Wednesday, November 28th, 2007




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Source: Turner Research from Nielsen Media Research data. 9/27/1993-9/9/2007 among ad-supported basic cable networks.  Cablecast=Cable Telecast. Based on most current data available: Live+7 (12/26/05-8/26/07). Live+SD (8/27/07-9/9/07) and Live (prior to 12/26/05). The Closer 9/10/07; 6/18/07; 6/12/07 P2+ 000.



Good Morning.  It’s Wednesday, November 28, 2007 and this is your first early morning briefing. 

Discovery Times Channel will take on a new name as of January 27, 2008 and become Investigation Discovery (ID). The network will continue programming documentaries and series based on cultural and hot topic issues from around the world, and will additionally expand its partnerships with news organizations to offer more fact-based investigative reporting to its current affairs content. The network currently reaches 50 million U.S. households. ID will launch its programming lineup, new logo, on-air branding campaign and website in early January.

229 Million Movie Fans Now Have Their Own Channel:  ReelzChannel.  Everything about Movies – 24/7


FCC chairman Kevin Martin yesterday had to indefinitely postpone the commission’s monthly public meeting because he couldn’t convince a majority of his colleagues that cable had reached at least 70% household penetration. For now, that’s a win for the cable industry who sent many an email and letter to Martin trying to convince him to step back from his proposal for new regulations.  Martin also had to back down on his campaign to force cable distribution of new TV station-sourced content, saying “I think the Commissioners wanted some more time to think about the minority ownership proposals that we put forth, so we removed those from the agenda.” 

ION Media Networks, Inc. purchased the rights to air The Drew Carey Show on ION Television from Warner Bros. Domestic Cable Distribution. ION will begin airing the series with a “Drew Year’s Eve Party” marathon on December 31 from 7-11p, then add the half-hour sitcom to its primetime schedule January 1, airing Monday-Thursday at 9p and 930p.

The Hallmark Channel went on a little shopping spree and picked up cable rights to 7th Heaven, I Love Lucy and Cheers, along with additional episodes of Touched by an Angel and Matlock.  7th Heaven debuts on Hallmark in January, Cheers later on in 2008, and I Love Lucy in January 2009.

And the response from the WGA East and West regarding Carson Daly returning to production with his late night show this week?  To paraphrase, they’re “disappointed” tho both acknowledge that unlike all of the other late night talk show hosts, Daly is not a Writers Guild member and therefore is not ignoring his own union.  However, the WGA does hope Daly will “reconsider his decision” to call for scab writers to provide his material for his show.  As far as negotiations, they will reconvene this morning at 10am in LA.  Rumors coming out of LA span the possibilities – strike could be over by Friday, we’re nowhere near a deal, looking for a deal signed in time for Christmas, stalemate.

Torque TV, the digital TV network for car and racing enthusiasts, just premiered an original series featuring former Indy 500 champ Danny Sullivan called Driving with Danny. The show goes beyond typical road tests and shows Danny driving the super cars of the world and giving viewers unique insight into the personality and purpose of each automobile from a professional driver’s point of view.

This Friday at 9p Showtime and Cable Positive, the cable and telecommunications AIDS action organization, will air the third edition of the docu-series Positive Voices: Women & HIV. This new documentary, produced in partnership with Kismet Films, will focus on how HIV/AIDS has impacted women.

Broadcast Evening News Ratings Wrap-Up: Due to the Thanksgiving holiday, weekly average ratings numbers for ABC and CBS include Monday-Wednesday only and for NBC it’s Monday-Wednesday and Friday. Here are the ratings and viewer results for the week of November 19, 2007:
NBC: 9.91 million total viewers; 2.4/8 A25-54
ABC: 9.03 million total viewers; 2.3/8 A25-54
CBS: 6.94 million total viewers; 1.8/6 A25-54


Veteran animation and current Cartoon Network executive Sam Register has a new multi-property development and production pact with Warner Bros. Animation, allowing him to continue his position with the Cartoon Network. Sam has developed such animated series as Ben 10, Teen Titans and is the creator of Hi Hi Puffy AmiYumi.


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Steven Rice moves to Ogilvy Public Relations Worldwide as Account Director in the company’s Atlanta office. He will offer public relations support to the firm’s local, regional and national consumer and healthcare clients.

Daniel Yang is now SVP/Strategy and Business Development with MTV Networks’ Entertainment Group. He was previously VP/Business Operations with MTVN Music Group Program Enterprises. In this new position, Daniel will supervise all strategy and business development for the Group, including analysis and long-range planning for all businesses as well as identifying new business opportunities. Daniel is based at the Group’s New York City offices and reports to John Cucci, COO, MTV Networks’ Entertainment Group.

