Wednesday, November 28th, 2012

Cynopsis: Sports
11.28.12

Good morning. It’s Wednesday, November 28, 2012, and this is your first early morning Sports briefing. 

Golf Channel is unveiling a new brand image campaign, dubbed “We Know We’re Different.” The campaign is designed to identify with core golf fans by “highlighting insider observations avid golfers share about the game.” First spots hit the air during Golf Channel’s coverage of the Tiger Woods-hosted World Challenge presented by Northwestern Mutual. Golf Channel partnered with Troika for the marketing maneuvers, with the on-air spots and print ads showcasing a Golf Channel observation about the sport, from fashion to ball-marking rituals.

On the Air

Poised to lose at least one more school in the near future with the ACC on the prowl, the Big East made its move yesterday by plucking Conference USA once more. The league formally announced the additions of Tulane University for all sports and East Carolina University for football, both slated to begin play in the Big East in the 2014-15 academic year. ECU, meanwhile, is expected to park its Olympic sports in the Colonial Athletic Association barring a change of heart by the conference.

In other realignment news, Denver is departing the WAC for the Summit with Grand Canyon University set to take their place.

MLS Commissioner Don Garber confirmed plans to bring in a second NY team during his state of the sport call with reporters earlier this week. Garber said the new team was targeting a debut in 2016 and that MLS was looking to finalize approval for the proposed $300-million soccer-specific stadium in Flushing Meadows-Corona Park in Queens, N.Y. In other notes, Garber stated that the 2013 season will being on March 2, marking its earliest start ever.

ESPN Films’ 30 for 30 series wraps up the season on Saturday Dec. 8 at 9p with You Don’t Know Bo. The film appropriately enough runs after this year’s Heisman Trophy Presentation and explores the former Heisman trophy winner from his childhood to his early days at Auburn University and through his career as a professional baseball and football star.

Golf Channel will provide live coverage of the breaking news surrounding this morning’s decision by the United States Golf Association and The R&A. Leaders from the two organization’s will have a teleconference tomorrow at 8:30a. Golf Channel will air the teleconference live in its entirety within Morning Drive, which will expand by an hour (7-10a) to accommodate the announcement. The network will then run a special edition of Golf Central at 10a to further discuss the ruling.

Television ratings for the 100th Grey Cup game between the Toronto Argonauts and the Calgary Stampeders drew an average audience of 5.8 million viewers on TSN and RDS in the country, according to overnight data from BBM Canada. Although short of a 2009 record, TSN’s average of 5.5 million viewers does mark the largest English audience for the game since a new ratings measurement system was implemented.

Sportsman Channel revealed the location for season two of its series Dropped.  The sophomore season will see brothers Chris and Casey Keefer look to survive and conquer the wilds of Canada’s Yukon Territory in Dropped: Project Yukon, which premieres Jan. 15 at 9p.

Golf lifestyle channel Back9Network has hired Robert Abbott to serve as Executive Vice President, Production & Content Development for the company. Abbott most recent worked at ESPN at Senior Coordinating Producer of Content Development.

Comcast SportsNet Houston inked a deal to serve as the exclusive broadcast home for TAPPS (Texas Association of Private and Parochial Schools) Division I and II High School Football State Championship games which will be played on Dec. 8. Both games take place at Floyd Casey Stadium on the campus of Baylor University in Waco, and will air live exclusively on the channel. Tom Dore will call the play-by-play action, joined by color analyst Shea Walker and sideline reporter Leila Rahimi.

YES Network announced that it will carry six Fordham University men’s home basketball games this season, including three key Atlantic 10 Conference matchups. Fordham/WFUV alumnus Ryan Ruocco will handle the play-by-play with analyst Jim Spanarkel. The Fordham/Manhattan “Battle of the Bronx” begins the broadcast schedule on Thursday night, November 29, at 7:30p.

RIP to Marvin Miller, the “father” of the Major League Baseball Players Association who died at the age of 95. He had been diagnosed with liver cancer in August.

