Cynopsis: Kids!
5/16/07
Good morning. It’s Wednesday, May 16, 2007 and this is your first early morning briefing.
While FCC Chairman Kevin Martin continues to recommend that Congress should explore regulating cable TV – particularly when it comes to violence and the marketing of food to kids and implementing an a-la cart menu, yesterday Kyle McSlarrow, President, NCTA, reached out to Congress to instead review and reform the power of the FCC. McSlarrow suggested that the current FCC administration is entangled in an “elaborate web of rules.”
NEW PRODUCTION & DEVELOPMENT
While ABC-Disney held its annual upfront presentation yesterday, the company also announced two non-traditional programming content endeavors that include kids and family programming content.
- Disney-ABC Television Group and Sprint has inked a multi-year pact to provide ABC and Disney kids, entertainment and news programming to Sprint’s mobile phone subscribers via on demand and/or three linear mobile channels. Kids programming currently available on a linear offering Disney Channel content, with full-length episodes expected to launch on-demand soon. All of the kids mobile on-demand and mobile linear content will be available in Sprint’s power Vision Access Pack, which will run folks an extra $15/per month.
-
Disney Parks and Resorts debuts its new Disney Travel on Demand channel this month on Time Warner Cable and Cablevision, the week of May 21 and May 29 respectively. The interactive service offers TV viewers original programming that will help them plan their vacations. For example on Cablevision viewers will be able to connect with Disney travel representatives by requesting a call back by clicking a button on their TV remote. The programming line-up will of course showcase Disney vacation offerings through original episodic shows and specials (e.g. concerts):
- Making the Magic a would-be entertainer competing to get a job at Disney World
- Disney Fact of Fiction answers questions about the parks that have developed over the years
- Dream Makers hosted by various celebrities, the show follows a guest chosen to take part in a special experience
- Disney Travel Insiders bows this June with host Elisabeth Hasselbeck (The View), who will offer travel tips specifically for vacations.
MORE KIDS STUFF
Animal Planet is going ape for animal movies with the launch of Animal Planet at the Movies. Targeted to families, including the fury/scaly/feathered members of the clan and I’m not talking about your weird uncle, Animal Planet at the Movies debuts with Stuart Little this Saturday, May 19, 7-9p. The movies will repeat the Thursday 8-10p following the initial Saturday night airing. Other movies will include Air Bud, Homeward Bound: The Incredible Journey, Fly Away Home and Winged Migration.
Nickelodeon will air the newest installment of the Let’s Just Play Go Healthy Challenge on Sunday, May 27 at 8:30p. In this episode’s Workout Like a Pro segment the NFL’s Steven Jackson (St. Louis Rams/running back) provides body strengthening exercise tips. The Work Out Like a Pro segments are also available on Nick.com and iTunes. The episode also checks in with the Let’s Just Play go Healthy Challengers.
MARKETING/LICENSING
“Moxie and a good sense of balance are essential when crawling on a roof.” — Nancy Drew in The Hidden Staircase
In support of the new Warner Bros. movie Nancy Drew, releasing June 15, 2007, the movie studio and Vibes Media, a mobile marketing company, have launched two interactive mobile programs. Designed to create buzz about and get fans connected to the movie, the programs include Nancy Drew Calls You, a web-based feature that allows customized voice messages to be sent from the movie’s star, Emma Roberts, to a cell or home phone, the other is a text-based effort titled, Nancy Drew Get A Clue Text Game that can be played on cell phones. Both can be accessed via www.nancydrewmovie.com , with the web-based program also available at www.nancydrewcallsyou.com .
Lara Croft is coming to the Wii gaming console, according Eidos Interactive, which says the game title Lara Croft Tomb Raider: Anniversary is in development. The game will use the Wii Remote and Nunchuck controllers to Lara in various new ways … I’m just reporting here. While the Wii release date is TBA, Lara Croft Tomb Raider: Anniversary will be available for PlayStation 2, PC Games for Windows and PSP in North America from June 6, 2007.
This summer Cartoon Network launches Toonami Klik, a street skateboarding competition for tween skaters in two groups, 9-11 and 12-14. Toonami Klik kicks off Saturday, June 9 at the Boys and Girls Club of Miami and will wind up August 1 at the Etnies Skate Park in LA, with each weekly regional event featured on a websiode that will be available at http://www.toonamijetstream.com .
