Wednesday, May 1st, 2013

Cynopsis: Kids!

Good morning. It’s Wednesday, May 1, 2013, and this is your first early morning briefing.


Disney Publishing Worldwide is making its digital foray with the release this week of the Disney Junior magazine for iPad and iPad Mini. The company’s first-ever digital magazine includes family-friendly interactive content from properties such as Sofia the First and Jake and the Never Land Pirates, and enhanced content from the print edition of Disney Junior magazine including coloring, game and puzzle activities. Digital subscriptions cost $9.99 for 12 issues; $1.99 for a single issue.


Reach Involved Parents Online With PBS KIDS has reach:
#1 kids video site for reaching “Power Moms” with 13.5MM monthly unique visitors delivers “Power Moms”: Users are 131% more likely to be a woman A25­54 with 1+ child
Parents co­view: 95% of parents visit w/their child
Learn about PBS KIDS online sponsorship opportunities or contact Dave Prince at National Public Media – 646.278.4727
comScore Video Metrix, 2/13; Google Analytics, 10/12-3/13; Nielsen Online @Plan Q4 2012; GfK Roper Omnitel, Aug ’10


With a strong fan base for its RL Stine’s The Haunting Hour and Goosebumps, plus upcoming series Spooksville, The Hub is cornering the safe-spooky market in late October with its inaugural Hub Halloween Bash, a live family event that celebrates Halloween in a television special produced by Bob Bain Productions, the team behind of Fox’s Teen Choice Awards and Nickelodeon’s Kids’ Choice Awards. The Bash will include the first-ever nationwide costume competition, musical performances, and celebrity presenters and judges. It will take place at Barker Hanger in Santa Monica, Calif., and be aired on The Hub.


Cupcake Digital continues to build its library of new digital offerings based around classic children’s characters. The company is teaming with AG Properties to develop a series of mobile appisodes based on American Greetings’ Strawberry Shortcake series that currently airs on The Hub. The Strawberry Shortcake apps will be available in the iTunes, Amazon, Google Play and Nook Apps stores.


August 3, 4, 5

Little Airplane Productions is accepting applications for a unique workshop taught by accomplished preschool TV veterans on each step of creating a high-quality preschool series. Topics include Writing, Pitching, Legal, Design, Music, Directing, Producing, Distribution and more. A panel of noteworthy Children’s TV broadcasters will be on hand to discuss pitching to a network. 

Limited to 30 participants. Contact Tone Thyne: [email protected].


Kyle Massey (Fish Hooks) tells CynKids he’s gearing up to produce a new show in Las Vegas. “I can’t tell you what it’s about yet,” he teases. “It’s in the early pre-production stages, but it’s a TV show that will captivate audiences. It’ll probably come out in summer 2014.”

Calum Worthy (Austin & Ally) has a new program in the works for Disney, a live sketch show slated for summer he will both star in and produce, he tells CynKids. “I’m inspired by Saturday Night Live, Zach Galifianakis, and Live Funny Or Die,” he says. “I’m on a break with Austin & Ally so I have a little time right now.”


MGA Entertainment’s animated Lalaloopsy will make its debut on Corus Entertainment’s Canadian preschool net Treehouse on Saturday, May 4, at 8 a.m. The launch follows the series’ successful U.S. debut on Nickelodeon… CBeebies will launch animated series Peter Rabbit in May, following success with the Peter Rabbit Christmas special last year.

Warner Bros. Creative Talent is upping its investment in the U.K. with the opening of its new Studios Leavesden and increased programming across television, movies and gaming. The company is also investing in future British creative talent by launching in September a dozen new higher education scholarships plus educational initiatives and apprenticeships.

MTV Thailand is heading to more than 10 million homes in the region following a strategic alliance between Viacom International Media Networks (VIMN) Asia, local content provider appleTool and MCOT. The latter will also air a Nickelodeon-branded block on its Modernine channel.

