Wednesday, November 17th, 2004





Good morning. It’s Wednesday, November 17, 2004, and this is your first early morning briefing.

CBS eked out a win on Monday night with sitcoms (including the 200th episode of Raymond) and CSI Miami, earning an overall 6.0/15 A18-49 rating according to final data from Nielsen Media Research.  ABC was close behind with a 5.4/14 thanks to the football game.  At 8pm NBC as usual won the hour with Fear Factor averaging a 4.3/11, beating CBS’ 8p comedy hour by two share points.  Trading Spouses on Fox earned a 3.2/8, down approx 12% vs. last week.  7th Heaven on the WB won its 12-17 demo with a 4.2/13. The football back kicked off at 9p and scored a 7.1/19 overall.  CBS at 9p with the previously noted episode of Raymond, earned a 6.0/14, followed by 2-1/2 Men average of 6.4/15, building on its lead-in. Las Vegas held nearly its full lead=in, posting a 4.4/10. The Swan on Fox was up week to week by approx 7%, earning a 3.4/8 for the hour. At 10p CSI Miami blew away any hoax on NBC, by tallying up an 8.4/20. The hoax isn’t fooling anyone at 2.7/7.

ABC has announced at least part of their 1st qtr / post football season schedule beginning with the return of Alias on Wednesday nights after Lost. The show debuts on January 5 with a 2-hour 9-11p premiere.  Monday nights will be reality wall to wall beginning with EM: Home Edition – How’d They Do That (Endemol USA) at 8pm (as of January 10), The Bachelorette (Next Ent/Telepictures) with ex-Firestone fiance Jen Schefft at 9p and launching with a 2-hour 9-11p premiere on January 10, as the show moves from lovely Southern California to NYC.  Then on January 17, Supernanny (Ricochet Ltd.) kicks off in the 10p time period.

The WB‘s freshman drama series Summerland (Spelling TV) which debuted last June 1, will return in January, though a date/time period has not been announced.

Casting / Development / Production

  • Comedy Central has announced a half dozen projects currently in development:

    • two Hollywood Entertainment styled magazine series, both designed to “skewer the self importance of Hollywood” called Gone Hollywood (Pariah Television) and The Hollywood Show from Brian Unger and Heidi Clements.
    • Michael Ian Black, Michael Showalter and David Wain have written adn will star in a scripted adaptation of their stage show Stella. 
    • In the judge/court show genre, Take it to the Bitch House has commedienne Sommore on the streets settling disputes too small even for small claims court (Reville Ent). 
    • Con stars Skylar Stone as a person who can con his way in and out of anything he wants (exec prod by Ston, Rick DeOlivera, Matt Sloan and Chris Cox).
    • Happy Game Fun Bomb follows a group of comedian gamers who play video games with real people via satellite from around the country (exec prod by Rob Cohen).
  • Fox has ordered up a half dozen scripts from 19 Entertainment for a US version of the hugely popular UK series, EastEnders. The original UK series airs on BBC America in a ppv deal with the Dish Network.
  • ABC will revisit its project starring Jennifer Love Hewitt project titled In the Game (Touchstone/Handprint) as a producer of sports programming, who suddenly finds herself in front of the camera instead of behind it.  ABC originally looked at this project for fall 2004.
  • Also in development at ABC is a drama project titled The Flyover States (Touchstone TV) about a woman who moves her life back to her hometown in Arkansas with her two teenage sons, per Variety.

Here come the judge … here come the judge…  20th Television has a new 30m daily strip syndicated court show for next season with Judge Alex E. Ferrer, of the Florida Circuit Court.  Also news from 20th – Divorce Court has been renewed for a seventh season in 64 markets, representing 65% of the country, for the 05-06 season. Check with your 20th rep for more info on Judge Ferrer – I’m sure there’s a whole flip chart presentation they can do for you.

Debmar Studios has picked up the domestic rights to Farscape and will offer it into syndication for Fall 2005, offering a straight barter deal.  The deal includes 88 episodes, though will not include the four hour finale movie, per Variety.

