Cynopsis: Kids!

05/14/08

Good morning. It’s Wednesday, May 14, 2008, and this is your first early morning briefing.

CBBC has picked up Steve’s Deadly 60 (20×30), a kid-targeted history series that will be hosted by Steve Backshall, from the BBC’s Natural History Unit (NHU).  Over the course of the series Backshall will travel to six continents in search of 60 unique deadly creatures, that would be everything from scorpions to stingrays to red back spiders and the like.  CBBC says that the Steve’s Deadly 60 will be shot in a way that allows viewers to feel like they are along on the trip with Backshall.  The series is slated to bow in spring 2009, and is Executive Produced by Reem Nouss, Head of News, Factual and Learning for CBBC.

Fable Works, a movie production and animation company, has begun pre-production on an original 3D-animated feature film titled Cereal Heroes!  Slated for theatrical release in 2010, the movie is being produced at Sparx Animation Studios (Igor) in France and Vietnam. Cereal Heroes revolves around cartoon cereal box characters are mistakenly brought to life and through happenstance become heroes with their own super powers, albeit strange ones, that they used to save the world from the forces of evil.  David Meinstein penned the screenplay, and the movie will feature characters designed by Stephen Silver, who also designed characters for animated TV series such as Kim Possible, Danny Phantom and Clerks.  Odyssey Entertainment Ltd. is the international sales agent for the picture.  We can only hope the movie is magically delicious!

Adamo Ruggiero (Marco del Rossi of Degrassi: The Next Generation fame) has been tapped to host The Next Star reality series, which premieres on YTV (Canada) on Friday, July 18 at 6p.  Produced by Tricon Films & Television, the series will search Canada for new young musical talent.

MORE KIDS STUFF

Like lots of us, Disney Channel’s Playhouse Disney is ready for summer and will officially welcome the change in weather with the premiere of Super Duper Summer Saturdays on June 21, the weekly preschool-aimed block will air 9a-11:30a.  The summer block will also include the launch of the original animated short-form series, Can You Teach My Alligator Manners? (9:55a).  The short features a boy named Mikey and his efforts to get the audience to help him get his pet alligator, Al, to behave appropriately.  Super Duper Summer Saturdays also includes Mickey Mouse Clubhouse (9a); Bunnytown (10a); and Little Einsteins (11a).

PBS Kids Sprout will add the 3D CGI animated preschool series Dive Olly Dive! to the second season of its weekend morning block, The Let’s Go Show on Saturday, June 7 at 9a.  From Taffy Entertainment and Mike Young Productions (MYP), the Dive Olly Dive! is an environmentally conscious series that follows the adventures of two young research submarines-in-training.  The series is a co-production of MYP, Flying Bark Productions, KI.KA, ARD, Telegael and CDC.

KidsCo keeps on rolling with its launch in Hong Kong on PCCW Now TV.  This newest debut of the multiplatform channel follows launches in Spain, Romania, Poland, Hungary, Russia, Turkey, the Middle East and sub-Saharan Africa.

Discovery Kids Latin America picks up the animated series Will & Dewitt from Cookie Jar Entertainment. 

MARKETING/LICENSING

BKN International completes a deal with peed Racer Enterprises Inc to handle all licensing and merchandising across Europe, Australia, New Zealand, South Africa and the Middle East for the properties Speed Racer: The Next Generation and Speed Racer Classic. 

EXECUTIVE MOVES

Chorion expands its retail and licensing team with the appointment of David Walton as Sr. Retail Manager/Europe and the upping of Melanie Humberstone-Garley as UK Territory Manager.  Walton, who joins the company from Hasbro UK, will drive retail success for all Chorion brands across the UK and Europe, stressing cross-category activity.  Humberstone-Garley will be responsible for delivery of licensing revenue targets, and managing a team of four.  Most recently she was Chorion’s UK Sr. Licensing Manager

Nickelodeon Australia promotes Kirsty Bloore to the new position of Research Director. Prior to joining the network as Research Consultant in 2000, Bloore was Research Manager, Fairfax Digital (and John Fairfax Holdings).

