Wednesday, November 22nd, 2006


Cynopsis: Kids!


Good morning. It’s Wednesday, November  22, 2006 and this is your first early morning Kids! briefing. 

While several thousand people gathered yesterday at NYC’s Riverside Church to remember and celebrate the life and work of 60 Minutes correspondent Ed Bradley, the media industry was dealt another blow with the news John M. Higgins, journalist and Business Editor for Broadcasting & Cable Magazine, passed away Monday evening from a heart attack at the age of 45.  Throughout the industry, John was well respected for his tough reporting skills and his keen knowledge of the business.  He first joined B&C in 1997 after working at Multichannel News.  FCC Chairman Richard Wiley:

“[John] was a terrific journalist.  There was a certain edge to his writing that was appropriate. He got right to the point. He was a keen analyst and I will really miss reading his material. I’m shocked and saddened by his passing.”

He is survived by his wife, Deborah Marrone, an attorney with the Federal Trade Commission.  B&C has invited John’s colleagues, friends and sources to post remembrances to [email protected].  Funeral and eulogy arrangements will be announced shortly and posted to B&C‘s website. 

Comcast Corporation and The Walt Disney Company have entered into a long-term distribution agreement spanning the next ten years which will affect the 10 ABC owned television stations and many of the Disney-owned networks and services including Disney Channel, ABC Family, Toon Disney, ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN HD as well as carriage upgrades for SOAPnet. Some highlights of the agreement include:

  • Comcast will also launch ESPN Deportes, a stand-alone Spanish language sports network. Both companies have also formalized their ESPN HD agreement.
  • Comcast has purchased The Walt Disney Company’s 39.5% ownership holding in E! Networks for $1.23 billion. This transaction, which includes E! Entertainment and Style Network, makes Comcast the sole owner of E! Networks.
  • Furthermore, as mentioned yesterday, beginning next fall Comcast will offer certain ABC Network primetime and ABC News programs via VOD free to Comcast’s digital customers in several markets with ABC-owned stations: WABC/New York, WPVI/Philadelphia, WLS/Chicago, KGO/San Francisco, KTRK/Houston, KFSN/Fresno and WJRT/Flint. Comcast also will add some shows from Disney Channel, SOAPnet, Toon Disney and ESPN to its ON DEMAND line-up in markets where those channels are available.
  • Beginning next year, Comcast Digital Cable consumers will have the opportunity to order new movies released on VOD from Walt Disney Pictures, Touchstone and Miramax for $3.99 each, and some archived titles will be available for $2.99 each. A few of the new titles include Pirates of the Caribbean 2, The Santa Clause 3, Invincible and The Guardian.


IDG Entertainment has officially launched, a website specifically for parents of young gamers.  The portal is designed to provide parents with timely information they might need to make informed game buying decisions.  Each game is covered from three different points-of-view to help provide the big picture of the game: Dad’s Watch, takes a look at the level of violence, sex, mature language and drugs in each game, and “looks at its real-world value and potential impact on a child;” Mom’s Take, reviews the social and/or psychological issues in the games and asks questions such as “will this add to a child’s academic achievements, or increase/decrease physical activity?”;  The Kid’s Pitch, here is what a kid might tell a parent to convince them to buy the game.  Additionally, the site includes PlaySmart descriptor for each game that reviews why a game received the ESRB rating it carries.


Decode Entertainment has granted Playskool the global master toy and game license for its preschool series, Franny’s Feet.  Playskool’s first round of Franny’s Feet products are slated for release in 2008.  The deal was brokered by Decode Entertainment’s licensing agency, The Sharpe Company, Inc.  Franny’s Feet on is a Decode production, in association with Thirteen/WNET New York, and currently airs in US markets on PBS Kids.

In continuation to yesterday’s mention of MTV Networks International‘s global study, we are bringing several more topics to you on kids and youth well being around the world.  The MTV Networks International‘s Wellbeing Study took six months to complete and encompassed 5,200 interviews with K8-15 and A16-34 in 14 countries (Argentina, Brazil, China, Denmark, France, Germany, India, Indonesia, Japan, Mexico, South Africa, Sweden, the UK and the U.S).  You will see the remainder of the findings (Family and Friends, New Technology, and The Wellbeing Index) in Monday’s edition.