Silverlit nabs toy distribution rights to HIT Entertainment property Fireman Sam in France.


After striking a chord with boys via its line of Trash Pack collectibles, Australia’s Moose Toys is launching The Zelfs, a new line of girl-skewing dolls that center on hair play.


Selena Gomez, Taylor Swift, Justin Bieber and One Direction were among the winners at the Radio Disney Music Awards Saturday at the Nokia Theater L.A. LIVE. Winners were voted on by kid and tween fans. The night included performances by Gomez, Cher Lloyd, Cody Simpson and others. Disney Channel will air a special RDMA weekend May 10-12, showcasing performances and winner highlights nightly at 8 p.m. In addition to the music awards, five kids from across the country received the “Heroes For Change” Award in recognition of their efforts to make a difference in their communities. Attendees at the RDMA’s shared updates with Cynopsis Kids! Here are some highlights:

Aaron Landon is gearing up for the second season of hit series Crash & Bernstein. “My character, Pesto, is like Fonzie from Happy Days,” he says. “I’m really excited that we’re doing another season. I love my job!” (Ayyy!)

– Siblings Chloe and Halle Bailey, who won season five of Next Best Thing and served as trophy girls for the RDMA’s, shared that they’ll be singing their new song “Unstoppable” on an upcoming episode of Austin & Ally.

Cameron Boyce (Jessie) is doing a pilot and more episodes of Jake And The Never Land Pirates. What can we expect from the latter? “A lot of explosions,” he reveals. “Also, hopefully more of the same because that’s doing really well.”

Roshon Fagen (Shake It Up!), a former Dancing With The Stars contender, gave advice for current competitor Zendaya, his co-star on Shake It Up! “I told her to make sure she blows her nose before she goes out on stage to dance,” he says. “Those HD cameras can pick something up if you spin too fast!”


Top 10 Basic Cable Ratings for the week of April 22-28, 2013

K2-11 Total Programming Day
Network          Rating          (000s)
NICK              2.5                 841
DSNY             2.5                 826
TOON            1.2                 393
DSJR              1.2                212
NKJR              0.7                183
NAN               0.6                185
DXD               0.5                158   
ADSM             0.5                157
SPRT              0.4                  70
FAM               0.3                  88

K2-11 Prime (Monday  Sunday 8-11p.m.)
Network           Rating                (000s)
DSNY                3.9                    1284
DSJR                 1.5                      270
NAN                  1.1                      354
NKJR                 1.0                      265
ADSM                0.8                      217
DXD                  0.6                      213
SPRT                 0.5                      165
FAM                  0.5                        91
NKTN                0.4                       102
USA                  0.3                       112

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network             Rating                  (000s)
DSNY                  2.8.                      980
NICK                  2.5                        876
DSJR                  1.3                        272
TOON                1.2                        407
NKJR                  0.9                        241
DXD                   0.6                        158
SPRT                  0.4                         88
FAM                   0.3                         59
NKTN                 0.3                         72
TNT                    0.2                         54

K6-11 Total Programming Day
Network               Rating                        (000s)
DSNY                    2.5                             494
NICK                     1.9                             382
TOON                    1.3                             257  
DXD                       0.7                            121
NAN                       0.6                            129    
ADSM                     0.5                              98
FAM                       0.3                              50
NKTN                     0.3                               39
DSJR                      0.3                               35
TNNK                     0.2                               36

K6-11 Prime (Monday  Sunday 8-11p.m.)
Network               Rating                        (000s)
DSNY                    4.7                             928
NAN                      1.3                             250
DXD                      1.0                             172 
ADSM                    0.7                             139
FAM                      0.5                              87   
DSJR                     0.5                              48
A&E                      0.4                               71
NKTN                    0.4                               61  
USA                      0.3                               66
SYFY                     0.3                               65