ABC‘s intro to Monday Night Football has the network apologizing, and the NFL calling it both “inappropriate adn unsuitable.”  If you missed it, Desperate Housewife Nicolette Sheridan appears before Philadelphia Eagles Terrell Owens in the locker room, ostensibly wearing just a towel. Then she drops the towel (we see her only from the behind, waist up) and asks him to skip the game for her; he agrees to be late.  ABC received complaints, and has now apologized.

How did WOIO do after airing a heavily promoted piece in its late news that included nudity … no blurs, no pixels, no full frontal, but nudity just the same? It set a new record for the station – 17.1/30 overnight HH rating, surpassing the previous record of 13.6/23 for a post-Super Bowl newscast. Indignant at the FCC’s seemingly muddy dealings with viewer complaints of obscenity, not to mention being in the midst of the November sweep, News Director Steve Doerr did what nearly any news director would do – sent his anchor in to cover and participate in a Spencer Tunick performance art photograph of hundreds of naked bodies.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of November 8-14, 2004:
Primetime       (000)   Total Pgm Day   (000)
ESPN            2744    NICK            2248
USA             2358    NAN*            1540
TNT             2165    TNT             1285
FOXNEWS 2144    CARTOON 1269
NAN             1944    FOXNEWS 1233
CARTOON 1741    USA             1065
LIFETIME        1738    LIFETIME        1063
TBS             1653    ESPN            985
SPIKE TV        1631    TBS             965
AMC             1098    ABC FAMILY      699
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of November 8-14, 2004:
Primetime       (000)   Total Pgm Day   (000)
ESPN            1376    TNT             670
USA             1091    NAN*            664
TBS             1051    TBS             602
TNT             1048    ESPN            568
SPIKE TV        801     NICK            558
LIFETIME        745     USA             534
COMEDY  582     LIFETIME        518
DISCOVERY       573     CARTOON 367
FX              547     SPIKE TV        351
SCIFI           544     FOXNEWS 349
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

The Motion Picture Association of America has filed its first round of copyright infringement lawsuits against an undisclosed number of alleged offenders accused of sharing movie files on the internet.  Potential fines for those defendants found guilty could be as much as $30,000 per movie illegally traded, and $150,000 per movie if a court finds that they willfully infringed upon the copyrights. 

Intermedia Advertising Group’s Top Ten Most Effective New Ads for new campaigns airing the weeks of October 25-November 7, 2004. The list is ranked by viewer’s ability to recall the new ads and their associated products and brands. The Recall Score is the percentage of TV viewers who within 24 hours are able to remember the brand of the ad they saw during normal TV viewing. The scores are then indexed against the mean score for all ads during the time period to create the Recall Index; 100 is Average. For example, with a Recall Index of 234, the top-ranked Windex spot was more than twice as memorable as the average new ad during the period. Source Intermedia Advertising Group Inc.’s 2004 Ad Performance Data Series (
– 234 WINDEX: Birds watch woman clean everywhere in house, hits phone pole, can’t even talk and fly at the same time
– 199 HALLMARK: Jingle Pals–elderly man answers door, finds singing gift at his feet, woman daydreams in store
– 194 STOUFFERS:  Lean Cuisine–cutting carbs?, four women stare at cow in pasture, Three Cheese Chicken
– 194 TOYS R US: Big Toy Book–two boys get dressed to get the toy book, little girl already has it
– 189 MATTEL: Outburst Remix–man asks girlfriend to rub suntan lotion on his extremely hairy back
– 181 KFC: Popcorn Chicken–Family of 5 in car eating chicken, rap music, 100% chicken breast
– 179 PIZZA HUT: Full House XL Pizza–Randy Johnson, newborn, Jerry Stiller, boy’s stomach, bride says Feed Me!
– 177 LEVIS: Regular 505 Jeans–woman chased up tree by dog, dog takes jeans back into house to man
– 176 EA GAMES: Lord of the Rings: The Third Age–The trilogy is complete…but your adventure is just beginning
– 173 BURGER KING: TenderCrisp and Spicy TenderCrisp–TC and Spicy are chickens training for boxing match

Crain Communications has purchased the monthly research and demographics trade magazine American Demographics from Primedia. The terms were not disclosed.  Analysis and trend reports from A.D. will appear as a regular feature in AdAge as well as its internet site. The result is American Demographics as a monthly publication, will cease to exist after the November 2004 issue.