PorchLight Entertainment has teamed with Coinstar Entertainment Services to develop a series of Jay Jay the Jet Plane character-based kid’s rides. PorchLight, which produces the Jay Jay the Jet Plane TV series with Modern Cartoons, will oversee the creative production of the rides, while Coinstar will manufacture the rides. Additionally, Coinstar will manage the operation, placement and maintenance of the rides, and plans to install some 200 Jay Jay kiddie rides at retail locations beginning this summer in North America.
MTV Networks Music Group has entered into an exclusive deal with Gain Ltd to develop new media versions of comic books, graphic novels and kid’s books. The customizable content features music and animation and can be distributed across MTVN Music Group’s multiple media screens, including computers, TV, portable video players, various game devices, and mobile phones).
Linkin Park’s new album, Minutes to Midnight hit stores yesterday, but this evening the band will host a virtual party within Virtual MTV (vMTV). Set to take place from 8p in vMTV’s virtual Club Hyde, based on the Hollywood brick and mortar club of the same name, LInkin Park band members will “meet” and talk with their fans. The band KoRn held a similar event with vMTV in February of this year. To take part, go to http://www.vMTV.com, download the free application, create an avatar and head over to the club.
Crocs has completed a license deal with Marvel Entertainment to produce Crocs footwear and Jibbitz, those little charms/accessories for Crocs, featuring Marvel Comics’ characters including Captain America, The Fantastic Four, The Incredible Hulk, Spider-Man, and The X-Men. The Marvel Jibbitz will hit retail this summer 2007, and the Marvel Crocs will be available later this year.
EXECUTIVE MOVES
Cartoon Network Enterprises appoints Alan Fenwick as VP/Europe, the Middle East, and Africa. The first line of business for Fenwick will be to establish new integrated strategies for Cartoon Network Enterprises’ licensing, home video, marketing, creative and legal and finance departments. Additionally, he will focus on building on existing relationships with licensees, agents and retailers. Fenwick was most recently Director/UK Retail, Warner Bros. Entertainment UK.
RATINGS
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 5/7-5/13/07 :
Total Day (000) Primetime (000)
NICK°: 1046 DSNY*: 1172
DSNY*: 738 CARTOON: 790
CARTOON: 553 NAN**: 471
NAN**: 277 TOON DIS: 178
ADSM**: 238 NICKTOONS: 82
TOON DIS.: 120 DISCOVERY: 81
NOG/THE N: 103 ANIMAL PLANET: 70
NICKTOONS: 42 MTV: 60
ANIMAL PLANET: 40 ESPN: 60
DISCOVERY: 39 BET: 58
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 5/7-5/13/07 :
Total Day (000) Primetime (000)
NICK°: 555 DSNY*: 881
DSNY*: 460 CARTOON: 588
CARTOON: 356 NAN**: 358
NAN**: 215 TOON DIS: 98
ADSM**: 160 DISCOVERY: 53
TOON DIS.: 66 MTV: 47
ANIMAL PLANET: 28 ANIMAL PLANET: 43
MTV: 26 NICKTOONS: 42
DISCOVERY: 26 ESPN: 41
BET: 23 BET: 41
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 5/7-5/13/07 :
Total Day (000) Primetime (000)
NICK°: 411 DSNY*: 761
DSNY*: 385 CARTOON: 467
CARTOON: 278 NAN**: 344
NAN**: 217 MTV: 128
ADSM**: 237 BET: 94
MTV: 83 COMEDY: 91
BET: 49 DISCOVERY: 67
COMEDY: 47 ESPN: 54
DISCOVERY: 39 TOON DIS.: 47
TOON DIS: 33 MTV2: 45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, May 12, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1228; K6-11 857; TWEENS 9-14 659
DISNEY CHANNEL: K2-11 1031; K6-11 605; TWEENS 9-14 437
CARTOON NETWORK: K2-11 697; K6-11 489; TWEENS 9-14 386
TOON DISNEY: K2-11 145; K6-11 97; TWEENS 9-14 49
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, May 13, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1007; K6-11 729; TWEENS 9-14 564
DISNEY CHANNEL: K2-11 888; K6-11 523; TWEENS 9-14 438
CARTOON NETWORK: K2-11 626; K6-11 428; TWEENS 9-14 287
TOON DISNEY: K2-11 176; K6-11 109; TWEENS 9-14 66
