A CYNOPSIS MESSAGE FROM DISNEY CHANNEL

Cynopsis: Kids!
05/02/12

Good morning. It’s Wednesday, May 2, 2012, and this your first early morning briefing.

The Hub is set to host the return of the Care Bears, which celebrates its 30th anniversary this year, to TV with the premiere of the new CG animated series Care Bears: Welcome to Care-a-Lot on Saturday, June 2 at 8a. The network’s website, www.hubworld.com, will feature Care Bears games, and activities, videos, video clips, and full length episodes of the new series. Based on the original Care Bears property, which debuted in 1982, the new Care Bears series is produced by American Greetings Properties, the outbound licensing division of American Greetings Corporation.

Disney XD is set to premiere its new CG animated series Tron: Uprising, which takes place between Disney’s original Tron movie (1982) and its more recent feature film Tron: Legacy (2010), this summer. Disney Channel will debut Tron: Uprising, Beck’s Beginning, a 30-minute uninterrupted special prelude to the new series on Friday, May 18 at 9:30p. The special will then run (also uninterrupted) on Disney XD on Monday, May 21 at 7p, followed by the Tron: Uprising series launch on Thursday, June 7 at 9p. The voice cast for Tron: Uprising stars Elijah Wood, Bruce Boxleitner, Mandy Moore, Emmanuelle Chriqui, Nate Corddry, Lance Henriksen, Reginald VelJohnson, Paul Reubens and Tricia Helfer. Produced by Disney Television Animation, the series is executive-produced and directed by Charlie Bean (Robotboy, Samurai Jack and Powerpuff Girls) with Edward Kitsis, Adam Horowitz (both screenwriters of Tron: Legacy, executive producers of Lost and Once Upon a Time) and Justin Springer (co-producer of Tron: Legacy) as consulting producers. The multiplatform rollout and support for the series also includes:

• Friday, May 11  Tron: Uprising, Beck’s Beginning will release on Disney Channel and Disney XD On Demand
• Sunday, May 13  Tron: Uprising, Beck’s Beginning will be available on YouTube via Disney XD’s Facebook page
• Monday, May 14  Tron: Uprising, Beck’s Beginning will debut on iTunes (free)
• Tuesday, May 15  DisneyXD.com launches Escape from Argon City, a side-scrolling adventure puzzle game
• Friday, May 18  immediately following Disney Channel’s debut of Tron: Uprising, Beck’s Beginning, DisneyXD.com will launch a Tron-centric interactive video and gaming activity; the special will be split down into 10 micro-episodes, in which users take on the role of Beck and help him become the next hero of The Grid.
• Thursday, June 7  Directly following Disney XD’s on-air premiere of the first episode of Tron: Uprising, The Renegade Part 1, the second episode, The Renegade Part 2, will be available on DisneyXD.com, along with a new game, Renegade Strike.
• Friday, June 8  Tron: Uprising will be featured via Disney XD on Demand, DisneyXD.com, Disney XD Mobile, Sony Playstation, Xbox Live and iTunes.

A CYNOPSIS MESSAGE

What are you waiting for?
We’ve announced the Cynopsis Kids !magination Award finalists, now join us in saluting them at the Awards breakfast!

Date: June 7, 2012
Time: 8:00-10:30 a.m.
Location: Le Parker Meridien, NYC
Register: http://www.cynopsis.com/events/kids-awards/

Sunrise Confections, a division of Mount Franklin Foods, debuts the Annoying Orange Real Annoying Gummies and Fruit Snacks this week at the NCA Sweets & Snacks Expo in Chicago. The deal was brokered on behalf of The Collective by The Joester Loria Group (TJLG), the licensing agent for The Annoying Orange brand.