Make sure to sign up for the Cynopsis Sports webinar, Sports Sponsorships: How to Activate Effective Partnerships and Tap Into Fan Loyalty! For just one price, your entire team/office can take part and learn how to grow sponsorship revenue and hear shared secrets and tactics from the executives behind some of the sports world’s most effective and memorable campaigns. The event will take place on Dec. 5 and you can find out more info here.


A CYNOPSIS MESSAGE


Register for tomorrow’s Cynopsis Webinar!
Tomorrow-Nov 29 || 1:30 – 3:00pm ET

ITV: Harness this Ever Changing Platform to Boost Engagement & Revenue

At this Webinar, you’ll get the latest research on deployment and adoption of ITV, and we’ll cover what you need to know about search and discovery, voting, gaming, real-time participation via companion apps, shopping courtesy of t-commerce, and simply using the TV remote controls to “DVR” a program… and more!

Register Now.


Sponsorship & Promotion

FOX Sports and the Big Ten Conference are once again teaming up to offer the Big Ten Fan Fest Presented by Dr Pepper at the Indiana Convention Center ahead of the Big Ten Football Championship Game. The fest will offer fans interactive experiences including exhibits, games, give-aways, school band performances, trivia contests, legends appearances, autograph opportunities and much, much more. Over 30,000 fans attended last year’s Big Ten Fan Fest. The event kicks-off on Friday, Nov. 30 at 3p.

ESPN Executive Chairman George Bodenheimer announced that ESPN is donating $1 million to The V Foundation as part of ESPN’s Jimmy V Week for Cancer Research. The dollars are earmarked for The V Foundation’s endowment fund, which helps cover operating costs of the foundation, enabling 100 percent of cash donations to go directly to research.

The University of Kentucky announced that it has extended its partnership agreement with The Collegiate Licensing Company to continue managing the school’s domestic U.S. trademark licensing program through 2018.

US Sailing is extending its relationship with Rolex Watch U.S.A with the renewal of its long-standing sponsorship. The deal continues the company’s role as the official timepiece and title sponsor of US Sailing’s Rolex Yachtsman and Yachtswoman of the Year Awards. In addition, Rolex will elevate its role by becoming a patron of its Afterguard and Medalist programs.

Digital Fields

UFC will be streaming portions of its preliminary card on Facebook ahead of the UFC on FOX 5 on Dec. 8. The card gets underway at 3:30p with five matches, before FX kicks in at 6p with its own lineup of four bouts. The main card on FOX will air at 8p, anchored by Champ Benson Henderson vs. Nate Diaz for the lightweight title.

The Main Event

Ohio St./Duke square off on ESPN at 9:30p.


A CYNOPSIS MESSAGE


Cynopsis Sports Webinar: 1 Week Away!
Wednesday, December 5 || 1:30-3:00pm ET

Learn How to Activate Effective Partnerships
& Tap Into Fan Loyalty –
REGISTER TODAY!

Expert speakers include:
Nielsen: Stephen Masters (SVP, Head of Global Sports practice)
Turner Sports: Jeff Mirman (VP, Marketing)
CSE: Adam Zimmerman (President, Marketing)


ON THIS DAY in 1985: America holds its first auto race, which involved six cars and a 55 miles course. The winner averaged 7 MPH.

Answer to Our Last Sports Trivia Question: The Territorial Cup is awarded to the winner of what college football rivalry game? Answer: “The Duel in the Desert” between The University of Arizona and Arizona State University. Kudos: Rob Kligman-USA TODAY Sports Media Group/NY; Michael Ritz-BucStar Consulting/NY; David Stern-BARD Entertainment/NY; Frank Costa-CBS Sports Research/NY; Katie Copeland-XOS Digital/Orlando; Jon Clateman-Clato Prods./Port Washington; Synda Kollman-Charter Marketing Group/Boca Raton; George Finkel-MegaSport Productions/Myrtle Beach; Chuck Gordon-WABM-TV/Birmingham; Bill Robertson-Tunheim Partners/Minneapolis; Aly Stogol-KOLD/KMSB/KTTU/Tucson; Tom Moore-Kalt Productions/LA; Judie Henninger-Valentine Productions Inc./Santa Monica; Bridget Pierce-Comcast SportsNet-NW/Portland; Patrick Kang-20th/LA; Leopold Myrie-OMD/Sydney.

