Wednesday, March 28th, 2007



Nickelodeon Is the Leader

Tune in to the 20th Anniversary Kids’ Choice Awards, hosted by
Justin Timberlake: This Saturday, March 31st @ 8pm/7c. It’s 20 times BIGGER!

It’s Just One Reason We’ve Remained #1 for 12 Straight Years.*

*Source: NMR, NHI (2Q’95 thru 1Q’07 td-(01/01/07-02/11/07, by quarter) for K2-11, based on NAT% and imp
across all comp cable nets, total prog day. Live Feed. Qual avail upon request. © 2007 Viacom.

Cynopsis: Kids!


Good morning. It’s Wednesday, March 28, 2007 and this is your first early morning kids briefing.


John Cusack and Sean Hayes are the newest actors to join the voice cast of Exodus Film Group’s CGI animated movie Igor, according to Hollywood Reporter.  Slated for release on October 24, 2008, Igor is directed by Tony Leondis and will be distributed by The Weinstein Company.  The cast, chock full of celebrities voices, includes Steve Buscemi, John Cleese, Jennifer Coolidge, Jay Leno, Jeremy Piven and Molly Shannon among others.


Beginning this spring 2007, episodes of a selection of Cookie Jar Entertainment’s kid’s series will be available via British Telecom’s BT Vision Download Store as part of an expanded digital VOD deal between the two.  Among Cookie Jar’s animated programs that will be downloadable in the UK on the BT service include Arthur, the Adventures of Paddington Bear, Mona the Vampire, and The Wombles.  Download to own episodes will run approximately US$3.00 per half-hour episode.

Little Einsteins, the Disney animated preschool series, will make its Canadian TV debut on Astral Media‘s Family Channel from April 27 at 8:45a, as part of the networks weekday morning Playhouse Disney preschool programming block (8:45-11:50a).  Little Einsteins will air Monday-Friday, with new episodes bowing on Fridays at 845a.  Produced by animation studio Curious Pictures, Little Einsteins was developed by The Baby Einstein Company in association with Playhouse Disney.

Universal Pictures International Entertainment acquired the global DVD rights to the first season of the 3D animated series Bernard (52 eps) from BRB Internacional.  This deal for BRB Internacional is the first time that the Spanish company has entered into such a wide-ranging alliance covering so many countries. Universal has also acquired mobile rights to Bernard in the U.K. The DVD will be launched in several countries this year. In addition to the 52 eps, the two-DVD pack will feature extras such as storyboards, artists’ sketches and animatics.  A second season of Bernard is already in the works.

Vacation is coming to Toon Disney with Spring Break Animal Beach Party!, a week-long movie programming event.  Each day Monday, April 2  Friday, April 6, 2007, Toon Disney will feature back-to-back plays of Disney a movie from 3-5p.  The Spring Break Animal Beach Party! line-up:
Monday, April 2        Leroy & Stitch
Tuesday, April 3       The Emperor’s New Groove 2: Kronk’s New Groove
Wednesday, April 4   The Fox & the Hound
Thursday, April 5      Tarzan
Friday, April 6           Bambi II

The U.K.’s Entertainment Rights and the U.S.’ little kiddie network, Qubo, signed a deal to bring over British kids series Postman Pat.  When it begins airing on American soil this fall, Postman Pat will air on Qubo, NBC, Telemundo and ION Television in English and Spanish.


Gymboree will release its first Gymboree Play & Music DVDs on June 8, 2007.  The two titles, The Very Brave Elephant and His Friends and Let’s Get Movie! Trains, Cars and Planes, are designed to reflect the song and movement developmental programs experienced by preschoolers 2-4 yrs and caregivers take part in at Gymboree Play & Music Centers.  Hosted by kid’s music artist Suzi Shelton, and accompanied by Eli Lucas, a Gymboree instructor, the DVDs also include additional video content that provides caretakers with suggested activities they can do with their kids, as well as a printed sheet of advice for caretakers.  Produced by Rick Fernandes, executive produced by Jane Startz and featuring music by Peter Lurye and Michael Rubin, The DVDs ($16.95 each) will be available at Gymboree Play & Music Centers, Gymboree retail stores and

Warner Music Entertainment releases its second Underground Ernie DVD titled Summer Breeze, this week.  The DVD title is comprised of seven episodes from season one of the CG animated preschool-targeted series and seven interactive games, which are themed to dovetail with the content of the episodes on the DVD.  The games underline kid development related skills including literacy, memory, listening, deduction, motor-skills, observation, decision making, creativity, and concentration.  Created by John Deery and Sid Rainey of Joella productions, Underground Ernie debuted on BBC’s CBeebies last June 2006.

