Wednesday, May 14th, 2008


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Good morning.  It’s Wednesday, May 14, 2008, and this is your first early morning briefing. 

Broadcast Upfront week continues with fall schedule announcements from ABC, The CW and ESPN (read below).  And this pre-upfront news from CBS – Just prior to its formal upfront show, CBS announced renewals for four series: How I Met Your Mother, The New Adventures of Old Christine, Rules of Engagement and The Unit. The vampire drama Moonlight did not fare as well, as CBS decided to not grant it a pickup.

CBS’ Upfront presentation is scheduled for 4pm this afternoon, and jumping into the middle of the broadcasters’ upfront week is Turner Broadcasting with its upfront announcements for TBS, TNT and truTV scheduled for this morning.

Tonight’s Finale:
The CW: America’s Next Top Model at 8p
Fox:  ‘Til Death at 8p, Back to You at 830p


For MTV’s 21st season of The Real World, production and action will head to Brooklyn, New York. MTV ordered 12 one-hour episodes of The Real World: Brooklyn which will debut in first quarter 2009.

FOX will be-bop again when So You Think You Can Dance returns for season four with a two-night season premiere on May 22 at 8p and May 28 at 8p. Cat Deeley is also back as host along with Nigel Lythgoe and Mary Murphy as judges with the third judging spot open each week for a well-known choreographer. The series is produced by 19 Entertainment Ltd. in collaboration with Dick Clark Productions, Inc.

Fox Reality Channel celebrates its third anniversary May 24 and surrounding the festivities the network will air the finale of Paradise Hotel 2 on May 19 at 1a; American Idol Extra finale on May 22 at 7p; and the debut episode of The Academy: LASD Class #368 on May 24 at 9p.

Broadcast Evening News Ratings Wrap-Up: The final results for the week of May 5, 2008:
ABC: 8.01 million total viewers and 1.9/8 A25-54
NBC: 7.80 million total viewers and 1.8/8 A25-54
CBS: 5.62 million total viewers and 1.4/6 A25-54

Creative Television Marketing will manage commercial advertising sales for the court series Eye for an Eye from Atlas Worldwide starting this September for the 2008-2009 season. Eye for an Eye has been renewed as a strip for a fourth season and has new upgrades and/or clearances in the New York, Chicago and Detroit markets among others.

The Screen Actors Guild has yet to agree to resume talks with the Alliance of Motion Picture & Television Producers on May 28, about a month before the current labor agreement expires. New media compensation and DVD residuals remain the biggest sticking point between and the two parties.

Los Angeles-based Davis Television, LLC finalized the sale of its television station WVFX/Clarksburg to Withers Broadcasting Companies of Illinois.


ABC Final 2008-2009 Primetime Schedule

Monday: Dancing with the Stars, Samantha Who?, Boston Legal
Tuesday: Opportunity Knocks, Dancing with the Stars Results Show, Eli Stone
Wednesday: Pushing Daisies, Private Practice, Dirty Sexy Money
Thursday: Ugly Betty, Grey’s Anatomy, Life on Mars
Friday: Wife Swap, Supernanny, 20/20
Saturday: Saturday Night College Football
Sunday: America’s Funniest Home Videos, Extreme Makeover: Home Edition, Desperate Housewives, Brothers & Sisters

*Shows picked up by ABC but not listed on the schedule will debut later in the 2008-2009 season.

Other ABC Upfront News:

  • New series: ABC has only two holes to fill with news shows with the fall primetime schedule, although there are several new shows planned for midseason. New to the schedule are Life on Mars and Opportunity Knocks (see descriptions below).
  • Returning drama series to the schedule: Boston Legal for its final season, Brothers & Sisters, Desperate Housewives, Dirty Sexy Money, Eli Stone, Grey’s Anatomy, Private Practice, Pushing Daisies, Ugly Betty and Lost.
  • Returning comedies: Samantha Who? and According to Jim
  • Returning reality/alternative series: America’s Funniest Home Videos, Dancing with the Stars, Extreme Makeover: Home Edition, Supernanny, Wife Swap, 20/20, The Bachelor and ABC News’ Primetime: What Would You Do?
  • What’s not on the fall schedule? Previously announced cancellations for the dramas October Road, Women’s Murder Club and Cashmere Mafia. Also not on the schedule is another installment of Oprah’s Big Give, which ABC reportedly wanted to do, but Oprah has many other pots on the stove at the moment.

