Wednesday, November 26th, 2008



Looking for Ratings Success?
In ’07-’08, Theatricals Accounted for 89% of the
Top 3 Basic Cable Networks’ Top 100 Programs.

Coming Soon: Gran Torino, Inkheart,
 The Ghosts of Girlfriends Past, Terminator Salvation
Warner Bros. Movies Make Basic Better

Source: NTI, 10/1/07-8/31/08, based on A18-49 (000). Excludes sports, news, kids nets, sports programming on entertainment nets, breakouts & programs < 5 minutes. Movies = telecasts; series = trackage (5+ telecasts). Top 3 nets based on prime (M-Su/7-11pm) = TNT, TBS, USA; excludes sports nets and nets that do not fully air in prime daypart.



Good morning. It’s Wednesday, November 26, 2008, and this is your first early morning briefing.  

Tonight’s Finales:
FX: Sons of Anarchy at 10p
truTV: Ski Patrol at 1130p
Friday’s Premiere:
Science Channel: Brink at 10p
Sunday’s Premieres:
E!: Party Monsters at 6p; Snoop Dogg’s Father Hood at 1030p
Sunday’s Finales:
WE tv: My Fair Wedding at 10p
VH1: The Pick-Up Artist at 10p
HBO: The Life & Times of Tim at 11p


Discovery Communications and the Koppel Group have amicably and mutually agreed to end their working relationship six months before the three-year deal expires in late May 2009. Ted Koppel began with the Discovery Channel in January 2006 as Managing Editor along with Tom Bettag and eight producers and staff from ABC News’ Nightline to produce documentary-style, in-depth news specials. Under the agreement, the Koppel Group produced fifteen hours of programming including seven original documentaries. The programming direction of the Discovery Channel will continue with long-running series and specials focusing more on nonfiction areas rather than news content.

Strike Alert: With Screen Actors Guild saying it might strike by mid-January, the threat is causing studio executives to produce broadcast network pilot projects under AFTRA contracts, per Variety. So far, SAG has not said when it will send members a strike authorization which would take approximately three weeks to complete and need a 75% approval of those members voting. Many actors are members of both SAG and AFTRA and if SAG does go on strike, those actors would be legally required to work on shows produced under an AFTRA contract. In July, AFTRA ratified a new three-year primetime agreement, despite strong opposition from SAG.

NBC revealed midseason premiere dates for new and returning series:
     January 4: Superstars of Dance at 9p (finale on January 26 at 8p)
     January 6: The Biggest Loser: Couples at 8p
     January 9: Howie Do It at 8p
     January 16: Friday Night Lights at 9p

In a follow up to Tuesday’s story about Alan Colmes departing Fox News Channel’s Hannity & Colmes program after 12 years, according to the New York Times, Sean Hannity will become the sole host of the political debate show. The network has not confirmed this report and Colmes will continue with announced plans to remain with the network as a commentator, develop a possible new weekend program and host his weekday radio show.

DTV Update: According to Nielsen, U.S. households are inching closer to being ready for the digital transition on February 17, 2009. Nielsen released the November 2008 preparedness update and 7.4% of U.S. households continue to be completely unready; compared to 7.7% in October 2008. Households partially ready have decreased to 10.3% in November; compared to 10.7% in October. 

Broadcast Evening News Ratings Wrap-Up: The final results for the week of November 17, 2008:
NBC: 9.46 million total viewers and 2.3/9 A25-54
ABC: 9.06 million total viewers and 2.3/9 A25-54
CBS: 6.55 million total viewers and 1.6/6 A25-54


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Warner Bros. Domestic Television Distribution reupped TMZ, produced by Telepictures Productions through the 2010-2011 season on the Fox Television Stations. The entertainment magazine show will air on all of FOX O&Os including WNYW/New York, KTTV/Los Angeles and WFLD/Chicago. Currently season to date TMZ delivers separate 1.4 ratings among W18-34, W18-49 and W25-54.

Syndication Brief(ly): New court show Judge Karen, from Sony Pictures Television, has topped the other new court show Family Court (also from SPT), posting a 1.1 HH AA% rating and a 0.5 among A18-49 AA% during the week of 11/10-11/16/08 …  from NBC Universal, The Steve Wilkos Show posted its best ratings of the season the week of 11/10-11/16 at 1.1 HH AA%, a +22% increase over the same week last year … three shows from CBS Television Distribution also hit season highs during 11/10-11/16: Wheel of Fortune increased by +13% week to week to a 7.8 HH AA%; Jeopardy! tied its season high at +11% week to week to a 6.2 HH AA%; and Inside Edition jumped +7% week to week to a 3.0 HH AA%.