In other Underground Ernie news:

  • BBC Magazines is set to publish the first issue of its Underground Ernie Magazine, available April 2007.  Published monthly, the magazine is based on the TV series and will include more Underground Ernie stories also featuring other characters from the series.  Additionally, the BBC Magazine will include various age appropriate activities/games for preschoolers and each issue will come with a toy of some sort that is related to Underground Ernie.
  • Panini, a publisher of magazines/comics/World Cup Stickers, has picked up the license for Underground Ernie and will feature the series in Showtime, its new preschool-targeted educational magazine title, this per C21 Media.

Warner Bros. Interactive Entertainment and TT Games have inked a deal that will result in the release of LEGO Batman: The Videogame for next generation/current game console platforms and PCs in 2008.  Under the deal Warner Bros. Interactive Entertainment will serve as the North America publisher for the game title, including all sales and distribution functions as well.  In the game, player will be able to explore the interactive LEGO version of DC Comic’s Gotham City as its characters Batman and Robin, while fighting and capturing evildoers of course.

Mattel has teamed with REM Eyewear, a designer/marketer of eyewear; to introduce a new line of Barbie branded eyeglass frames for girls 3-10 year old.  The 2007 collection ($100-120) is currently available in the US.


Robert Harper has been named Chairman and CEO, Regency Filmed Entertainment.  He will oversee Regency’s film production unit as well as its TV development and production division, New Regency Productions and Regency Television, respectively.  A twenty-two year veteran of the Fox movie studio veteran, Harper was most recently Vice Chairman, Fox Filmed Entertainment, which includes 20th Century Fox, Fox 2000, Fox Searchlight Pictures, Fox Atomic and 20th Century Fox Animation.  Regency distributes its films through 20th Century Fox and Regency Television is a joint venture between Regency and Fox Television Studios.  Prior to joining Fox, Harper was VP and GM, Kaleidoscope Films from 1979 to 1984.

