Cynopsis: Kids!
11/23/11

Good morning. It’s Wednesday, November 23, 2011, and this your first early morning briefing.

Netflix makes its recently launched Just for Kids section available to its members in the US on Nintendo’s Wii gaming console.  To access the Just for Kids section, which features TV and movie content targeted to kids 12 and younger, users need to select Just for Kids within the Netflix app for Wii.  Once there kids and parents can scroll through categories, which are organized by genres like superheroes, princesses, dinosaurs and girl power, and click on popular characters such as Phineas and Ferb or Elmo to find a selection of titles featuring those characters.  The new offering comes as almost half of the 20+ million Netflix accounts have been used to instantly watch at least two kid-targeted titles in the last three months.  The Netflix Just for Kids section is currently available in the US on PC, Mac and the Wii console.  Similar functionality will come to other devices over the next year.

It’s a Cabin Fever snowstorm in the US and UK.  Earlier this week Amulet Books, an imprint of Abrams, released Diary of a Wimpy Kid: Cabin Fever; the sixth book in author Jeff Kinney’s series and has now become the number one bestselling hardcover book in the US for the calendar year-to-date.  The new title had a first printing of 6 million copies, the largest first printing of any book in 2011, has sold 1+ million copies in its first week.  The tally for Cabin Fever places it 25+% ahead of the previous Diary of a Wimpy Kid book, The Ugly Truth, in its first week on sale in November 2010.  Meanwhile, in the UK Puffin Books, an imprint of Penguin Books, is reporting a similar story.  Diary of a Wimpy Kid: Cabin Fever has landed atop the UK Bookscan kid’s chart.  With sales of close to 82,000 copies, Diary of a Wimpy Kid: Cabin Fever has recorded the highest first week sales across the UK Bookscan kid’s chart in more than a year.  The first week sales so far for Cabin Fever are +169% versus the first week sales of the previous book in the series, The Ugly Truth (2010).

MORE KIDS STUFF

The 85th Anniversary Macy’s Thanksgiving Day Parade kicks off tomorrow morning, Thanksgiving Day, Thursday, November 24, 2011, live from NYC on NBC, 9a-12p.  In addition the popular balloons and floats there are a wide range of bands and performance groups from around the country, as well as clowns, performers and specialty acts. Some of the popular attractions (and their sponsors) to look out for, whether you are standing along the parade route here in NYC or watching at home, include:

• Giant Balloons featured in this year’s parade (let’s hope the wind cooperates so they can fly high) include: Buzz Lightyear (Disney/Pixar); Clumsy Smurf (Sony Pictures Home Entertainment); Diary of a Wimpy Kid (Abrams Books); Julius* (Paul Frank); Kermit the Frog (Disney); Kun Fu Panda (DreamWorks Animation); Pikachu with Pokeball (The Pokemon Company International); Pillsbury Doughboy (Pillsbury); Ronald McDonald (McDonald’s); Sailor Mickey (Disney Cruise Line); Snoopy the Flying Ace (Peanuts Worldwide); Sonic the Hedgehog* (Sega of America); Spider-Man (Marvel Entertainment); SpongeBob SquarePants (Nickelodeon); and Super Cute Hello Kitty (Sanrio). *New to the parade this year
• Ballonicles/Novelty Balloons: Aflac Duck Balloonicle*; B.* (Tim Burton); Baseball; Basketball; Beach Ball Cluster; Big Man Santa; Charlie, Kit & C.J. Holiday Elves; Cloe the Holiday Clown; Earth Balloon (Power Rangers Samurai); Energizer Bunny Balloonicle; Frieda the Dachshund; Gazer the Elf* (Keith Lapinig); Geometric Balloons; Green Candy Cane; Green Macy’s Star; Harold the Fireman; Harold the Policeman*; Ice Crystals; Kool-Aid man Balloonicle (Kraft Foods); Pumpkins; Red and Gold Ornament; Red Candy Cane; Strawberry/Pistachio Ice Cream Cone; Uncle Sam; Yellow Stars; Virginia. *New to the parade this year
• Floats: 1-2-3 Sesame Street (NAMM); Big Apple Float (The New York Daily News); Bridge to The Future (Hess Corporation); Christmas in Central Park (Delta Air Lines); Dora’s Christmas Carol Adventure (Nickelodeon); Elves Raise the Roof (OfficeMax); Fall Frozen Fun* (Discover); Gift of Freedom*; Home Baked Goodness (Morton Salt); International CeleBEARation Clock Tower (Build-A-Bear Workshop); Jolly Polly Pirate Ship; Local Heroes Helping Everyday (Hamburger Helper); Marion-Carol Showboat; Mount Rushmore’s America Pride (South Dakota Dept. of Tourism); On the Roll Again (Homewood Suites by Hilton); P.B. Polar Bear* (Universal Orlando Resort); Pep Rally (Spirit of America Productions); Santa’s Sleigh; Smurf Mushroom (Sony Pictures Entertainment); Snoopy’s Dog House (Peanuts Worldwide); Tom Turkey (Cooking Channel); True Spirit of Thanksgiving (Oneida Indian Nation); Wild West Express; Woodland Family Gathering (Ocean Spray Cranberries); and Zhu-Niverse* (ZhuZhu Pets). *New to the parade this year
• Stars performing during the Parade this year including: Rodney Atkins; the Big Apple Circus; Mary J. Blige; Cobra Starship; Neil Diamond; Michael Feinstein; The Fresh Beat Band; Cee Lo Green; Avril Lavigne; Shelby Lynne; Mannheim Steamroller; China Anne McClain; Scotty McCreery; Ingrid Michaelson; the cast and Muppets of Sesame Street; Savannah Outen; Power Rangers Samurai; Daniel Radcliffe and the cast of Broadway’s How to Succeed in Business Without Really Trying; a preview of the upcoming Broadway musical of Newsies (yeah); Miss America 2011 Teresa Scanlan; Willard Scott; cast of Broadway’s Sister Act; cast of Broadway’s Spider-Man: Turn Off the Dark; Straight No Chaser; U.S. Naval Academy Glee Club; Johnny Weir; and Zendaya.
• Celebratory Characters  a new category this year: Arthur The Aardvark; Babar; Barney; Betty Boop; Blue from Blue’s Clues’ Bugs Bunny; Clifford The Big Red Dog; Felix The Cat; Mr. Potato Head; Olive Oyl; Pink Panther: Popeye; Raggedy Ann; Tommy From Rugrats; Scooby Doo; Smokey Bear; The Wild Thing; and Yogi Bear.