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, May 14, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 884; K6-11 393; TWEENS 9-14 295
DISNEY CHANNEL: K2-11 769; K6-11 428; TWEENS 9-14 386
CARTOON NETWORK: K2-11 497; K6-11 303; TWEENS 9-14 241
TOON DISNEY: K2-11 132; K6-11 69; TWEENS 9-14 39
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s trivia question: What famous outlaw did Bobby Brady worship? JESSE JAMES. Kudos to: Julie Caracciolo-Active Media Services/Pearl River, NY; Jennifer Silverman-Grey Direct/NY; Meredith Bachenheim-Nielsen Media Research/NY; Angela Tiffin-Children’s Advertising Review Unit, Better Business Bureau/NY; Adam Rudman-Spiffy Pictures/Chicago; Tom Boyd-WGN-TV/Chicago; Sarah Sarles-Union Products Group-ASL Publishing-Artistic Studios Ltd., LLC/San Francisco; Stefanie Tier Friedman-Top Tier Licensing/Agoura Hills, CA; Sandra Mueller-KTLA/LA; Zoila A. Galeano-Inspired Seahorse Ent./Burbank
Today’s Trivia Question: Miley Cyrus is not the only superstar at her school. Who is the character who plays a television star, that attends school with Miley? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
05.16.07
Cynopsis Ad Sales: Jennifer Franko – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
Features Available at Cynopsis Website: www.Cynopsis.com
Subscribe to the iTunes Video Podcast, or Audio Podcast
Cynopsis Daily Video and Cynopsis: Kids Audio Feed — both streaming (download option)
Extended Classified Ads
Subscribe a new address or change your email
Unsubscribe
Media Kits for all editions
Archives
Cynopsis Contact Info
To Unsubscribe from this edition or any Cynopsis editions, please click here
Cynopsis Audio on your Blackberry – click here for free Blackberry application
CableU – Know Networks Better. Pitch Smarter. Click here
All outgoing e-mails are scanned and sent out virus free.
Copyright Cynopsis 2007
Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here
JOB OPENING: BS&P EDITOR/ABC TV Net/LA: Review scripts/rough cuts, alt series, work w/network & prod staff on location; detailed/critical thinking/writing; BA reqd; MA or JD & prod exp a plus. Visit www.disneycareers.com Req 64121 (5/23)
JOB OPENING: SALES PLANNER/MUSIC CHOICE/LOS ANGELES: Responsible for managing proposal process for Video/TV ad sales. Must have 2+ years in sales planning atad agency or network. [email protected] (5/23)
JOB OPENING: MANAGER, CORP. COMM/CMT/ Nashville: Dvlp & implement media campaigns for various channel prgrmng. Exc media contacts & TV exp. Min of 5-7 yrs of PR exp, with 2-5 yrs in a Mngmnt role. Apply at www.mtvncareers.com (5/23)
JOB OPENING: DIRECTOR BUS DEV INTEG MKTG/Nickelodeon/NY: BA; 5-7yr exp mktg/promo; Develop multi-platform, integ partnerships for non-endemic clients. Creative media mktg/sales savvy prof. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/23)
JOB OPENING: DVD PRODUCTION ASST/Silver Spring, MD: Process & test products; Great PC, organization, comm. skills a must. Pref. B.A. & Mac. Fast-paced envir., great benefits. Resume, ltr, to [email protected] EOE (5/23)
JOB OPENING: MGR/SR PUBLICIST, COMMUNICATIONS/MTV/NYC. 4+yrs PR exp, Corp Comm, PR & media relations, Strong media contacts, written & comm. skills, Knowledge of MTV brand EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/23)
JOB OPENING: ANALYST, AD SALES RESEARCH/MTV/NYC: 1+yrs research exp, Strong analytical/detail &org skills, Knowledge of TV/Tech/Nielsens & Strong PC Skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/23)
JOB OPENING: SENIOR MANAGER, RESEARCH/MTV/NYC. 5+yrs research exp, Strg analytical/detail & org skills, Knowledge of TV/Tech/Nielsens, Strong PC Skills & knowledge of MTV/pop-culture EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/23)
JOB OPENING: DIR, BUS DEV/VERSUS/Stamford, CT: Source/develop/execute new bus around ntwrk’s niche genres. 5+yrs exp, strong fin’l bckgrd,knwldg/contacts w/in sports& media req’d. Apply: www.versus.com EEO (5/22)