RATINGS

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 5/5-5/11/08 :
Total Day     (000)   Primetime       (000)
NICK°:           1108    DSNY*:              977
DSNY*:            612    CARTOON:         691
CARTOON:       514    NAN**:              481
NAN**:            295    NOGGIN:           271
NOGGIN:          205    TOON DIS:        128
ADSM**:          169    NICKTOONS:       87
TOON DIS.:      108    DISCOVERY:        76
NICKTOONS:      61    THE N:                73
DISCOVERY:       44    ESPN:                 67
ESPN:                33    BET:                    63
MTV:                  33
THE N:               33
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 5/5-5/11/08 :
Total Day        (000)   Primetime       (000)
NICK°:               582    DSNY*:              777
DSNY*:              399    CARTOON:          464
CARTOON:          319    NAN**:              358
NAN**:              219    TOON DIS:           76
ADSM**:            113    THE N:                 62
TOON DIS.:          60    NICKTOONS:        55
NICKTOONS:        40    DISCOVERY:         54
NOGGIN:              34    BET:                    46
DISCOVERY:         28    ESPN:                  45
THE N:                 27    NOGGIN:              41
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 5/5-5/11/08 :
Total Day   (000)   Primetime      (000)
DSNY*:         453     DSNY*:            643
NICK°:          341     NAN**:            500
NAN**:         332     CARTOON:        389
CARTOON:     236     BET:                  94
ADSM**:       141     COMEDY:           94
MTV:              74     MTV:                  90
COMEDY:        53     ESPN:                83
ESPN:             45     THE N:               84
DISCOVERY:    45     DISCOVERY:      75
THE N:            40     TOON DIS.:        42
BET:               40
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, May 10, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1380; K6-11 915; TWEENS 9-14 725
DISNEY CHANNEL:     K2-11   932; K6-11 582; TWEENS 9-14 462
CARTOON NETWORK: K2-11   545; K6-11 380; TWEENS 9-14 339
TOON DISNEY:           K2-11   145; K6-11   98; TWEENS 9-14   69
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, May 11, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1187; K6-11 801; TWEENS 9-14 630
DISNEY CHANNEL:     K2-11   800; K6-11 542; TWEENS 9-14 443
CARTOON NETWORK: K2-11   584; K6-11 399; TWEENS 9-14 301
TOON DISNEY:          K2-11   174; K6-11 113; TWEENS 9-14   65
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, May 12, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1191; K6-11 479; TWEENS 9-14 394
DISNEY CHANNEL:     K2-11   625; K6-11 362; TWEENS 9-14 421
CARTOON NETWORK: K2-11   477; K6-11 246; TWEENS 9-14 161
TOON DISNEY:           K2-11   145; K6-11   86; TWEENS 9-14   57
Source: MTVN Research from Nielsen Media Research Data

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Answer to Yesterday’s Trivia Question:  What is the name of the fictional president of the United States on the Disney Channel show Cory in the House?  PRESIDENT MARTINEZ   Kudos to:  Kyle Luna-Animation Insider/Tobyhanna, PA; Maitena de Amorrortu-Disney Channel Worldwide/Burbank; Bonnie Morley Seplow/LA; Raul Moreno-Disneyland Resort/Anahiem,CA; Rebecca Rodriguez-Disney Channel/CA

Today’s Trivia Question:  Sketch characters Judge Trudy, Penelope Taynt and Tony Pajamas were seen on what show?    (Email Joanne@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!
05.14.08

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SITUATION WANTED:  MKTG CONSULTANT: Accomplished 23 yr Advrtsng Mktg Veteran exp’d in writing Mrktg Prgrms, with Sales Promotion, Direct Mktg, Strategy Dvlpmnt.
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