Wednesday, November 24th, 2010

Cynopsis: DIGITAL

Good morning, it’s Wednesday, November 24, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Local TV broadcast streaming provider FilmON received a restraining order from the New York Southern District Court to temporarily shut down its Seattle-based online ivi TV broadcast service that delivers local broadcast feeds to PCs and mobile devices while the court explores the legality of the streaming site. The company, which claims more than 30 million users since launching, received cease-and-desist notices from all of the major broadcast parents as well as from many local Seattle stations. “We do expect to bring the major networks back to our lineup in the near future, all in a legitimate and collaborative business model,” said Inc. CEO and Chairman, Alki David in a statement. “We have already begun very positive discussions with TV networks affiliates and other content owners to provide our delivery service and measurement analytics to stream their live content online.”


Cyn opsis Media presents:
Demographic Viewing Patterns Special Edition Series

Upcoming Issues: Baby Boomers (12/6), Across Ethnicities (12/13)

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks and ad agencies are using to reach each of these demos.

Click to view specials on Kids, Tweens, & Teens, Women, & Men
For advertising opportunities contact Mike Farina, [email protected] , 203.218.6480


Sony Music Entertainment has launched a new free online shopping club offering limited-time sales of artists’ new releases. In the tradition of Groupon, offers Daily Deals such as specially priced box sets from Santana, Simon & Garfunkel and The Clash that expire after 24 hours.
Apple says that iTunes shoppers have bought more than 450,000 copies of Beatles albums and another two million individual songs during the Fab Four’s first week of digital sales.
Turner International India
announced an exclusive partnership with Zapak Digital Entertainment to market and distribute Cartoon Network’s most popular Multiplayer Online Games (MOGs), including the launch of “Ben 10 Omniverse: Rise of the Heroes” and the debut of a new version of “Toon Football” in the territory.


Babelgum is teaming with IKEA, sponsor of Illeana Douglas’ hit video series “Easy to Assemble,” to create Inside Design, a new three part reality series about four New York City area designers competing to create an innovative living room design. The winning designer receives a $5,000 budget to turn the concept into a real living room in a Union Square loft, receives a one year unlimited membership to Brooklyn-based design center 3rd Ward and gets to keep the living room furnishings.
Majestic 7 Media Partners
unveiled a new show dubbed “Anomaly,” a 3D TV 1 hr. doc-drama focusing on utilizing technology to explore the paranormal and unexplained. The show will premiere in early 2011 on Next3DTV, an internet-based 3D video-on-demand service.
Personalized retargeting start-up myThings has secured $6 million in its third round of funding led by T-Venture, the venture capital company of Deutsche Telekom, with participation from Accel Partners, Carmel Ventures, Dot Corp and GP Bullhound.


Social media software provider Vitrue struck a partnership with the Scripps TV station group to deploy its Vitrue Publisher Social Relationship Management (SRM) suite across its 10 station sites. The software includes tools to increase station’s presence on Facebook and Twitter to engage with audiences and create local market sponsorship opportunities for advertisers.


Video metadata solution provider Digitalsmiths has acquired another metadata specialist – Woburn, MA-based Gotuit Media, for an undisclosed amount to create a firm that now holds 35 patents in the field. The deal combines Digitalsmiths’ ability to scale libraries of content (its VideoSense produce indexes video with smart tags that can be easily tracked and categorized) with Gotuit’s broadcast capabilities to serve the media industry across multiple platforms and content types, according to Digitalsmiths CEO Ben Weinberger.
The Center for Digital Democracy, U.S. PIRG, Consumer Watchdog, and the World Privacy Forum have filed a detailed proposal calling on the FTC to investigate unfair and deceptive advertising practices that consumers face when they seek health information and services online. The complaint includes calls for data collection and usage curbs, full disclosure of online behavioral targeting techniques and an analysis of health-related social marketing techniques.