Ashton Kutcher’s production company Katalyst Films has two projects in development for The CW, cites Variety. The first is an ensemble drama about the dark side of the modeling industry called The Beautiful Life about male and females models living together in New York City. The second project is the 60m Chloe Gamble based on the upcoming book The One about a young beauty queen from Texas who moves to Hollywood with her family looking for fame and fortune. Both shows will be produced by CBS Paramount TV where Katalyst Films has an overall deal for scripted TV projects.

CBS is developing a spinoff of its successful series NCIS, reports The network has plans to introduce new characters this season that will then spin off into a new show perhaps by next fall.


Our Viewers Are B(r)and Groupies. Fuse: Ignite Your Brand.

CYNOPSIS DIGITAL – TODAY’S TOP STORY: In an almost-courtship reminiscent of Yahoo’s play for Facebook itself, microblogging service Twitter said thanks but no thanks to an acquisition offer from Facebook for a cool $500 million in stock, reports WSJ’s Boomtown. Meanwhile Kara says Yahoo and AOL are still haggling over price: Yahoo want to pay $3-$4 billion for the portal and Time Warner wants to get more like $5-$6 billion. It would seem as though things have to get even worse before the dealmakers get desperate.   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  GigaPix Studios, an indie production studio, and Polychrome Pictures/Gold River Entertainment have inked a venture for financing, P&A and worldwide theatrical distribution of a slate of five kid friendly feature films, which will be produced over the next three years.  GigaPix Studios has also secured financing of between $6-10 million per picture, and Polychrome Pictures/Gold River Entertainment, is providing a revolving line of credit of up to $25 million per picture.  Media 8 Entertainment will handle all foreign distribution and sales for the movies.  Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  The rumors are mulling around that France’s Vivendi and Telefonica in Spain may look to join hands to put in a joint bid for Digital Plus, the satellite pay TV unit of Spain’s Prisa.  The latter is selling Digital Plus to pay down debt, partially for a loan coming due in March.  Full edition: CYN INTERNATIONAL.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 11/17-11/23/08
Primetime     (000)         Total Pgm Day           (000)
ESPN             1333         NAN*                        654
USA               1327         USA                          639
TBSC             1057         ESPN                         631
TNT                939          ADSM*                      619
FX                  800          TNT                           609
CMDY             742          NICK                          582
FAM                694          TBSC                         576
DISC               673          FX                             446
AEN                610          LIF                            423
NAN                588          FAM                           386
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 11/17-11/23/08    
Primetime     (000)         Total Pgm Day               (000)
ESPN             2756         NICK                           2232
USA               2676         NAN*                          1438
FOXN             2165         USA                            1408
TNT               1922         TNT                            1183
TBSC             1773         TOON                          1134
FAM               1732         ADSM*                        1121
NAN               1643         FOXN                          1118
TOON             1542         ESPN                          1100
HALL              1540         TBSC                            932
FX                  1414         FAM                             904
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 11/17-11/23/08
ESPN      Browns vs. Bills                                                  5989
MTV       The Hills                                                            2345
CMDY     South Park                                                         2237
USA       WWE Entertainment 10p                                       2165
USA       WWE Entertainment 9p                                         2086
BRAV     Top Chef                                                             1885
TLC        Jon & Kate Plus 8                                                1870
SCIF       Ghost Hunters                                                    1822
NFLN      2008  Bengals vs. Steelers                                    1727
FX          Sons of Anarchy                                                  1725
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 11/17-11/23/08
ABC    Grey’s Anatomy-THU 9PM                           6.2/15      8,180
NBC    NBC Sunday Night Football                          5.6/14      7,400
FOX    House                                                     5.6/15      7,380
CBS    Two and a Half Men                                   5.3/12       6,940
ABC    American Music Awards                               5.1/12      6,680
CBS    CSI                                                         5.0/12      6,540
FOX    The OT                                                    4.5/12      6,000
CBS    How I Met Your Mother                               4.4/11      5,780
ABC    Dancing with the Stars                               4.3/10      5,680
NBC    The Office                                                4.3/10      5,670
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Top 10 M-F Syndicated Strip Series for the week of 11/10-11/16/08 ranked by HH Rtg
Wheel of Fortune (CTD)                                   7.8 AA
Jeopardy (CTD)                                              6.2 AA
Oprah Winfrey Show (CTD)                               5.6 AA / 5.7 GAA
Two and a Half Men (WB)                                 5.4 AA / 7.2 GAA
Judge Judy (CTD)                                            4.7 AA / 7.2 GAA
Entertainment Tonight (CTD)                             4.6 AA / 4.7 GAA
Family Guy (2/T)                                             4.4 AA / 5.3 GAA
Seinfeld (SPT)                                                 3.8 AA / 4.4 GAA
Dr. Phil Show (CTD)                                         3.5 AA / 3.5 GAA
Everybody Loves Raymond (CTD)                       3.2 AA / 4.3 GAA
Source: NSS Galaxy Explorer, Live+SD