ABC New Series Descriptions:

  • Life on Mars – drama based on the BBC series of the same name about detective Sam Taylor from the present who after a car crash wakes up in 1973 where he is still works as a detective. Produced by Twentieth Century Fox Television and ABC Studios. The pilot episode was produced by David E. Kelley Productions in association with 20th Century Fox Television.
  • Opportunity Knocks – new alternative reality game show that goes to Americans in their homes. The mobile team will travel to suburban neighborhoods across the country and each week knock at some family’s door. Host J.D. Roth will conduct a game show on a family’s front lawn, asking trivia questions based on the family’s lives, friends and community, and objects found inside their home. Families who correctly answer questions about each other could win a semi-truck full of prizes. Produced by Katalyst Films and 3 Ball Productions with Ashton Kutcher, Jason Goldberg, Karey Burke, J.D. Roth and Todd A. Nelson as executive producers.

ABC New Midseason Series:

  • The Goode Family – animated comedy series from Mike Judge creator of King of the Hill about a family determined to do the right thing concerning the environment, politics and on social issues with comic results. Voice talent includes Mike Judge, Nancy Carell, Dave Herman and Abby Elliot. Produced by MRC and 3 Arts Entertainment.
  • Scrubs – although not new to viewers, this 30m comedy moves to ABC from NBC with the full cast in tow. ABC Studios produces.
  • Untitled Ashton Kutcher/Tyra Banks Project – alternative series in the works which will offer an unusual twist on a beauty pageant. No other details available at this time.


The CW is the second broadcast network who tried a new format this year. In lieu of the typical proscenium theatre “show”, an enormous tent at Lincoln Center, early evening cocktail party setting with lots of food, drink and music, and a fairly brief presentation. IMHO, shaking up this process was a long time coming, and doing things a little different than the traditional makes the entire process more festive, entertaining and fun.

The CW Final 2008-2009 Primetime Schedule

Monday: Gossip Girl, One Tree Hill
Tuesday: 90210, Surviving the Filthy Rich
Wednesday: America’s Next Top Model, Stylista
Thursday: Smallville, Supernatural
Friday: Everybody Hates Chris, The Game, America’s Next Top Model Encore

*The CW recently announced its partnership with Media Rights Capital allowing them to program Sunday nights. Details on the individual shows will be available at a later date. 

Upfront News from The CW:

  • The CW will roll out its fall schedule early starting September 1, about three weeks ahead of the other networks.
  • New series: The CW is adding three new series to the schedule with two falling on Tuesday nights: 90210 and Surviving the Filthy Rich and Stylista on Wednesdays.
  • Returning dramas: Gossip Girl, One Tree Hill, Smallville and Supernatural
  • Returning comedies: Everybody Hates Chris and The Game
  • Returning reality/alternative: America’s Next Top Model
  • Midseason series: Reaper
  • What’s not on the fall schedule?: Beauty and the Geek, Aliens in America, Friday Night Smackdown! (moves to MyNetworkTV this fall).

The CW New Series Descriptions:

  • 90210 – Updated spin-off of Beverly Hills, 90210, the culture phenomenon from the 1990s. This new version stars Lori Loughlin as mom Debbie; Shenae Grimes as daughter Annie; Tristan Wilds as son Dixon; with Jennie Garth reprising her role from the original Beverly Hills, 90210 as Kelly Taylor, now the high school guidance counselor. 90210 is produced by CBS Paramount Network Television.
  • Surviving the Filthy Rich – Megan, a Yale-educated journalist, is offered the job as live-in tutor for cosmetic company founder Laurel Limoges’ two headstrong and feisty twin granddaughters in glamorous Palm Beach. Based on the novel How to Teach Filthy Rich Girls by Zoey Dean. Series is produced by Alloy Entertainment in association with Warner Bros. Television and CBS Paramount Network Television.
  • Stylista – reality series where eleven competitors, in love with everything fashion, vie for an editorial job with Elle magazine. Each week Elle‘s Creative Director, Joe Zee and Fashion News Director, Anne Slowey fire one person until one remains. The grand prize is a paid editorial position with Elle, a paid lease on a Manhattan apartment for a year and a clothing stipend at H&M, all valued at $100,000. Stylista is produced by 10 by 10 Entertainment, Inc. and Bankable Incorporated in association with Magic Molehill Productions, Inc. and Warner Horizon Television Inc. with Tyra Banks, Ken Mok, Eli Holzman, Desiree Gruber and Jane Cha as executive producers.