In The Know: The first Big East Men’s Basketball Tournament was held in what city? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


A CYNOPSIS MESSAGE


JUST ANNOUNCED: Cynopsis Social Media Webinar
Social Media 3.0 for TV Programmers: Beyond Facebook + Twitter
Thursday, DEC 13 / 1:30-3:00pm ET

Position your brand for social media success in 2013 with this info-packed Webinar from the publishers of Cynopsis & the following expert speakers: Tom Thai (VP, Marketing at Bluefin), Pamela Russo (VP, Digital Media at Discovery Communication), Jessica Chow (Assoc. Media Director at Ignited) and Tom Fishman (Social Media Director-MTV Networks).

View the speakers bios, pricing + register here.



Later — Chris
Chris Pursell for Cynopsis | Sports
11.28.12

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING:  MEDIA BUS. DVLPMNT ACCT MGR/Seattle: Deal negotiations w/Media Partners, Client Mngmnt, Rsrch & Analysis of new media formats & strategic initiatives. MBA/Multilingual pref’d (English +) Resumes: click here (12/5)

JOB OPENING:  DIR, FAN ENGAGEMENT/Comedy Central/NY: Lead Comedy Central in social media. Find innovative ways to extend this voice onto the TV ntwrk & further in digital space. BA deg. 5-8 yrs mktg ent/dig exp. www.viacomcareers.com (12/5)

JOB OPENING:  MGR, AD SALES SYSTEMS TRAINER/Fox Cable Netwks/NY: 3-5 yrs Ad Sales Media exp req. Trains employees on cable ad sales system. Writes & maintains training docs. Degree & Ad Sales systems exp req. http://bit.ly/SrmbLa (12/5)

JOB OPENING:  SALES MKTG DIR/BlogHer/NYC: Help create strong mktg ideas to meet client objectives & creation of effective, innovative proposals/presentations. 7 yrs exp dig. media ind/sales mktg role Send resume: [email protected] (12/5)

JOB OPENING: MGR, DIG YIELD OPS/SALES ADMIN/NY: Execute analyzing & max revenue thru existing/new ad products across A+E Networks brands online/mobile/social space. Full Info/Apply: www.aenetworks.com/career.html (12/5)

JOB OPENING: MARKETING COORDINATOR/The Hub Burbank: Admin duties. Invoicing. Budget. Create innovative PowerPoint presentations. Intermediate Excel. Apply: www.hubworld.com (12/4)

JOB OPENING: CREATIVE DIR/Discovery/MD: Oversees creative dvlpmnt & execution of promo campaigns, ntwrk branding & cross-promo mktg initiatives; 10+ yrs of TV/ent, brand mgmt. or promo agency exp; http://careers.discovery.com/#6829 (12/4)

JOB OPENING: MANAGER, AD SALES RESEARCH/NBCUNIVERSAL/NYC: Manage sales research for two cable networks. Expertise in Galaxy Explorer, TVToolbox, Simmons/MRI, Excel, PowerPoint. Apply online at www.nbcunicareers.com (#7797BR) (12/1)

JOB OPENING: PRODUCER/TV ONE/MD: Produce, write and oversee edit sessions for on-air promotions. BS/BA degree pref’d. Min.10 yrs exp at producer level for a nat broadcast/cable network. Visit www.TVONEJobs.com (12/1)

JOB OPENING: MGR, ANALYTICS/Cable Media Sales/NYC: Work with adsales/BI team, Format data/ devlp analytics/Translate intrctve metrics with linear television data. 5 yrs in resrch/tv ad sales www.optimumjobs.net req id 18709BR (12/1)