Even before the launch of Amazon’s powerful price comparison app, mobile devices have become a larger part of the Black Friday and Cyber Monday shopping experience, according to a new joint “Mobile Shopping Framework” study from Yahoo and Nielsen. Some 9 out of 10 mobile internet users have accessed the mobile web while at a store and 51% of those users indicate that they make a purchase after doing research on their mobile device. Other insights from the study include:

  • 50% of in-store mobile web activity is related to shopping
  • 48% of in-store mobile users take and/or send a picture of a product to a friend
  • On average, 16% of consumers use their mobile phones for shopping research
  • 57% among mobile internet users and 41% among non-mobile Internet users expressed interest in using mobile phones for shopping research in the next 12 months
  • 86% of mobile Internet users (and 92% of 13-24 year olds) are using their mobile devices simultaneously with TV

ComScore is projecting a healthy 11% gain in online retail spending for the November – December period this year, projected to reach $32.4 billion. Online sales (excluding auctions and large corporate purchases) have increased 9% y/y from Jan. – Oct., to reach $109.9 billion. Despite the great recession, last year’s e-commerce sales rose at a 4% clip.


Looking for a stocking stuffer for your favorite connected TV user? The Kylo TV folks have just announced Hillcrest Labs has cut the price in half of the Loop pointer to $49 for the holidays. The donut-shaped wireless controller allows you to control the broadband-connected Kylo TV interface to watch web videos, browse Netflix and view multimedia on either your PC or your TV.


Web-based VOD system provider Clearleap has hired former Time Warner Cable engineering executive John Carlucci as its newly appointed CTO. John most recently served as co-founder and CTO of social TV start-up FreedTV Systems.
Online ad network RadiumOne has tapped former Blue Lithium CFO Bill Lonergan to serve as Chief Financial Officer. He joins a trio of former Blue Lithium execs at the company.
Meredith Corp.’s Local Media Group promoted Tom Cox to VP/Digital Sales and Steve Schwaid to VP/Digital Content. Tom will continue to run Meredith’s marketing programs as part of the integrated digital sales process and Steve will continue his local news supervision in Atlanta.
Shine Group has appointed former News International, HIT Entertainment and Chorion executive Lori Heiss to the newly-created position of Global Brand Manager. She will be based in Shine’s London offices, reporting to Shine Group President Alex Mahon from Jan. 4.


CNN is helping to give thanks with a new CNN Heroes donation page on Facebook that will celebrate the top 10 “Heroes” of the year who are making a difference with their charitable work. Chosen by Blue Ribbon Panel members like Holly Robinson Peete, wife of former NFL QB Rodney Peete and founder of the Hollyrod Foundation, the page takes you to the charity pages of all 10 philanthropists and allows you to make donations using Facebook’s virtual currency platform, Facebook Credits, popularized by casual game giants such as Zynga. After making a donation, you can watch an exclusive thank-you video from the host of the initiative, Anderson Cooper, as well as help spread the word about the initiative with friends.
Have a great Thanksgiving everyone and we’ll see you back here rested (and slightly heavier) on Monday —

Later —
Wayne Karrfalt for Cynopsis Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: VP, DIGITAL AD SALES/WFN/Denver: Manage digital sales efforts for World Fishing Network in US and Canada. Bachelor’s + 6-8 yrs in TV/Sales. Apply to: [email protected] (12/3)

JOB OPENING: DIR CORP COMMUNICATIONS/RAINBOW-NATL TRADE PR/NY: 7+yr publicity exp in Cble indstry. Creative w/ strg writing, ppl & projct mgmt skils. Must have Trde/Biz/Media contcts. Rez to: [email protected] (12/2)

JOB OPENING: SALES PLANNER/LIBERMAN BROADCASTING (ESTRELLA TV)/NY: 3+ years experience with network sales planning, Dealmaker, building proposals, maintenance, stewardship, and revenue analysis. [email protected] (12/1)

JOB OPENING: AE /Burbank, CA/ION: Sell national half-hour time, 2-3 yrs TV/Cable/DR exp, Outlook/Excel/Word/PP, must have reliable transportation. Submit resume w/salary to [email protected]. EOE (12/1)

JOB OPENING: ACCOUNT EXECUTIVE AD SALES/NYC/REELZCHANNEL: 3+ yrs media ad sales exp. Exp cable, network, online, mp biz, strat integ mktg solu. Resp for ad sales & sales activity of EC ofc. Send res: [email protected]   (12/1)

JOB OPENING: Sr RESEARCHER IFC/SUN/NYC: 3+yr ad sales resrch exp w/Cble/Brdcast indstry. Desgn/prep presntations, enhce sales/prgm effrt. MRI/Simmons/Omniture/Comscore/BrgtCove/NielsenTolbx/AdViews/Arianna. [email protected] (12/1)

