Wednesday, May 28th, 2008


Cynopsis: Kids!


Good morning. It’s Wednesday, May 28, 2008, and this is your first early morning briefing.

Taffy Entertainment inks its first broadcast presales deal for the new kid-aimed animated series Geronimo Stilton (26×22) with Radio-Canada.  Currently in production, Geronimo Stilton is schedule to bow during the 2009-2010 TV season.  Based on the kid’s chapter-book series of the same name, the Geronimo Stilton TV series is produced by Atlantyca Entertainment and Moonscoop Productions, in association with Mike Young Productions.  The Geronimo Stilton books are available in 30+ languages, including in Italian, where they are published by Edizioni Piemme, a unit of the Mondadori Group, and in English, published in the US by Scholastic, in French, by Albin Michel Jeunesse and in Spanish by Editorial Planeta.


Vivendi Entertainment teams with DIC Entertainment in a digital distribution deal that will make DIC’s programming available via multiple platforms including on-line, mobile, VOD, and electronic sell-through and next generation of in-home devices.

AOL‘s KOL inks a content partnership with Minyanville Publishing and Multimedia’s kid-targeted financial virtual community MinyanLand.  MinyanLand, which has reports registering 100,000+ kids since its February launch, will have content throughout, including the games and homework help areas.  On the flip side, KOL Super Gliders, a collection of original cartoon videos staring Ariel and Kiki, will be featured on MinyanLand’s Main Street Theater.  The deal also includes future content sharing opportunities.

Weekly Reader Publishing Group and CCI Entertainment are partnering in an exclusive development and production pact, under which they will jointly create/produce a range of content and products based on the Weekly Reader franchise.  The plan includes the development and introduction of content for TV, DVD, online and consumer products over the next several years.  CCI’s recently established brand and licensing division will also be seeking manufacturing partners to create interactive products to help extend the educational experience into new areas, including hobby play, home educational supplements, and quality time activities, beginning with the Canadian and US markets.

Season two of the short-form comedy series, As The Bell Rings, premieres Saturday, July 5 at 7:55p on Disney Channel.  The interstitial series (each runs betweens 2-5 minutes) revolves around six tween friends and life in the halls between classes.  Each new episode will air multiple times throughout the week.  As The Bell Rings is based on Disney Channel Italy’s short form series Quelli dell’Intervallo.

Gorilla Nation, the online ad rep firm, has been tapped to exclusively represent the online ad inventory for the Girl 8-18 targeted, a multiplayer game and community set in a virtual world.  The animated Horseland TV series airs as part of the Saturday morning KEWLopolis programming block on CBS.  The Gorilla Nation Kids portfolio also handles properties including MarvelKids, StarWarsKids, and Mattel’s and PollyPocket brands among others.

Granada International heads to DISCOP this June 17-20, 2008, in Budapest with a full slate of programming, including some aimed at kids.  Granada will launch The Pinky & Perky Show (52×13), an HD CGI series targeted to K6-11 that stars two pig puppets, Pinky and Perky.  The show revolves around Pinky and Perky who are given their own show at the local TV station, which features a mix of games, cartoons and celebrity guests and stunts and often gets a little out of control upsetting the adults.  The Pinky and Perky Show is a Pinky and Perky Enterprises, Method Films and DQ Entertainment Limited co-production for CBBC and France 3.

Simon & Schuster Books for Young Readers will simultaneously publish picture book biographies of Barack Obama and Hillary Rodham Clinton on September 2, 2008.  The books, Barack Obama: Son of Promise, Child of Hope by author Nikki Grimes, and illustrated by Bryan Collier and Hillary Rodham Clinton: Dreams Taking Flight by author Kathleen Krull, and illustrated by Amy June Bates, were acquired for the publisher by editor Alexandra Cooper.


VIZ Media releases the new Pokemon movie, Pokemon: The Rise of Darkrai, on DVD this week.  In the movie, our undying young hero Ash returns for a new adventure.

