Cynopsis: DIGITAL
11.27.13

Good morning. It’s Wednesday, November 27, and this is your first early morning digital briefing. We will not be publishing Thursday and Friday, due to the Thanksgiving holiday. See you Monday, December 2.

Former Nickelodeon U.K. exec Malcolm Bird announced a new children’s site called Viddiverse. Ad Week reports the site will offer a mix of syndicated children’s shows as well as kid-produced videos to make for a Netflix-YouTube-combo type of service for 8 to 13 year olds. Kids will be able to create profiles and chat with friends on the site as well, but there will be a complement of child safety and parental control features. The site is being beta tested in the next few weeks for an early 2014 launch.

As kids programmers and distributors search for new ways to reach advertisers and viewers, online games and apps have emerged as an effective method to drive engagement–and ultimately revenue and ratings. Because tablets, game consoles and smart phones are often the first places kids connect with brands and shows, more and more kids marketers are using games and apps to connect with them. Join Cynopsis Kids for How to Drive Tune-In & Dollars with Apps and Games webinar on Dec. 11 from 1:30-3p to learn more. Sign up for the webinar at www.cynopsis.com.

The President of the United States is getting into the Hunger Games craze by asking the nation to vote which Turkey to “sacrifice” for his Thanksgiving Day meal. The White House is challenging the Turkey called “Popcorn” against the Turkey called “Caramel,” and encouraging Americans to vote on Twitter, Facebook and Instagram on which bird should win the… honor. Listen to both of the Turkey’s gobbles on SoundCloud, and vote with the hashtag #TeamCaramel or #TeamPopcorn on the social platforms.

Maker Studios and Ben Stiller‘s studio Red Hour Digital announced a partnership to produce the second season of mock reality series Next Time on Lonny. The first season was independently produced, and brought in more than a million views from its six episodes. The second season will premiere in early 2014. Maker Studios also plans to promote the first season before the new season launches.

Martha Stewart Living is bringing back its Martha Stewart’s Countdown to Christmas video series for a second year on Nov. 29. The countdown will feature 11 videos with Stewart, demonstrating holiday ideas and tips. The videos will integrate brands including Starbucks, USPS, Shutterfly and JC Penny.

Univision Network’s Mira Quien Baila! (Look Who’s Dancing!) set some social records on Twitter for its season finale. The network recorded the season four wrap up translated into a 141 percent increase in Twitter activity, and 151 percent unique Twitter activity from the previous season. It placed second in racking up the most social traffic for a broadcast series on Nov. 24, ahead of CBS’s The Mentalist and The Amazing Race.

With Thanksgiving fast approaching, Cynopsis Media is interested in hearing what TV show (past or present) are you most thankful for? One participant will win a $50 Amazon gift card. The winner will be announced on Friday, NOV 29. Deadline to submit is Thursday, NOV 28! http://ht.ly/qPPQJ

 A CYNOPSIS MESSAGE

Cynopsis is now running weekly top ten YouTube channel ratings from OpenSlate and sorted by SlateScore, monthly views and subscriptions. This week’s data set is the highest scoring channels in the “how to and style” category.

OpenSlate YouTube’s Top How To & Style 10 Channels for the week of Nov. 23, 2013

Source: Outrigger Media’s OpenSlate is a video analytics platform producing targetable data about the nature and quality of content on YouTube. The SlateScore is a uniform quality rating based on measures of engagement, consistency, influence and momentum. It’s on a scale of 1-1000, with 1000 being better and the average usually around 300. www.openslatestudios.com

comScore released its Global Video Rankings Report from October yesterday, which included a few surprising twists, including Vimeo ranking above DailyMotion and Yahoo! with 135 million viewers. Vimeo’s CEO Kerry Trainor told Cynopsis, “In addition to tremendous user growth, we released big upgrades to our PRO subscription package and made a number of strategic hires.” Vimeo will also continue to build its Vimeo On Demand platform in 2014.
The full comScore rankings is as follows:       

Video intel company BrandAds released new data showing that 60 percent of advertising professionals believe they can’t measure impact on video campaigns with current tools in the current market. Advertisers said they want to better measure viewability and brand lift on campaigns, and that video ad measurement is too expensive and takes too long to measure in order to make real-time changes to campaigns. BrandAds surveyed agency and brand professionals from September to October.