During a busy day of network upfronts, ESPN also presented new scheduling additions for the 2008-2009 season. Several noteworthy highlights include:

  • SportsCenter, the network’s long-running news and information show will broadcast live from 6a-3p Monday-Friday beginning August 11, coinciding with the opening of the Beijing 2008 Olympic Games. This switch replaces morning encore episodes of SportsCenter, a programming practice that dates back since January 1996. The nine-hour daily block will feature three teams of two main show anchors, an update anchor and production staff that is split into three-hour shifts.
  • Hannah Storm joins ESPN as Host for the 9a-noon live SportsCenter block. Most recently she was with CBS as a host of The Early Show from 2002-2007.
  • Other components added to the nine-hour SportsCenter consist of which will launch in August with many tools for fans to interact with the program and commentators: chats, blogs, e-mails, instant polls and more.
  • Additional SportsCenter features is a continuously moving Bottom Line that graphically highlights the top news stories and scores as well as Rundown, a vertical list of future stories which will be updated live during the nine-hour block.
  • Other ESPN news: the network is partnering with Walt Disney World Resort to re-brand Disney’s Wide World of Sports Complex with ESPN’s brand. Development plans are still in the works yet the goal of the new branded 220-acre center will be to connect athletes, coaches and visitors to ESPN’s programs and personalities.


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Production is starting June 2 on a new medical drama from Fox Television Studios called Mental. The drama stars Chris Vance (Prison Break) in the lead as rebel psychiatrist Dr. Jack Gallagher working in a Los Angeles mental health hospital who has the ability to go inside patient’s heads and see how they view the world.  For this 13-episode series, Fox Television Studios is teaming with Fox International Channels to co-financing. The production will use American creative talent for writing, directing and acting but the production will be shot at the FOX Telecolombia facility in Bogota, Colombia then scheduled to air first on Fox International Channels throughout Latin America, Europe and Asia. Later this year, the series will be pitched to U.S. networks as episodes become available.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   Blinding potential advertisers with science, ABC introduced a new Advertising Value Index tool to help advertisers analyze a number of factors to determine the effectiveness of ads on their network. Like an online dating service, advertisers provide the ABC sales team with a list of marketing objectives then the AVI formula spits out what shows to buy against. Disney’s Media Networks division is building a new Advertising and Emerging Media Lab in Austin, TX with the Perth, Australia-based Interactive Television Research Institute to crunch the numbers, measuring engagement across multiple platforms by looking at changes in heart rate, skin conductivity and other factors.  Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here .)

CYNOPSIS KIDS – TODAY’S TOP STORYCBBC has picked up Steve’s Deadly 60 (20×30), a kid-targeted history series that will be hosted by Steve Backshall, from the BBC’s Natural History Unit (NHU).  Over the course of the series Backshall will travel to six continents in search of 60 unique deadly creatures, that would be everything from scorpions to stingrays to red back spiders and the like.  CBBC says that the Steve’s Deadly 60 will be shot in a way that allows viewers to feel like they are along on the trip with Backshall.  The series is slated to bow in spring 2009, and is Executive Produced by Reem Nouss, Head of News, Factual and Learning for CBBC. Full edition: CYN KIDS.

Is Azteca America on your radar screen?

