Cynopsis Webinar -

Interactive TV: Harness this Ever Changing Platform to Boost Engagement and Revenue

Date: Thursday, November 29, 2012
Time: 1:30 - 3:00pm ET
Cost: $199 per site
CD's available for purchase



Register for this outstanding training session for you and your team!

*CD's available for purchase (Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.)

Join Cynopsis and our dynamic panel of experts for a one-of-a-kind Webinar on Thursday, November 29, 2012, that will show you how you can leverage the power of Interactive TV (ITV) to build consumer viewership and engagement and unprecedented advertiser effectiveness. Harnessing the ability to immerse audiences in exclusive content, games, t-commerce and interactive advertising, ITV is a game changer, so don't miss out on this opportunity to learn how you can capitalize on exclusive content, games, t-commerce, advertising and more.

At this Webinar, you'll get the latest research on deployment and adoption of ITV, and we'll cover what you need to know about search and discovery, voting, gaming, real-time participation via companion apps, shopping courtesy of t-commerce, and simply using the TV remote controls to “DVR” a program. You'll learn which demographic segments are embracing ITV and which new platforms, devices and interfaces will become part of everyday life. This Webinar will help you prioritize your ITV strategy and position yourself and your brand for success.

Our expert panelists will help you make sense of the pressing technological and marketing challenges facing MSOs, networks, agencies and brands. We'll share best practices and proven tactics to help you build the right ITV business models to maximize consumer awareness and engagement, brand participation and revenue growth. And you'll hear how advertisers can benefit from ITV to increase campaign effectiveness and overall ROI.

At this November 29, 2012 Webinar, you will learn how to:

• Deploy best practices and proven tactics to engage consumers and optimize their response to ITV
• Target the right demographic segments with exclusive content and personalized ads
• Forge meaningful advertiser/brand partnerships by using the data generated by interactive advertising to create rich environments for brands
• Maximize the latest deployment of consumer electronic devices and platforms such as Google TV, Apple TV, Panasonic/Ooyala’s Viera and Sony’s Bravia/Yahoo’s connected TV service to increase consumer engagement and advertiser effectiveness
• Increase ITV program ratings, advertising effectiveness and viewer loyalty with proven industry apps and services from the leading TV solution providers
• And, much more!

Plus, Q&A during the Webinar will allow you to get your specific questions answered!

Who should attend? If you are involved in any of these capacities, this Webinar's for you:

• Advertising
• Marketing
• Market Buying
• Media Planning
• Business Development
• Management
• Social Media
• Branding
• Product Launches
• Financial Management
• Communications
• Research

How does the webinar work?
The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
• One (1) Internet connection to the seminar.

What equipment do I need?
For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported)
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
• Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
• Display set at 1024 x 768

Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Downloads
If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player