JOB OPENING: SALES PLAN’R/BET J, NY: Prepare Sales plans, mng maint of multiple accts, 2 yrs exp Cable Sales or Buying a must. Must be a detail-oriented, orgz’d, multitasker w/exc comm. skills, BA req’d. Res: [email protected] (5/22)
JOB OPENING: MGR, INVENTORY/BET, NY: Manage Inventory Control, analyze plans, work closely w/traffic, create process/procedures. 3+ yrs media experience. Dealmaker, JDS, VCI a plus. Res: [email protected] (5/22)
JOB OPENING: PROJECT MGR PRGRM DEVLP /Discovery Channel, NY: Mng prime time prgrm dvlpmnt, prgrm submissions & editorial content. 5+ yrs non-fict. dvlpmnt exp., relationships w/ prod. companies. Apply: www.discovery.com , Req#5219 (5/22)
JOB OPENING: INTEGRATED SALES MGR/A & E TVNETS/NY: Looking for your next creative opp? Have a solid undrstndng of media/ratings/mktng? Enjoy writing/presenting to groups? Take next step in career! Apply: www.aetn.com/careers.html (5/22)
JOB OPENING: PLANNER/Oxygen/NY: Support 2 AE’s in Direct Response w/ all aspects of sales. Must be detailed oriented w/strong comp skills and a team player. 2+ yr cable exp or advertising agency. Resume to: [email protected] (5/19)
JOB OPENING: INTEGRATED MARKETING COORDINATOR/NYC: Reports to the SVP & VP. Oversee administrative duties. Advanced knowledge of MS Office Suite. 1-2 yrs exp. SAP a plus. Apply: www.disneycareers.com Req ID: 83109 (5/19)
JOB OPENING: QUANTITATIVE AUDIENCE ANALYST/Latitude/Boston: Primary research consultancy seeks exceptional thinker, strong quant bkgrnd, experience in SPSS/etc. Apply/info: [email protected] (5/19)
JOB OPENING: MANAGER, HR-NBC UNI/CA: Provide HR Management support for NBC Universal TV Network & Studio. Degree w/ min 3 yrs related exp. www.nbcjobs.com keyword job#592603 (5/19)
JOB OPENING: DIRECTOR, ONLINE MARKETING/HGTV/Knoxville: Dev & manage high-profile interactive ad/content that builds viewership, enhances user exp,leverages ad $/assets. 5-7yrs exp pref’d. [email protected]; #6105-U (5/19)
JOB OPENING: SR. RESEARCH ANALYST/FSN/LA: 3+ yrs cable/broadcast research. Nielsen systems exp. Strong knowledge of PhotoShop/Flash/Scarborough. Strong presentation /analytical/communication skills. Reply to www.foxcareers.com (5/19)
JOB OPENING: MEDIA PLANNING COORD//Disney/BURBANK: Schedule OAP spots, maintain logs. Understanding of basic promo elements on TV needed. Knowledge of GRiPIT is required. Visit www.disneycareers.com REQ 82521 to apply (5/19)
JOB OPENING: PROGRAM PLANNING COORD/Disney/BURBANK: Media Planning/promotional planning for Playhouse Disney and ABC Kids. Multi-tasking skills and attention to detail required. Visit www.disneycareers.com REQ 82520 to apply (5/19)
JOB OPENING: VICE PRESIDENT, PR/Classic Media/NY: Min 10 yrs exp, esp. ent/media with consumer focus. Develop publicity strategies, manage 10+ brands, serve as co. spokesperson. Apply to [email protected] Job# 8777 (5/19)
JOB OPENING: VP, PRGRMNG OPS/AMC & WEtv/NYC: Oversees team to ensure prgrms are brdcst on schedule, edited for commercial insertion & meet tech. req. 8 yrs+ mngng prog. ops at ntwrk or film studio; Res: [email protected] (5/19)
JOB OPENING: VP/DIRECTOR CONSUMER PRODUCTS/LICENSING SALES/4 Kids Ent/NY: 8+yrs mngmnt in New Biz/Sales/Marketing/Consumer with toy/game/gift and kids marketplace exp with ages 8-14. Res to: [email protected] (5/19)
JOB OPENING: SVP, MySpace Sales/FIM/Los Angeles, CA: Create sales strategy and drive advertising revenue from direct customers and agencies. 15+ years in media sales, recognized industry presence. Resumes: [email protected] (5/19)
JOB OPENING: SALES PLANNER/Comcast Networks/NY: Create upfront/scatter plans. All deal maint & stwrdshp; support to sales team. Liaison btwn AEs & agencies. 2yrs sales/planning prfrd. Send to: [email protected] (5/18)