Alex Hodges has been appointed COO, Nederlander Concerts.  He takes up his new position as of April 15 and will be based at the company’s headquarters in LA.  Hodges will oversee talent and marketing teams while also booking talent in each of Nederlander’s markets throughout the West Coast and other areas.  Additionally, Hodges will further the company’s expansion into new markets via new routing opportunities and multi-city runs.  He will report directly to CEO, Adam Friedman.  This marks Hodges return to the company, where in 1988 he served as VP, Nederlander Concerts.  Over the course of his 30+ year career, Hodges has served as a concert promoter, agent, personal manager and corporate executive.  Recently he was President and CEO, House of Blues Concerts.  Previously Hodges was EVP/Talent and Marketing Universal Concerts and MCA Concerts; SVP/West Coast music and live performance departments of the ICM Agency, as well as serving as manager for Gregg Allman and Stevie Ray Vaughan, and before that as an agent for Otis Redding, Sam and Dave, among other performers.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 3/19-3/25/07 :
Total Day     (000)  Primetime      (000)
NICK°:           1107   DSNY*:            1109
DSNY*:            695   CARTOON:         803
CARTOON:       594   NAN**:              555
NAN**:            301   TOON DIS:         154
ADSM**:          272   DISCOVERY:      151
TOON DIS.:      127   ANIMAL PLANET:  73
NOG/THE N:       96   NICKTOONS:       66
DISCOVERY:       67   BET:                   64
NICKTOONS:      49   MTV:                   54
ANIMAL PLANET: 47   COMEDY:            47
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 3/19-3/25/07 :
Total Day     (000) Primetime       (000)
NICK°:            569   DSNY*:              840
DSNY*:           452   CARTOON:          580
CARTOON:       385   NAN**:              413
NAN**:            233   DISCOVERY:      113
ADSM**:          187   TOON DIS:         85
TOON DIS.:        64   ANIMAL PLANET: 51
DISCOVERY:       47   BET:                   46
NICKTOONS:       26   COMEDY:            36
BET:                   26   MTV:                  32
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 3/19-3/25/07 :
Total Day (000)   Primetime     (000)
NICK°:        406     DSNY*:            716
DSNY*:       375     CARTOON:        434
CARTOON:   275     NAN**:            408
NAN**:       263     MTV:                120
ADSM**:     209     DISCOVERY:     148
MTV:             86     COMEDY:          113
DISCOVERY:  70     BET:                  99
BET:             58     TOON DIS.:        49
COMEDY:      49     ANIMAL PLANET: 44
TOON DIS:    35     THE N:               36
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 24, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1285; K6-11 860; TWEENS 9-14 628
DISNEY CHANNEL:     K2-11 1955; K6-11 595; TWEENS 9-14 471
CARTOON NETWORK: K2-11   689; K6-11 494; TWEENS 9-14 409
TOON DISNEY:           K2-11   180; K6-11   89; TWEENS 9-14   52
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 25, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1146; K6-11 725; TWEENS 9-14 584
DISNEY CHANNEL:     K2-11 1955; K6-11 571; TWEENS 9-14 418
CARTOON NETWORK: K2-11   620; K6-11 439; TWEENS 9-14 308
TOON DISNEY:           K2-11   125; K6-11   75; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, March 26, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1070; K6-11 492; TWEENS 9-14 405
DISNEY CHANNEL:     K2-11   674; K6-11 390; TWEENS 9-14 347
CARTOON NETWORK: K2-11   607; K6-11 333; TWEENS 9-14 232
TOON DISNEY:           K2-11   135; K6-11   81; TWEENS 9-14   36
Source: MTVN Research from Nielsen Media Research Data

Calling all college students!  Cyn opsis Weekender College Edition sponsored by Greek, A New ABC Family Original Series, coming in July, is coming back on April 26, 2007, and if your TV essay is one of the four published, you’ll be paid $350! We’re looking for 350 word editorials about television from current college students all around the country and the world.  The four most insightful, original, humorous and/or well-written pieces will be included in this special College Edition of Weekender .  College Professors, moms and dads – encourage your students to participate!  All entries should be emailed no later than midnight on Friday, April 20th to me at [email protected], SUBJECT: Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!

Answer to Yesterday’s trivia question: “Go Home Roger” is a famous saying said by a set of twins from what TV show? SISTER, SISTER.   Kudos to: Erica Minton-WonderGroup/Cincinnati; Melissa Picarello-Active International/NY; Meredith Aceste-CSTV Networks, Inc./NY; Sonya Shaw-WTTG/WDCA/DC

Today’s Trivia Question:  The Digital Bean is a local coffee shop in what television series?  ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  MANAGER OF DEVELOPMENT/ LA-based production company:  Must have experience in non-scripted, reality & formats.Strong writing ability essential.Fax resumes to: ATTN: HUMAN RESOURCES 818-760-1509 (4/4)

JOB OPENING:  MECH ARTIST/ PROD. ART/LIFETIME NY: Assists design and production teams in graphic production for collateral, packaging, display and advertising projects. Apply at: (4/4)

JOB OPENING:  STUDIO MGR/ PROJ. MGR/LIFETIME NY: Responsible for the general management of a graphic design studio. Apply at: (4/4)

JOB OPENING:  VP PRODUCTION /GSN/SM: Oversee physical production on tv shows, analyze & negotiate budgets. 10 yrs exp. in tv or film, 5 yrs in production mgmt- game & reality. Send resume to [email protected] (4/4)

JOB OPENING:  CREATIVE SERVICES COORDINATOR/Hallmark Channel LA: Support SVP and dept. 2 yrs. min exp. See full posting & apply at (4/4)

JOB OPENING:  DIRECTOR OF PRODUCT MGM’T DIGITAL/MTV/NYC: 2-3 yrs exp. in mobile media industry; exp. in production & production mgm’t for mobile products. EOE/M/F/D/AAP. Apply (4/4)