Bill Moyers will leave the PBS weekly newsmagazine NOW with Bill Moyers at the end of the year. Thereafter the show will be retitled simply NOW, and will feature current co-host David Brancaccio as a single host.  Moyers not only hosted the series, but for the past 3 years has also served as managing editor.  Executive Producer John Siceloff who has also been with the show for three years, will continue into 2005 as exec prod. NOW is produced by JumpStart Prods and Thirteen/WNET New York.

Adam Young, veteran broadcaster and founder of Young Broadcasting, died on Monday in Palm Beach at the age of 91.  Young also started the broadcast station rep firm Adam Young, Inc., as well as serving on the TVB Board and the Radio Adv Bureau Board for several years. The family has requested that in lieu of flowers, donations be directed to the BioMotion Foundation, P.O. Box 248, Palm Beach, FL 33480.

Casting Call:  Think “Nearly Full Monty” for this one.  VH1 is looking to cast American Guys (working title).  That is good looking guys from all walks of life, all backgrounds, to be part of a 6-month traveling male stripping troupe.  Yes, you heard me: male stripping troupe.  No previous stripping experience required (I figured you were worried).  This all male revue was created by Billy Cross, who will be traveling the country along with Rachel Perry of VH1, in search of 8 guys who are interested in strutting their stuff.  You need to be over 18 and willing to prove yourself at an audition. For more information, go to  (go ahead, click on it, we won’t watch).

Daisy Exposito has resigned as President/Chairwoman of The Bravo Group, a NY based agency and part of WPP, providing service largely to the Hispanic community. Thus far, no new replacement has been identified, though the search is underway.

Cristina Mancini has been upped to VP/Marketing, Publicity and Promotion for Twentieth Century Fox Television Distribution, effective immediately.  The announcement was made by Michael Bessolo, SVP/Marketing, Publicity, and Promotion.  Cristina will be responsible for a worldwide publicity group within the marketing department in support of the division’s international broadcast partners. She will also be in charge of handling the marketing, publicity and promotion activities for the division’s Worldwide Pay Television business.

David Decker has been named SVP/Business & Legal Affairs, Telepictures Productions. The appointment was was announced by Hilary Estey McLoughlin, EVP/GM, Telepictures Productions. David will oversee all aspects of the company’s business and legal affairs, including negotiating and drafting license fee and production service agreements, rights and format acquisitions and exploitation, and talent agreements for all formats, genres and television platforms.

Monday, November 15, 2004. Fast National Ratings for all Networks – time period averages.  Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     11.2/17 Still Standing 7.3/11, Listen Up 7.2/11, Raymond 11.7/17, 2-1/2 Men 11.5/17, CSI: Miami 14.6/23

ABC     9.3/15  Life of Luxury 3.4/6, Monday Night Football 11.6/19 (game ended at 12:10am)

NBC     6.2/9   Fear Factor 6.7/10, Las Vegas 7.6/11, $25 Million Hoax 4.3/7

FOX     4.8/7   Trading Spouses 4.8/7, The Swan 4.8/7

WB      3.7/6   7th Heaven 4.3/7, Everwood 3.1/5

UPN     2.4/4   One on One 2.4/4, Half and Half 2.4/4, Girlfriends 2.6/4, Second Time Around 2.3/3

A18-49  CBS 6.0/15, ABC 5.4/14, NBC 3.8/9, Fox 3.3/8, WB 2.1/5, UPN 1.6/4



#2 and #4 Program of the Week on All of Cable
with A18-49 (out of 5000+)!


Drawn Together (Comedy)        Dog the Bounty Hunter (A&E)
Law & Order (TNT)        Manhunt (Bravo)
C.S.I. (SPIKE)        Airline (A&E)
Law & Order: CI
(USA)        Real World XV (MTV)
C.S.I. Miami (A&E)        He’s A Lady (TBS)
Law & Order: SVU (USA)       S#x & the City (TBS)


Source: NTI, Explorer, 11/08-11/15/04 A18-49 US 000.  Ocean’s 11=TBS, Fri 8p & Sun 9p.  Ranker excludes sports. Series=Trackage, Movies=Telecast.