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network              Rating                 (000s)
DSNY                    2.6                     509
NICK                     1.9                     382
TOON                    1.3                     257
DXD                       0.8                    135
FAM                       0.3                      54
TNNK                     0.3                      43
NKTN                     0.3                      39
DSJR                      0.3                      37
NKJR                      0.2                      40
APL                       0.2                       32

K9-14 Total Programming Day
Network / Rating / (000s)
DSNY 2.2  437
NICK 1.2  249
TOON 1.1  231
ADSM 1.0 194
NAN 0.7  136
DXD 0.6 109
FAM 0.3 55   
TNNK 0.3  48
MTV 0.2   38
NKTN 0.2  36 

K9-14 Prime (Monday  Sunday 8-11p.m.)
Network / Rating / (000s)
DSNY  4.1  817
ADSM  1.1  226
NAN  1.1  218
DXD  0.8 159
FAM 0.5  90
A&E 0.4  91                     
ESPN 0.4  86
USA 0.4  83
TNT 0.4 78
TBSC 0.4  73

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)
Network / Rating / (000s)
DSNY  2.1  422                    
NICK 1.2  249
TOON 1.1  231
DXD 0.7  123
FAM 0.3  59
TNNK 0.3  54
NKTN 0.3   39
FX  0.2  40
MTV 0.2  40
APL  0.2 35

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +SD

K2-11  Top 10 Programs for the week of April 22-28, 2013

Date             Program                       Network       Time                      (000s)
4/28/13        Monsters Inc.                DSNY            9-10:40 a.m.          1958
4/28/13        Good Luck Charlie           DSNY            7:30-8 p.m.            1873
4/27/13        Monsters Inc.                DSNY            8-9:40 p.m.            1810
4/27/13        SpongeBob                    NICK            10-10:30 a.m.         1802
4/27/13        SpongeBob                    NICK            10:30-11 a.m.         1791
4/28/13        Dog With A Blog             DSNY            8-8:30 p.m.            1788
4/24/13        SpongeBob                    NICK             6:30-7 p.m.            1726
4/24/13        SpongeBob                    NICK             7-7:30 p.m.            1724
4/26/13        Jessie                           DSNY             8:30-9 p.m.            1682
4/28/13        Shake It Up!                  DSNY             8:30-9 p.m.            1641

K6-11  Top 10 Programs for the week of April 22-28, 2013
Date             Program                   Network        Time                        (000s)
4/28/13        Good Luck Charlie      DSNY              7:30-8 p.m.              1435
4/28/13        Dog With A Blog        DSNY              8-8:30 p.m.              1382
4/28/13        Shake It Up!             DSNY              8:30-9 p.m.              1292
4/26/13        Jessie                      DSNY              8:30-9 p.m.              1280
4/27/13        Austin & Ally             DSNY              10:05-10:30 a.m.      1268
4/27/13        Austin & Ally             DSNY              10:30-11 p.m.           1185
4/28/13        Monsters Inc.           DSNY               9-10:40 a.m.            1168
4/27/13        Jessie                      DSNY               9:40-10:05 p.m.       1161
4/27/13        SpongeBob               NICK               10-10:30 a.m.           1133
4/27/13        Austin & Ally             DSNY              11-11:30 p.m.           1119

Source: Turner Research from the Nielsen Co. data, Preliminary Live + SD


Goodbye, Farmville, and hello, TapZen. Mike Verdu, a former top exec at social gaming company Zynga, is reportedly investing $10 million to form startup social gaming company TapZen, with a focus on games for tablets and other mobile devices.


No Crusts Interactive exec Anne Richards is taking a new post as VP of product development at Classroom Inc., a New York-based nonprofit organization working to close the achievement gap among adolescents.

Kids In Distressed Situations (K.I.D.S.) and Fashion Delivers will honor Maura Regan, SVP/GM of global consumer products at Sesame Workshop, at the seventh annual Women In Industry Luncheon fundraiser, June 6 in New York.