JOB OPENING: DIRECTOR BUSINESS DEVELOPMENT/Logo/NYC: 5+yrs exp (3yrs consult/InvestBnk/M&A/BizDev), Strg financModel/Excel skils, Strng analyt thinker, MBA & NewMedia exp A+ EOE/M/F/D/AAP. Apply (4/3)

JOB OPENING: SENIOR PRODUCER ONLINE/Logo/NYC:  6+yrs Digital Producer exp, Strg Visio/wireframing skills, HTML/XML , Strg interpersnl/org skills, Knwldg of Databased Content Mgmt Sys EOE/M/F/D/AAP. Apply (4/3)

JOB OPENING:  MGR, LICENSING/AMERICAN GREETINGS PROPERTIES/NYC:Licensing OUT sales of both new and existing AG properties; manage and grow existing licensees; 5+ yrs licensing industry exp. Resumes: [email protected] (4/3)

JOB OPENING:  COMMUNICATIONS MGR/ION Media/WPB, FL: 4+yrs exp TV corp comm/PR/media relations; dev/mng corp PR strategy; strong writing/pitching skills; strong trade/biz media contacts; Res: [email protected] (4/3)

JOB OPENING: PROMO SCHEDULER/NY: Ensure accurate inventory; mgmt of all promo elements in the ProTrack database system. Exp w/ interstitial scheduling systems; fluent in Spanish & English desired. Res:  [email protected]  (4/3)

JOB OPENING: ASSISTANT TO ENTERTAINMENT CEO. Must be highly motivated, mature, and organized. Must be willing to be on call after hours. Salary commensurate with exp, full benefits.Email res/cover letter to: [email protected] (4/3)

JOB OPENING: POST-PROD MGR at Voom HD/NYC: schedule post-production staff & facilities for HDTV channels. Must have 3-5 yrs exp. w/ videotape post-production process in a broadcast environment. [email protected] (4/3)

JOB OPENING: DIR/VP SALES/NYC: Top 5 network media co. Lead sales team in youth segment for multi-platform sales. 3-8 yrs exp in media sales. Resumes: [email protected]    (4/3)

JOB OPENING: RESEARCH ANALYST/ LA: Track ratings & provide analyses of kids’ ntwrks/blocks/radio competitive prgrmng.Degree, 1 yr synd/brdcast/cable exp; TV, Nielsen, Star Trak, ratings exp pref. Apply at: (4/3)

JOB OPENING: ACCT MGR/Mobile MktgComp/Chicago:  Work with client Mktg Mgrs to develop & execute messaging promotions.  Attend concrt/spting events for promos. Exp in Media, Ad Agncy, Entmnt pref. [email protected] (3/31)

JOB OPENING: ACCT MGR AFFILIATE SALES/Oxygen Media/NY: Strong background in sales/mktng; min 3yrs exp in media sales & multi-media mrktng. Travel req’d. Please contact:  [email protected] (3/31)

JOB OPENING: GROUP BUYING DIR/Spot TV-Active Int’l /Pearl River NY (15 miles NYC): 10 Exp+. in Supervising/Buying TV. Strong negotiating, operations & team bldg skills req’d. [email protected]  845-732-8943  (3/31)

JOB OPENING: SR. BUYER/Job Share /SPOT TV /Active Int’l Pearl River NY (15 miles from NYC): 3 days-24hours total, 7 yrs+ agency Buying Spot TV exp a must; Resumes to: [email protected] or call 845-732-8943  (3/31)

JOB OPENING: COUNSEL LEGAL AFFAIRS/NBC Universal/CA: Experienced attorney to join Legal Affairs group handling TV production-related issues.  JD w/min. 3 yrs related exp. keyword job #580793  (3/31)

JOB OPENING: DIR CONSUMER MRKTNG-BRAVO/NBC Universal/NY: Oversee strategic dvlpmnt & implementation of consumer marketing campaigns & promotional programs. Bachelor’s  Degree w/7yrs related exp. keyword job #585205  (3/31)