Hollywood Records will release the new Jonas Brothers album, which will be titled A Little Bit Longer, on August 12.  The first single form the forthcoming album will be Burning Up, also the title of the group’s new tour that launches July 4.  The album is the band’s follow-up to hit Jonas Brothers CD.  This summer the band also stars in the new Disney Channel reality series Jonas Brothers, Living the Dream, as well as the network’s original TV movie Camp Rock, which also co-stars Demi Lovato.

Kraft Foods has unveiled plans for Kool-Aid, in an effort to grow the brand in the kid/family health conscious environment as well as bringing the products in line with Kraft’s own new nutritional guidelines.  Beginning this year, the 81-year old Kool-Aid brand will feature four reformulated products (powdered drinks, on the go packets, etc), and new products such as the Kool-Aid Burstin’ Waters, a ready-to-drink flavored water drink, which will be available in three flavors.  Additionally, Kool-Aid has partnered with Kaboom!, the nonprofit group, which together plan to build 24 playgrounds across the country over the next year, as well as provide grants for more playground builds.  Furthermore, Kool-Aid has also teamed-up with hip-hop icon Joseph Simmons (aka Reverend Run of Run DMC fame) to act as the brand ambassador for the Kool-Aid and Kaboom initiative.


Miklos “Mik” Perlus is named Head of Content Development, marblemedia.  Perlus will manage marblemedia’s TV, web and mobile content development slate.  A writer and story editor, Perlus wrote and co-developed CTV’s Instant Star, and served as writer/story editor for Degrassi: The Next Generation.  Perlus will be looking for a range of kid/youth-aimed programming (live-action, animated, cross-platform, scripted long form series) at the 2008 Banff World Television Festival.

Lara S. Chait is appointed SVP/Client Services, Kaleidoscope Youth Marketing Solutions.  Most recently, Chait was Executive Director/Marketing, Sports Illustrated Kids.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, May 23, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1141; K6-11 493; TWEENS 9-14 375
DISNEY CHANNEL:     K2-11   753; K6-11 523; TWEENS 9-14 478
CARTOON NETWORK: K2-11   545; K6-11 326; TWEENS 9-14 210
TOON DISNEY:           K2-11   110; K6-11   59; TWEENS 9-14   41
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: 
On the animated series He-Man and the Masters of the Universe, what was He-Man’s planet of origin?  ETERNIA   Kudos to:  Bryan Varga-HRP Detroit/Southfield, MI; Cassel Kroll-The Lexicomm Group/NY; Mark Moffatt-Anatomy Media/NY; Kevin Gamble-Classic Media, Inc./NY; Rosemary Cunningham-MMT/Chicago; Robert Ramirez-Oddbot Studios/LA; Chip Beaman-Soundelux Design Music Group/Hollywood; Al Ovadia-Al Ovadia & Associates-Hidden Hills, CA; Pat Brady-Cunningham*Escott*Slevin*Doherty/LA; Jon Banack-Spin Master Ltd./Toronto; Lee Williams-Boomstone Animation Inc./Ottawa; Claire Wilmut-Boomstone Animation, Inc./Ottawar

Today’s Trivia Question: On the first season of the animated series The Real Ghostbusters (1986-1991) who provided the voice of Winston Zeddmore? (Hint: He later hosted a late-night talk show)   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  PR MGR (AUDIO)/Simon & Schuster/NY: On-line publicity; work w/ media sites to feature audiobook content; mng dist of S&S dig. mktg assets; independent role. 5 yrs publicity/mktg  exp. Resume:   (6/4)

JOB OPENING:  RESEARCH MANAGER-AD SALES (NYC): 3+ yrs Media Research Exp. Know. Nielsen Rtgs & Software, Media Math, Rsrch Resources Req. Strong analytical skills, detail-oriented, flexibility. Contact: [email protected] (6/4)

JOB OPENING:  MGR MTV AD SALES RESEARCH: 4+ yrs media/cable exp. Strng analytic sk; prof Nielsen (Galaxy, N*Power, MRI, Marketbreaks, Simmons, StarMedia). Exp AudienceWatch, IAG, primary resrch a +.  Apply:    EOE  (6/4)

JOB OPENING: MGR. MKTNG  BS/BA 3-5yrs Entertainment Exp, vendor Mgmt, creative/strategic relationships builder, Visit (REQ id 163060)  (6/3)

