Sr. VP, Insights and Analysis
Social & Emerging Media Manager
Ford Motor Company
Sr. VP, Worldwide Advertising
Cynopsis Webinar -
Interactive TV: Harness this Ever Changing Platform to Boost Engagement and Revenue
Date: Thursday, November 29, 2012
Time: 1:30 - 3:00pm ET
Cost: $199 per site
CD's available for purchase
Register for this outstanding training session for you and your team!
*CD's available for purchase (Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.)
Join Cynopsis and our dynamic panel of experts for a one-of-a-kind Webinar on Thursday, November 29, 2012, that will show you how you can leverage the power of Interactive TV (ITV) to build consumer viewership and engagement and unprecedented advertiser effectiveness. Harnessing the ability to immerse audiences in exclusive content, games, t-commerce and interactive advertising, ITV is a game changer, so don't miss out on this opportunity to learn how you can capitalize on exclusive content, games, t-commerce, advertising and more.
At this Webinar, you'll get the latest research on deployment and adoption of ITV, and we'll cover what you need to know about search and discovery, voting, gaming, real-time participation via companion apps, shopping courtesy of t-commerce, and simply using the TV remote controls to “DVR” a program. You'll learn which demographic segments are embracing ITV and which new platforms, devices and interfaces will become part of everyday life. This Webinar will help you prioritize your ITV strategy and position yourself and your brand for success.
Our expert panelists will help you make sense of the pressing technological and marketing challenges facing MSOs, networks, agencies and brands. We'll share best practices and proven tactics to help you build the right ITV business models to maximize consumer awareness and engagement, brand participation and revenue growth. And you'll hear how advertisers can benefit from ITV to increase campaign effectiveness and overall ROI.
At this November 29, 2012 Webinar, you will learn how to:
Plus, Q&A during the Webinar will allow you to get your specific questions answered!
Who should attend? If you are involved in any of these capacities, this Webinar's for you:
How does the webinar work?
The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
What equipment do I need?
For the Internet connection:
Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.
For content questions regarding this Webinar and registration, contact Trish Pihonak at firstname.lastname@example.org.
*All sales are final. Cynopsis Media does not offer any refunds for the webinar.