NEW M-F Syndicated Strip Series ratings for HH (11/10-11/16/08):
House of Payne (2/T)                                       2.2 AA / 2.7 GAA
Deal or No Deal (NBU)                                       1.9 AA / 2.4 GAA
Doctors (CTD)                                                1.7 AA
Judge Karen (SPT)                                           1.1 AA / 1.6 GAA
Bonnie Hunt Show (WB)                                    0.9 AA / 0.9 GAA
Family Court (SPT)                                           0.6 AA / 0.8 GAA
Trivial Pursuit (2/T)                                          0.6 AA / 0.8 GAA
Punk’d (TRI)                                                    0.5 AA / 0.5 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 11/10-11/16/08 ranked by A18-49 Rtg
Family Guy (2/T)                                            3.2 AA / 3.7 GAA
Two and a Half Men (WB)                                3.0 AA / 3.8 GAA
Seinfeld (SPT)                                               2.4 AA / 2.7 GAA
Oprah Winfrey Show (CTD)                              2.0 AA / 2.0 GAA
Wheel of Fortune (CTD)                                  1.9 AA
Everybody Loves Raymond (CTD)                     1.9 AA / 2.5 GAA
Entertainment Tonight (CTD)                           1.8 AA / 1.8 GAA
Friends (WB)                                                1.8 AA / 2.1 GAA
King of Queens (SPT)                                     1.8 AA / 2.1 GAA
Jeopardy (CTD)                                             1.6 AA
Source: NSS Galaxy Explorer, Live+SD

NEW M-F Syndicated Strip Series ratings for A18-49 (11/10-11/16/08):
House of Payne (2/T)                                       1.3 AA / 1.6 GAA
Deal or No Deal (NBU)                                       0.8 AA / 1.0 GAA
Doctors (CTD)                                                 0.6 AA
Judge Karen (SPT)                                           0.5 AA / 0.7 GAA
Bonnie Hunt Show (WB)                                    0.4 AA / 0.4 GAA
Trivial Pursuit (2/T)                                          0.3 AA / 0.3 GAA
Punk’d (TRI)                                                    0.3 AA / 0.3 GAA
Family Court (SPT)                                           0.2 AA / 0.3 GAA
Source: NSS Galaxy Explorer, Live+SD

Saturday – A18-49 Analysis:  ABC was the victor Saturday night at 3.6/11 A18-49, according to final national ratings from Nielsen Media Research. ABC’s college football match blew away the competition through all of primetime: at 8p ABC scored a 3.7/12; during 9p ABC’s ratings kicked up to the highest point at 4.2/12; then at 10p leveled off to a winning 3.3/10.

Live + Same Day Household Ratings: Saturday, November 22, 2008 (November Sweep Day 24)  time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 6.5/12        Saturday Night Football: Texas Tech at Oklahoma 6.6/12

CBS: 4.5/8           Crimetime Saturday [r] 3.9/7, Crimetime Saturday [r] 4.6/8, 48 Hours Mystery 5.0/9

FOX: 3.4/6           Cops 3.1/6, Cops 2 [r] 3.5/6, AMW: America Fights Back 3.4/6

NBC: 2.5/4          Knight Rider [r] 1.6/3, Law & Order [r] 2.2/4, Law & Order: SVU [r] 3.7/6

UNIV: 1.4/2         Sabado Gigante 1.4/2

MNT: 0.8/1          My Saturday Night Movie: Great Expectations 0.8/1

TELE: 0.3/1          Futbol Estelar: Tigres vs. Atlante 0.4/1, Accion Extrema 0.2/0