JOB OPENING: SUPR, LIC CONTENT/Rainbow/LI & NYC: Resp for prog invent, tracking & spec. projects. Invent admin exp pref w/strong database & reporting skills. res: www.cablevision.jobs ref #2978BR (5/18)
JOB OPENING: PROD ASSOC/LIFETIME TV: Work on brdbnd video content on Lifetimetv.com; Exp TV production & Final Cut Pro.a must. Apply: [email protected] (5/18)
JOB OPENING: AD SALES MKTG MGR/WEtv/NYC: Dev & exec multi-platform, integrated partnerships for key clients w/our National Ad Sales team.Creative media mktg & sales savvy prof w/proven record. www.cablevision.jobs ref #2749BR (5/18)
JOB OPENING: PR DIR/AMC tv/NYC: Dir consumer PR team’s publicity campaigns & initiatives. Dev, exec &Mng media relations plans for prog publicity. 6+yrs Agency/corp exp. TV pref. Scripted ent nec. www.cablevision.jobs ref #2956BR (5/18)
JOB OPENING: VP, RESEARCH & PLANNING/MTVN/NYC: Strong background in quantitative research & Nielsen data. Knowledge of cable industry, 10 yrs exp in research/media, strong analytical skills. EOE/M/F/D/AAP www.mtvncareers.com (5/17)
JOB OPENING: SR WRITER/PRODUCER: 5 yrs promos and mktg exp w/ a major network. Create cutting edge promos for Court TV. Need award winning reel. Resumes: [email protected] (5/17)
JOB OPENING: ACCT EXECUTIVE (DC): News Channel 8 seeks a candidate motivated in developing New Biz. w/ strong presentation & negotiation skills. Min. of 2-3yrs media sales, TV, cable and/or newspaper exp. Apply to [email protected] EOE (5/17)
JOB OPENING: PR DIRECTOR/BBCWWA/LA: Promot awrns of BBCWWA bus, excelnt media contacts, tlnt mngmnt, knowledge of crew unions, event planning, 6+ yrs media exp. RE: Cvr ltr & res [email protected]. EOE (5/17)
JOB OPENING: PUBLICIST/BBCWWA/NY: Plan, manage, implement publicity campaigns for BBC Worldwide businesses across the US. 2+ yrs exp in PR/television RE: Cvr ltr & res [email protected] . EOE (5/17)
JOB OPENING: COMMUNICATIONS COORD/BBCWWA/NY: Distribute daily press summ, maintain press archive, liaison-consumer relations, coord travel & events. Media exp+ fast learner, adaptable RE: Cvr ltr & res [email protected] . EOE (5/17)
JOB OPENING: MEDIA COORD/BBCWWA/NY: Mng media imgs & assets, ovrsee press kit/dvd prod, coord mailings, fulfil media reqsts, maintn wbsite, org events. Media exp+ strng org & wrtng. RE: Cvr ltr & res [email protected] . EOE (5/17)
SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SUMMER INTERNSHIP CREDITS ONLY: The City, a mgmt. co. in Culver City is seeking summer interns. Need to be computer literate, detail-oriented w/ strong communication skills. E-mail res to [email protected] (5/18)
SUMMER INTERNSHIP CREDITS ONLY: UMG, a mrkting, dist. & manufacturing co. is seeking summer interns. Need to be computer literate, detail-oriented w/strong communication skills. E-mail res to [email protected] (5/18)
SUMMER INTERNSHIP CREDITS ONLY: SALES/MARKETING INTERN/VITAC, Los Angeles/North Hollywood Office: Intern wanted to assist in growing and maintaining existing base of captioning/subtitling clients and prospects. Contact: [email protected] (5/18)
SUMMER INTERNSHIP CREDITS ONLY: Int’l language services facility, in Miami, looking for bi-lingual comm. majors with interest in language customization/production biz.Get involved in all aspects of telenovela, reality TV, series television revisioning. Apply: [email protected] (5/18)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …
SITUATION WANTED: FREELANCE VIDEO GAME INDUSTRY RESEARCHER (LA based): 5 years experience in gaming research with knowledge of both quantitative and qualitative methodologies. Please contact [email protected] for more details. (5/22)
SITUATION WANTED: Dedicated/hard working soon to be grad seeking ENTRY LEVEL/PRODUCTION ASST job in NYC. Highly organized, energetic and willing to work hard. Experience in Final Cut/After Effects. Contact [email protected] (5/17)
E-mail Trish Pihonak for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.