Terror and safety

  • Terrorism was #8 in the list of fears for A16-34 and tenth in the list of fears for K8-15. Parents dying, cancer, AIDS and robbery were greater fears for both age groups.
  • Personal safety is a major issue for young people in the developing world, with Brazil (75%), Mexico (73%), Indonesia (70%), South Africa (58%) and Argentina (57%) being the most fearful about their personal safety, and with youth in the USA (31%), Sweden (31%) and the UK (36%) being the least fearful about their personal safety.
  • The forces of globalization and constant access to the news media create a world that feels less safe to kids and young people in all countries. The more news media young people watched, the less safe they felt.

National patriotism and traditions

  • Kids and youth from developing nations appear to be more patriotic.
    • The overwhelming majority of kids (8-15) in developing countries were proud of their nationalities: India (99%), Indonesia (99%), Brazil (98), Argentina (94%) and Mexico (92%). While kids in the same age group for developed nations were the least proud: Japan (30%), Germany (56%), the UK (71%) and Denmark (71%).
    • As they get older, such trend doesn’t change, but kids become less nationalistic overall.
    • These rankings are mirrored almost exactly by those reflecting kids’ intentions to maintain their traditions; making this much more important for developing nation kids.
    • In terms of A16-34 being proud of their country, India (91%), Brazil (83%), Indonesia (83%), Argentina (77%) and Mexico (74%) topped the list. By contrast only one in three A16-34 were proud to be German or Japanese, and one in two A16-34 were proud to be British or French.
    • 63% of American A16-34 said they’re proud of their nationality.

School and peer pressure

  • In 12 out of the 14 countries surveyed more than two thirds of K8-15 said that getting good grades in school was their top priority.
  • The figures ranged from 88% in South Africa to just 37% in Sweden.
  • Peer pressure is no longer a big issue for kids and youths. Youth are more worried about careers than having sex, being ‘cool’ or owning the right brands.


MTV Networks announced a new initiative titled (RED) to eliminate AIDS in Africa. The 90-second (RED) Manifesto will air as a special “roadblock” across MTVN’s channels. The roadblock is in support of and will build awareness of the (RED) effort to turn “Black Friday,” the so-called biggest shopping day of the year, into “(RED) Friday,” the biggest giving day of the year. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of sales profits to the Global Fund to finance AIDS programs in Africa. The (RED) Manifesto is the first element of the (RED) TV campaign that will roll out across MTVN channels in the coming months. More info about the campaign can be found at,, and . Current partners include American Express (UK only), Converse, Gap, Giorgio Armani, Motorola and Apple with as the first media sponsor in the UK.

Forbes magazine has released its annual list of the 15 richest fictional characters.  Ho Ho Hold onto your sleigh bells ’cause Santa has been all but dropped off the list for the first time in 15 years.  Why?  Well, Forbes cites letters from “outraged children insisting that Claus is ‘real,’ ” along with the whole cookies and milk conspiracy, as the reasoning for taking the big guy off the list of fiction characters.  That said, Forbes does note that though the ongoing debate about Claus’ existence is by no means settled they just decided to … well, in my Jewish opinion the folks at Forbes are just playing it safe to stay on Claus’ “nice list”, you know, just in case.  Without further shenanigans – the Forbes Fiction 15 list of the richest characters goes a little like this, name (age); net worth; affiliation:

  • Oliver “Daddy” Warbucks (52); $36.2 billion; Annie comics
  • Charles Montgomery Burns (104); $16.8 billion; The Simpsons
  • Scrooge McDuck (80); $10.9 billion; Disney
  • Richie Rich (10); $10.7 billion; Richie Rich Comic books
  • Jed Clampett (51); $7.7 billion; The Beverly Hillbilly’s
  • Mr. Monopoly* (71); $7.1 billion; Monopoly board game
  • Bruce Wayne (32); $6.8 billion; Batman
  • Anthony Stark*, aka Iron Man (35); $3.0 billion; Iron Man comics
  • Prince Abakaliki of Nigeria* (37); $2.8 billion; You’ve likely received an email from him
  • Thurston Howell, III (60); $2.7 billion; Gilligan’s Island
  • Willy Wonka (57); $2 billion; Willy Wonka and the Chocolate Factory
  • Lucius Malfoy (51); $1.3 billion; Harry Potter
  • Tony Montana* (42); $1 billion; Scarface
  • Lara Croft (37); $1 billion; Video game star
  • Mario* (23); $1 billion; Super Mario

*New to the list this year
Forbes estimated the net worth based on, “when possible, on known commodity and share price movements.” The calculations are based on prices as of market close, November 17, 2007, and some salt.