A18-49: ABC 3.6/11, FOX 1.9/6, CBS 1.5/4, NBC 1.0/3, UNIV 0.9/3, MNT 0.4/1, TELE 0.2/1

Sunday – A18-49 Analysis:  Football ruled as NBC won Sunday with 4.9/12 A18-49, according to final national ratings from Nielsen Media Research. At 7p, CBS’ 60 Minutes did best with 2.7/7 followed by ABC’s AMA Red Carpet special at 1.8/5. During 8p, NFL football on NBC won by a skosh at 4.9/12 over ABC’s American Music Awards special at 4.9/11. NBC’s Sunday Night Football was #1 at 9p with 5.5/13 with ABC’s AMA presentation next at 5.3/12. A similar scenario prevailed at 10p as football on NBC remained in first place with 5.6/13 followed by the AMA special on ABC at 4.9/12.

Live + Same Day Household Ratings: Sunday, November 23, 2008 (November Sweep Day 25) time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 8.2/13       Football Night in America [730p start] 2.5/4, NBC Sunday Night Football: Indianapolis at San Diego 9.5/15

CBS: 7.3/11         60 Minutes 9.3/15, The Amazing Race 6.0/9, Cold Case 7.6/11, The Unit 6.2/10

FOX: 7.1/11         24: Redemption Prequel 7.0/10

ABC: 6.3/10        AMA Red Carpet Live 3.4/6, American Music Awards 7.2/11

UNIV: 1.6/2        Show Suenos: Amigos Al 1.7/3, Hora Pico 1.2/2

CW: 0.4/1           In Harm’s Way [r] 0.4/1, Valentine [r] 0.4/1, Easy Money [r] 0.3/0

TELE: 0.4/1         Val El: Gallo de Oro 0.3/0, Cine Nuestro 0.5/1

A18-49: NBC 4.9/12, ABC 4.3/10, FOX 4.1/10, CBS 2.6/6, UNIV 1.1/3, TELE 0.4/1, CW 0.2/1

Monday – A18-49 Analysis:  CBS polished off a win Monday night with 4.1/10 A18-49, according to final national ratings from Nielsen Media Research. Starting out at 8p, ABC sizzled in the top spot with Dancing with the Stars at 4.4/11 in front of CBS’ sitcoms The Big Bang Theory/How I Met Your Mother averaging a 4.1/10. CBS’ comedies Two and a Half Men/Worst Week wrested away control at 9p with an average of 4.2/10, ahead of ABC’s Dancing/Stars and Samantha Who? combo at 4.0/9. CBS continued to lead at 10p with CSI: Miami at 3.9/10, this time well ahead of ABC’s Boston Legal in second place with 2.1/6.

Live + Same Day Household Ratings: Monday, November 24, 2008 (November Sweep Day 26) time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 9.4/14         Dancing with the Stars 12.8/19, Samantha Who? 7.0/10, Boston Legal 5.3/9

CBS: 7.6/12          The Big Bang Theory 6.1/9, How I Met Your Mother 5.9/9, Two and a Half Men 9.0/13, Worst Week 6.3/9, CSI: Miami 9.2/15

NBC: 3.6/6           Chuck 4.0/6, Heroes 4.4/7, My Own Worst Enemy 2.4/4

FOX: 3.0/4           Terminator: Sarah Connor Chronicles 2.8/4, Prison Break 3.2/5

UNIV: 2.2/3         Cuidado con El Angel 2.5/4, Fuego en la Sangre 2.3/3, Cristina 1.8/3

CW: 1.3/2            One Tree Hill [r] 1.0/1, One Tree Hill 1.5/2

MNT: 0.8/1           Twilight Zone [r] 0.7/1, Twilight Zone 2 [r] 0.6/1, Magic’s Biggest Secrets Revealed 1.0/1

TELE: 0.7/1          Dona Barbara 0.6/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.9/2

A18-49: CBS 4.1/10, ABC 3.6/9, NBC 2.6/6, FOX 1.9/5, UNIV 1.7/4, CW 0.8/2, TELE 0.6/1, MNT 0.5/1


Former VP/News at Fox News Channel, David Rhodes will join Bloomberg Television as Head/Americas region. He will report directly to Andy Lack, Multimedia CEO. 

National Association of Television Program Executives (NATPE) appointed Jordan Ryder as Director/Event Programming where she will manage program development and various elements associated with the annual Market and Conference. Jordan will also program and produce the LATV Festival working in tandem with Rick Feldman, President/CEO, NATPE.

CNN Advertising Sales promoted Jeff Collins to VP and tapped Dawn Lee Williamson as VP. Both are based in New York and report to Katrina Cukaj, SVP/CNN Advertising Sales and Marketing. 


