Wednesday, May 26th, 2010


Play the Bridezillas Soundboard at  !
Build your own outrageous meltdown mash-up to share with friends.

And…Don’t miss the premiere of WE tv’s Ultimate Wedding Sunday Event
Bridezillas and My Fair Wedding with David Tutera
Sunday, June 6 at 9pm | 8c
WE tv…Simply Fascinating

Cynopsis: DIGITAL


Good morning, it’s Wednesday, May 26, 2010, and this is your first early morning digital briefing.

Best Buy announced a deal with TiVo to integrate the DVR maker’s lauded software into the store’s Insignia brand of TVs, allowing the retailer to begin marketing broadband video services of its own through a planned digital storefront. Best Buy will license TiVo’s software for search, navigation and connection (sorry, no full DVR functionality) to enable Insignia TVs to access content from a number of premium video distributors Tivo has struck deals with including YouTube, Netflix, Amazon Video on Demand and Blockbuster’s On Demand. Rival Wal-mart acquired Vudu earlier this year and is expected to aggressively promote Vudu’s integrated platform of services in its stores.



Bringing a little Comedy to our readers’ day.
Cynopsis Media
presents the Primetime Emmy® Special Series – Comedy Edition.
Publishing this Wednesday

Daisy Whitney explores the Comedy Category before Nominees are determined.
Who are this year’s biggest programming successes, strongest nomination contenders,
and the underdogs with potential to surprise us all?

To Promote your Comedy Program, contact Mike Farina
[email protected] , 203.218.6480
To View the Editorial Calendar for the 5-part Primetime Emmy® Special Series .



Sony Computer Entertainment America (SCEA) announced that a la carte programming from HBO is now available on the PlayStation 3 and handheld PSP system, the first gaming systems to offer HBO original television programming. Individual episodes of shows such as The Sopranos, Sex and the City, The Wire, Rome and Da Ali G Show are available at the premium price of $3/each.
is also harnessing social networking apps to generate excitement around the release of the Blu-ray set for Season 2 of True Blood. Utilizing the Live Feed feature available on broadband-connected players, users can upload a photo of themselves, which will change in response to the chosen experience and the number of episodes watched. (Vampire images of viewers will get more pasty and drip more blood as the season progresses.) Viewers can also post status updates directly to their Facebook pages and Twitter accounts, share favorite scenes, browse the latest news updates and collect virtual gifts.
Tribune Broadcasting has signed a long-term affiliation agreement to air MGM’s THIS TV on Tribune’s digital channels. THIS TV will pick up Tribune stations as new affiliates in New York, Miami, St. Louis, San Diego and Grand Rapids and renew existing agreements with stations in LA, Philadelphia, Washington D.C., Denver, Indianapolis/Bloomington, Hartford and New Orleans.
Comcast SportsNet Chicago has redesigned its localized site to add improved social functionality via sharing buttons and Facebook Connect. The site also struck a partnership with SB Nation to share a number of Windy City-themed blogs. features a wealth of Chicago sports video including team video pages for the Blackhawks, Bulls, Cubs, White Sox and Bears.


San Francisco-based live streaming start-up Ustream launched a pro-sumer Global Production Services Department, offering live broadband video event coverage for as little as $3,000/day.
Greg Grunberg’s Mobile coupon application Yowza!! announced the launch of an Affiliate Program to add to its roster of small business clients by offering a 25% commission to those who bring in new retailers, restaurants or other merchant partners.


Internet Broadcasting struck a strategic partnership with automated local display advertising platform iPromote to automate the placement of ads on IB’s local station partner websites. iPromote’s technology automatically scans a business’ website for important content (i.e. images, text, logos, headlines, etc.) and puts together professional advertising packages available in five different ad sizes.
Recognizing the growth of the multicultural market, the IAB has replaced its Hispanic Committee with the new IAB Multicultural Council to focus on issues impacting marketing and advertising within the multicultural marketplace, including audience measurement, multicultural strategies and toolsets marketers need to address the needs of the marketplace.
Location-driven ad platform Lat49 and real estate-themed publisher Move Network struck a deal to enable advertisers on to target their ads based on users’ physical location or home search criteria. Under the terms of the agreement, Move will publish Lat49 banner ads on its network of sites and resell advertising across Lat49’s network.