Date: May 21, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site

Hosted by: Sahil Patel Editor, Cynopsis Digital
Joann Wolferman,
Product Leadership, Ad Effectiveness- Nielsen
Matt Timothy,
President – Vindico!
Robin Wilson,
VP, Operations – Blip

Answer to Yesterday’s Trivia Question:
  How are the Hulk (Bruce Banner) and She-Hulk (Jennifer Walters) related? Cousins. Kudos to: Ted Biaselli-The Hub/Burbank; John Rooney-TELETOON/Toronto.

Today’s Trivia Question: What 1991 Disney animated film was nominated for Best Picture at the Oscars? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
[email protected] for Cynopsis Kids!

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: AUDIENCE DEVELOPMENT MGR/FOX NEWS/NYC: focus on growth & digital analytics. Work w/internal teams to optimize strat for all digital properties. Knwldg Omniture/Comscore/Nielsen req’d. Apply: (5/8)

JOB OPENING: DATA SOLUTIONS ASSOCIATE/Univision/NYC: BA/BS & 1-2 yrs media research experience. Analyzes, compiles rsrch reports, and data preparation across platforms (Television, Radio, Digital). Apply [email protected] (5/8)

JOB OPENING: DIGITAL AD OPS COORD/NBCUniversal/NYC: Seeking an exp’d Digital Ad Ops Coordinator responsible for managing cross-platform campaigns running on, and Position#9958BR (5/7)

JOB OPENING: EXECUTIVE PRODUCER/THE WEATHER CHANNEL/ATL: 8+ yrs live TV/copy edit/write/produce. 2 opngs: 1.Oversee morning programming/Network Exp a must. 3am-12pm 2. Wknd EP/cable or ntwrk bckgrnd. Apply: (5/7)

JOB OPENING: MKTG MGR/TIME INC/NY: PEOPLE’s Digital Aud Dvlpmnt team seeking mktr to promote first suite of entry level digconsumer rev products, acquire subscribers through online mktg campaigns at cost effic ROI. 5+ yrs exp. Apply here: (5/7)

JOB OPENING: PRODUCER /NYC: 5+ yrs exp-Branded Entertainment. Oversee creative, execution, project mngmnt. Need to have creative, multitasking, orgnz’tl & client skills. Must have prior prod exp. [email protected] (5/7)

JOB OPENING: BRANDED ENTERTAINMENT ADMIN ASST/NYC: for Pres of division. Resp include: phones, scheduling, expenses, errands, travel and creative dvlpmnt. Must be detail oriented and organized. [email protected] (5/7)

JOB OPENING: AE, DIGITAL MEDIA TRAINING/NYC: Seeking AE with 2+ yrs. exp. in TV, Radio, Print or digital space to sell digital sales training programs. Apply to: [email protected] (5/7)

JOB OPENING: SALES PLANNER/THE WEATHER CHANNEL/NYC & LA: Partner w/ ACCT MGR to dvlp Sales Strategy for TWC Media Solutions advertisers/prospects. Cable Sales Planning Exp, Strong excel knwlg req’d as well as VC!/MediaMath. Resumes to: [email protected] (5/7)

JOB OPENING: VP, CREATIVE DIRECTOR/Comedy Central/NYC: Leading creative brainstorming sessions with CC SVP, Editorial Director, Art Director and producers. BA Deg & 7-10 yrs writing/prod/shooting exp. Apply here (5/7)

JOB OPENING: SR WRITER-PRODUCER/DISNEY XD/BURBANK: min 7 yrs exp write/produce spots. Creative Leader. Comic idea machine/lead/manage multi projects/Direct VO talent and field crews REQ 90147 (5/5)

JOB OPENING: POST PROD /MNGR TECH SRVCS/HIT/NYC: Mng team servicing all prgrmng content for brdcst, Home Entertainment, Web, IP. Knwldg of post prod, DVD, Dubbing, HE mastering. Strong mngt & budgeting skills. (5/5)