JOB OPENING: NEW MEDIA SPECIALIST/A&E TV NETS/NY: Asst in day-to-day ops of VOD & other new media initiatives. 3yrs exp in proj mngnt within brcst or cable industry. Strong database mngnt. Apply: Click careers tab (3/30)

JOB OPENING: THE TMZ TV SHOW NEEDS STAFF & CREW/LA:  Final Cut Pro Environment. Producers, Editors, Tech Engineers, Production Staff, PrEditors, DV Camera Operators/Producers. Send resumes to [email protected] (3/30)

JOB OPENING: SR. ANALYST/ANALYST-PRGRM RSRCH MTV/MTV2: Collect/analyze data for execs; Analytical/written skills; Know Galaxy Explorer, NPower; Excel & PPt; 1+ years exp. TV research; BS or BA required. EOE (3/29)

JOB OPENING: GMs & SALES MGRS/Equity Broadcasting for newest Univision affiliates in Southeast, South, Midwest. Must have TV sales and/or sales mgmt. exp; bilingual a +. Email resume to Sam Smith [email protected] . EEO (3/29)

JOB OPENING: ASSOC MGR, PROMOTIONS/TURNER BROADCASTING/ATLANTA: Execution of multi-platform promotions for Cartoon Network/Adult Swim. Work with creative/production teams, 3rd party agencies. APPLY: (req 70179BR) (3/29)

JOB OPENING: PR MANAGER/Court TV/NY: oversee talk shows; handle select entertainment PR projects; and press for trials/anchors; strong media contacts; 5+ years; supervisory experience required. Res. [email protected] (3/29)

JOB OPENING: MANAGER, ACCOUNTING/DIRECTV/NYC: Seeking Acct. manage the daily A/R collection functions. For full job description& to forward res: Ref job # 700109  (3/29)

JOB OPENING: DIRECTOR, FINANCE/DIRECTV/NYC: Seeking Finance Director to handle all financial reporting and manager staff of 5. For full job description & to forward res: . Ref job #600824.  (3/29)

JOB OPENING: FACILITIES COORD/Oxygen Media/NY: Coord/Mng a Facilities Helpdesk & staff. Must be det. oriented & be able to multi-task in fast paced environ. Proficient: MS Word/Excel. Exc oral/written skills. Res: [email protected] (3/29)

JOB OPENING: DIR LEGAL & BUS/A&E TV, NY: Manage agreements for drama/real life/docu program; prodn & intellectual props.  JD & 5+ yrs entertainment law in cable/bcast/film prodn.  Resume w/salary: (3/29)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  PRODUCTION INTERNS/Red Moxie/NYC: Reality Show. Assist with research, logging, screening, working shoots, etc. Word & Excel. Ability to shoot mini DV a plus. Send resume and cover letter to [email protected] (4/4)

SPRING INTERNSHIP CREDITS ONLYBunim Murray Productions, creators of “The Real World” (MTV), has INTERNSHIP opportunities (unpaid) for junior/senior college students.    Lisa, Internship Coordinator, 818-756-5167  (3/31)

SPRING INTERNSHIP CREDITS ONLYNYC documentary company seeks PRODUCTION INTERN. Help to organize shoots, develop new projects.  Also help run errands.  Internship is unpaid, but credit available.  Please send resume to [email protected] (3/30)

SPRING INTERNSHIP CREDITS ONLYSafety 4 Kids, Stamford, CT: MKTG INTERN: Assist w/Mktg. initiatives, research, and gen. office for children’s TV show. Knowledge of PowerPoint, Excel, Word required. Resume: [email protected] Subject: Intern (3/30)

SPRING INTERNSHIP CREDITS ONLY: Broadband Network is seeking interns for the following departments: GENERAL/POST PRODUCTION, MARKETING AND PR. For more info, or if interested in applying, email us at [email protected] (3/30)


SITUATION WANTED: CELEBRITY BOOKER &REALITY/NON-FICTION CASTING DIRECTOR: Thousands of contacts to celebrities/experts/authors/real people/show hosts, etc. Extensive exp w/TV Talk Shows & Reality Shows. Contact: [email protected]  (3/29)

E-mail Trish Pihonak for rates and specs for Job Openings.

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