Marvel and Stride Rite Children’s Group (SRCG) team to release a new kids footwear collection, X-celeRacers, which Marvel Super Heroes including Iron Man, Captain America, The Incredible Hulk and Spider-Man. The new sneaker collection features an “X-tra” strap with an adjustable closure and a lightweight outsole and cushioning. The X-celeRacers line will be featured in Stride Rite’s new marketing campaign, called Imagination, targeted to boys 3-8 and their moms and designed to inspire boys to imagine themselves as Marvel Universe Super Heroes. in addition to limited gifts with purchase movie poster at participating locations, there will also be a special X-celeRacers by Stride Rite Marvel collection webpage at www.striderite.com/marvel that will feature a range of interactive activities for moms to share with their kids.

Big Idea Entertainment will release its new VD title VeggieTales; The Penniless Princess-God’s Little Girl this August 2012 (8/11 in Christian aimed retailers and 8/14 at general retailers). Chuck E. Cheese’s is a promotion partner for the new VeggieTales title debut and will feature clips of the DVD within in-store monitors and also offer VeggieTales activity booklets. This summer, Big Idea Entertainment will also hold MLB (Major League Baseball) and MiLB (Minor League Baseball) stadium DVD promotions during select games.

Jazwares is developing the first line of Lalaloopsy electronics under its licensing deal with MGA Entertainment (Bratz, Little Tikes). Based on the Lalaloopsy line of dolls, the Jazwares’ initial line electronics for the brand is set for release in fall 2012 and will include headphones, speakers and an alarm clock. Additionally, Jazwares’ Lalaloopsy electronics collection will later include earbuds, a digital camera and walkie talkies, all of which will feature elements of the Lalaloopsy brand, such as stylized patterns and the Lalaloopsy buttons, that can are found on Lalaloopsy characters.

MARKETING

A selection of games and activities from Funbrain (www.funbrain.com), the website that offers learning-based games for K3-11 and was first to make Diary of A Wimpy Kid available, will be featured on Applebee’s kids menu. The free Applebee’s Family Activity Book will include word games, fun facts, coloring activities, among other things, from the popular Funbrain.com, as well as featuring characters and illustrations from the website, at participating Applebee’s restaurants nationwide from May 7  July 1, 2012. Funbrain is published by Family Education Network, which is part of Pearson, an integrated education company. Pearson’s other primary operations include the Financial Times Group and the Penguin Group.

MORE KIDS STUFF

LeapFrog Enterprises and Little Pim, a noted foreign language learning program for kids, are teaming up to offer Little Pim content on LeapFrog’s LeapPad. Beginning June 2012, Little Pim foreign language video episodes ($10), targeted to K3+ will be available for purchase in the LeapFrog App Center. The Little Pim episodes feature a proprietary Entertainment Immersion Method, which uses a hybrid of animation and real kids to teach kids simple words and phrases for everyday activities. Little Pim videos will initially launch at the LeapFrog App Center in Spanish, English, Chinese and French languages.

Mark your calendars! Help us salute the year’s most outstanding communications initiatives and kids programming in the dynamic kids media industry at the Cynopsis Kids !magination Awards on Thursday, June 7 from 8  10:30 a.m. at Le Parker Meridien NY. Register: http://www.cynopsis.com/events/kids-awards.

RATINGS

Disney XD delivered its most-watched April in Total Day ever (including in its 10 years as Toon Disney) in April 2012 among K6-11 (128,000) and Tweens 9-14 (117,000) , as well as in Primetime with K6-11 (173,000), Tweens 9-14 (147,000). Disney XD’s high was also driven in part by the season two finale of the network’s original series Pair of Kings (Monday, April 16 at 8:30p), which also hit series highs with Tweens 9-14 (538,000).

