Wednesday, March 28th, 2012


Disney Junior is the FASTEST Growing Preschool
Brand on Cable among MOMS

  • Highest rated year in history during daypart among Total Viewers and Kids 2-5
  • Reaches more Moms during its daypart than any other Cable Network
  •   Jake and The Never Land Pirates is #1 Cable Preschool series among
    Boys 2-5 and Moms with Kids 2-5

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Cynopsis: Kids!

Good morning. It’s Wednesday, March 28, 2012, and this your first early morning briefing.

Elizabeth Murdoch‘s UK-based Shine Group launches its first kid’s venture that will be headed by Andrew Davenport, creator of In the Night Garden and co-creator of Teletubbies. Davenport will take on the position of CEO of the new currently un-named production company next month, which will focus on creating both traditional and interactive multi-platform content for kids, initially working on projects for the preschool market. The properties created by the new kid-centric production banner will be distributed via group sales and distribution arm Shine International, and commercialized (licensing and merchandising) by Shine 360, the division responsible for the management of non-broadcast rights at Shine Group worldwide. Davenport will be reunited with Frances Adams, Shine 360’s Creative Director – the two previously worked together when Adams was at BBC Worldwide working on the international and commercial development of the Teletubbies and In the Night Garden brands. Davenport joined Ragdoll Productions in 1991, initially as a puppeteer and co-writer on Tots TV, and where he stayed for 19-years helping Ragdoll develop into a noted producer of preschool programming, including Teletubbies and In The Night Garden, among others.


At its LA version of its 2012-13 upfront presentation, Nickelodeon officially announces it has picked up the new multi-camera family comedy Daddy’s Home (working title, 20×30) starring Scott Baio (Happy Days, Charles in Charge) for Nick at Nite. The series revolves around David Hobbs (Baio), an actor who, after ten years of starring as America’s favorite TV dad, becomes a stay-at-home father to honor the deal he made with his soap star wife so that now she can return to the limelight. The series comes from creators/executive producers Tina Albanese and Patrick Labyorteaux (yes, he was Andy on Little House on the Prairie, and later Bud on JAG) and is helmed by executive producers Nat Bernstein and Mitchel Katlin (producers of Doogie Howser, M.D., writers on Ally McBeal and Baby Boom) who will serve as showrunners. Eric Bischoff and Jason Hervey (and yes, he was Wayne on The Wonder Years) are also executive producing through their production company Bischoff Hervey Entertainment (have produced a range of TV series and pilots), along with Baio. The series begins production later this year in LA.

The Jim Henson Company is in development on a new animated kid’s series, Imaginocean (52×11), which is based on the Off-Broadway musical, John Tartaglia‘s ImaginOcean. The musical underwater adventure series will be produced using the Henson Digital Puppetry Studio, a proprietary technology that allows digital characters to be puppeteered in real time. Set underwater, the series is told from the point-of-view of an eccentric, yet charming, young fish named Dorsel, performed by Tartaglia (Johnny and The Sprites, and he was also part of the original cast of Avenue Q), the series features music, comedy and friendship, while underlining a social-emotional curriculum. The Imaginocean TV series will be executive produced by Lisa Henson and Halle Stanford for The Jim Henson Company, with Tartaglia, Jill Shinderman and Michael Shawn Lewis executive producing for Jellyfish Jive Productions. The Jim Henson Company will meet with potential co-production partners at MIP-TV.


Fox Consumer Products is launches an exclusive Alvin and the Chipmunks kid’s spring apparel line in conjunction with Fox Home Entertainment and Bagdasarian Productions this week at Walmart. The new apparel line coincides with this week’s Blu-ray and DVD release of the movie Alvin and the Chipmunks: Chipwrecked in Walmart stores. Fox Consumer Products’ anew Alvin and the Chipmunks spring kid’s apparel line features products from licensees including: Bioworld (boy’s t-shirts), Awake, Inc. (girl’s t-shirts); SG Intimates (boy’s and girl’s pajamas); Isaac Morris (boy’s swimwear, girl’s t-shirts); H.I.S International (girl’s sportswear and swimwear); and Berkshire Fashions (boy’s hosiery and headwear).


The shop is open! Harry Potter eBooks and digital audio books are now exclusively available at‘s ( shop for download and use on a range of devices. The much delayed Pottermore website is still be in Beta, according to its home page, but is schedule to open in full to everyone in April.


