNOPSIS AD SALES

WHAT’S ON TONIGHT:  NOVEMBER 3, 2004:

ABC             Lost, The Bachelor, Wife Swap
CBS             60 Minutes, King of Queens, Center of the Universe, CSI:NY
FOX             That 70’s Show, Quintuplets, Nanny 911 [p]
NBC             LAX, West Wing, Law & Order
PAX             Doc, Sue Thomas F.B.Eye, Early Edition
UPN             Top Model, Kevin Hill
WB              Smallville, Jack & Bobby
TELE            Prisionera, Gitanas, Te Voy a Ensenar a Querer
UNIV            Rubi, Amor Real, Don Francisco Presenta