Channel One News extends its multi-year satellite network contract with Keystone Enterprise Services.  Under the new deal Keystone will continue to supply turnkey satellite network and support services for Channel One News’ direct-to-school news broadcasts, which reach 5+ million students daily in 7,500 schools (230,000 classrooms).  In addition to beaming the Channel One New signal nationwide to schools via satellite, Keystone Enterprise Services also provides network monitoring, help desk, and on-site field support services for Channel One’s network equipment within the schools.

Cinedigm Digital Cinema in partnership with The Pokemon Company will release the newest full-length Pokemon feature film, Pokemon the Movie: White  Victini and Zekrom, in the US in a limited engagement on Saturday/Sunday, December 3-4, 2011 in 375+ digital theaters.  Pokemon the Movie: WhiteVictini and Zekrom is the first of two feature-length films to debut in December 2011.  The second movie, Pokemon the Movie: BlackVictini and Reshiram, will premiere on Cartoon Network on December 10, 2011.  The Pokémon Company International is currently running its V for Victini sweepstakes.

Disney releases its family holiday TV special Prep & Landing on DVD this week.  The DVD release includes two bonus shorts, Tiny’s Big Adventure and Operation Secret Santa, which stars Betty White as the voice of Mrs. Claus.  Other bonus content includes, Prep & Landing Kringle Academy Training Videos (Elf training videos), Elfdate.com/The Fruitcake Factory/Spa Navidad, Welcome to Kringle Academy, Kringle Academy Equipment Training, and Academy Do’s and Don’ts.  Produced by Disney Animation Studios, Prep & Landing made its initial premiere on ABC TV in 2009.

Head over to the Cynopsis Kids !magination Awards to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program.  To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011.  We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.

STONE SOUP

What are kids asking for this holiday season?  According to The NPD Group’s Kids Industry Data Service (KIDS), these are the initial results from the survey that fielded in November 2011 in response to the unaided, open-end question: What is on your child’s wish list for this upcoming holiday season?  The list compiled 1,477 mentions of items that kids are requesting for holiday gifts.  Here’s how the responses played out:

• Toys                                                47%
• Video Game Hardware & Software          13%
• Consumer Electronics                           10%
• Apparel and Accessories                        9%
• Sporting Gear                                      3%
• DVD’s/ Blu-Ray                                    3%
• Books                                                 3%
• Items for the Home                               2%
• Music                                                  2%

As compared to the results from last year, toys capture a bigger portion of the responses. Last year the top 5 categories were Toys (39%), Video Games (15%), Apparel & Accessories (9%), Consumer Electronics (8%), and Sporting Gear (5%).  This year the toys mentioned specifically most frequently are evergreen brands including LEGO and Barbie.  The NPD Group’s KIDS is a monthly, syndicated tracking service that provides users with a holistic view of purchases made for kids (birth through 14-years-old) across categories and retailers with a focus on licensing and brands.

