Cynopsis: Kids!
05/23/12
Good morning. It’s Wednesday, May 23, 2012, and this your first early morning briefing.
Bandai Co. names LA-based Sync Beatz Entertainment as the exclusive US licensing agent and brand manager for its popular Tamagotchi virtual pet brand. The new collection of lifestyle products branded Tamagotchi L.i.f.e. (Life is Fun Everywhere), will be unveiled next month at Licensing International Expo 2012 in Las Vegas. Sync Beatz Entertainment will implement a marketing program for the line of Tamagotchi L.i.f.e. products in key categories including apparel, domestics, furnishings, gifts & novelties, health & beauty and publishing in the US. The brand launch will include digital media efforts too, such as apps and webisodes. Originally launched in Japan in November 1996, Tamagotchi is a combination of the Japanese word for egg, “tamago,” with the English word “watch.”
A CYNOPSIS MESSAGE FROM LITTLE AIRPLANE
“HOW TO MAKE A GREAT PRESCHOOL SERIES”
August 4, 5, 6
Little Airplane Productions is accepting applications for a unique workshop taught by accomplished preschool TV veterans on each step of creating a high-quality preschool series. Topics include Writing, Pitching, Legal, Design, Music, Directing, Producing, Distribution and more. A panel of noteworthy Children’s TV broadcasters will be on hand to discuss pitching to a network.
LICENSING
HIT Entertainment and Sakar International solidify a license deal to create a line of Thomas & Friends consumer electronics in North America. Sakar will develop, manufacture and market a collection of branded merchandise including clock radios, walkie talkies, text messengers and boom boxes, as well as digital cameras, flashlights, and video game and computer accessories – all featuring Thomas the Tank Engine and his pals for the US and Canada. The first products in the collection will be available in early 2013. HIT Entertainment is a division of Fisher-Price, a subsidiary of Mattel.
Cartoon Network Enterprises (CNE) and Penguin Young Readers Group debut a new series of books this summer based on the network’s animated series Adventure Time. The first four titles in the collection include Adventure Time Mad Libs, It’s a Slamacowtastic Story Mix-up (activity book), Righteous Rules for Being Awesome (80-page sticker book), and Dude-It-Yourself Adventure Journal (112-pages), and will release this July 2012.
Disney Mobile and Disney Consumer Products (DCP) will launch the first line of products based on the Disney mobile game Where’s My Water?, which features the original character Swampy the Alligator and other characters from the game. Licensees for the first line of merchandise includes Hasbro, Jakks Pacific/CDI, and Toys”R”Us. The first Where’s My Water? products will be available at mass retailers nationwide in June 2012, with select items available now at Disney Store locations and DisneyStore.com. The line includes plush and novelty toys, consumer electronics accessories, and apparel and accessories. The second wave of product coming this fall will expand to include a face-to-face game, consumer electronics, stationery, home accessories, and Halloween costumes.
SMC Entertainment Group (SMC), an entertainment and brand management company, signs several new licensing partners for the TeenNick live-action TV series H20: Just Add Water. Among the new licensees for H20: Just Add Water are: Mighty Fine (knit tops, tees and fleece); BSD Brands (flip flops, kids’ sunglasses and tote bags); Kalan (novelty gifts, party and fashion accessories); Global Resources (branded virtual goods); California Costume Collection for Children’s California Costume Collection; Funky Town (blankets, drinking glasses, straw cups and canvas bags); and Global Prints (posters). Merchandise is slated to release at retail in spring 2013. SMC was founded by global consumer products manufacturer Sun-Mate Corporation.
A CYNOPSIS MESSAGE
June 7 | 8:00-10:30am | Le Parker Meridien | NYC
Join award finalists, support your colleagues + network with the best in the industry!