BBC Worldwide America hired Mark Gall as SVP/BBC America and BBC Digital Media Sales. Coming from The Weather Channel, Mark will forge new advertising revenues across the company’s U.S. cable and digital platforms. Mark will also create advertising hubs in New York, Chicago and Los Angeles as BBC America and its VOD channels will bring all its advertising sales in-house starting April 1, 2008.

Elizabeth Law was named VP/Publisher of Egmont USA

CinemaNow Inc. added Ashley Woodworth as SVP/Marketing to oversee marketing efforts across multiple platforms as well as sales, product, merchandising and customer service operations. She will report to Curt Marvis, CEO.

TLC tapped Laurie Goldberg as SVP/Communications where she will spearhead communications efforts for the network including programming publicity, business and executive media strategy that supports TLC’s branding, position and programming. Laurie will report to Angela Shapiro-Mathes, President/GM and Regina DiMartino, EVP/Marketing.

Joel Sobelson joined Javelin Direct, an Omnicom Group agency, as Group Creative Director to lead Javelin’s New York Creative Department. He will manage the agency’s creative product across a range of direct marketing channels such as television, print, online, interactive and direct mail.

Schiefer Public Relations recruited Vinny Russo as Account Manager. Based in Orlando, Vinny will work with clients on strategies pertaining to public and media relations, event presence, new media integration among other media and PR efforts.


Today in Cynopsis Kids

  • Weta and Chapman to co-develop kid programs
  • New Line takes distribution rights for Planet 51
  • Warner Bros. Animation tallies deal with Register

Today in Cynopsis International 

  • Taffy Entertainment inks Asian agreements for several animated series
  • Singapore and the Philippines enter into media co-operation agreement
  • Zodiak invests in newbie production house Lucky Day

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast 

  • Verizon Wireless to adopt open standards for its mobile network
  • FCC Chairman Martin fails to get cable regulation meeting off the ground
  • NBCU becomes the first major programmer to subscribe to Tivo Stop||Watch data

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 11/19-11/25/07
NBC    NBC Sunday Night Football                       8.6/20     11,250
ABC    Desperate Housewives                            7.0/15       9,120
FOX    House                                                  6.8/17       8,960
ABC    Dancing with the Stars  MON                    5.6/14       7,310
ABC    Grey’s Anatomy  SP 11/22                        5.1/14       6,710
NBC    Heroes                                                  5.1/12       6,620
ABC    Dancing with the Stars Results                  5.0/12       6,540
ABC    Extreme Makeover: Home Edition               5.0/11       6,550
CBS    Two and a Half Men                                5.0/12       6,600
CBS    CSI: Miami                                            4.9/12       6,370
Source Nielsen Media Research, Galaxy Explorer, Live + SD Data

Monday – A18-49 Analysis:  ABC and CBS shared the #1 spot Monday night at 4.0/10 A18-49, according to fast affiliate ratings from Nielsen Media Research. ABC owned 8p as Dancing with the Stars delivered a 6.2/15. NBC took the 9p hour with Heroes at 5.3/12, while ABC did a 2.9/7 for the season premiere of Notes from the Underbelly at 930p. CBS then won at 10p with CSI: Miami at 4.6/12.

Live + Same Day Household Ratings: Monday, November 26, 2007 (November Sweep Day 26) – time period averages. Source: Nielsen Media Research

ABC: 9.2/14      Dancing with the Stars 16.0/23, Samantha Who? 8.4/12, Notes from the Underbelly [p] 5.6/8, October Road 4.4/7

CBS: 7.8/12         How I Met Your Mother 5.1/8, The Big Bang Theory 4.7/7, Two and a Half Men 9.5/14, Rules of Engagement 7.2/11, CSI: Miami 10.2/17

NBC: 5.2/8          Chuck 4.9/7, Heroes 6.7/10, Journeyman 3.8/6

FOX: 4.5/6         House [r] 4.7/7, Bones [r] 4.2/6

UNIV: 2.3/3        Amar sin Limites 1.8/3, Destilando Amor 3.0/4, Cristina 2.1/3

CW: 1.6/2          Everybody Hates Chris 1.6/2, Aliens in America 1.3/2, Girlfriends 1.6/2, The Game 1.9/3

TELE: 0.6/1        Madre Luna 0.6/1, La Esclava Isaura 0.6/1, Pecados Ajenos 0.4/1

A18-49: ABC 4.0/10, CBS 4.0/10, NBC 3.7/9, FOX 2.5/6, UNIV 1.8/4, CW 1.0/2, TELE 0.4/1 



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For advertising opportunities contact Aymon DeMauro, SVP Ad Sales, (212) 697-1084,

This day in History: 1974 – Elton John was joined on stage at MSG in New York by John Lennon. Lennon had promised John that he would make a stage appearance with him if his song Whatever Gets You Through the Night hit Number 1. They performed this song and two others together. The show was John Lennon’s last stage appearance.