JOB OPENING: AD SLS MKTG SPECIALIST/Discovery/NY: Supports in dvlp& execution of multiplatform ad sls sponsrships for Destination America; 3-5 years of relevant experience; http://careers.discovery.com/ #6742 (12/1)

JOB OPENING: MKTG DIR/Discovery/MD: Mngs consumer msg via on-air promo, VOD, Social, Digital & press channels; 10+ yrs exp mktg/ad wrkin brdcst/cable ntwrkmktg/ad agency/brand mgmt; http://careers.discovery.com/ #6100 (12/1)

JOB OPENING: INTEGRATED AD SALES MKTG SPECIALIST/Discovery/NY: Temp assgnmt through DCI Vendor; Supports in dvlp & execution of multiplatform ad sls sponsrships for Velocity; 3-5 years of relevant exp; Visit: www.facebook.com/discoverfsg (12/1)

JOB OPENING: AD SLS MKTG MGR/RLTV/NYC: Dvlp & execute integrated ad sls sponsorships; mng sls tools/presentations; exp w/rsrch; exp w/ Mac & Keynote req., 4+yrs ad sls related mktg exp req. Cover letter/resume to [email protected] (12/1)

JOB OPENING: HBO ANALYST, AUDIENCE RESEARCH/NYC: tracks & reports performance of programming. Strong Kwldg of Nielsen system, Galaxy, Explorer, & NPower. Please apply @ http://bit.ly/Xtw54V (11/30)

JOB OPENING: RSRCH ANALYST/NCC RESEARCH/ATL: Mng rsch and sales department. BA deg req’d as well as media co., syndicate rsrch co. or advertising agency in a research-related position. [email protected] (11/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:  MUSIC COORD/EXEC COORD/TV DEV/LA: Temping as EA for Studio President. Lkg for full time.18 yrs in Music; 2 yrs in TV Dev Depts; Film exp. Avail Jan 7. Meg 310.562.3563 [email protected] (12/5)

SITUATION WANTED:  PRODUCER: (Story/Field) seeking next non-fiction adventure; 10+ years: NBC, VH1, CMT, TLC, Disc., E!, Lifetime, etc. LA Based, travels well. [email protected] (12/5)

SITUATION WANTED: Character wanted? I know Drama (and Comedy). Millennial ATLien TV Worshipper seeks TV opportunity. S&P, research, communication, & leadership experience. Resume on request. Contact: [email protected] (12/5)

SITUATION WANTED: NYC, Ffld, Wstchstr. counties. Experienced sales, biz development pro seeking position in educational/home media, ad sales. Solid resume and excellent references. email: [email protected] (11/30)

SITUATION WANTED: AD SALES/NYC BASED or HOME OFFICE: Highly innovative & revenue results-driven. Proven track record. Digital, Social & Traditional Media. Looking to be a part of a new team. Contact: [email protected] (11/29)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

Related Stories

Cynopsis Sports 05/28/24: The WBNA is on a roll

The WBNA is on a roll

  Tuesday May 28, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. THE W IS ROLLING This summer, all eyes are on the WNBA as it gets fully underway in what many are calling the league’s most transformative season. While there’s plenty of hype around Caitlin Clark and the […]

Cynopsis 05/28/24: Sia later: Singer exits “Survivor” role

Sia later: Singer exits "Survivor" role

Tuesday May 28, 2024 Today’s Premieres Fox: Beat Shazam at 8p; The Quiz with Balls at 9p Nat Geo: Fiennes: Return to the Wild at 10p NBC: America’s Got Talent at 8p Univision: Golpe de Suerte at 8p IN THE NEWS Paramount Global and Charter Communications inked a multi-year distribution agreement for Paramount’s linear cable […]

05/26/24: Cynopsis Jobs

jobs8

MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

CynCity

Cynsiders