As expected, Google launched a new browser plugin allowing users to opt out of its analytics service. (The beta version of the add-on is available here for Internet Explorer, Firefox and Chrome.) The company says its analytics unit will no longer collect key information about publishers’ visitors, including their IP addresses, the keywords they used to land on a site, the time spent on a page and the referring URLs.
The Open Mobile Video Coalition officially unveiled its Mobile DTV broadcasting solution to a gathering of lawmakers, broadcasters and D.C.-area VIPs on Monday, with 9 area broadcasters participating in the trial. TV stations are now transmitting a mix of local news, select scripted network TV programming, syndicated talk shows and music programming to demonstrate the service with Harris Interactive and Rentrak teaming to track interactions including polling and interactive advertising. Consumers in the Washington D.C. DMA will be able to buy Mobile DTV-enabled devices such as handheld players and netbooks beginning this fall.
Internet and mobile video technology firm Envivio announced that Portugal Telecom (PT) has selected its Three Screens delivery platform to support the commercial rollout of “MEO@PC” ­ an IPTV service powered by Microsoft MediaRoom for delivery to PCs.


ComScore unveiled a new methodology to measure the effectiveness of digital advertising. “dEffx Smart Control” is based on mix modeling techniques designed to better measure advanced ad formats including homepage takeovers, integrated placements and specific audience buys. The system looks at the change in consumer response (either attitudinal or behavioral) by varying frequency of advertising exposure using a Bayesian regression model, from which the “control” response (i.e. frequency = 0) is derived.
Following the 2010 U.S. Census count, Hispanics are expected to finally become more of a year-long focus for marketers with the Hispanic population expected to reach 16% of the overall population and growing faster than any demographic group, according to a new IAB Study on Latinos Online. Hispanic buying power is believed to be growing twice as fast as non-Hispanics and the ethnic group over-indexes in a variety of categories:

  • 30 million Hispanics are online the in the U.S. (nearly 60% of the population), jumping to 39 million or 70% by 2014 and growing at a rate 4x than non-Hispanic audiences
  • Hispanic adult internet users are 8 years younger on ave. and live in larger households
  • Online Hispanics tend to wield strong influence over household purchases
  • Hispanics outpace non-Hispanics in turning online for news, entertainment and socializing
  • Hispanics are more avid users of wireless services and broadband both at home and on the road

Plasma display TVs have been losing ground to LCD models, which accounted for about 90% of all flat-panel TV shipments last year and are expected to widen that margin in 2010, according to research firm DisplaySearch. 2009 LCD TV average selling prices fell twice as fast as they did in 2008, mainly due to a reduction in panel prices that resulted from massive over-supply in Q4’08 and Q1’09. However, plasma displays could be poised to make a comeback as 3D TVs become more popular as their faster response time is better suited to display 3D images.


Just as the iPad is set to go on sale in the UK and several other European countries, Dell introduced its own tablet computer called the Streak, initially available at select outlets in the UK from June and scheduled for release in the U.S. later this summer. The 5″ touchscreen Streak runs on Google’s Android OS and utilized the ARM-based 1GHz Snapdragon processor built by Qualcomm. It ships with a 5 MP front-facing camera, can connect the internet via Wi-Fi or 3G and will support over-the-air updates including platform upgrades and the upcoming Adobe Flash 10.1 version of Android 2.2 due out later this year. No word yet on price.
Mvix‘ expensive new line of HDHome set top/gaming devices running on the Windows 7 Media Center platform are designed to be an all purpose hub for viewing TV, watching Blu-rays, playing games and browsing and storing broadband video from providers including Netflix and Hulu. Swappable HDD bays allow you to configure the box to your needs. The 2-bay version is priced at $999 and features wireless N broadband connectivity, a TV Tuner and a BD Drive. The $1600 model features a faster dual-core Athlon processor and four drive bays for even more HDTV storage.
Days before Steve Jobs is expected to unveil the new iPhone, Wal-mart cut the price of Apple‘s camcorder-embedded iPhone 3GS to $97.
National Geographic launched The GeoBee Challenge iPhone app, just in time for the May 26 championship finals of the 22nd annual National Geographic Bee. The quiz app is selling on iTunes for $1.99 for the iPhone and iPod Touch, and is planned for release on the iPad for $3.99 at a later date.


