Wednesday, November 21st, 2007

Cynopsis: Kids!


Good morning. It’s Wednesday, November 21, 2007, and this is your first early morning.

A bipartisan group of four US senators has written to the Entertainment Software Ratings Board (ESRB) calling for, “a thorough review of the video game ratings process.”  The letter was spurred following the new Manhunt 2 video game receiving an M (Mature) rating, which the group believes should have been given a rating of AO (Adults Only), has “opened the door to widespread release of the game, which depicts horrific violence.”  Further explaining their request the letter from the senators said, “We have consistently urged parents to pay attention to the ESRB rating system. We must ensure that parents can rely on the consistency and accuracy of those ratings.”  A response from the ESRB is likely to come soon.  The ESRB is a non-profit, self-regulatory group that independently assigns ratings, enforces advertising guidelines and supports online privacy practices for the software gaming industry.

Animax is set to make its debut on the German satellite platform arenaSAT from December 1, 2007.  Targeted to people 14-29, the new Animax channel will feature a 24/7 programming line-up of anime content across a range of genres.  The Unity Media cable company operates the arenaSAT platform, which has about 340,000 subscribers.


With all the warm weather it seems difficult to grasp that tomorrow is Thanksgiving.  And yet it is, which of course also means it is time for the 81st annual Macy’s Thanksgiving Day Parade.  With 3.5 million spectators expected to watch the parade in person, some 50 million are expected to watch the Macy’s Parade live on NBC (9a-12p) as it makes its way through the streets of NYC, beginning at 77th and Central Park West and working its way down to Macy’s Herald Square at 34th street.  As always if you are looking for me, and really why wouldn’t you be, I’ll be at the balloon blowing up site, which starts later today at the parade starting point.  What’s new to the parade this year and who is performing?

  • New balloons include Shrek, Hello Kitty and Sesame Street’s Muppet character Abby Cadabby, and the much discussed (at least with the group of tweens/teens I reviewed the list with) is the parade balloon version of Jeff Koons’ Rabbit, based on his stainless steel sculpture (1986) … something sort of surreal about a huge balloon based on a sculpture of a balloon.  And in the ongoing greening initiative, returning to the parade this year will be the Kermit the Frog balloon, and he has been missed.  Outside the “celebrity balloon” category, other new balloons include Artie The Pirate (I know I’m gonna like this one) and Macy’s Parade Balloon Cluster.
  • Floats debuting this year are The Care Bears Winter Fun-derland, International Cele-Bear-Ation Clock Tower, M&M’s Chocolate Candies on Broadway, Music Bigger than Life
  • Stagehand strike or not – the parade will include its traditional participation of Broadway shows including performances from the casts of Young Frankenstein, Legally Blonde, Xanadu and as always the Radio City Rockettes among others.
  • Musical guests include Dolly Parton, Nikki Blonsky, Good Charlotte, Ne-Yo, Jonas Brothers, Wynonna Judd and some of the cast of High School Musical and more.
  • Bindi and Terri Irwin will also take part in the parade on the Animal Planet float

In other NBC Thanksgiving programming news, following the parade the network will air The National Dog Show Presented by Purina at 2:50p (2hrs).  The family-targeted special will again be hosted by actor/author/dancer John O’Hurley and dog show analyst David Frei (best known as the voice of the Westminster Kennel Club Dog Show on USA Network).  In addition, NBC will also provide online coverage of the National Dog Show, including video and audio descriptions of each of the 165 breed winners at  The TV special will include a vignette on the website, which features O’Hurley and DOGGIE-MAIL, an e-mail program with talking dogs, where folks can outfit a dog, select or record audio and send a customized email to friends.

The Jonas Brothers will host a limited edition music series on XM Radio beginning this Friday, November 23 at 3p, as part of Top 20 on 20. The weekly series, “I’m With The Band – The Jonas Brothers!” will feature The Jonas Brothers as DJs, playing their favorite songs throughout, as well as offering backstage ins and outs and details from the Best of Both Worlds Tour, their current national tour with Hannah Montana.


Correction:  Yesterday’s Munk Yourself item, the promotional effort for the new Alvin and the Chipmunks movie, should have credited the Oddcast, Inc. with creating the Munk Yourself application and with Telescope, developing mobile voicetones.  Now go and play – it’s fun!


