Wednesday, March 27th, 2013



Disney XD continues to break records with
16 continuous quarters of growth-the most in Cable!

Disney XD
programs, videos and games resonate with
Kids, Tweens and Moms across all platforms, anytime…anywhere.

Contact us for advertising opportunities!
SOURCE: Nielsen. Click here for the full source data

Cynopsis: Kids!

Good morning. It’s Wednesday, March 27, 2013, and this is your first early morning briefing.

Today’s Top Headlines
We’ve got kids news covered for you daily during Upfront season…

Keep it all in the family: That seems to be the thinking behind ABC Family’s decision to green-light the original one-hour drama series Ravenswood, a spinoff of the network’s No. 1 rated series Pretty Little Liars. ABC Fam also picked up Pretty Little Liars for a fifth season. Both series are produced by Warner Horizon Television. Ravenswood, which will debut this October after the annual Pretty Little Liars Halloween special, centers on five strangers who are drawn together to solve a generations-long deadly curse that’s haunted their Pennsylvania town, not too far from PLL’s Rosewood.

Programming Picks

The Jim Henson Co. is scanning the world to find the next big hit. Perhaps in a nod to the global sensation Gangnam Style, the company has acquired the rights outside of Asia for another YouTube sensation, I Love Egg, from Korea’s D&H Inc. Henson will prime the I Love Egg brand, which has also appeared on Cartoon Network Japan, for both global TV distribution and consumer products, the first property Henson has signed for both global consumer products and international media distribution. “This interstitial programming appeals to a vast audience ranging in age from preschool to tweens and has enormous potential for development as a traditional animated series, especially with the support of the merchandising campaign that will be developed around it,” said Richard Goldsmith, EVP, global distribution Henson.
Montreal-based Sardine Productions will develop a children’s television show based on The Mammoth Academy, a book series by British author and illustrator Neal Layton, with TVOKids, a division of Ontario’s public educational media organization TVO.

CBeebies kids block is unveiling a cool new series featuring poetry for children translated entirely into British Sign Language (BSL). Magic Hands will feature the works of poets from Robert Louis Stephenson to Roger Stevens delivered in bite-sized five-minute packages that mix sign language, spoken word, music and animation to engage both deaf and hearing children. A co-commission with BBC Learning, the series is being developed by Remark Ltd., a company owned, staffed and run by people who are hearing-impaired.

Launch update: Nickelodeon will debut a Peter Rabbit primetime special at 7 p.m. on March 29, followed by the series launch of Lalaloopsy. Lalaloopsy, based on the line of rag dolls, will air regularly weekdays at 1:30 p.m. 

Digital Update

Canada’s Guru Studio nabbed its first multi-territory deal with Netflix, for its preschool series Justin Time. Netflix acquired subscription VOD (SVOD) rights to begin airing select seasons of the series for the U.S. and U.K. beginning in April, and Latin America beginning in June. The series will be included in Netflix’s Just For Kids package, which the Internet service launched in August 2011. In 2012, Netflix members watched more than 2 billion hours of kids content.

Spanish production company BRB Internacional is showing the world it’s serious about delivering kids content on a global basis. The company this week becomes one of the first global aggregators of animation content on YouTube. BRB has its own channel on YouTube, available in eight languages, as well as several other channels specific to its different series including Bernard, Suckers, Canimals. As a cartoon aggregator, it will also manage other content networks and update delivery across formats including capsules, webisodes and interactive media.

SLR Production has just released its first-ever iPad game. Guess How Much I Love You  The Adventures of Little Nutbrown Hare is now available globally for iPad, after an initial limited release earlier this year in Australia.