… Register …
MARKETING
Australian-based Halfbrick‘s video game Fruit Ninja will introduce new characters, new content and a global giveaway as the game celebrates its second anniversary. The new Fruit Ninja content update will include: Welcome Gutsu and Truffles – joining Sensei in the Fruit Ninja dojo are Gutsu and Truffles, best friends and business partners – they are traveling merchants. The two set up shop and where players can check out their wares in the new Gutsu’s Cart menu. Players can also watch their debut in the new animated short created by Halfbrick and the People’s Republic of Animation (http://www.youtube.com/watch?v=Ca7H8GaKqmQ); Powerups — Berry Blast, Peachy Time and Bomb Deflects – three new items to purchase from Gutsu’s Cart. Explode with juice, add time to your game or deflect those pesky bombs with these awesome additions. Powerups can be obtained by spending Starfruit, which is the new Fruit Ninja currency collected at the end of every game based on your ninja skills.
BBC Worldwide Channels will launch its first dedicated channel in Brazil, in partnership with NET Servicos, a telecommunications and entertainment Company in Latin America. BBC HD will be available to subscribers of NET Servicos’ Top HD package on channel 531, starting May 28, 2012. This deal also includes a branded VOD service agreement, which will provide content from the preschool channel, CBeebies, and BBC Entertainment. BBC HD programming, including Top Gear, Sherlock, Planet Earth Live, among others, all of which will be broadcast in English with Portuguese subtitles, with a few titles dubbed into Portuguese. Additionally, the VOD offering will bring subscribers of NET’s NOW platform programming from BBC Entertainment and CBeebies. Preschool programming will include series such as Finley the Fire Engine and Waybuloo, among others. BBC Worldwide Channels’ current portfolio in the Latin American region comprises three channels in 17+ countries, BBC HD, BBC Entertainment and CBeebies.
Toon Goggles (www.toongoggles.com), a free online kids channel, and Everloop.com (www.everloop.com), a safe social media site for kids/tweens enter into a partnership, under which Toon Goggles’ library of programming, targeted specifically to kids 13 and younger, will be available to Everloop members.
9 Story Entertainment inks sales of season one of animated kid’s series Wild Kratts to Germany’s Super RTL. A co-production between The Kratt Brothers Company and 9 Story Entertainment, Wild Kratts is distributed internationally by 9 Story Entertainment and by Kratt Brothers Company in the US and Canada. Created and developed by real life brothers and zoologists Martin and Chris Kratt, Wild Kratts can be seen on PBS Kids Go! (US), and in Canada on TVOntario, Knowledge Network and Tele-Quebec, and the series has also been sold to Discovery Kids Latin America, Al Jazeera Children’s Channel (Middle East), NOGA (Israel), TV3 (Spain), SIC (Portugal) RTE (Ireland), Discovery Kids Asia, and VRT (Belgium).
Universal Studios Home Entertainment will release the new DVD Twinkle Toes: The Movie, a full-length movie based on Skechers Kids‘ Twinkle Toes footwear line, on July 31, 2012. The movie features the animated character of Skechers’ Twinkle Toes (www.twinkletoesusa.com) footwear line, Grace “Twinkle Toes” Hastings. The movie, which aims to get kids up and dancing, follows Grace trying to overcome her big fear — stage fright — which she gets in front of anyone except her fluffy friend Walter.
Marvel Animation, Vivendi Entertainment, Method Animation and DQ Entertainment are set to release Iron Man: Armored Adventures Season 2, Volume 1 on DVD this June 26, 2012. The new DVD title ($14.93) is comprised of the first six episodes of Season 2 of the series. Iron Man: Armored Adventures, which follows Tony Stark, 16-year-old genius and heir to the billion-dollar corporation Stark International, as he battles the enemies of world peace with his revolutionary armor technology.
Mark your calendars! Help us salute the year’s most outstanding communications initiatives and kids programming in the dynamic kids media industry at the Cynopsis Kids !magination Awards on Thursday, June 7 from 8 10:30 a.m. at Le Parker Meridien NY. Register: http://www.cynopsis.com/events/kids-awards.