JOB OPENING:  MGR, PROGRAM RESEARCH/Oxygen/ NYC:  Min 4 yrs exp in media research. Supports mgmt, programming, development, scheduling, press/publicity, marketing & pricing/finance. Apply@ (Job #1282882) (11/30)

JOB OPENING: FREELANCE P.A-ON-AIR PROMO/ABC/LA:Update status sheets/screen shows/pull shots for VOD. Bach deg/int. in TV mktg/promos req. Excellent org & comm skills. Final cut pro a +. Resumes: [email protected] (11/30)

JOB OPENING:  MGR, CONSUMER INSIGHT DIGITAL/WWE/Stamford, CT: 4+ yrs exp media research; exp w/ with Omniture Site Catalyst & Search Center, HitWise, comScore Media/Plan Metrix, and Forrester required. Apply: (11/30)

JOB OPENING:   DIRECTOR INTERACTIVE ADVERTISING/Newsday/NY: 7+yrs adv sales exp driving sales/strategy w/in dig. media space. Exp selling to Nat’l & Local accts/agencies & staff mgt req’d. Email resumes to: [email protected] (11/30)

JOB OPENING:  RSRCH MGR/NFL/NY: Mng and  support design & execution of primary and secondary rsrch relating to NFL fan & brand.  4-7 yrs of mkt rsrch exp.  More info/apply: NFL – Research Manager Position (11/30)

JOB OPENING: ASSOC DIR, BUS DVLPMNT/Luminosity Marketing/NY: Seeking a dynamic, well-rounded leader who has a keen understanding of account service to lead our new business program. Send resume & CL to [email protected] (11/25)

JOB OPENING: PRODUCER  FREELANCE/NEW YORK: Int’l Freelance FT Format Producer. Format HD/SD masters for global distrib; support Int’l production. (11/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: NYC production co. seeks SOCIAL MEDIA EXPERT. Grow web presence for popular YouTube act prepping TV network pitch. Intern starts ASAP. Res/Cov Ltr to [email protected] (12/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  SALES CLOSER in TV, FILM & NEW MEDIA 6+ years International experience in Film & TV sales, a true closer w/ strong sales record and solid management skills. email [email protected] (11/30)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (11/30)

SITUATION WANTED:  FIELD DIRECTOR/DIRECTOR OF PHOTOGRAPHY (NY/LA): 33+ years in every production situation imaginable. Few have the experience, references and reels like I do in Reality, Field Production, Docs. [email protected] (11/25)

SITUATION WANTED: CONTENT CREATOR:  Entertainment, Docs, Kids, Specials.  Major network/studio/interactive credits in long and short form.  [email protected] or [email protected] (11/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (11/25)

SITUATION WANTED: NEW MEDIA SPECIALIST: Journalist & FCP certified editor w/ experience in Flash, Photoshop & social media; open to full-time, part-time, contract, or freelance; based in central CT. Please email: [email protected]  (11/25)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

To unsubscribe from future mailings, please click here.    

Related Stories

Cynopsis 04/12/24: ABC News/NatGeo’s “Eclipse Across America” Outshines Competition

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

FETV: Special Delivery for Viewers and Advertisers

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]

Cynopsis 04/11/24: Ad Engagement for Women’s Final Four up 97%

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT Sports Scores Big During March Madness With the 2024 NCAA Men’s Basketball Tournament averaging 9.9M viewers across 67 games on TNT, TBS, truTV, CBS + Max, including double-digit growth with younger viewers P18-34 (+14% YoY) And there’s more to come… MLB Regular Season (TBS, Max, Bleacher Report) […]

04/10/24: Cynopsis Jobs

jobs 10

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/10/24: NBCUniversal surpasses 2020 numbers, with more than $1.25 billion in Olympics ad rev

Wednesday April 10, 2024 Today’s Premieres Peacock: Hapless ESPN+: Tryouts Hulu: Sandland: The Series Crunchyroll: The Many Sides of Voice Actor Radio, Viral Hit IN THE NEWS CBS has renewed Dick Wolf’s trio of FBI dramas – “FBI,” “FBI: Most Wanted” and “FBI: International.” Flagship show “FBI” received a three- season renewal, encompassing seasons seven […]