Licensing News

Entertainment management and production company The Collective is teaming with HarperCollins Children’s Books to launch a series of joke and picture books inspired web-series-cum-Cartoon-Network show Annoying Orange. The deal was brokered on behalf of The Collective by The Joester Loria Group. The first joke book, Annoying Orange: How to Be Annoying, will debut this fall, followed by Annoying Orange: Halloweenie, in summer 2014 and additional titles. Annoying Orange debuted on YouTube in October 2009 and has racked up more than 1 billion total views with over 2.7 million YouTube channel subscribers

By The Numbers

Not surprisingly, Nickelodeon had a huge ratings week surrounding the 26th annual Kids’ Choice Awards. The Awards were viewed by 12 million total viewers over the weekend, including the Saturday live premiere and two encore Sunday airings. The Saturday premiere drew 5.8 million viewers and ranks as the week’s top telecast with kids and tweens across all demos. To boot, the network posted double-digit gains with its core demo for the week, making the week its highest-rated of the year with kids 2-11 and total viewers.

Top 10 Basic Cable Ratings for the week of March 18-24, 2013

K2-11 Total Programming Day
Network        Rating           (000s)
NICK             3.1                 1045
DSNY             2.7                 863
TOON            1.4                 456
NAN              0.7                 241
NKJR             0.7                 190
DXD              0.6                 170
ADSM            0.5                 164    
SPRT             0.4                   81
HUB              0.3                   63
NKTN             0.3                  61

K2-11 Prime (Monday  Sunday 8-11p.m.)
Network         Rating                 (000s)
DSNY                4.1                     1355
NAN                  1.3                       446
NKJR                 1.0                       257
DXD                  0.8                       219
ADSM                0.7                       247
SPRT                 0.7                       128
A&E                   0.4                       137
USA                   0.4                       126
FAM                   0.4                       126
HIST                  0.4                       120

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network                    Rating                (000s)
NICK                          3.1                      1045                    
DSNY                          3.0                       977
TOON                         1.4                       456
NKJR                          1.0                        253
DXD                            0.7                       196
SPRT                           0.5                         93
HUB                             0.3                        76  
FAM                             0.2                        77
USA                             0.2                        65
NKTN                            0.2                       58

K6-11 Total Programming Day
Network               Rating                       (000s)
DSNY                     2.9                             564
NICK                      2.6                             511
TOON                     1.5                             290  
NAN                       0.9                             177
DXD                       0.8                             132    
ADSM                     0.5                             101
NKTN                      0.3                               41
FAM                        0.2                               47
USA                        0.2                               35
HUB                        0.2                               33

K6-11 Prime (Monday  Sunday 8-11p.m.)
Network               Rating                        (000s)
DSNY                     5.0                               987
NAN                       1.7                               330
DXD                       1.0                               172  
ADSM                     0.8                               163
USA                        0.5                                91   
A&E                        0.4                                85
HIST                       0.4                                78
FAM                        0.4                                77  
NKTN                      0.4                                58
SYFY                       0.3                                63

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network              Rating               (000s)
DSNY                    3.0                     596
NICK                     2.6                     511
TOON                    1.5                     290
DXD                       0.9                    150
FAM                       0.3                      41
NKJR                      0.3                      40
NKTN                     0.3                      38
HUB                       0.3                      41
USA                       0.2                      35 
TNNK                     0.2                      32

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +7 Blended with Live +SD from 02/18/13 to date

K2-11  Top 10 Programs for the week of March 18-24, 2013

Date             Program                         Network          Time                     (000s)
3/23/13          Kids’ Choice Awards         NICK            8-9:30 p.m.          2660
3/23/13          Fairly Odd Parents            NICK            7:30-8 p.m.          2203
3/23/13          SpongeBob                       NICK            10:30-11 a.m.      2152
3/23/13          SpongeBob                       NICK            10-10:30 a.m.      2099
3/24/13          SpongeBob                       NICK            10:30-11 a.m.      2036
3/24/13          SpongeBob                       NICK            10-10:30 a.m.      1942
3/22/13          Up                                    DSNY             8-9:45 p.m.          1928
3/23/13          SpongeBob                       NICK             9:30-10 a.m.        1905
3/21/13          SpongeBob                       NICK             7-7:30 p.m.          1865
3/23/13          SpongeBob                       NICK             6:30-7 p.m.          1862