RATINGS
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 5/4-5/20/12 :
Total Day (000) Primetime (000)
NICK° : 822 DSNY* : 1198
DSNY* : 757 NICK JR°°: 556
CARTOON: 496 ADSM** : 253
NICK JR°°: 405 NAN** : 202
ADSM** : 191 DXD: 169
NAN** : 154 NICKTOONS: 167
DXD: 152 SPROUT***: 127
SPROUT***: 91 ESPN: 94
NICKTOONS: 86 ANIMAL PLANET: 83
TEENNICK: 54 MTV: 59
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 5/4-5/20/12 :
Total Day (000) Primetime (000)
DSNY* : 465 DSNY* : 900
NICK° : 414 ADSM**: 168
CARTOON: 533 NAN** : 150
ADSM** : 136 DXD: 135
NAN** : 115 NICKTOONS: 103
DXD: 113 NICK JR°°: 86
NICK JR°°: 67 ANIMAL PLANET: 59
NICKTOONS: 51 ESPN: 49
TEENNICK: 45 MTV: 40
ANIMAL PLANET: 35 TEENNICK: 37
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 5/4-5/20/12 :
Total Day (000) Primetime (000)
DSNY* : 407 DSNY* : 755
NICK° : 328 NAN** : 195
CARTOON: 256 ADSM** : 258
ADSM** : 235 DXD: 117
NAN** : 141 MTV: 98
DXD: 100 NICKTOONS: 91
MTV: 62 ESPN: 76
TEENNICK: 59 COMEDY: 57
NICKTOONS: 51 TEENNICK: 54
ESPN: 39 DISCOVERY: 52
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, May 19, 2012, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1002; K6-11 692; TWEENS 9-14 585
DISNEY CHANNEL: K2-11 934; K6-11 627; TWEENS 9-14 458
CARTOON NETWORK: K2-11 564; K6-11 389; TWEENS 9-14 337
DISNEY XD: K2-11 248; K6-11 175; TWEENS 9-14 141
NICKTOONS: K2-11 98; K6-11 64; TWEENS 9-14 53
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, May 20, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1017; K6-11 711; TWEENS 9-14 589
NICKELODEON: K2-11 869; K6-11 581; TWEENS 9-14 446
CARTOON NETWORK: K2-11 652; K6-11 407; TWEENS 9-14 339
DISNEY XD: K2-11 212; K6-11 162; TWEENS 9-14 129
NICKTOONS: K2-11 82; K6-11 54; TWEENS 9-14 49
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, May 21, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 856; K6-11 461; TWEENS 9-14 369
NICKELODEON: K2-11 826; K6-11 326; TWEENS 9-14 252
CARTOON NETWORK: K2-11 504; K6-11 302; TWEENS 9-14 272
DISNEY XD: K2-11 204; K6-11 177; TWEENS 9-14 153
NICKTOONS: K2-11 136; K6-11 86; TWEENS 9-14 72
Source: MTVN Research from Nielsen Media Research Data
Answer to Our Last Trivia Question: His first name refers to him being loud and obnoxious, his second name is a type of chicken. Who is he? Foghorn Leghorn. Kudos to: Tony Intelisano-Mark Anthony Entertainment/NY; Jerry A. Kapner-Kapner Group/Montclair, NJ; Michael Ritz-BucStar Consulting/NYC; Joel Maxwell/NY; Heather Floor-/CW 33/Dallas; Liz Murray-Turner Broadcasting/Chicago; LeNea Ricks-IDK/KXPI/Idaho Falls, Id; Ron Grant-CEO Big Balloon Animation/LA; Richard Quan-BSSP/San Francisco; Art Spigel-7ate9/LA; John Stocker – animation voice director – Toronto; Martin McElroy-Red Kite Animations/Edinburgh; Anand Roy-The Walt Disney Company/India.
Today’s Trivia Question: Who was known as the slowest mouse in all of Mexico? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
05.23.12
Cynopsis Ad Sales:
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Classifieds – Trish Pihonak- 888-702-3858 / [email protected]
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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .
JOB OPENING: DIGITAL SALES MGR/OWN/Oprah Winfrey Network/CHI: 5 yrs exp in Ad Sales, xlnt biz dev/client & agency mgmt skills, great team player. Apply at: http://careers.own.tv/ (5/31)
JOB OPENING: SALES PLANNER/OWN Digital/Oprah.com/NY: 2 yrs exp in Online Ad Sales, oversee rfp requirements & price/cpm analysis, develop proposals and presentations, team player. Apply at: http://careers.own.tv/ (5/31)
JOB OPENING: FLASH DVLPR/DESIGNER/NYC: 2-5 yrs related work exp in high-end, fast paced, graphic design & prod stdio or agency. Exc comm skills w/strong client srvce & proj mngmnt. BA deg/ graph des pref’d. Res: [email protected] (5/31)
JOB OPENING: PUBLICITY ASST/LA: Asst maint’g press lists/press set visits/event plan’g/press junkets & escorting talent to events/media apprncs. 1-3yrs ent pub. exp pref’d. Strong written comm skills a must. [email protected] (5/31)
JOB OPENING: DIR, PR/LA: 7+YRS TV publicity exp. at a ntwrk, studio or agency & a comprehensive knwlg of ent, cbl industry & unscripted ser. Strong relations w/key print, brdcst & online media outlets is key. [email protected] (5/31)
JOB OPENING: SHOW PRODUCER/REELZ/ABQ, NM: Entertainment news bckgrnd/strong writing skills/on deadline. Staff position with benefits; At least 5 yrs on daily/weekly pop culture shows. Please apply to [email protected] (5/31)
JOB OPENING: PROMO EDITOR/ (PT)/New Orleans: Exp w/ final cut pro and recent topical promos a must. Need a sense of comedy and exp with graphics. 8 wk position, Could become staff position. Contact – [email protected] (5/31)
JOB OPENING: SR DIRECTOR OF PROGRAM SCHEDULING/THE WEATHER CHANNEL/ATL or NYC: 7-10 years TV programming, strong knowledge TV & digital platforms. Solid program planning/scheduling exp a must. Resume to: [email protected] (5/31)
JOB OPENING: PROGRAMMING COORDINATOR/ HGTV & DIY/NY: maintain materials related to the programming production process. 2 yrs exp in production or programming req. Apply: http://www.scrippsnetworks.com/careers.aspx?code=careers (5/31)
JOB OPENING: ANALYST, TV RESEARCH/FX-LA: Support sr execs w/ data anlys of perf of on-air & competitive ntwrks. BA Fin., Math, Acct’g pref. Sup skills MS Excel. 1yr exp in data/media relatd field pref. www.foxcareers.com. FNG0001112 (5/31)
JOB OPENING: PROD MGR, PRINT CREATIVE/FOX/LA: Oversee aspects of print prod incl. schedlng; vendor mgmt; sprvise prod staff; etc. 5+ yrs advtsng & print prod. Mac, Photoshop, InDesign exp a must. www.foxcareers.com FNG0001141 (5/30)
JOB OPENING: TV One/NY: TRAFFIC COORD. BA pref’d and/or 2 yrs of exp TV Ops & Traffic. Build daily comm. log within parameters to ensure accuracy. Wrk w/Ad sales mgmt, traffic mgmt. and agencies. More info: www.tvone.tv (5/30)
JOB OPENING: MGR, FINANCIAL PLANNING & ANALYSIS/THE WEATHER CHANNEL/ATL: 7+ years finance or acctng. Experience with media company a plus, financial metrics/modeling, OLAP tools. MBA preferred. Resume to: [email protected] (5/30)
JOB OPENING: PROD COORD/LA: Animated TV series looking for full-time PC/APM to start ASAP. Prior television animation coordinating/ team management exp a must. Resume to [email protected] (5/30)
JOB OPENING: DIRECTOR PROGRAMMING & COMPLIANCE INT’L. NETWORKS/NBCUniversal/LA: Oversee programming from strategy to execution. Min. 5 yrs exp in TV program scheduling in cable. Apply at www.nbcunicareers.com Job#5539BR (5/26)
JOB OPENING PROJ MGR RSRCH/NY: 5+ yrs TV rsrch brdcst/cable exp required. Expertise in data analysis, comp TV landscape & ind trends. Kwldg of Star/Nielsen sys. BA deg req’d. To apply, contact: [email protected] (5/26)
JOB OPENING SENIOR DIRECTOR COMMUNICATIONS/NBCUniversal Oxygen/NYC: supervise series publicity/campaign management and press team. Unscripted/TV experience a must. Apply: www.nbcunicareers.com #5659 (5/26)