First Lady Michelle Obama will make her first-ever appearance at Nickelodeon’s Kids’ Choice Awards to present singer/songwriter Taylor Swift with this year’s The Big Help Award in recognition of her extensive philanthropic efforts, including her work with tornado and flood survivors in the US. This year’s Kids’ Choice Awards, to be hosted by Will Smith, will air live on Nickelodeon Saturday, March 31, at 8p from USC’s Galen Center in Los Angeles. The First Lady received The Big Help Award at the 2010 Kids’ Choice Awards in recognition of her leadership in encouraging kids to live healthier lifestyles through her Let’s Move! campaign.

Canada’s DHX Media enters into its first programming content deal with Netflix. Under the deal, Netflix acquires three preschool TV series produced by DHX Media, Franny’s Feet, Bo On The Go! and Mighty Jungle, which Netflix subscribers in the US will be able to stream via the internet on a wide range of devices. Currently in its third season on CBC (Canada), Bo on the GO! is a mixed motion capture and CGI series that also airs on CITV (UK) and France 5 (France), as well as on 130+ channels worldwide. Also a CBC commission, Mighty Jungle is a mixed puppet and live-action series, which has most recently been picked up by Disney Channel in Asia and Latin America. Franny’s Feet was commissioned by Family Channel (Canada), and airs no on its Playhouse Disney and Family channels. The series also airs in the US on PBS Kids, Sprout and V-me, as well as on channels in 200+ countries worldwide.

m4e/Telescreen and Kidobi (, an online preschool platform, enter into a new digital distribution partnership. Under the deal m4e/Telescreen grants the SVOD (subscription video on demand) rights to five animated preschool series from its catalogue, Anton (26×5), Brothers Flub (26×22), Plonsters (52×3), Rudi & Trudi (26×11), and Salty’s Lighthouse (40×11), to Kidobi’s expanding online library in the US and Canada.

Just ahead of Disney XD premiere of its new animated series Motorcity on April 30, 2012, Disney ABC Television Group’s Digital Media Team launches Motorcity: Drive, a six-level, 3D racing, shooter game for iPhone, iPad and iPod touch, available now at the App Store. Motorcity is set in a futuristic Detroit owned by evil billionaire Abraham Kane, who has banned personal freedoms including auto transportation. Kane now faces a group of hot-rod rebels, The Burners, led by Mike Chilton, who want to stop Kane from conquering Detroit’s last oasis of freedom – an underground refuge dubbed Motorcity. In the game, Mike and fellow Burner Chuck attempt to out maneuver and destroy Kane’s evil bots. Players help by taking control of Mike’s souped up racing car, Mutt, while also manning weapons like the Gatling laser, Plasma Blaster or Pulse Bomb (skilled players will be able to unlock special bonus weapons).

Portfolio International completes further sales for animated series The Cat in the Hat Knows a Lot About That! (60×30) ahead of MIPTV next week. Broadcasters inking new deals for The Cat in the Hat Knows a Lot About That! include Ki.Ka (Germany), Disney Jr. (Australia, New Zealand and Italy), Hop Channel (Israel), and NRK (Norway). Additionally, the DVD rights for the series and special have also been picked up by Village Roadshow (Australia and New Zealand), Snap Entertainment (Singapore and Malaysia), NCircle (Canada), Clasikaletet (Israel), Horng en Culture (Taiwan), and Asiana Licensing (Korea).

Distribution360 signs a multi-territory deal for the short-form, CGI animated preschool series Olive the Ostrich (52×5) to air on Nick Jr. Channels across Europe, Asia, and Latin America. Olive the Ostrich is owned, created, and produced by Blue-Zoo in the UK. A Nick Jr. UK commission, Olive the Ostrich follows Olive, an inquisitive young ostrich, on adventures to imaginary places as she helps solve everyday problems.  The series also features pictures created by real kids that are integrated into the show.


Nickelodeon promotes two of its own, with Jenna Boyd upped to SVP/Animation Development and Brian Wright to SVP/Live Action Development. In her new position, Boyd will oversee all new animated series and the recently announced comedy shorts program, focusing on creator-driven original comedies, fresh animation styles and developing new contemporary classics. Boyd, who is based in LA, will report to Brown Johnson, President/Animation, Nickelodeon Group. A Nickelodeon lifer, Boyd joined the company 15+ years ago as a production intern on Kenan & Kel and moved up the ranks later overseeing production of the animated series Avatar: The Last Airbender. She most recently served as VP/Live Action Development overseeing scripted and unscripted projects for Nickelodeon, TeenNick, and Nick at Nite. Wright will oversee all live action development and pilot production for Nickelodeon, Nick at Nite, TeenNick and international co-productions. Wright, who joined Nickelodeon in 2007 and was most recently VP/Live Action Development, Nickelodeon, will report to Marjorie Cohn, President/Original programming and Development, Nickelodeon Group. He began his TV career as crew member of NBC’s series Scrubs, after which he worked for comedy writers Scherick and Ronn, and later with Greg Berlanti’s production company. Wright then worked for Lifetime Television Network, where he developed Army Wives and oversaw series such as Lovespring International.


Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/27-3/25/12 :
Total Day     (000)   Primetime       (000)
DSNY* :        892     DSNY* :          1412
NICK° :         846     NICK JR°° :        629
CARTOON:     524     ADSM** :         283
NICK JR°°:     441     DXD:                258
ADSM** :      199     NAN** :           221
DXD:            186     NICKTOONS:      197
NAN** :        143     SPROUT***:     110
NICKTOONS:  109     ESPN:                73
SPROUT***:   85     DISCOVERY:        72
TEENNICK:      53     MTV:                  69
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/27-3/25/12 :
Total Day      (000)  Primetime       (000)
DSNY* :         545     DSNY* :         1042
NICK° :          443     DXD:               204
CARTOON:      334     ADSM** :        184
DXD:             142     NAN** :           155
ADSM** :       142     NICKTOONS:     127
NAN** :         103     NICK JR°° :       118
NICK JR°°:        76     ANIMAL PLANET: 45
NICKTOONS:     69     DISCOVERY:       45
TEENNICK:       40     MTV:                 43
ANIMAL PLANET: 27     ESPN:              42
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Monthly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/27-3/25/12 :
Total Day     (000)  Primetime      (000)
DSNY* :        450     DSNY* :         849
NICK° :         321     ADSM** :       255
CARTOON:     263     NAN** :         202
NAN** :       149     DXD:              175
ADSM**:      227     MTV:             108
DXD:            122     NICKTOONS:     99
MTV:             66     COMEDY:          74
NICKTOONS:   56     ESPN:               66
TEENNICK:      48     DISCOVERY:      60
COMEDY:        39     TEENNICK:        40
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Quarterly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 12/26-3/25/12 vs. 12/27-3/27/11, Cable Networks Only:
Network:                                (000)    %diff?
DSNY:                                604       -5%
NICK° :                               493       -28%
CARTOON:                           346      +11%
DXD:                                  134      +12%
ADSM**:                             134      +8%
NAN*:                                 115       -61%
NICKTOONS:                          71      +11%
NICK JR:                               69       -1%
TEENNICK:                             50      +16%
ESPN:                                   29     +4%
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
*NAN Total Day: Sun-Thurs 8p-6a; Mon-Thurs 6a-7a; Fri 9p-7a; Sat 10p-6a;
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 9p-6a?The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 24, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1285; K6-11 799; TWEENS 9-14 548
NICKELODEON:           K2-11 1063; K6-11 733; TWEENS 9-14 617
CARTOON NETWORK:  K2-11   665; K6-11 447; TWEENS 9-14 368
DISNEY XD:               K2-11   246; K6-11 199; TWEENS 9-14 141
NICKTOONS:              K2-11   113; K6-11   71; TWEENS 9-14  44
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 25, 2012, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1128; K6-11 725; TWEENS 9-14 512
DISNEY CHANNEL:      K2-11 1101; K6-11 761; TWEENS 9-14 628
CARTOON NETWORK:  K2-11   552; K6-11 350; TWEENS 9-14 257
DISNEY XD:               K2-11   198; K6-11 146; TWEENS 9-14 111
NICKTOONS:              K2-11   104; K6-11   71; TWEENS 9-14   52
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, March 26, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 814; K6-11 431; TWEENS 9-14 348
NICKELODEON:            K2-11 701; K6-11 285; TWEENS 9-14 161
CARTOON NETWORK:    K2-11 519; K6-11 307; TWEENS 9-14 240
DISNEY XD:                K2-11 233; K6-11 163; TWEENS 9-14 156
NICKTOONS:              K2-11   93; K6-11   62; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data


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SITUATION WANTED: DIGITAL CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY: 15 yrs w/ Nat Geo Ch, Weather Ch, XM Satelllite, TCI, Cablevision. Multi-platform cable, sat, Internet, IPTV, mobile. Consult or FT. [email protected] (3/30)

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