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:   Al Jazeera Network recently closed five distribution deals in the Philippines for its Al Jazeera English network, bringing the channel’s total number of households to 110 million. Carriage will now be on Global Destiny Cable, Royal Cablevision Corporation, Eaglevision, Ultravision Cable TV and an Al Jazeera English simulcast on ABS-CBN News Channel from 4-430p. Full edition: CYN INTERNATIONAL


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 5/5-5/11/08
Primetime    (000)             Total Pgm Day         (000)
TNT               1584          TNT                         715
USA               1382          NAN*                      703
TBSC               924          USA                         691
ESPN               909          ADSM*                     576
DISC                713          NICK                       523
NAN                 644          TBSC                       523
AEN                 584          ESPN                        506
CMDY               580          LIF                           395
SPK                  555          DISC                        389
LIF                   539          AEN                          357
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 5/5-5/11/08       
Primetime    (000)           Total Pgm Day               (000)
TNT               2857         NICK                           2032
USA               2839         NAN*                          1550
NAN              1810         USA                             1407
ESPN             1773         TNT                             1342
FOXN             1674         ADSM*                         997
TBSC             1625         TOON                            936
LIF                 1318         FOXN                            930
TOON             1228         TBSC                             865
DISC              1225          LIF                               845
AEN                1199         ESPN                             841
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 5/5-5/11/08
TNT     Cavaliers/Celtics                                       3060
ESPN   Hornets/Spurs                                          2898
USA     Raiders of the Lost Ark                              2866
TNT     Spurs/Hornets                                          2638
MTV     The Hills                                                  2626
TNT      Jazz/Lakers                                             2623
USA     WWE Entertainment 10p                           2612
DISC    Deadliest Catch                                        2460
USA     WWE Entertainment 9p                             2300
USA     Indiana Jones & Temple of Doom               2180
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 112,800,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 5/5-5/11/08
FOX    American Idol  Tuesday                         8.4/23     10,980
FOX    American Idol  Wednesday                     8.2/21     10,750
ABC    Grey’s Anatomy  THU 9p                        6.4/16       8,340
ABC    Desperate Housewives                           5.6/14       7,320
FOX    Hell’s Kitchen                                       5.2/13       6,750
FOX    House  MON 9p                                    5.1/13       6,680
CBS    CSI                                                    5.0/13       6,540
CBS    Two and a Half Men                               4.9/12       6,380
ABC    Lost                                                    4.7/13       6,130
ABC    Dancing with the Stars Results                  4.4/11       5,830
CBS    Survivor: Micronesia Final                         4.4/12       5,790
Source Nielsen Media Research, Galaxy Explorer, Live + SD Data

Monday – A18-49 Analysis:  FOX outfoxed the competition Monday night with 4.6/12 A18-49, according to final national ratings from Nielsen Media Research. ABC’s Dancing with the Stars glided into first place at 8p with 4.0/11. On FOX during 9p, House attracted more viewers and delivered a 5.9/14. Then at 10p, it was CBS’ turn as CSI: Miami ranked #1 with 4.1/11.

Live + Same Day Household Ratings: Monday, May 12, 2008  (May Sweep Day 19) time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 9.3/15         Dancing with the Stars 11.9/18, Samantha Who? [f] 7.1/11, The Bachelor: London Calling [f] 6.2/10

FOX: 7.5/12           Bones 6.0/10, House 9.1/13

CBS: 7.3/11          The Big Bang Theory 5.0/8, How I Met Your Mother 5.4/8, Two and a Half Men 8.5/13, Rules of Engagement 6.6/10, CSI: Miami 9.1/15

NBC: 3.7/6           American Gladiators 2.9/4, Medium 5.5/9

UNIV: 2.2/3          Al Diablo con los Guapos 2.4/4, Fuego en la Sangre 2.3/3, Cristina 1.7/3

CW: 1.8/3            Gossip Girl 1.8/3, One Tree Hill 1.8/3

TELE: 0.7/1          La Traicion 0.5/1, Victoria 0.8/1, Pecados Ajenos 0.6/1

MNT: 0.6/1           Celebrity Expose 0.7/1, Paradise Hotel 2 0.5/1

A18-49: FOX 4.6/12, CBS 4.0/10, ABC 3.7/10, NBC 2.3/6, UNIV 1.9/5, CW 1.2/3, TELE 0.5/1, MNT 0.3/1


Dave Rolston, Ph.D was added to the Board of Directors of Image Metrics. Dave currently is the Chairman/CEO of Forterra Systems Inc.

MGM named Bedi A. Singh as President/Finance and Administration and CFO. In this new position, Bedi will oversee the company’s financial functions and will be involved with MGM’s operations for future growth. He will work closely with Mary Parent, Chairman/Worldwide Motion Picture Group and will report to Harry E. Sloan, Chairman/CEO. Bedi joins MGM from Gemstar-TV Guide International, Inc. where he was EVP/CFO.