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 4/23-4/29/12 :
Total Day     (000)   Primetime      (000)
NICK° :         818     DSNY* :          1294
DSNY* :       801     NICK JR°°:         617
CARTOON:    522     ADSM** :          257
NICK JR°°:    419     NAN** :             235
NAN** :       153     DXD:                 208
ADSM** :     179     NICKTOONS:       183
DXD:            171     SPROUT***:      110
NICKTOONS:  111     ESPN:               109
SPROUT***:   92     MTV:                  80
TEENNICK:      51     ANIMAL PLANET:   70
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 4/23-4/29/12 :
Total Day      (000)  Primetime       (000)
DSNY* :         500     DSNY* :         1002
NICK° :          400     ADSM** :         179
CARTOON:      341     NAN** :           164
ADSM** :      134     DXD:                155
DXD:             122     NICKTOONS:      125
NAN** :        111     NICK JR°°:          114
NICKTOONS:    78     ESPN:                 62
NICK JR°° :      75     ANIMAL PLANET:   50
TEENNICK:       40     TEENNICK:           42
ANIMAL PLANET: 32     DISCOVERY:       37
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 4/23-4/29/12 :
Total Day     (000)  Primetime      (000)
DSNY* :        411     DSNY* :        813
NICK° :         301     ADSM** :       248
CARTOON:     280     NAN** :         222
NAN** :        155     DXD:              125
ADSM** :      225     ESPN:            111
DXD:            110     NICKTOONS:      96
NICKTOONS:    60     MTV:               87
MTV:              58     TEENNICK:        63
TEENNICK:       54     COMEDY:         57
ESPN:             42     DSICOVERY:      53
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 3/26-4/29/12 vs. 3/28-4/24/11, Cable Networks Only:
Network:                                     (000)    %diff?
DSNY:                                    557     -7%
NICK° :                                  437     -31%
CARTOON:                               371     +21%
NAN*:                                    109     -60%
ADSM**:                                130     -2%
DXD:                                      128     +6%
NICK JR:                                   80     +36%
NICKTOONS:                             73     +26%
TEENNICK:                                45     +2%
ANIMAL PLANET:                        33      +27%
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
*NAN Total Day: Sun-Thurs 8p-6a; Mon-Thurs 6a-7a; Fri 9p-7a; Sat 10p-6a;
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a?The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, April 28, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1186; K6-11 758; TWEENS 9-14 531
NICKELODEON:         K2-11   954; K6-11 649; TWEENS 9-14 505
CARTOON NETWORK: K2-11   814; K6-11 542; TWEENS 9-14 436
DISNEY XD:             K2-11   259; K6-11 175; TWEENS 9-14 152
NICKTOONS:            K2-11   152; K6-11 102; TWEENS 9-14   60
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, April 29, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 992; K6-11 696; TWEENS 9-14 511
NICKELODEON:           K2-11 985; K6-11 693; TWEENS 9-14 531
CARTOON NETWORK:   K2-11 655; K6-11 436; TWEENS 9-14 359
DISNEY XD:               K2-11 224; K6-11 173; TWEENS 9-14 144
NICKTOONS:              K2-11 103; K6-11   80; TWEENS 9-14   70
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, April 30, 2012, 6am-11pm, ranked by K2-11:
NICKELODEON:           K2-11 827; K6-11 318; TWEENS 9-14 228
DISNEY CHANNEL:       K2-11 737; K6-11 381; TWEENS 9-14 343
CARTOON NETWORK:   K2-11 451; K6-11 269; TWEENS 9-14 235
DISNEY XD:               K2-11 174; K6-11 136; TWEENS 9-14 130
NICKTOONS:              K2-11 119; K6-11   84; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

Answer to Our Last Trivia Question: What was Quick Draw McGraw sidekick’s name? Baba Looey. Kudos to: Ellen Donahue – Fisher-Price/East Aurora, NY; Brad Stern-Mobileye/Floral Park, NY; Bob Eisenstaedt-Granite Springs Productions/Tampa; Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Tom Boyd-WGN-TV/Chicago; Richard Quan-BSSP/San Francisco; Pat Brady-CESD/LA; William “Chip” Beaman-Soundelux Design Music Group/Hollywood; Stephen Kelley-9 Story Entertainment/Toronto;  George Evelyn-Spider-Eye Ltd/St Just, Penzance, UK.

Today’s Trivia Question: Who is the grandfather of Feather Buster? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
05.02.12

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