JOB OPENING: PROJ MGR ANALYTICS & SOCIAL MEDIA/ATL: 5+ yrs TV rsrch/2+ social media, passion for animation & kids prgrmng +, primary rsch & strong knwldg of dig. platforms. Kwldg of anlytcl tracking systms. [email protected] (5/25)
JOB OPENING: INV MGR-PLANNING/Uni Cable Nets/NY: Support Dir. on invntry mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Exp. in media/DM/VCI/Spanish a +. Apply: [email protected] (5/25)
JOB OPENING: SALES EXEC/PLAINVIEW NY: 2+ yrs Latin America media/tech sales with content delivery network company e-mail resume to [email protected] (5/25)
JOB OPENING: AE-DIGITAL /NYC/Discovery: Dvlp/maint strategic accts/sponsorship deals for Discovery’s dig. portfolio. Exc agency/client relationships & proven track rec. Dig. bckgnd a +: https://careers-discovery.icims.com/jobs/5875/job (5/25)
JOB OPENING: SR LEV PRINT GRAPHIC DESIGNER/MOTION MEDIA ARTIST/Denver (area): Design mktg materials, PwrPnt, prod. illustrations, & 2D & 3D animations. Maya, AfterEffects & Photoshop exp a must. Res: [email protected] (5/25)
JOB OPENING: VP POST PRODUCTION/BBC AMERICA/NYC: Oversee daily ops NY post prod facility. Create long term tech strategy supporting various channel initiatives incl: digital, EST and TVE. Cable VOD fulfilment exp. [email protected] (5/24)
JOB OPENING: DIRECTOR AD SALES RESEARCH/Style & Sprout/NY: Manage sales estimates & forecasting processes, drafting sales messaging and helping with custom research efforts. Apply to: www.nbcunicareers.com (4976BR) (5/24)
JOB OPENING: MGR, STRATEGIC MKTG, SYFY/NBCUNIVERSAL/NYC: Create cross-platform marketing packages. Min. 2 years experience at an agency, media company or sales org required. Apply online at www.nbcunicareers.com (#5545BR) (5/24)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SUMMER INTERNSHIP CREDITS ONLY: Sony Music seeks NYC MBA summer intern to assist the global Biz Dev team in analyzing new digital opportunities. MBA strongly preferred. Excel proficiency & love of music required. Res: [email protected] (5/31)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].
SITUATION WANTED: WRITER’S/PRODUCTION ASSISTANT/LA: Worked as a Page on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Very experienced with Final Draft. Has BS in journalism. [email protected] (5/31)
SITUATION WANTED: TAKE ON ME, TAKE ME ON: NY based: willing to travel and/or relocate. Mass Comm, Media head, super organizer, creative, seeking dynamic org./individuals to work with. Pls contact, [email protected] (5/31)
SITUATION WANTED: LEGAL/BUSINESS AFFAIRS OUTSOURCING: Experienced attorneys; will handle legal for production companies or business affairs depts (www.metallawgroup.com). [email protected] (5/30)
SITUATION WANTED: WRITER/SHOW RUNNER ASSISTANT/SCRIPT COVERAGE/WRITING: Has worked in development/writing for iTV studios and NightFlight Studios. Experienced script reader w/great coverage and analysis skills. [email protected] (5/26)
SITUATION WANTED: SPORTS/ENT SPONSOR/PARTNER SALES. Very creative activations for diverse mrktg/event challenges. Award Shows; Sports; Venues; Media. Award Winning Events Producer w/ sponsor integrations. Contact: Sarah at [email protected] (5/25)
SITUATION WANTED: CHILDREN’S MEDIA/LA: Willing to relocate. Producer and Segment Producer w/ Child Ed & journalism background, & over 12 yrs working w/children. [email protected] (5/25)
SITUATION WANTED: SALES ASST/NYC: Interned for 3 consecutive semesters at Scripps Networks in Ad Sales Mktg, Works as upfront asst. B.A. from Fordham University in Comm/Business. Resume upon request. Contact [email protected] (5/25)
E-mail [email protected] or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
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