Katz Radio Group, a unit of Katz Media Group, recruited Ed Whitman as VP/Director of Sales of Katz Tri-State Radio Group, which represents 60 radios stations in the suburbs surrounding New York City. Ed joins the company from Cumulus Media where he was NSM in six Northeast markets.



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Visit www for more. – Know Networks Better. Pitch Smarter.

This day in History:  1998 – The final episode of the TV series Seinfeld aired after nine years on NBC.

Answer to Yesterday’s Trivia Question:  In this early ’60s sitcom, The Hooten family, tired of the urban life, leave it behind to operate a dude ranch. What was the name of this show?  GUESTWARD, HO!   Kudos to:  Rev. Mr. Mark Wajda-Diocese of Orlando/Boynton Beach, FL; Sakura K. Amend-Goodman Media International/NY; Gerry Bixenspan-TV Marketing/NY; Bob Eisenstaedt-Granite Springs Productions/Tampa, FL; Bob Sieber-Sieber Media Research/Birmingham, AL; Kathy Alexander-SpotPlus/Dallas; Scott Humphrey-NBC Universal Digital Media/Chicago; Justin Dickerson-NBC Universal/Burbank; Len Klatt-Premiere Radio Networks/LA; Lance Taylor/LA; Julie Mader-Maderific! Inc/LA; Megan Max-AdviCorp, Plc/Rome, Italy

Today’s Trivia Question:   On the TV show Cybill, starring Cybill Shepherd, who played Andrea, Cybill’s rival for acting jobs during much of the series?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Mark Bohn- 203-583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


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SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP CREDITS ONLY:  DIG MEDIA INTERN/Starzmedia/NYC: Undergrads/3.0+ GPA/currently enrolled in univ., 20-35 hrs/wk. Work on several chllnging projects (i.e. viral distrib and Broadband Channel comp. review) Apply:

SUMMER INTERNSHIP CREDITS ONLY: WordWorld Consumer Products (unpaid) Internship: 3days/ wk for DB setup/maintenance, product inventory, trade show prep, market research, admin support.  Send resume to:

SUMMER INTERNSHIP CREDITS ONLY: Stone & Company Entertainment seeks motivated interns interested in television development, 2-3 days wk with strong writing and creative skills. E-mail resume/CL to attn: Patti Stone

SUMMER INTERNSHIP CREDITS ONLY: Eco Radio Show: Asst to host/prod-/writg/editng/typng/resrch/sched/website updtes/wkly announce/listenr calls/email respnsd/blogging & sound edit +/begin @sap wrk summer/longer –

SUMMER INTERNSHIP CREDITS ONLY: ART DESIGN & MKTING INTERN/Big Tent Ent, NY: exp with digital photo editing, mkt research, MS Office, Adobe Photoshop, InDesign, and Illustrator; good computer skills. Email:

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact
for more information ….

SITUATION WANTED:  MKTG CONSULTANT: Accomplished 23 yr Advrtsng Mktg Veteran exp’d in writing Mrktg Prgrms, with Sales Promotion, Direct Mktg, Strategy Dvlpmnt.
Will consider agency & freelance assignments: Contact

for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Wednesday, May 14, 2008

ABC: Wife Swap, Supernanny, Boston Legal
AZTECA: Camino a la Justicia, Fama, Bellezas Indomables
CBS: Price is Right Million Dollar Spectacular, Criminal Minds, CSI: NY
CW: America’s Next Top Model [f ], Farmer Wants a Wife
FOX: ’til Death [f ], Back To You [f ], American Idol (Results)
ION: Mama’s Family, Mama’s Family, Quantum Leap, Drew Carey Show, Drew Carey Show
MNT: Under One Roof, In Living Color [r], Breaking the Magician’s Code: Magic’s Biggest Secrets Finally Revealed 4 [r]
NBC: Deal or No Deal, Law & Order
PBS: Secrets of the Dead [f ], The Adirondacks
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Fuego en la Sangre, Don Francisco Presenta

All outgoing e-mails are scanned and sent out virus free.  Copyright Cynopsis 2008

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