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A CYNOPSIS MESSAGE FROM WE tv
Friendors, “mini-moons,” and DIY
are new tools in the wedding planning repertoire. To hear more about how brides get what they want, WE tv. Simply Fascinating. Source: 2010 WE tv Resetter Study. Cynopsis Good morning! It’s Wednesday, March 3, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here . Tonight’s Premieres: A CYNOPSIS MESSAGE FROM A&E
Meet the A&E Leanforwards™
They are highly engaged consumers who “lean in” instead of sitting back when watching TV. NeuroFocus testing of top A&E programming resulted in strong emotional engagement scores among test subjects. To learn more about the Leanforwards and the NEUROfocus study contact your A&E account executive or email NatlAdSales@AETN.com . ~ MORE GOOD STUFF ~
NBC’s 17-night coverage of the 2010 Vancouver Winter Olympics averaged 24.4 million total viewers, representing an increase of +21% compared to the 2006 Winter Games in Turin. Sunday’s Closing Ceremony also attracted 21.4 million viewers, an increase of +45% over the conclusion of the previous winter games. NBC Local Media is adding Access Hollywood Live, a first-run entertainment news and talks show emanating from Los Angeles and produced by NBCU Television Distribution along with the production team behind Access Hollywood. The new 60m daily show will premiere this September on six NBC O&Os including WNBC/New York, KNBC/Los Angeles, WMAQ/Chicago, KNTV/San Francisco, KNSD/San Diego and WVIT/Hartford. RFD-TV premieres Presleys’ Country Jubilee, a new entertainment television series featuring three generations of The Presleys considered Branson’s “First Family of Entertainment.” The show, produced on stage from Branson, will open this Saturday at 730p. Broadcast Evening News Weekly Average Ratings (week of February 22, 2010) Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to lisa@cynopsis.com no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit). ~ DISTRIBUTION, CARRIAGE & CLEARANCE ~
Starz Entertainment acquired the US television rights to The Pillars of the Earth, the eight-part miniseries based on the novel by Ken Follett. The series stars Ian McShane, Rufus Sewell, Matthew Macfadyen and Donald Sutherland and was produced by Germany’s Tandem Communications and Canada’s Muse Entertainment in association with Scott Free Films, the banner owned by Ridley and Tony Scott. Starz will air the miniseries this summer.
~ PRODUCTION & DEVELOPMENT ~
HBO tapped Oscar-winning actor Dustin Hoffman to headline its new drama pilot Luck, set in the world of horseracing and gambling. Hoffman will play a smart, tough guy who has always been a gambler and after being released from prison, he partners with Gus Economou (Dennis Farina), his longtime chauffeur to set a plan involving the track, while hiring Turo Escalante (John Ortiz) to help. Production is expected to begin this spring in Los Angeles. This project marks Hoffman’s first television series role. Additionally, HBO is moving forward with the fantasy series Game of Thrones, ordering nine episodes plus the pilot for a planned first season debut next spring. On-location filming in Belfast begins this June. The project is based on the novels by George R.R. Martin about the mythical land of Westeros and the upstanding Stark family. Each season will comprise one of Martin’s novels in the series and to date he has four completed books. Comedy Central approved a new 10-episode 30m weekly scripted series titled Workaholics from Avalon Television, Inc. and Gigapix Studios. The project stems from a 5th Year and Mail Order Comedy Webisode about three friends just out of college who live and work together as telemarketers. Jason George, currently seen on ABC’s Grey’s Anatomy this season, landed a role on ABC’s new medical drama pilot Off the Map from Shonda Rhimes, creator of Grey’s Anatomy, cites THR. The plot is about three doctors who leave the US to work at an isolated clinic in the tropics. George will play Dr. Otis Abbot, a dazzling ER doctor at the clinic who likes to chase girls, smoke cigarettes and play dirty jokes ~ RATINGS ~
Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 2/22-2/28/10 Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 2/22-2/28/10 Top 10 Cable Programs among A18-49 (000) for the week of: 2/22-2/28/10 Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 2/22-2/28/10 Saturday A18-49 Analysis: NBC took home the gold Saturday night with a 4.5/15 among A18-49, according to final national ratings from Nielsen. NBC began its Winter Olympics coverage at 830p though managed to take the hour with a 3.8/12 followed by FOX’s back-to-back Cops episodes averaging a 1.8/6. NBC posted a 4.8/15 during 9p for more events from the Olympics while FOX again came in second, this time with AMW: America Fights Back at 1.8/6. This night, NBC’s ratings kept going up ending at a 5.2/16 through 10p and ABC’s Harry Potter movie and CBS’ 48 Hours Mystery tied for second at 1.6/5 each. Live + Same Day Household Ratings: Saturday, February 27, 2010 (February Sweep Day 24) time period averages. Source: NTI Galaxy, as dated. Live+SD NBC: 11.7/21 2010 Vancouver Winter Olympics 11.7/21 FOX: 3.3.6 Cops 3.1/6, Cops 2 [r] 3.5/6, AMW: America Fights Back 3.3/6 CBS: 2.9/5 Crimetime Saturday [r] 2.1/4, Crimetime Saturday [r] 2.7/5, 48 Hours Mystery 4.0/7 ABC: 2.4/4 ABC Saturday Movie of the Week: Harry Potter and the Order of the Phoenix 2.4/4 UNIV: 1.4/3 Sabado Gigante 1.4/3 TELE: 0.5/1 Futbol Estelar: Chivas vs. San Luis 0.5/1, Futbol Estelar II: Atlante vs Monterrey 0.3/1 ION: 0.3/0 Saturday 9PM Movie: Matrix Revolutions [r] 0.3/0 A18-49: NBC 4.8/15, FOX 1.8/6, ABC 1.4/5, CBS 1.0/3, UNIV 0.9/3, TELE 0.5/1, ION 0.2/1 Sunday A18-49 Analysis: NBC ended the weekend and its Olympics coverage on top of the pack Sunday night by delivering a 5.2/14 A18-49, according to final national ratings from Nielsen. At 7p, NBC’s special Vancouver Gold won with a 4.8/14 while ABC’s America’s Funniest Home Videos posted a second place at 2.2/7. NBC delivered its best ratings of the night with the Olympics Closing Ceremony at 6.4/16 with CBS’ Amazing Race trailing in second place at 3.2/8. NBC shed some ratings points during 9p as more coverage of the Olympics wound down at 5.2/13 and CBS’ Undercover Boss was a close #2 at 5.1/12. Then at 10p, NBC kept its winning streak with a combo of the last bits of the Olympics and the sneak peak of The Marriage Ref averaging a 5.1/14 with ABC’s Brothers & Sisters next at 2.5/7. Live + Same Day Household Ratings: Sunday, February 28, 2010 (February Sweep Day 25) time period averages. Source: NTI Galaxy, as dated. Live+SD. NBC: 11.1/18 Vancouver Gold 10.2/17, 2010 Vancouver Winter Olympics Closing Ceremony 12.1/19, The Marriage Ref [p] 8.7/16 CBS: 6.8/11 60 Minutes 6.8/11, The Amazing Race 5.7/9, Undercover Boss 8.7/13, Cold Case 6.1/10 ABC: 5.1/8 America’s Funniest Home Videos 4.4/7, Extreme Makeover: Home Edition 4.0/6, Desperate Housewives 6.8/10, Brothers & Sisters 5.3/9 FOX: 2.0/5 ‘Til Death 1.5/3, ‘Til Death 1.8/3, The Simpson’s [r] 2.9/5, The Cleveland Show [r] 2.9/4, Family Guy [r] 3.5/5, American Dad [r] 2.9/4 UNIV: 1.8/3 Selena Hist Leyenda 1.3/2, Selena Vive! 1.9/3 ION: 0.6/1 Sunday Night Movie: The Pelican Brief [r] 0.7/1 TELE: 0.4/1 Cine Millonario: Fantastic Four 0.4/1, Cine Millonario: Miami Vice 0.3/1 A18-49: NBC 5.2/14, CBS 3.1/8, ABC 2.6/7, FOX 2.0/5, UNIV 1.2/3, TELE 0.3/1, ION 0.2/1 Monday A18-49 Analysis: ABC sailed into first place Monday night at 5.3/14 among A18-49, according to final national ratings from Nielsen. At 8p, ABC’s The Bachelor won with its finale at 4.9/13 followed by CBS’ comedies How I Met Your Mother and the season premiere of Rules of Engagement averaging a 3.6/10. CBS bested the competition during 9p with its other two Monday night sitcoms Two and a Half Men and The Big Bang Theory averaging a 5.8/14 while The Bachelor on ABC was next at 5.5/13. ABC swung back into first place in the 10p hour with its special The Bachelor: After the Final Rose at 5.3/14 and CBS’ CSI: Miami was #2 at 3.4/9. Live + Same Day Household Ratings: Monday, March 1, 2010 (February Sweep Day 26) time period averages. Source: NTI Galaxy, as dated. Live+SD. ABC: 9.4/15 The Bachelor [f] 9.6/15, The Bachelor: After the Final Rose 8.9/15 CBS: 7.8/12 How I Met Your Mother 6.3/10, Rules of Engagement [p] 5.9/9, Two and a Half Men 10.1/15, The Big Bang Theory 9.2/14, CSI: Miami 7.7/13 FOX: 4.7/7 House [r] 4.2/6, 24 5.1/8 NBC: 4.7/7 Chuck 4.0/6, Law and Order 5.0/8 UNIV: 2.2/3 Hasta que el Dinero Nos Separe 2.2/3, Corazon Salvaje 2.1/3, Cristina 2.3/4 CW: 1.0/2 Life Unexpected [r] 0.8/1, Life Unexpected 1.2/2 ION: 0.6/1 Ghost Whisperer 0.4/1, Criminal Minds 0.7/1, Criminal Minds 0.7/1 TELE: 0.5/1 El Con 0.6/1, Perro Amor 0.7/1, Sin T-T-S No Hay Paraiso 0.3/1 A18-49: ABC 5.3/14, CBS 4.3/11, FOX 2.3/6, NBC 2.2/6, UNIV 1.7/5, CW 0.6/2, TELE 0.5/1, ION 0.2/1
~ EXECUTIVE MOVES ~
Turner Entertainment Ad Sales appointed Chuck Chiocco as its New York Sales Manager where he will supervise one of three New York sales teams representing TBS, TNT and truTV. Chuck joins the other New York-based sales managers, Dan Merrifield, VP/Sales Manager and Michael Strober, VP/Sales Manager for TBS, TNT and truTV. Chuck reports to Frank Sgrizzi, SVP, Turner Entertainment Ad Sales, New York. Carrie Rosten takes on the new role as VP/Integrated Marketing for Here Media. Carrie will oversee multiplatform marketing efforts for Here Media’s brands such as here! TV, The Advocate, Advocate.com, Out, Out.com, Gay.com, SheWired.com, PlanetOut.com and OutTraveler.com. Carrie will be based at the company’s New York office. Neoedge named Bob Lonigro as VP/Advertising Sales to spearhead the company’s ad sales initiatives and to assist with developing new casual games business models involving social media. A CYNOPSIS MESSAGE FROM INSTITUTE FOR MEDIA AND ENTERTAINMENT
Branding experts from the Kellogg School of Management can help you capture greater market share and transform your media products and services into powerful and sustainable brands.
Learn what it takes to create a media super brand at: Previous participants of Branding in Media and Entertainment include professionals from Time Warner, Disney, Google, Microsoft, MTV, ESPN and other top companies. This day in History: 1931 – The “Star Spangled Banner,” written by Francis Scott Key, was adopted as the American national anthem. The song was originally a poem known as “Defense of Fort McHenry.” Answer to Yesterday’s Trivia Question: Who asked “Do you guys know how to get a chick out of a VCR?!” ? CHANDLER BING on FRIENDS Kudos to: Joe Brucia-NBC Universal/NY; Lynn kelly-Woods School/Hillsborough; Mallory Dumas-Scripps Networks/NY; Elizabeth Corda-Turner Broadcasting Sales/NY; Sally Sluss-Charter Media/St. Louis; Emma Armstrong-Spotplus/Dallas; Stacey Schneider-Helen Thompson Media/San Antonio; Lori James-Charter Media/St. Louis; Elizabeth Brown-The Kitchen Vixen/Santa Monica; Brian Samuels-Evolution/LA; Lucy Denny-Gardner-CBS Television Distribution/Santa Monica; Mark Ahn-FX Networks/LA; Bernard Bourret-Intent Pictures/Toronto; Michael Au-Astral Media/Toronto Today’s Trivia Question: What sitcom TV character who as a child confused the Pledge of Allegiance with the Crest Toothpaste pledge, thusly: “I pledge allegiance to the flag which has been shown to be an effective decay prevented dentifrice when used in a conscientiously applied program of oral hygiene, with liberty and justice for all.” (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.) Later — Cyn Cynopsis Ad Sales: Member of Interactive Advertising Bureau (iab) To subscribe to any Cynopsis edition(s) click here . Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis .com classifieds page here . JOB OPENING: SR AE/DISNEY/NYC: Responsible for sales prospecting, negotiating & closing of online advrtsng in specific East Coast territory agencies and clients. 5 yrs+ online exp. Disney.recruitmax.com (3/10) JOB OPENING: VP RSRCH, SALES & MKTG/Disney ABC TV/NY: For integrated cross platform, ratings exp, customize ad opps, asst dev key selling messages, maintain solid, relationships w/exec mgmt over team www.disneycareers.com # 228489 (3/10) JOB OPENING: CMO /START UP ONLINE COMPANY/NYC: Create a paid membership base + develop partnership with other brands. 