RATINGS

The Hub‘s premiere of a new episode of the animated series Strawberry Shortcake’s Berry Bitty Adventures, which featured the introduction of the new character Cherry Jam, on Saturday, November 19 at 9a marks a series best among K6-11 (140,000) and K2-11 (259,000) an increase over the same date and time period last year by +180% and +162% respectively.  The Saturday morning include a marathon of four back-to-back episodes of Strawberry Shortcake’s Berry Bitty Adventures (8-10a), including the above episode, helped deliver the network its strongest Saturday morning 8a-12p performance ever with K2-11 (161,000).  Additionally, the network’s premiere of season two of the series Dan Vs. on Saturday, November 19 at 8p was up over the same time period last year among K6-11 +59% and K2-11 up by +54%.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/14-11/20/11 :
Total Day     (000)  Primetime    (000)
DSNY* :             978    DSNY* :            1546
NICK° :              935    NICK JR°°:         531
CARTOON:         505    NAN** :             417
NICK JR°°:        351    ADSM** :           301
NAN** :             229    DXD:                 206
ADSM** :           207    NICKTOONS:      189
DXD:                 162    ESPN:                188
NICKTOONS:      124    SPROUT***:      113
SPROUT***:        83    DISCOVERY:        72
ESPN:                  68    THE HUB:             55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/14-11/20/11 :
Total Day     (000)  Primetime    (000)
DSNY* :             607    DSNY* :            1182
NICK° :              458    NAN** :              253
CARTOON:         328    DXD:                  176
NAN** :             152    ADSM** :            166
DXD:                 128    NICKTOONS:       131
ADSM** :           116    ESPN:                 119
NICKTOONS:        81    NICK JR°°:          104
NICK JR°°:           56    DISCOVERY:         43
ESPN:                  41    TEENNICK:            40
TEENNICK:           37    MTV:                    35
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/14-11/20/11 :
Total Day     (000)  Primetime   (000)
DSNY* :             480    DSNY* :            927
NICK° :              314    NAN** :            292
CARTOON:         252    ADSM**:          247
NAN** :             201    DXD:                162
ADSM** :           191    ESPN:              152
DXD:                 113    NICKTOONS:      95
NICKTOONS:        58    MTV:                 82
MTV:                    55    COMEDY:          70
ESPN:                  51    TEENNICK:        63
TEENNICK:           49    DISCOVERY:      50
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, November 19, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1436; K6-11 918; TWEENS 9-14 645
NICKELODEON:          K2-11 1258; K6-11 802; TWEENS 9-14 585
CARTOON NETWORK: K2-11   711; K6-11 505; TWEENS 9-14 408
DISNEY XD:               K2-11   282; K6-11 212; TWEENS 9-14 183
NICKTOONS:              K2-11   229; K6-11 170; TWEENS 9-14 101
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, November 20, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1262; K6-11 868; TWEENS 9-14 633
NICKELODEON:          K2-11 1164; K6-11 702; TWEENS 9-14 506
CARTOON NETWORK: K2-11   697; K6-11 474; TWEENS 9-14 353
DISNEY XD:               K2-11   177; K6-11 143; TWEENS 9-14 106
NICKTOONS:              K2-11   179; K6-11 129; TWEENS 9-14   72
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, November 21, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1040; K6-11 387; TWEENS 9-14 258
DISNEY CHANNEL:     K2-11   971; K6-11 680; TWEENS 9-14 531
CARTOON NETWORK: K2-11   515; K6-11 327; TWEENS 9-14 268
DISNEY XD:               K2-11   223; K6-11 174; TWEENS 9-14 135
NICKTOONS:              K2-11    94; K6-11   72; TWEENS 9-14   66
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Yesterday’s Trivia Question:  What group on animated kids gathered in a North Philadelphia junkyard to play their music with non-traditional instruments? Fat Albert and the Cosby Kids. A Big “Hey, Hey, Hey!” to: Sofia Holohan-Dish Network/NY; Mario Turchiarolo-Freelance/Philadelphia; Kathy May-Fisher-Price, Inc/E. Aurora, NY; Michael Ratliffe-B.E.T. Networks/Washington, D.C.; Tom Boyd-WGN-TV/Chicago; Jennifer Richmond- Richmond Management/Hidden Hills Ca; Richard Quan-BSSP/San Francisco; Eric Covert-Disney ABC Television Group/Burbank; John Hardman-Saban Brands, LLC/LA.
 
Today’s Trivia Question:  What cartoon character has a dog named Dollar? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
11.23.11

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