Cynopsis: DIGITAL
11.20.13

Good morning. It’s Wednesday, November 20, 2013, and this is your first early morning digital briefing.

The NFL and MLB have threatened to move all televised games to cable networks if Aereo is found legal, according to a recent court filing. Reuters reports that both leagues support broadcasters CBS, Fox and NBC, which are currently battling in court with the TV streaming service.
In other words: In a world where outlets like DirecTV pay the NFL around $1 billion per year to offer games to its consumers, the possibility of Aereo broadcasting them without compensating the NFL and MLB is reason for threats.

Simple.TV, the broadcast TV streaming platform, has teamed up with Broadcast Interactive Media to use BIM’s Titan TV signal prediction technology to support Simple.TV’s new personal DVR. “Consumers know that there’s a ton of great HDTV content available over the air for free,” Simply.TV CEO Mark Ely told Cynopsis. “Our interface and DVR functionality make this content as accessible as on-demand streaming apps, but adds live and recorded HDTV to the mix.”
In other words: You might think this sounds a lot like Aereo, but it’s not. That’s because Simple.TV is able to snag broadcast signals that are already provided for free to anyone who buys the SimpleTV box, versus Aereo, which works from a cloud. Also, Aereo is acting without retransmission consent, which is too close for comfort to MSO’s.

VEVO has signed a deal with Yahoo and omg! in the U.K. to add its 75,000 music videos to its video inventory. Users can access the VEVO videos and live concert specials from Yahoo Screen and omg! website.

Bravo Media announced it has paired up with online pro-chef network Kitchit to bring Top Chef into fans’ homes. Through Kitchit, viewers can enter a contest to win a dinner party cooked specifically for them by former Top Chef contestants. Eaters are encouraged to tweet dinner party ideas with the hashtag #TopChefDinner to @BravoTopChef.

Take Cynopsis Media’s Thanksgiving Poll: With Thanksgiving fast approaching, Cynopsis Media is interested in hearing what TV show (past or present) you are most thankful for. One participant will win a $50 Amazon gift card; the winner will be announced on Friday, Nov. 29. Submit your response here– http://ht.ly/qPPQJ. Deadline is in one week!

Amazon announced that its first original series, Alpha House, has been ranked as the top TV series for its subscription video services. Variety reports Amazon did not release specific data (similar to Netflix), but the series topped the Amazon Video chart after it made the first three episodes free on Nov. 15. The rest of the series will be available only to Amazon’s Prime service users, which costs $79 a year.

PBS Digital Studios’ Blank on Blank debuted a new video on its YouTube channel called We Knew JFK: Unheard Stories from the Kennedy Archives, yesterday. Timed to the 50th anniversary of JFK’s assassination, the new video reveals a 1965 interview with Grace Kelly discussing her relationship with the Kennedys.

British TV content destination Acorn TV is exclusively streaming the sixth season finale of Doc Martin on Nov. 25th. All previous seasons are available for streaming at www.acorn.tv and its Roku channel.

Oxygen is promoting the newest season of Best Ink by hosting a Twitter chat with the show’s host Fall Out Boy‘s Pete Wentz and fellow judges on Nov. 19 at 8 P.M. Best Ink’s Season 2 winner Teresa Sharpe will also partake in the Twitter chat, which is also sponsored by the blog Celeb Dirty Laundry. 

Please join Cynopsis onThursday, November 21, for an exclusive training webinar, Leveraging Social Media to Drive Tune-In and Ratings. Featured speakers include Deirdre Bannon, VP Product for SocialGuide; Sumeet Kanwar, Managing Director Midwest & Strategy for OMD; Jake Katz, VP Audience Insights & Strategy for REVOLT; and Dana Ortiz, VP Brand Marketing for Syfy. In this special webinar, you’ll hear about strategies for using social media to spread the word about programming and generate the kind of excitement that boosts viewership.

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| NOV. 21 |1:30PM – 3:00PM EST | REGISTER NOW |

Toys R Us is pairing up with digital video ad platform Eyeview to help retailers promote Black Friday sales with the Black Friday Booster. The technology can deliver video ads relevant to a consumer’s online purchase behavior, geo-location and demographic. Each ad will also feature a countdown clock that shows how much time is left until the big shopping day.

Apple TV has added the Yahoo Screen and PBS apps to its latest device update, as of yesterday. Those using the new apps on the Apple device will be able to access clips from Saturday Night Live, The Colbert Report and The Daily Show from Yahoo’s app, and Frontline and Nova from the PBS app.

Twitter released a recent survey of 1,000 adults showing that promoted ad products are key to reaching consumers over the holidays. The study, conducted with DB5 Research, revealed that Twitter users spend 19 percent more than average Black Friday shoppers and 14 percent more on Cyber Monday. Overall, Twitter users averaged $700 on the two mega retail days compared to non-users. CNBC reports Twitter conducted the survey to draw-in marketers to focus on specific ad campaigns for the site.