Robbie Bach, head of Microsoft’s Entertainment Division in charge of the Xbox and Zune music players, announced he will retire from the company in the fall. Bach has been with Microsoft since 1988 and has run the Entertainment & Devices division since it was created in 2005. As part of the reorganization, Games SVP Don Mattrick will continue to lead the Interactive Entertainment Business and SVP Andy Lees will continue to lead the Mobile Communications Business, both reporting directly to CEO Steve Ballmer effective July 1. Microsoft also said J Allard, current SVP of Design and Development for the Entertainment & Devices division, will also leave the company but remain available as an advisor. Finally, David Treadwell, Corporate VP/Live Platform Services, will take a new position leading the core technology organization for the Interactive Entertainment Business, reporting to Don Mattrick.
Comcast Entertainment Group has upped its contract with Neal Tiles, who will continue to serve as President of G4 for another 3 years. Neal will continue to report to Ted Harbert, President & CEO, Comcast Entertainment Group.
Eamon Javers will be joining CNBC as a Washington Reporter covering lobbying and regulatory affairs, effective June 14 and based at CNBC’s Washington DC bureau. He will appear on CNBC’s Business Day programming and on
Allison Schlueter has been promoted to VP/Digital Marketing for the Island Def Jam Music Group. She will report to Jon Vanhala, SVP/Digital & New Business Development, Island Def Jam Music Group. 
Mark Teitell has been appointed GM of cross-industry consortium Digital Entertainment Content Ecosystem to help drive strategy, business development and operations.
Comcast Sportsnet Chicago named Joe Marino to the newly created position of Digital Sales Manager. Joe will be responsible for all facets of digital ad sales for


Keeping up with the Jones is important in the tech space but it’s important not to pay through the nose to acquire the flavor of the day. (For instance, AOL CEO Tim Armstrong admitted in TechCrunch Disrupt panel yesterday that the Bebo acquisition was “major distraction,” by which he meant he could sure use that $850 million today.) Yahoo has found a way to get into the location-based social networking space likely for a lot cheaper than having to pay for Foursquare. Yahoo has acquired Koprol, a social network geared for mobile users based in Jakarta, Indonesia that allows people make friends, share photos, check in and find nearby locations on the go. Koprol has taken off quickly in its region because it’s designed to work on any phone that has a mobile web browser. Its Social City Guides have proven to be especially popular, acting as a mobile Yelp by aggregating reviews. Yahoo said it will work on improving Koprol’s service, which will include rolling out a new application for the BlackBerry, and expects to unveil apps for other mobile devices in the near future.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ACCT MGR/TiVo/Alviso CA: Join our Audience Rsrch Measurement team & be primary contact for TiVo Stop||Watch clients.Your support of our agencies/clients will translate dir. into success in their campaigns.  Apply here.   (6/3)

JOB OPENING: SR RESEARCH ANALYST/ABC Family/NY: min 3 yrs exp in TV research, Nielsen, responsible for dev reports/analysis to support natl advertising sales,rev planning & marketing Apply at: ID248840 (6/3)

JOB OPENING: DIR-BREAK STRATEGY & CONTENT/Discovery Communications/SS: wrk w/dvlp & prod, scheduling, mrkg, digital & sales, through partnerships w/Ad Sls clients & marketers Req#9685

JOB OPENING: WRITER/PROD ONAIR PROMOS/Nicktoons/NYC: 3+yrs writ/prod exp. OnAir Promos/TV/Adv, Strng concept abilities & aesthetic jdgment, Editing skills, Knwldge of NICK brand EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: PROJECT MANAGER/NICK Creative Adv, Nickelodeon/NYC: 4+yrs Acct Mgmt exp w/in Adv Agency + 1yr Proj Mgmt exp, Strng Org & Negotiating skills, TV spot prod exp EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: COORDINATOR, OACIS/Nickelodeon/NYC: 1+yrs exp Motion Graph/Anima Production in TV/Adv/Post/digital animation Ind., Proficient Adobe Creat/After Aff exp, OnAir promo exp A+ EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: DEPT. ASSISTANT, DIGITAL/Nickelodeon/NYC or MN: 1+yrs Admin Exp, MS Office skills, Able mult-task, Able to write Reports, Strng Comm skills EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: DIRECTOR, RETAIL DEVELOPMENT/NICK/Viacom CP/NYC or MN: 7+yrs Retail Sales/Dev/Promo Mrktg/Buying, Sales Knwdg of Retailers, Exp w/Sears/Kmart/JCP, Hot Topix, EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: EXEC ASSISTANT, GLOBAL INCLUSION/MTV Networks/NYC: 5+yrs Min Exec Admin exp/high-level Corp environ, Superior Cust Service exp, Super Interpers/Comm/Detail/Org skills EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: MANAGER, RETAIL SALES RESEARCH/ NICK/Viacom CP/NYC; 2+yrs database processing/analysis, Strng CP Analytical exp, Mastery w/Excel, Nielsen/IRI/Walmart Retail Link A+ EOE/M/F/D/AAP. Apply: (6/3)

JOB OPENING: ASST. DRTV BROADCAST BUYER/ LOCKARD& WECHSLER/ IRVINGTON , NY: Detailed, organized , self motivated /prior TV sales or TV ad agency exp. a must. [email protected] M (6/2)