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This day in History:  1789 — Today marks the first National Thanksgiving Day.  It’s also the first college fraternity was founded in 1825(Kappa Alpha at Union College, NY); first recording session by the Liverpool music group The Beatles under that now famous group name (1962).  Happy Thanksgiving to you and your family from all of us at Cynopsis Media!

Answer to Yesterday’s  Trivia Question, Sponsored By Fuse. Ignite Your Brand.:  What rapper scored a number one single for his collaboration with Rihanna “Live Your Life”?  T.I.  Kudos to: Rich Graziano-Tribune/Hartford; Blayke Scheer-YES Network/Stamford; James Tiedemann-The Nielsen Company/NY; Victoria Trombley-Carat/Atlanta; Caroline Haupt-Turner Broadcasting/Detroit; Nick Riley-NCC/CST; Amanda Hill-NCC/Chicago; Emma Armstrong-Spotplus Y Mas/Dallas; Mister Brumfield-Fox/Los Angeles; Jeff Meier-OWN/Burbank; Tosha Lovingood-Stella Travel/El Segundo; Elissa Guzzardo-Initiative/LA; Steve Pinhay-Bullseye Productions/London
Today’s Trivia Question:  Hit British sitcom Fawlty Towers was Americanized in two separate US series – one starring John Larroquette called Payne (CBS-1999), and the other starring Bea Arthur in an ABC project in 1983.  Any idea what the name of that series was? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

We’re off until Monday — enjoy the holiday and the long weekend!

Later — Cyn

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SITUATION WANTED: Seeking EXECUTIVE ASSISTANT Position: Reality & Hosting Guru seeking a change in career with a top company. Eager to learn & willing to work my way up!

SITUATION WANTED: Seeking F/T or Freelance ops. 9 yrs experience in Entertainment & Technology. Shoots, produces, writes, & designs. Will Travel.

SITUATION WANTED: Exp’d FREELANCE MEDIA BUYER 10+ yrs exp. negotiating R/TV/Cable/Sponsorships/Promotions for a variety of top brands. Contact:

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs media, Nielsen, Hisp, & sales experience. Let me be your “Remote RD” for competitive, one-sheets, breakouts, Nielsen probs, etc. Avail – contract basis. Email:

SITUATION WANTED: NY CREATIVE MARKETER, PROMOTIONS & EVENT PLANNER with big brand media experience-WB, Bloomberg LP & Scripps Networks. Enthusiastic and dedicated looking for full, part, temp or freelance. Email

SITUATION WANTED: Exp’d ATL based MKTER looking for contract/FT wk. Let me help max. affiliate commitments. Extensive exp. w/ national/local/tradeshow promos & event planning. Will travel!

SITUATION WANTED: Skilled TELEVISION EDITOR w/ extensive exp. editing both long and short form for NBC, HBO, A&E, CBS, Discovery, MTV, PBS and Lifetime to name a few. Reel and resume avail. on request. Contact:

SITUATION WANTED: Adept at adaptations – established novelist and screenwriter will adapt your novel to the screen.

SITUATION WANTED: ASSOCIATE PRODUCER or ASSOCIATE STORY PRODUCER (L.A.), 9+ yrs in all aspects of production, exp. in reality, inc. game, & scripted. Valid passport – willing to travel.

SITUATION WANTED: Film/TV/Ent PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision

SITUATION WANTED: Award-winning WRITER/PRODUCER , animation & new media, available for freelance writing work. Experienced with short-form digital content. Reel & CV: or contact

SITUATION WANTED: Creative internat’l FREELANCE BUSINESS WRITER/JOURNALIST/PR PRO Ind expertise incl: music/ ent; technology & telecom;travel/hospitality; home luxury mkt, etc. Website: or email:

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT –  Wednesday, November 26, 2008

ABC: Pushing Daisies, Private Practice, Dirty Sexy Money
AZTECA: Camino A La Fama, Especial El Show De Nurka, Al Extremo
CBS: New Adventures of Old Christine, Gary Unmarried, Criminal Minds, CSI: NY
CW: Stylista [r], Stylista
FOX: Bones, House
ION: Boston Legal, NCIS, Boston Legal
MNT: World Magic Awards
NBC: Rosie Live, Deal or No Deal, Law & Order
PBS: Monarchy: Royal Family At Work
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con El Angel, Fuego en la Sangre, Aqui y Ahora

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Shelton, CT 06484

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