Answer to Yesterday’s Trivia Question: The idea for The Honeymooners TV series was spawned from an instantly popular 12 minute sketch on what classic variety show?  CAVALCADE OF STARS    Kudos to: Adam J. Shapiro-Snapnow, Inc./Montclair, NJ; Roberta Sullivan-NBC Universal/NY; Bill Baffi-Flowers By Carole/Westbury; Eddie Hill-Nickelodeon/NY; Tom Chapman-WKRG/Mobile; Chuck Gordon-Charter Media/Birmingham; Judy Margolis-The Ad Place/Dallas; Erin Green-Charter Media/St. Louis; Mike Driscoll-Comcast Spotlight/Denver; Phil Olsman/LA; Rita Gazitano-KMAX/KOVR/Sacramento; Cary Noren-Warner Bros. Worldwide Television Marketing/Burbank

Today’s Trivia Question:  Here’s the set up, you give me the film name: In this classic drama, a smooth talking preacher comes to town and marries a local widow. There is a good sum of money hidden, and only the widow’s children know where it is. The preacher wants that money. What is the name of this film?  (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

Cynopsis Ad Sales: 
Mark Bohn- 203- 583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: DIRECTOR, MARKETING/Redwood City, CA: Seasoned marketing exec (7-10 yrs), strong background in media, pref cable TV. Comfortable with new technology. Reports to VP Brand  Solutions. Resume to:

JOB OPENING: PROD/DIR/Cablevision/Oakland, NJ: 2 + yrs prod exp. Copywriting skills.  Knowledge of non-linear systems incl AVID/Final Cut Pro. Know. of adobe software. See full posting and apply to req 4902BR (12/4)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Brooklyn NY:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NY DL.  See full posting and apply to req 4802BR (12/4)

JOB OPENING: PRESS MANAGER, COMM/NY/Bravo: Min 3-5 yrs exp/Communications support for Bravo programming and mktg initiatives. Must have consumer & trade PR exp. Strong press contacts. Apply to nbcunicareers .com job#759945. (12/4)

JOB OPENING: SR RESEARCH ANALYST TNT/TBS/COURT TV Ad Sales/NY: Research support/create sales positioning/presentations. Strong analytical/data interpretation/writing skills. 3+ yrs exp. Apply:

JOB OPENING: SUPERVISING PRODUCER/NYC: Oversee prod of a children’s animated series, inc. mngng day-to-day operations, guiding creative dir, & ensuring that project adheres to sched/budget. Apply: 

JOB OPENING: TRAFFIC COORD/SPT/NY: Responsible for commercial integration across all assigned syndicated properties. Must possess meticulous attention-to-detail to ensure proper scheduling of units. Res: 

JOB OPENING: RESEARCH MNGR/ABC /Burbank: 3+ yrs exp. Syndicated research. Wrap Overnights/Sweeps/Galaxy Explr. Provide local sales pitches, ratings projections, and wide range of data/info. Apply at REQ ID 118404 (12/4)

JOB OPENING:  ACCOUNT EXEC/ Ovation TV/New York: Immediate opening for 5+yrs exp professional. Heavy client/planning selling; seek new business/create marketing platforms tailored for client’s needs Apply:

JOB OPENING:  SALES EXEC/CableU/CT: Immed great opportunity for aggressive self-starter w/ knwldg of US cbl ntwrks, ind orgnzations & ad agencies. Prospect/close new accts. Online sales exp pref’d. Rewarding Comm.

JOB OPENING: ADMIN ASST/WE tv/NYC: Support programming execs & mgmt team with all admin needs. Handle phones, schedules,  travel, budgets, tape library, etc. Degree & Ent exp pref. res to ref #4860BR  (12/4)

JOB OPENING: RESEARCH DIR/Screenvision Cinema, NY: 8-10 yrs; Run sales research, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req. Submit resumes: 

JOB OPENING: SALES PLANNER/TV10s/NYC: For Closed Captioning & 10-second commercial sales: Create proposals, mkgds, manage adu, detail oriented. Power Point a +. Resume:

JOB OPENING:  2 SALES PLANNERS/Galavision/NY: Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship. Dealmaker/VCI/media experience & Spanish a plus. Apply:
. EOE   (12/1)

JOB OPENING:  PROJECT MANAGER,AD SALES RES (Syn/Digital/NY-Warner Bros.) strong math and pres. writing skills. Adept w/Nielsen,digital measurements, Galaxy, Npower, Adviews, MRI. Email:
RE: UCTC/91155BR    (12/1)