 A CYNOPSIS MESSAGE

The New York Times Magazine has created a series of 11 one-line short films with the help of mega stars like Cate Blanchett, Robert Redford and Oprah Winfrey. The project, called Making a Scene, was directed by Oscar-winning cinematographer Janusz Kaminiski and is part of the magazine’s annual Hollywood edition, which usually releases short films simultaneously with its issue. Check out Oprah’s smoky-eyed contribution at www.cynopsis.com.

 A CYNOPSIS MESSAGE

See you tomorrow,
Jessica Reese
11.27.13

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JOB OPENING: DILIGENCE SPECIALIST/LA: Work with the Production Legal group handling television production to help oversee the vetting of prospective participants in unscripted (“reality”) shows. Apply HERE (12/5)

JOB OPENING: SALES COORDINATOR/NBCU/NYC: Provide support to their respective sales team, which is constituted of a SVP/VP, Directors, and Account Managers, and assist in the management. Apply HERE (12/5)

JOB OPENING: DIGITAL PROJECT MGR/SHOWTIME/NYC: Manage execution of digital marketing initiatives; maintain overall project roadmap & workflow. 4 to 5 yrs exp, thrives in small team; PM certification preferred but not essential. Apply here: www.sho.com/careers (12/4)

JOB OPENING: SENIOR ANALYST DIGITAL ANALYTICS/ESPN/NYC: 1-3 Yrs exp in digital analytics (pref. Omniture) implementations. Must have strong tech skills & ability to translate business req’s into analytics specifications. Apply HERE (12/4)

JOB OPENING: MGR MKTG & STRAT PRTNRSHIP/Fox Sports Media/LA: Maint/expand prtnrships w/FOX Sports incl. overseeing Creative University Prgrm & other educ initiatives. 2-3yrs. exp. mkt, community relations or PR.  Apply/full info Here (12/3)  

JOB OPENING: STRATEGIC MKTG MGR/NBCU/NYC: 6 month freelance role w/USA Network. Dvlp 360 campaigns for Upfronts & multi-platform mktg. 5 yrs TV or agency exp. req’d. Apply at http://bit.ly/18oIsD0 (#12908BR)  (12/3)

JOB OPENING: MKTG COORD/NBCU/NYC: Freelance role w/USA Network. Support team w/tracking, RFP’s, admin. Expert at PPT, Excel. 2+ yrs mktg exp required. Apply at http://bit.ly/1bRNJ6R (#12910BR) (12/3)

JOB OPENING: PROMOTION WRITER/EDITOR/DC: Produce, write & edit marketing & promotional messages to drive brand image/viewership of WUSA. 4 yrs. promo prod. exp. & strong knowledge of broadcasting a must. Resume: [email protected] (12/3)

JOB OPENING: MKTG DIR/ATL: Dev. ad sales mkting strategies. Dev. & executes media plan’g. Prior ad sales mktg exp.req. Exp. mging people. Prior exp. w/budget mgt. Some consumer & affil mktg exp. req. Res: [email protected] (12/3)

JOB OPENING: DIR, BRANDED ENT/ZO Newcast/NYC: 7 yrs exp’d with integrated mktg or ad mktg exp within a TV/Dig Nwk or Br. Ent. Agency. Apply via www.zenithoptimedia-na.com (12/3)

JOB OPENING: DIRECTOR DEVELOPMENT/NGT/NY: Nat Geo Television seeks officer to oversee Development pipeline. 5 yrs TV exp & strong creative rep w/contacts. Resume to: www.nationalgeographic.com/jobs (Job ID: 5720) (12/3)

JOB OPENING: SALES DVLPMNT MGR/DISNEY/GLENDALE CA: Resp for creation of new mktg opps, promotional ad products, sales materials & trade mktg efforts. Min 4yrs online mktg/promotional/media exp. BA/BS req’d. Full info/apply HERE (11/28) 

JOB OPENING: SALES STRATEGY & SOLUTIONS MGR/Disney/Chicago: Resp for  Prgrm Packaging & mktg functions of the Sales Strategy & Solutions team. Min 4+ yrs mktg/promotional exp, w/ 3+ yrs in a Dig. setting pref’d.  Full info/apply HERE (11/28)

JOB OPENING: SR MGR, AD SOLUTIONS/Disney/NYC: Play a critical role in dvlpng strategy for packaging Disney Interactive’s products for Ad Sales. Min 8+ yrs mktg/promotional exp, w/ 5+ yrs in Digital setting pref’d. Full info/apply HERE (11/28)