Discovery Communications promotes Patrick Gates to President and GM of Discovery Commerce.  Gates, who was most recently the interim President and GM of the division, will report to Mark Hollinger, President/Global Business and Operations.  Gates will provide the strategic vision for the Discovery Commerce division, which comprises home video, licensing and direct-to-consumer sales.  His initial focus will be to develop selling strategies that align with each network’s brand and programming initiatives, with an emphasis on growing the division’s core businesses.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/12-11/18/07 :
Total Day     (000)  Primetime    (000)
NICK°:           1343   DSNY*:          1439
DSNY*:            894   CARTOON:       633
CARTOON:       552   NAN**:            504
NAN**:           296   TOON DIS:       153
ADSM**:         162   DISCOVERY:    120
NOG/THE N:     114   ESPN:             108
TOON DIS.:      113   MTV:                94
DISCOVERY:      56   NICKTOONS:     73
MTV:                 50   BET:                 58
NICKTOONS:      49   TLC:                 56
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/12-11/18/07 :
Total Day      (000)  Primetime    (000)
NICK°:             775    DSNY*:          1152
DSNY*:            603    CARTOON:       428
CARTOON:        336    NAN**:           376
NAN**:            212    DISCOVERY:      93
ADSM**:          109    TOON DIS:        83
TOON DIS.:        63    ESPN:               72
DISCOVERY:       45    MTV:                 58
MTV:                  33    NICKTOONS:      43
NICKTOONS:       31    BET:                 43
ESPN:                 27    COMEDY:           30
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/12-11/18/07 :
Total Day  (000)   Primetime   (000)
NICK°:         577     DSNY*:          994
DSNY*:        481     CARTOON:      368
NAN**:        280     MTV:              185
CARTOON:    250     NAN**:          455
ADSM**:      155     DISCOVERY:   122
MTV:              97     COMEDY:         95
DISCOVERY:   60     ESPN:              82
COMEDY:        47     BET:                74
TOON DIS:      41     TOON DIS.:      56
BET:               38     THE N:             47
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, November 16, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 984; K6-11 480; TWEENS 9-14 370
DISNEY CHANNEL:     K2-11 930; K6-11 623; TWEENS 9-14 502
CARTOON NETWORK: K2-11 562; K6-11 340; TWEENS 9-14 258
TOON DISNEY:           K2-11 109; K6-11   57; TWEENS 9-14   48
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, November 17, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1570; K6-11 1053; TWEENS 9-14 819
DISNEY CHANNEL:     K2-11 1178; K6-11   771; TWEENS 9-14 581
CARTOON NETWORK: K2-11   625; K6-11   394; TWEENS 9-14 332
TOON DISNEY:           K2-11   161; K6-11    98; TWEENS 9-14   61
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, November 18, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1438; K6-11 965; TWEENS 9-14 718
DISNEY CHANNEL:     K2-11 1119; K6-11 714; TWEENS 9-14 527
CARTOON NETWORK: K2-11   776; K6-11 509; TWEENS 9-14 346
TOON DISNEY:           K2-11   139; K6-11   74; TWEENS 9-14   52
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: What movie am I from?  My name is Jim Douglas.  I own a driving school and teach driver’s ed to high school teenagers.  While my car may not be “cool” by today’s standards for teenagers, it’s pretty wild for me!  What movie am I from?  HERBIE THE LOVE BUG   Kudos to:  Wendy Louie-Lam-Cartoon Network/NY; Kristen Tuinstra-Zonderkidz/Grand Rapids, MI; Kerri Huyck-KIDK/Idaho Falls, ID; Richard Quan-Imaginary Time/San Francisco

Today’s Trivia Question: Krofft Supershow was a late 70’s Saturday morning children’s variety show. One of the featured characters was Electra Woman. Who was her partner? (Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later … much later … we’ll be back Monday after eating entirely too much Turkey … enjoy the holiday — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: TV ACQUISITIONS MGR/Orange, CA: Research, screen, select and schedule content for inflight entertainment. Experience of global TV markets, negotiation, planning and attention to detail are musts. [email protected]  (11/30)

JOB OPENING: SALES PLANNER/Gorilla Nation Media/NYC: – Support sales team in managing proposals & campaign management. 1-2 yrs online sales & planning experience; Microsoft office exp. Apply at [email protected] (11/30)

JOB OPENING: VP CREATIVE DIR/Fuse TV/NY: Responsible for the overall dir, conception, creation, dvlpmnt & implementation of all On-Air promotions and packaging for all marketing platforms. Please send resume to [email protected]. (11/30)

JOB OPENING: WRITER/PRODUCER/Discovery Communications/LA: Conceive, write & produce TV & Radio campaigns for TLC On-Air promotions & mktg. Please apply online at to job opening number 5931. EOE M/F/V/D (11/30)

JOB OPENING: NETWORK CABLE BUSINESS ANALYST/NY: Exp. With VCI software required. Background in Traffic & Ad Sales. Strong documentation & training skills needed.  [email protected] (11/30)