JOB OPENING:  DIR OF PROGRAMMING/Rainbow/NYC: Develop & supervise production of Sportskool programming; oversee integration of branded content; assist in creating scheduling strategy. Apply to req 4926BR at   (12/1)

JOB OPENING: SR CLIENT ANALYST/MSA Media/NY: Manage cable nets on Gabriel/other SW. Perform biz svcs, issue resolution, training, Jr Acct mgmt duties, prod planning. Must have tech knowledge. Send res & $ req to

JOB OPENING:  MTV EXEC PROD/NYC: 8+ yrs exp in TV production incl Sr and/or Supervising Producer exp. Extensive knwldge US market/pop culture. Strong mngmt exp; travel and work late hours. EOE/M/F/D/AAP. Apply      (12/1)

JOB OPENING:  VP RESEARCH MTVTr3s/NYC: 10-15 yrs media/market research exp. Strong analy sk + broad range qual/quant methodologies; Knwldge re key issues US Hispanic advertising industry. EOE/M/F/D/AAP. Apply   (12/1)

JOB OPENING:   PROMOTIONS & MARKETING MANAGER/Cartoon Network/[adult swim], NY:  Must have 3-5 yrs of exp in promos/mkting, advertising. Strong project mgmt, client service. Apply online via , Req# 90869    (12/1)

JOB OPENING:  SALES ASST/TV/DVD Dist. Co. in Norwalk, CT: Seeks energetic multi-tasker. Proficient in all MS Office apps. Accounting software knwldg  a +. Terrific hands-on experience! Send resume to:

JOB OPENING:  MANAGER, PROGRAM PLANNING/MTV/NYC: 4+yrs TV prgm scheduling exp, Strg interpersnl & Excel skills, Knwldge of MTV brand /prgming/TV ratings & Entertainment industry. EOE/M/F/D/AAP. Apply (12/1)

JOB OPENING: TV ACQUISITIONS MGR/Orange, CA: Research, screen, select and schedule content for inflight entertainment. Experience of global TV markets, negotiation, planning and attention to detail are musts.

JOB OPENING: SALES PLANNER/Gorilla Nation Media/NYC: – Support sales team in managing proposals & campaign management. 1-2 yrs online sales & planning experience; Microsoft office exp. Apply at

JOB OPENING: VP CREATIVE DIR/Fuse TV/NY: Responsible for the overall dir, conception, creation, dvlpmnt & implementation of all On-Air promotions and packaging for all marketing platforms. Please send resume to
. (11/30)

JOB OPENING: WRITER/PRODUCER/Discovery Communications/LA: Conceive, write & produce TV & Radio campaigns for TLC On-Air promotions & mktg. Please apply online at to job opening number 5931. EOE M/F/V/D (11/30)

JOB OPENING: NETWORK CABLE BUSINESS ANALYST/NY: Exp. With VCI software required. Background in Traffic & Ad Sales. Strong documentation & training skills needed. 

JOB OPENING: COORDINATOR, CUSTOM RESEARCH/NHL: 3+ yrs exp in ad sales rsrch. Extensive exp with custom research (e.g. Simmons/Scarborough/MRI) req’d. Strong knwldg of Excel and Power Point a must. Apply:

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at 


Interested in posting your Video Resume?  Contact
for more information ….

SITUATION WANTED: JACK OF MEDIA TRADES/Over 10 yrs of hands on film & video exp varying from prod and post-prod to national spot sales. Willing to relocate to lrg or moderate mrkts in US or abroad.  Email: 

SITUATION WANTED:  Script Coordinator with previous work experience in animation industry seeks script or production coordinator position in Vancouver, BC.

SITUATION WANTED: CASTING DIRECTOR: Commercials, shorts, music videos. Very experienced Reality Casting Director/Frmr Talent Agent would love to do scripted! Great eye for talent of all kinds! Contact:

for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Wednesday, November 28, 2007

ABC: Shrek the Halls, How the Grinch Stole Christmas [r], Pushing Daisies, Dirty Sexy Money
CBS: Kid Nation, Criminal Minds, CSI: NY
CW: America’s Next Top Model , Gossip Girl
FOX: ’til Death, Kitchen Nightmares
ION: Mama’s Family, Mama’s Family, Who’s the Boss?, Who’s the Boss?, 48 Hours on ION Television
MNT: Decision House, Meet My Folks [r]
NBC: Christmas in Rockefeller Center, Bionic Woman, Life
PBS: Wired Science [r], Great Performances
TELE: Madre Luna, La Esclava Isaura, Pecados Ajenos
UNIV: Amar sin Limites, Destilando Amor, Don Francisco Presenta

All outgoing e-mails are scanned and sent out virus free.  Copyright Cynopsis 2007

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