The History Channe
l presents This Day in History:
1558:  Queen Mary I of England dies and is succeeded by her 25-year-old half-sister, Elizabeth.  Elizabeth I’s long reign was arguably the most prosperous and glorious in English history.  It was marked by the staging of many of Shakespeare’s plays, the voyages of Sir Francis Drake and Sir Walter Ralegh, and the beginning of English efforts to settle the New World.  After the defeat of the Spanish Armada in 1588, English naval superiority erased the threat of a Spanish invasion, insuring the island nation’s peace and prosperity.

Answer to Yesterday’s Trivia Question:   Where is Bridal Veil Mountain in the fictional world of TV? “The greenest mountains you’ll ever see are in Seattle”, the show was HERE COME THE BRIDES – a personal favorite. I don’t think the crush on Bobby Sherman has ever gone away.  Kudos to:  Marianne O’Leary-CBS/NY; Bart Black-WFXG/Augusta; Mary Moonen-WFSB/Hartford; Sharon Cauthen-WNYC Radio/NY; Dan Thomson-Media First Int’l/Minneapolis; Dan Rolls-Echostar Satellite/Englewood; Renee Moffitt-Fairway Media TV/Scottsdale; Eddie Land-Pacific Television Center/LA; Lori Jacobus-PKPF Adv/North Hollywood; Lori Moreno-Bandai America/Cypress; Daniel Ribera-Gekis Mgmt/LA; and Lisa Mateas-Mateas Media/Antigonish, Nova Scotia.


Comcast Spotlight works with our cable network partners to develop unique promotions for advertisers that leverage cable’s powerful brands. Through network associations or tune-in sponsorships, advertisers get customized, branded promotions that build upon viewer affinity for their favorite cable networks. Comcast Spotlight – Spot cable finally delivers. For more information click here.

Today’s Trivia Question:   The Gizmo was invented in 1951 by two ABC engineers, and first used in the ABC series Tom Corbett, Space Cadet.  What did the Gismo do?   (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)


Investigate this!


Were you SPOTTED at Ruby Falls?
Check in at:

Ruby Falls was the hot spot.
Now check out the cool photos.

Later — Cyn
11.17.04   5:14am

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Copyright Cynthia Turner 2004


JOB OPENING:  SALES ASSISTANT/World Wrestling Entertainment/NYC Assist w/advertising & other sales needs, e.g. coord. proposals, contracts, mailings, prospecting, client entertainment. 1+ yr Media/Ad Sales exp. (11/24)

JOB OPENING:  CASTING, REALITY SHOW, NY-BASED. 2 Yrs Exp Casting On Reality/Talk Show. Self Starter w/ Great Phone Skills, Exp Cold Calling & Ability To Spot Good Characters. Able To Meet Deadlines.  E-Mail:

JOB OPENING:  ACCOUNT EXEC/Warner Bros. TV Dist. Inc./NY. Pgming sales or media research exp pref; extensive travel req; degree req. Exc comm & presentation skills. Email:
– “UCTC/25569BR” in subject line  (11/24)

JOB OPENING:  ADMIN ASST L’Oreal USA, NY – Support SVP; Must have strong admin skills, ability to analyze numbers and College degree; French skills a plus.E-mail:
, subj Admin Asst.   (11/23)

JOB OPENING:   EXEC ASSIST/NYC. 5+ yrs exp. Strong interpersonal and computer skills required. Children’s entertainment experience in television, licensing and/or branding preferred. Please E-mail resumes to: wrdlgl

JOB OPENING:  Denver. Exp. long-format TV PRODUCER/WRITER willing to relocate to Denver to write & produce segments & episodes for nat’l cable networks. Exp w/ HGTV or Food Network a +.  E-mail:

JOB OPENING:  Comcast Spotlight/Chicago. INTERCONNECT TRAFFIC SUPERVISOR. Resp for all traffic, copy, reconciliation for 2M sub interconnect. Mgmt exp; 3+ yrs successful cable/bcst traffic exp. Email