K6-11  Top 10 Programs for the week of March 18-24, 2013
Date             Program                           Network           Time                       (000s)
3/23/13         Kids’ Choice Awards           NICK               8:30-9 p.m.           1993
3/23/13         Fairly Odd Parents              NICK               7:30-8 p.m.           1428
3/22/13        Up                                        DSNY              8-9:45 p.m.           1315
3/23/13        SpongeBob                          NICK              10:30-11 a.m.        1308
3/24/13        Dog With A Blog                   DSNY              8-8:30 p.m.           1284
3/23/13        SpongeBob                          NICK              10-10:30 a.m.        1278
3/22/13        Dog With A Blog                  DSNY              10-10:30 a.m.        1247
3/24/13        Shake It Up                         DSNY              8:30-9 a.m.            1209
3/22/13        Dog With A Blog                  DSNY              7-7:30 a.m             1162
3/23/13        Monsters Vs. Aliens             NICK              9:30-10 a.m.          1162

Source: Turner Research from the Nielsen Co. data

Executive Moves

Fernanda Pucheu has joined Hearst Digital Media as its new Executive Director/Marketing Services. She will report to Kristine Welker, CRO of Hearst Digital Media.


– – – S A V E   T H E   D A T E – – –

Cynopsis: Kids !magination Awards Luncheon

June 4, 2013 | 8:00 – 10:00a.m.
The Yale Club of NYC

*Coming Soon: Award finalists will be announced mid-April

Answer to Yesterday’s Trivia Question:
What was the first program ever to be broadcast in color on ABC? The Jetsons. Kudos to: Keith M. Manzella-Eastwest, MG/NY; Sharaine Roberts-A+E Networks/NY; Denise Kautter-ClickN KIDS/CA.

Today’s Trivia Question: What’s the name of the musical Laurie Berkner of Sprout’s new show Sing It Laurie! wrote that debuts in NY this summer? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
[email protected] for Cynopsis Kids!

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: SR RSCH ANALYST/ENTERTAINMENT GROUP/Chicago: Create thoughtful/innovative aud analyses in order to best position & distinguish our channels in mktplace.  2-4 yrs related media rsrch exp.   More info/apply here. (4/3)

JOB OPENING: MEDIA BUYER/PLANNER/KERWIN COMMUNCIATIONS/CALDWELL, NJ: Luxury Market ad agency seeks individual w/3-5 yrs exp. Broad knowledge of digital, print and broadcast req’d. Apply:  [email protected] (4/3)

JOB OPENING: MANAGER DIGITAL RESEARCH/NBCUNIVERSAL/BRAVO/NYC: Digital and online research, media industry preferred, Omniture tools req. Min 3 Yrs exp. Apply: (9273) (4/3)

JOB OPENING: SR INVENTORY & DATA MNGMNT ANLYST/WEATHER CHANNEL/NYC: Inventory analysis & tracking of all cable inventory, dist of sales Reports to Plan’g  & Reg’l mgrs, . Exp in sale plan’g & media math.  Resume to: [email protected] (4/3)

JOB OPENING: DIGITAL ANALYTICS MGR/OWN: Oprah Winfrey Network/LA: Min 5 yrs exp in web analytics, expert in Omniture and Excel, strong analytical,written and verbal skills. Apply at: (4/3)

JOB OPENING: PROJECT MGR-TEMP/NBCU/NYC: Initiate, plan & supervise all phases of production from pre-planning to completion for on air & print projects. 2-4 yrs proj. mnging at cable ntwk. Apply: [email protected] (4/3)

JOB OPENING: VP, PRICING & PLANNING/SUNDANCE/NYC: Mng financial plan’g, forecasting, reports for Ad Sales Finance. Establish upfront & scatter rate cards. Review proposals, oversee mgmt of netwk inventory for Sundance.Submit res here: (4/3)

JOB OPENING: DIR/MKTING/KARE, MPLS: Lead MM Promo/Mkt team. Lking 4 rare combo of digital/social/trad expertise. 7+ promo/mkt & 3+ mgmt exp. Strat leader, not afraid to roll up sleeves. Apply online: (4/3)

JOB OPENING: KIDS PRGMNG COORD/LA: Bright/multitasking/dynamic & self-motivated dvlpmnt coord for kids Series to support the team members. 1-3 yrs exp kids TV. Good time mngmnt/great orgnztn skills a must. Resume: [email protected] (4/3)