5+ yrs Mktg Mgmt exp. Exp. w/SEM, SEO, email acq.,paid search + qualified traffic Apply: arichardson@infusion.com (3/10) JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: nycjobs@univision.net (3/10) JOB OPENING: VP DIR RESPONSE/Fuse/NY: Mnges biz to achieve annual revenue goals, determine placement & pricing for DR/PP. 10+ yrs exp in DR/PP mgmt role w/strong knwldge of mktplace & clients. Rez to msghr@thegarden.com sub “VPDR” (3/9) JOB OPENING: CROSS MEDIA PROJECT MANAGER/(Syfy)/NBCU/NY: Oversees the production of all marketing materials associated with launch and continuity of original programming, Please apply at www.nbcunicareers.com , Job # 1117560 (3/6) JOB OPENING: DIRECTOR RESEARCH TV RATINGS & DIGITAL METRICS/OWN (LOS ANGELES): Oversee Ratings and Digital reporting and analysis. Expert in TV ratings systems. Digital experience a huge +. Apply @ http://careers.own.tv (3/5) JOB OPENING: DIR PRGRMNG/HGTV/NY: Mng all aspects of commiss’d shows. Maintain/evolve ongoing series. Showrunning exp req’d along w/ 6yrs cable nets exp in prgrm prod or mngmnt w/sig creative input. www.scrippsnetworks.com #1403 (3/5) INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com . SUMMER INTERNSHIP CREDITS ONLY: MARKETING INTERN/truTV, NY: Support marketing, brand strategy & digital dept. Projects include website, print/online advertising, social media, sweeps, mailings & more. Send resume to truTVMarketingIntern@turner.com (3/10) SPRING/SUMMER INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas Media Corp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: internships@atlasmediacorp.com (3/10) SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at trish@cynopsis.com SITUATION WANTED: SALES/TRAFFIC COORD and/or ASST MEDIA BUYER/TV network or agency. (3 yrs exp at children’s ad agency w/ respons ranging from asst buying, traffic, clearance, & finalizing invoices). Email: salragusa@hotmail.com (3/10) SITUATION WANTED: EXEC BIZ DEV/STRATEGY/HEAD OF DIGITAL MEDIA/NY: D&D player. 18 intel. 17 charisma.10 yrs TV exp rolling 20-sided die. Harvard MBA. 2009 40 Under 40. Your next right hand. jepcyn@gmail.com (3/10) SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. hennes@gmail.com (3/10) SITUATION WANTED: Educational Media/Coordinator/Researcher/AP//NYC: 3+ yrs. exp. PBS KIDS, CNBC, Oprah, documentaries, production, research. Highly organized & detail-oriented. FT/PT/freelance. riny721@hotmail.com (3/10) SITUATION WANTED: WRITER/DIRECTOR/PRODUCER Exceptional and fast writer, client friendly, EPK/DVD bonus features, webpods, video games for Disney, Universal, New Line etc. In LA, will travel or relocate. hippiechickflix@yahoo.com (3/9) SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (3/9) SITUATION WANTED: CORPORATE CONCIERGE/LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. WNCornell@yahoo.com (3/9) SITUATION WANTED: DEVELOPMENT EXEC/LA-based Development Exec: 10+ years exp. developing successful unscripted and format-based programs at top-tier companies including ABC, CBS, Warner Bros. and Eyeworks – devexecutive@gmail.com (3/9) SITUATION WANTED: 9xEmmy winning CREATIVE PROD in ATL seeking freelance. Great w/clients. 15yr exp in promo/creative TV. Also ON-AIR HOST/EMCEE -see raycomsports.com (ROAD TRIP) tkane@pack30productions.com site: www.pack30productions.com (3/6) SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. hennes@gmail.com (3/4) SITUATION WANTED: DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. cmpodir@yahoo.com (3/4) SITUATION WANTED: VOICE OVER TALENT: Specialties kids voices, small furry creatures, and singing. Credits: Disney, Warner Bros, Pepsi … much more. Available for all projects. Studio recording package. Hear MP3s at www.alyciagrant.com (3/4) E-mail Trish@cynopsis.com or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings. Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs. WHAT’S ON TONIGHT – WEDNESDAY, MARCH 3, 2010 ABC: Modern Family [r], The Middle, Modern Family, Cougar Town, Oprah Winfrey Oscar Special Cynopsis Media LLC All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010
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