JOB OPENING: VP, AFIL MRKTING/FBC/LA: Oversee & implement marketing strategy, work w/ affil distrib partners, develop initiatives, oversight of Nat’l & co-op radio promo. BA or above, 5+ yrs. Ex in Affl Mrkting. http://bit.ly/I1Tbtq (11/28)

JOB OPENING: NATIONAL TV BUYER/NJ: 2 to 3 yrs exp buying Net TV, Cable and Syn, Donovan (DDS), need good comp skills, EZ commute from Rockland Cty or No Jersey Send Resume to: [email protected] (11/28)

JOB OPENING: VP, LAW PROD MGMT & COMPLIANCE/Cablevision/Bethpage NY: 10 + yrs In-house Corp. exp. JD degree. See full posting/ apply to http://jobs.cablevision.com/ req 21927BR (11/28)

JOB OPENING: SR. COUNSEL, PROGRAMMING/Cablevision/Bethpage NY: Exp.in cable reglatory/copyright issues a must. JD Degree/7 + yrs exp. See full posting/apply to http://jobs.cablevision.com/ req21958BR (11/28)

JOB OPENING: SR RESEARCH ANALYST/NBCU/NY: Dev data driven rsrch stories & produce competitive analyses. Support sales & client service teams. 2+ yrs nat tv/media rsrch & proficient w/Nielsen. Apply: Here (11/28)

JOB OPENING: DIR. AD SALES STRATEGY/NBCU/NY: Dev rsrch analysis to inform selling strategy. Prtnr w/mktg and clients services to identify revenue opps. 6+ yrs nat media rsrch, 2+ yrs mgmt exp. Apply: Here (11/28)

JOB OPENING: MGR DIGITAL RESEARCH/NBCU/NY: Support sales efforts for ent & lifestyle dig properties. Eval dig & interactive opps & new analytics measures. 5+yrs dig/new media rsrch. Apply: Here (11/28)

JOB OPENING:  MGR AD SALES STRATEGY/NBCU/NY: Exp rsrch/strategist to dev insightful rsrch to set sales strategy. Plan & create rsrch through analysis & presentation. 5+ yrs tv/media rsrch. Apply: Here (11/28)

JOB OPENING: DIGITAL DISTRIBUTION SALES MGR/PBS DISTRIBUTION/VA: Exp’d in marketing/sales/account mgmt at major media company. Supervisory exp. req. Grow PBS’ digital video business. Resume/current sal to [email protected] (11/28)

JOB OPENING: SALES PLANNER/REELZ/NYC: Exp sales planner to create and manage & steward plans. Dealmaker/VCI exp a plus! APPLY: [email protected] (11/28)

JOB OPENING: Eastern TV/NY (2 positions): DIR PROD FINANCE (Mng all financial & Acctg processes; 7-10 yrs acctg exp media/film) RIGHTS & CLEARANCES COORD (Knwldg of clearances; 3-5 yrs exp)  Resumes: [email protected] job name in subj line (11/28)

JOB OPENING: Eastern TV STAFF RECRUITER/NYC: Find/retain top industry talent, crew to execs. Savvy people person. Out of the box ideas. 3-5 yrs exp i media/film. Great connections. Competitive salary/benefits. Resume: [email protected] (11/28)

SPRING INTERNSHIP CREDITS ONLY: Hayden5 (hayden5.com) is looking for dedicated, hard working interns. Req’s a min of 2 days/wk from 9:45-6pm starting 1/14. Res/cover letter to [email protected] (12/5)

SPRING INTERNSHIP CREDITS ONLY: POST PRODUCTION INTERN/NYC: seeking motivated, creative interns for SPRING 2014, to assist with RESEARCH and POST PRODUCTION on a docudrama series. Send resume and cover letter to [email protected] (12/5)

SITUATION WANTED: PRODUCTION ACCOUNTING & FINANCIAL SYSTEMS: 20+ years studio experience building/integrating production financial systems for TV, Film, Animation, VFX; PeopleSoft/ SAP. Consultant/staff and East/West coast considered. http://www.linkedin.com/in/mmdavis777  (12/6)

SITUATION WANTED: L.A. based Pro available for Production, Sales, Business Development, Management, Film/TVMusic Supervision. Previously at NBC Universal, Fox TV & Warner/Chappell Music. [email protected] (12/6)

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