JOB OPENING:  SR AD SALES RESEARCH ANALYST/AETN, NY.Provide research tools for sales to properly position nets in mktplce. Knwldge of Nielsen systems/ad sales process. 3-5 yrs Tv, cable or agency exp. Email

JOB OPENING:  MANAGER, PRIMETIME PROGRAM RESEARCH/ABC, LA. Min 5 yrs exp rtgs analysis& primary research; exc writing skills, insightful analysis essential; multi-tasker, meet demanding deadlines.  Resumes

JOB OPENING:  TEMP/FILM FESTIVAL & AWARDS DEPT-NY. Asst w/ entries/talent travel & admin. 2 yrs exp w/hi volume, multi-deadlines. Cable,ent pr,studio bkgd pref. Resume & ref must verify. Apply:

JOB OPENING:  CNBC, RESEARCH ANALYST: Ratings analysis, collaboration on strategic initiatives. 1-3 yrs exp pref in TV/Cable industry. Strong quantitative, analytical, communication & PC skills. NYC Area. Apply at

JOB OPENING:  AD SALES SR RESEARCH ANALYST, TBS/TNT-NY 3-5 yrs Nat’l exp; strong analysis/comm skills, able to interpret data; proficient in Nielsen systems; info #29520BR; resume-

JOB OPENING:  EXEC PRODUCER/BET, NY. Resp for planning, dev & prod of pgming for Music dept. Oversee all aspects of prod incl format, content & graphic look, acq & places talent, coordinates activities of staff:

JOB OPENING:  DIR FIN OPS, Cable TV Co, Stamford. Mge fin ops for Consumer Prods Div. Forecast/budget/inv control/manufacture/prod dist. BA/BS Acctg or Fin exp in acctg, fin & inv mgmt in manuf. or retail. Email

JOB OPENING:  ICM is seeking is seeking an ASSISTANT TO A NEWS/BROADCASTING AGENT in its NYC office.  A bachelor’s degree and at least 3 years administrative experience are required.  Please email resume to


SITUATION WANTED: Media Relations Pro with 15 year creative track record with branding media and legal organizations possessing extensive media contacts seeking challenging corporate position. Haznar

SITUATION WANTED: RESEARCH PRONYC, 14+ years with rep firms & syndication. Strong analytical, written, presentation and training skills. Detail oriented. MS Office, Nielsen software, MRI. E-mail:

SITUATION WANTED: REALITY WRITER/PRODUCER:POSITION SOUGHT: L.A./NY. Versatile and experienced in both scripted and non-scripted. Creative and collaborative. Please email:
or call, (310) 435-5238 (11/20)

SITUATION WANTED: Studio-Experienced PROGRAMMING EXEC ACQ. & PROG. EXEC (Warner, Fox, PBS) shifted to the “real” world, but in need of chaos of The Biz.  Connected to producers globally!  Contact: 


SITUATION WANTED:  SALES/MKTG/BIZ DEV PRO w/12 years TV Synd exp + 4w/start-ups in New Media (Internet Video &mobile apps). Seeks opps in Affiliate sales, add sales, Mobile, VOD, PPV. Will relocate E-mail: chrisrovtar

SITUATION WANTED:  EP/PRODUCER/DEV EXEC. Award Winning-Live Action Series/TV Movies, ww exp, bcst/cable Nets, seeks permanent/freelance assignments-gets it done well & on budget. Motivator. -References.

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What are you airing tonight?



ABC             Lost, The Bachelor, Wife Swap
CBS             CBS Miniseries: Category 6: Day of Destruction (pt 2), CSI New York
FOX             That 70’s Show, Simple Life 2: The Road Trip, Nanny 911
NBC             LAX, West Wing, Law & Order
PAX             Doc, Sue Thomas F.B.Eye, Early Edition
UPN             Top Model, Kevin Hill
WB              Smallville, Jack & Bobby
TELE            Prisionera, Gitanas, Rumbo al Mundial – Mexico vs. St Kitts & Nevis
UNIV            Rubi, Amor Real, Don Francisco Presenta

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