JOB OPENING: COORDINATOR, CUSTOM RESEARCH/NHL: 3+ yrs exp in ad sales rsrch. Extensive exp with custom research (e.g. Simmons/Scarborough/MRI) req’d. Strong knwldg of Excel and Power Point a must. Apply: [email protected] (11/29)

JOB OPENING: WDCW Washington DC seeks BROADCAST SALES VETERAN with 4+ years of exp. Aggressive seller with successful agency and direct business exp. Stellar presentation and negotiating skills required.  [email protected] EOE (11/28)

JOB OPENING: Rainbow/NYC: PROD MGR, ONAIR PROMOS for VOD cable nets; create & oversee budgets & project mngmt for post-prod/shoots/gfx. 3+ yrs ent/media exp. Strong detail/org/comm skills. req 4856BR. (11/28)

JOB OPENING: Rainbow/NYC: ASSOC. PROD, ONAIR PROMOS for VOD cable nets; write/produce/edit promos on FCP. Writing test req. Oversee digital file mgmt. Apply to req 4780BR at (11/28)

JOB OPENING: VP CONSUMER/AFFILIATE MKTG/Fuse TV/NYC: Establishes strategic mktg, promos & ad campaigns for Fuse, drive awareness & promote brand attributes to the trade, press & consumer.  Please send resume to [email protected] (11/28)

JOB OPENING: COORDINATOR, PROGRAM DEVELOPMENT/NY: 2 yrs devo or agency exp to maintain databases, draft deal memos and conduct research for fastest growing ad-supported cable network. To apply go to req# 90639 (11/28)

JOB OPENING: DIGITAL AE/History/A&E/LA: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt. 4 yrs in sales -min 2 yrs digital sales. Apply: (11/28)

JOB OPENING: VP, PROGRAMMING & DEVELOPMENT/ EGO TV/LA: Scout, produce web and mobile video content for new Gen Y network. Must have strong talent agency relationships. 10+ yrs  exper. Resumes to [email protected] (11/28)

JOB OPENING: ON AIR TALENT/Web/NY:Looking for a 30-45 yr old female talent. To host a weekly prgrm on the latest in books, CD’s, DVD’s. Needs to appear knwldgble & authoritative, ditzy need not apply. Contact: [email protected] (11/28)

JOB OPENING: EXP’D CO-EP SHOW RUNNER/Powderhouse Productions: Develop and execute a stripped one-hour infotainment series for a major cable net. Science-tech background, web integration, a big plus. Resume to: [email protected] (11/28)

JOB OPENING: PR COOR/Classic Media/NYC: Min 2+ yrs PR exp; writing press materials, compiling press clips, handling media requests, pitching stories, some admin; Strong writing skills req’d; apply:  [email protected] (11/23)

JOB OPENING: MANAGER, PRICING (Telemundo) – NBC UNI/NY: Finance manager for sales properties. Lead and manage sales forecasting and analysis. Degree w/ min 4 yrs related exp. keyword job#744645. (11/23)

JOB OPENING: CREATIVE SERVICES DIRECTOR/CBS-3 Philadelphia: Direct the promotion, design & branding of CBS 3 and CW Philly. 5 yrs major market exp. req’d & degree pref’d. Visit for full details. EEO ADA M/F (11/23)

JOB OPENING: DIR RIGHTS & CLEARANCES/WE tv/NYC: Exp’d rights & clear to support all original dom/intl prod. TV/Music/Photo exp in tv prod, rights mgmt, clearance & new tech a must. Res to ref #4832BR (11/22)

JOB OPENING: CREATIVE DIRECTOR/Voom HD Networks/NY: Seeking on-air promotions and branding visionary with 10 plus years experience at a broadcast/cable network. Send reels & resumes to [email protected] (11/22)

JOB OPENING: MARKETING DIRECTOR/Lightworks (NYC): Manage company brand as well as pr, program catalogue and conventions. Strong writing skills. Int’l experience a plus. Email resume to [email protected] (11/22)

JOB OPENING: SALES EXEC/CableU/CT: Immed opening for outgoing, aggressive self-starter w/ solid knwldg of US cable ntwrks, ind organizations & ad agencies, to prospect & close new accts. Online sales exp pref’d. [email protected] (11/28)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  Script Coordinator with previous work experience in animation industry seeks script or production coordinator position in Vancouver, BC. [email protected] (11/30)

SITUATION WANTED: CASTING DIRECTOR: Commercials, shorts, music videos. Very experienced Reality Casting Director/Frmr Talent Agent would love to do scripted! Great eye for talent of all kinds! Contact: [email protected] (11/29)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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