JOB OPENING: SALES PLANNER, mid-town NYC: Excellent opp, Invision Inc., knwldg of sales plan’g product, pricing, demographics, inventory, relationship management. Must know DealMaker. Resume/salary history:   [email protected]   (6/3)

JOB OPENING: PRODUCERS & ASSOC. PRODUCERS/Scholastic/NY: Dvlp/prod interactive games for kids. Looking for creative & editorial talent  w/ strong project mgmt skills. Exp. software & kids media req’d. Res: [email protected]  (6/3)

JOB OPENING:  SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills.  1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res:  [email protected]  (6/10)

JOB OPENING:  FREELANCE, SR MGR INT’L DIGITAL MEDIA/AETN/NY: Mobile & website proj mgmt. Manage digital distribution deals. Estab program strategies.  Editorial & Mobile/digital proj mgmt req’d. Apply:  [email protected]   (6/4)

JOB OPENING:   DIRECTOR OF CELEBRITY TALENT/Nickelodeon, Santa Monica, CA: You’ll be responsible for implementing the celebrity talent agent for Nickelodeon Networks. For more information, please visit (5/31)

JOB OPENING:   ON AIR GRAPHIC DESIGNER/VERSUS/LITTLETON, CO: 2+yrs complex exp in ntwrk enviro, knwlg Miranda sys & on air master controls, profic in After effects, Photoshop, Illustrator. Info/apply: (req #62493BR) (5/31)

JOB OPENING:   SR MGR, DISTRIB/GSN the Network for Games/NY: Resp for affiliate relationships (subscriber acquisition/retention), marketing/promotions. BA/BS + 3 yrs min sales/marketing exper. Enter/cable a plus. [email protected]  (5/31)

JOB OPENING:   JR SALES REP / Silver Spring, MD: Support sales, grow into outside rep.  BA/BS, exc comm., org., computer skills, 1-4 yrs work exp., enthusiastic.  Resume & ltr to [email protected]    EOE (5/31)

JOB OPENING:   DEVELOPMENT EXEC/ Jr DEV EXEC needed ASAP at well-known NY-based prod co: Must be great multi-tasker w/2+ yrs exp & superb writing skills. Exp w/male 25-54 demo a plus. Pls send note & resume: [email protected]   (5/31)

JOB OPENING: EXEC PROD/WPIX/CW11- NYC: AM news 5-9a, strong creative/collaboration/people mgmt skills, resp. for overall editorial decisions/news content, 5+yrs EP exp. 4+yrs line prod/writer exp. Visit: EOE  (5/30)

JOB OPENING: ASSOCIATE PRODUCER/YES Network-Stamford CT:  Ability to create show packages & work with multiple graphic artists and producers; See full posting & apply: (5/30)

JOB OPENING: FREELANCE SR RESEARCHER/LIFETIME TV/NY: Analyzing TV ratings & creating data to support press, schdling & mkting strategy/ proficient in Npower/Galaxy/Star Media Apply at: (5/30)

JOB OPENING: CONTENT SYNDICATION MANAGER/Current TV -SF, CA: Oversee daily operations for online video content syndication program. Solid exp. required in tv prog., web-based media & web video .  [email protected] EOE (5/29)

JOB OPENING: MEDIA PROJECT MANAGERS & BUSINESS ANALYSTS/Multiple. NYC: Exp. w/content management or rights management required. Exp. w/requirements gathering and use case development a plus. Apply to: [email protected] (5/29)

JOB OPENING: Blogger, VH1 Digital, MTV/NYC: 2+yrs blogging exp, Strg Knwldg  of Entertainment/Pop Culture, Strg HTML/XML & Photoshop skills, Knwldg  of VH1 prgrmmng. On Camera exp a plus. EOE/M/F/D/AAP.  Apply (5/29)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERN CREDITS ONLY: PR INTERN/Priority PR/LA: Phones /outrch/ writg / editng / typng / resrch /reprtng / website updtes. Need strng comm skills & good attitude to asst boutique PR firm, begin ASAP & thru  summer. Res/Cvr:  [email protected]    (6/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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