Ron Grant returns to the AOL side of the business having been appointed President and COO of AOL LLC.  Grant joined America Online as SVP/Business Affairs and Development, was most recently Time Warner’s SVP/Operations.  Prior to AOL, Grant was a Partner in the Communications and Entertainment Practice of Mercer Management Consulting.

FremantleMedia Enterprises has appointed Nathalie Delin as its Licensing Director/France.  In this newly created position, Delin will be responsible for managing all ancillary rights including brand licensing, online and interactive, music publishing, sponsorship, live events and telephony across France.  Working out of the FremantleMedia’s Paris office, Delin will report to Gaspard Dechavagnac, COO, FremantleMedia France.  Most recently, Delin served as Licensing Director, Jetix, France.  Previously she worked for ITE (Denmark) and Tsuburaya Productions (Japan).


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/13-11/19/06 :
Total Day     (000)  Primetime     (000)
NICK°:           1138   DSNY*:           1297
DSNY*:            798   CARTOON:         874
CARTOON:        584   NAN**:             531
NAN**:            302   TOON DIS:         154
ADSM**:          250   BET:                  144
TOON DIS.:      115   ESPN:                 112
NOG/THE N:     109   NICKTOONS:       101
BET:                  52   ANIMAL PLANET: 100
NICKTOONS:      51   DISCOVERY:         89
DISCOVERY:       51   MTV:                   62
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/13-11/19/06 :
Total Day      (000) Primetime     (000)
NICK°:             642   DSNY*:           1014
DSNY*:            516   CARTOON:         649
CARTOON:        389   NAN**:             413
NAN**:            220    BET:                 108
ADSM**:          162   TOON DIS:          83
TOON DIS.:        57   ESPN:                  66
BET:                  36   NICKTOONS:        65
DISCOVERY:       35   DISCOVERY:        59
NICKTOONS:       31   THE N:                50
MTV:                   27  
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/13-11/19/06 :
Total Day  (000)   Primetime    (000)
NICK°:        492      CARTOON:       494
DSNY*:       431      DSNY*:           886
CARTOON:   281      NAN**:          448
NAN**:       254      BET:               185
ADSM**:     209      MTV:              147
MTV:           100      THE N:             98
BET:             67       ESPN:             98
DISCOVERY: 49       COMEDY:          93
COMEDY:      42      DISCOVERY:      71
ESPN:           42      TOON DIS.:       53
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, November 18, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1226; K6-11 886; TWEENS 9-14 715
DISNEY CHANNEL:     K2-11 1003; K6-11 594; TWEENS 9-14 462
CARTOON NETWORK: K2-11   706; K6-11 535; TWEENS 9-14 394
TOON DISNEY:           K2-11   190; K6-11   92; TWEENS 9-14  56
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, November 19, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1325; K6-11 908; TWEENS 9-14 679
DISNEY CHANNEL:     K2-11 1147; K6-11 750; TWEENS 9-14 581
CARTOON NETWORK: K2-11   606; K6-11 457; TWEENS 9-14 340
TOON DISNEY:           K2-11   121; K6-11   60; TWEENS 9-14   35
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, November 20, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1154; K6-11 584; TWEENS 9-14 435
DISNEY CHANNEL:     K2-11   982; K6-11 623; TWEENS 9-14 557
CARTOON NETWORK: K2-11   578; K6-11 366; TWEENS 9-14 253
TOON DISNEY:           K2-11   122; K6-11   62; TWEENS 9-14   42
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:
  On which show would you find an older sister Aly with two younger twin brothers?  EVERYBODY LOVES RAYMOND      Kudos to:  Bob Eisenstaedt-Granite Springs Productions/Tampa; Michelle Stavrou-CBS Market Resources/NY; Brad Stern-Long Island Children’s Museum; Craig Coleman-Nicktoons Network/NY; David Danowski-DIC Entertainment/NY; Rosemary Cunningham-MMT/Chicago; Tom Boyd-WGN TV/Chicago; Kevin M. Sponsler-Nanna’s Cottage Bungalow/Eugene OR; Sandra Mueller-KTLA/LA
Today’s Trivia Question:  What TV couple named their child Paprika?( click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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