JOB OPENING: RESEARCH MANAGER/DISNEY ABC/CA: min 5 yrs exp in TV/digital research, apt at Nielsen, strong analytical & written skills, BA/BS req. Apply at: (ID245759)   (6/2)

JOB OPENING: RESEARCH ANALYST/DISNEY ABC/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: (ID236692)   (6/2)

JOB OPENING: ACCT EXEC/RMG NETWORKS AD Sales/NY: Join the leading away-from home television ent sales team.Dvlp/Grow New & Existing AD Sales across our platforms. 3-5 yrs TV &/or digital ad sales exp. Resume: [email protected] (6/2)

JOB OPENING: PROJ MGR, SOCIAL MEDIA & MULTIPLATFORM/NY:   5 yrs digital analytics &/or rsrch exp. Knwlg statistical analysis methods & software products & MS products; Knwlg of multimedia landscape. Resume to: [email protected] (5/29)

JOB OPENING:  VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply # 230572 (5/29)

JOB OPENING: DIGITAL AE/Sony Pictures Ent/NY: Generate leads, sell invntry, maintain deals & manage invntry rel. to online initiatives. Apply: (5/29)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Discovery Communications/Chicago: Sell national advertising for Discovery’s interactive properties includ internet, mobile, VOD & Podcast, / , Req 9611 (5/28)

JOB OPENING: SALES SRVC EXEC/Univision/NY: Build media proposals, steward accts. Work w/ agencies/clients. Prior agency/ntwrk sales exp a must. Dealmaker exp.&Span. spkng pref’d.Strong Excel/Ppt/Wrd skills. EOE [email protected] (5/28)

JOB OPENING: DIGITAL MEDIA ANALYST/WWE/Stamford CT: Work w/web analytics platforms. Analyze trends,produce/present reports. 1-3 yrs work experience (Omniture use) a must. Shuttle service/great benefits offered. (5/28)

JOB OPENING: MARKETING ASST/Silver Spring, MD: Focus on both corp & brand publicity, BA/BS, excllt comm, interpersonal, org skills, 1+ yr exp. Resume, ltr, writing & placement samples to [email protected]. EOE (5/28)

JOB OPENING: FREELANCE EDITORIAL DIR/Nick@Nite/NY: Leads excellence in On-Air Promos & Advrtsng creative dvlpmnt; ensuring tone, message & writing are on-brand. [email protected]  MTV Networks is an equal opp employer EOE/M/F/D/AAP (5/27)

JOB OPENING: DIRECTOR AD SALES SOUTHEAST/Hallmark Channels/Atlanta: based and accountable for covering a 14 state territory. View full posting & apply: “Jobs” (5/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP/CREDITS ONLY: INTERNS: Needed for NYC Production Co.  Interns will help with documentary and reality TV projects. Great experience and networking opportunities. Cover letter and resume to [email protected] (5/28)

SUMMER INTERNSHIP/CREDITS ONLY: Geppetto Group/NYC: Youth-minded agency seeks creative-minded students to assist in branding, design, conceptual thinking and ad development. Send resume, samples and/or link to [email protected] (5/28)


Industry Transformation: An Opportunity to TAKE CH A R GE !

Technological advances, colliding competitive forces, and changes in consumer behavior are radically changing our industry. Discover winning response strategies at CTHRA’s HR Symposium on June 8 in Atlanta . Hosted by the Cable and Telecommunications Human Resources Association, this event will feature compelling speakers sharing practical insight, an awards luncheon, and networking reception – all for only $175 per person!

Register at .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE CONTENT WRITER/PRODUCER: Field, segment and bay producer  from red carpet to reality. Exceptional writer and great with clients. Thrive on fast turnaround.  [email protected] m (6/3)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/3)

SITUATION WANTED: RESEARCH DIR/ SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/3)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/2)

SITUATION WANTED:  EXEC ASST DEV/PRODUCTION/RESEARCH– LA and NY -TV experience in London, print, radio & advertising in NY.Highly organized, fast learner, & great connector. FT/PT/Freelance. [email protected] (6/2)

SITUATION WANTED:  CORPORATE CONCIERGE/PERSONAL ASSISTANT(LA) Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected]  (6/2)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY):  7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (5/29)

SITUATION WANTED:  WRITER/EDITORIAL DIRECTOR: Expert at getting to the heart of a brand + giving it a voice. Visit for FREE samples of my own brand + let me help you to engage (5/28)

SITUATION WANTED:  CD_AD_ILLUSTRATOR (NYC):Concept through completion. Portfolio: Email: [email protected] (5/28)

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/27)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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