Music Choice has promoted Tom Soper to Vice President, Distribution Sales. Soper has been with Music Choice since 2007, and served as Senior Director of Advertising Sales.

Greg Moyer, previously of The Discovery Channel, TLC, Animal Plant and Food Network, announced his new digital video company, Blue Chalk Media. The company focuses on visual communications and nonfiction storytelling through video, and has clients like ProPublica and NPR on board. Blue Chalk Media’s site went live today.

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Netflix released the first teaser clip to its exclusively acquired documentary The Short Game, announced earlier this month. The sneak-peek video shows kid golfers lining up their shots, throwing tantrums when they miss a putt – you know, just like watching the Masters, but with less-tall players. The documentary will be released Dec. 12 on Netflix. Check out the video at www.cynopsis.com.

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See you tomorrow,
Jessica Reese
11.20.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: AE/Adult Swim-truTV-Cartoon/LA: Looking for seasoned AE to join our Young Adults sales team. 3-5 yrs sales exp reqd. Create, present proposals to secure bus. Dvlp/maintain client & agency relationships. Resumes HERE (11/27)

JOB OPENING: SR. RESEARCH ANALYST/ABC Family/Burbank: Provide research and insights related to long form content across all digital and linear platforms. 2-3yrs rsrch exp. Omniture + Excel a must. Visit www.disneycareers.com REQ (11/26)

JOB OPENING: VP BRAND MKTG & PLAN’G/VH1/NYC: Oversee vision, dvlpmnt/coord of cross functional Consumer Mktg strategies & plan’g for key show and tent pole priorities. 8-15 yrs in Brand/Consumer mktg roles. Apply HERE (11/26)

JOB OPENING: DIR, PARTICIP & RESIDS/AMC/NY or LA: serve as internal contact for resids & particip obligations and royalties for AMC Studios Owned prgrmmng. 7+yrs exp. Submit res http://tinyurl.com/lvnuvwx (11/26)

JOB OPENING: SR ANALYST AD SALES RSCH/NBC SPORTS GRPP/NYC: 2+ yrs media rsrch exp, support Sports sales rsch, proficient w/rsch software, able to visually communicate insights, provide marketplace insight. Apply HERE (11/26)

JOB OPENING: FREELANCE COMMUNITY MGR/truTV/NY: Oversee multiple show communities, ensuring fan growth, engagement, 2-way comm, & driving tune-in. Report w/actionable insights. 2+ yrs exp. TV pref. Resume: [email protected] (11/23)

JOB OPENING: SR COPYWRITER/Viacom/NYC: Seeking Writer who can develop and write corp and creative print, vid and digital materials across different internal brands. 7+ years exp req. Apply: http://goo.gl/RZkuPE (11/23)

JOB OPENING: DIRECTOR, CONTENT DISTRIBUTION & MARKETING/VERIA LIVING, NYC: manage local & nat’l accounts for cable, Telco, satellite & new media distrib. MSO exp. & 10yrs ind. exp. req’d. Apply [email protected] (11/22)

JOB OPENING: VP, MEDIA STRATEGY & SCHEDULING/Nickelodeon/NYC: Prioritize/mng airtime to drive ratings. 8-10 years media plan’g/promo scheduling exp at ad-supported TV ntwk. 5+ yrs mngmnet/supervisory role. More info/ Apply HERE (11/22)

JOB OPENING: DIR PRODD MKT MGMT/AT&T AdWorks/Los Angeles: Manage projects. re: acquisition/promulgation of content U-Verse Platform/Retransmission agreements. JD Pref, BA/BS or MBA. Apply: http://attlinks.com/1fyNvSK (11/22)

JOB OPENING: FREELANCE EDITORS/TV25/Baltimore: Currently seeking for second shift to help mng daily prod needs. Interested applicants should reside in DC, Maryland, Virginia area forward resume/ reel: [email protected] (11/22)

JOB OPENING: SVP MARKETING/TLC/MD: Creative visionary to lead TLC’s marketing strategy & creative, continue to build TLC’s brand, increase viewership, and leverage ntwk w/ advertisers. 15 yrs snr level media mktg exp. APPLY (11/22) 

JOB OPENING: EXECUTIVE ASST/Discovery/LA: Seasoned, energetic EA to deliver high level admin spprt to SVP-Biz & Legal Affairs. Heavy sched/travel mgmt, expns reports, sensitive comms, liaison to top intrnl/extrnl execs/dept. APPLY (11/21)

JOB OPENING: TV25 Baltimore is seeking a freelance scheduling/master control consultant to work approx. 20-25 hrs per week. Interested parties should send resume with salary requirements to [email protected] (11/21)

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