JOB OPENING: ANALYST-ADV PLATFORM/AMCN/NYC: coord meta data & non-video assets for syndication across all platforms,QC content deliverables, 1+yr exp in data/info mgmt CLICK HERE (5/5)

JOB OPENING: SCHEDULING COORD/WETV/NYC: accurate, timely input of all schedules & content related data, track viewer inquiries, conduct competitive analysis. CLICK HERE (5/5)

JOB OPENING: DESIGN DIR/REELZ/Albuquerque: Lead & manage design team. Oversee brand mgmt, creative direction for on-air, print & web. Mng all of phases of creative work. 5+yrs exp. Apply: [email protected] (5/4)

JOB OPENING: MGR COMMUNICATIONS/NBCUniversal/NYC: Generate publicity for Bravo programming. 3-5 yrs comm exp pitchng, bookng & coverng media intvs. Exp workng w/talent. Reality exp strongly preferd. (9819BR) (5/3)

JOB OPENING: CUSTOMER ACQUISITION MGR/FANDANGO/LA: Oversee all aspects of srch engine mktg, affil mktg & various other direct response mktg initiatives. 4+ yrs exp mngng acquisition mktg campaigns. Apply here (5/2)

JOB OPENING: LOYALTY & RETENTION MKTG MGR/FANDANGO/LA: Partner with Dir, Digital Mktg to dvlp segmentation contact and offer strategies that increase customer engagement and retention. Ba DEG 4+yrs exp consumer mktg. Apply here (5/2)

JOB OPENING: SOCIAL MEDIA MKTG MGR/FANDANGO/LA: Implement social media strategy and best practices across various platforms and social communities. Ba deg and 4-6 yrs mktg exp Demonstrated passion for social meda a must. Apply here (5/2)

JOB OPENING: MGR, CONSUMER INSIGHTS/LA/E! and Esquire Network: 5+ years’ experience in primary research, utilize primary and secondary research tools to generate insights that impact the business. (5/2)

JOB OPENING: SR DIR PUBLICITY/A&E/NY: Dev & implement pub strategies & campaigns resulting in positive media placement. 10 yrs exp in TV prgm pub and/or public/media relations. Apply: (5/2)

JOB OPENING: SR.MNGR/MNGR, BRAND & CREATIVE STGY/CHARTER/STAMFORD, CT: Develop & execute ad cmpgns. Strong prjct mgmnt skills 4+ yrs Agency or Client exp. Ability 2 work in nibble envrnmnt. Kwldg of TV prod a plus; Apply: (5/2)

JOB OPENING: AD SALES PLANNER/NUVOtv/NY: Freelance-support/asst. Ad Sales dept. 2+ yrs exp. req. Analytical, Excel and comm. skills req. Industry & Dealmaker exp+. Resume to: [email protected] EOE (5/2)

JOB OPENING:  SALES PLANNER/Screenvision/NYC: Sales acct management support, sales reporting, campaign tracking, Need BS+3yrs media exp, strong excel. Apply at (5/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:  Hyperion Media Group, Culver City, looking for coverage interns. Coverage only. 3/4 days/week. 2 interns. Email [email protected] with resume and cover letter. Immediate hire. College credit optional.  (5/8)

SUMMER INTERNSHIP CREDITS ONLY: FILM DVLPMNT INTERNS/Hyperion Media Group Culver City, CA. Looking for 3 to 4ppl. 3 or 4 days/wk. Requirements: Very orgnzd, great verbal/written skills. Word/excel knwlg.  Email: [email protected] (5/3)

SUMMER INTERNSHIP CREDITS ONLY: PROD INTERN/ATLANTA: We are looking for crazy good interns for the Summer semester. Able to work during the core hours of 10am-5pm two-to-four days per week. Email resume to: [email protected] (5/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTEDBroadcast or Production Company Senior Video Control Position. 23 years of experience Studio/Remote Video-Camera Shading/Color Correction.  e-mail:  [email protected]   212-972-1010 (5/8)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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