JOB OPENING: DIR, RSRCH/TV ONE/MD: BA deg & 7+ yrs rsrch exp. Interpreting media rsrch & comm. results to aid in decisions in prgrmng, ad sales, & affil sales. Proficient w/Nielsen & other rsrch tools. More info visit (4/2)

JOB OPENING: RESEARCH ANALYST/TV ONE/NY: BA/BS degree & 1-2 yrs research experience. Analyzes, compiles rsrch reports, and data preparation using Nielsen and syndicated data. Visit (4/2)

JOB OPENING: VP PROGRAM RESEARCH/SYFY/NBCUNIVERSAL/NYC: Strong multiplatform program research background, Nielsen tools & TV exp. req. Min 8 Yrs exp. Apply: (9207) (4/2)

JOB OPENING:  MGR MKTG/FX Networks/LA: Leads creative dvlpmnt & execution of consumer mktg campaigns for various media formats. Mngs relations w/ dist & outside design agencies. BA, 5+ yrs TV/Agency exp req. (4/2)

JOB OPENING: SR MGR AD SALES RESEARCH/NBCUNIVERSAL/SPROUT & STYLE/NYC: Ad sales research, national TV exp. preferred, Nielsen tools req. Min 5 Yrs exp. Apply: (8708) (4/2)

JOB OPENING: PROGRAM RESEARCH ANALYST/Oxygen/NBCUNIVERSAL/NYC: Program research, Nielsen tools/MRI preferred, passion for TV a plus. Entry level role. Apply: (9347) (4/2)

JOB OPENING: PROD MGR/COMEDY CENTRAL/NY: Create a prod plan of action w/the Producer. Help bring various aspects of prod together. BA deg 5-8 yrs of relevant prod mngmnt exp & strong mngmnt skills a must. Travel a must. Apply here. (3/30)

JOB OPENING: PROGRAM ANALYST, FREELANCE/NY: 2+ yrs exp in pgm rsrch to support Programming with reporting/analysis of network performance & competitive skeds. Ability to pull #’s from NPower, Startrak a MUST. Reply to: here. (3/30)

JOB OPENING: DIGITAL SALES DIR/NYC/CHI/SFO/ATL/DALLAS: All locations. Drive/grow new bus. rev from advertisers & their agencies by aligning mktg objectives. Min 4 yrs Online sales exp w/track record exceeding rev. goals Resume to: [email protected] (3/30)

JOB OPENING: DIR, DEVELOPMENT/Animal Planet/NYC: Develop orig content/prgmming for ntwrk; wrk w/external Prod Cos & internal depts; 7+ yrs as Devel Exec/EP of top rated series/shows in doc/reality. Apply: (3/30)

JOB OPENING: FREELANCE AVID EDITOR/AMC/NYC: Talented, self-starter needed for regular night shifts. Network promo exp required. Submit online reel/res to [email protected] (3/30)

JOB OPENING: FREELANCE PROMO PRODUCER/AMC/NYC: Need experienced, highly organized, self-starter for night shift edits. 5 yrs network promo exp required. Submit online reel/res to [email protected] (3/30)

JOB OPENING: DIRECTOR, DESIGN/FOX SPORTS 1/LA: Develop innovative design into On-Air Campaigns for FOX Sports Marketing. Must be creative 8-10yrs exp. Details & to apply: Apply: (FOX0001B2) (3/30)

JOB OPENING: COUNSEL/IFC & SUN/NYC: Negotiate material deal terms, draft & finalize agreements relating to daily ops of IFC, Sundance for pilot/series agreements for script & non-script prgrmng, film, digital distrib etc. Submit res here. (3/29)

JOB OPENING: MANAGER, PR/Sundance/NYC: Develop, implement PR strategies, publicity campaigns, etc for Sundance. Handle programming, digital, mktng initiatives & events. 3+ yrs PR exp. Submit res (3/29)

JOB OPENING: SR RSCH ANALYST/Viacom/NYC: Create innovative audience analyses in order to best position & distinguish CMT, TV Land & Logo in mktplace. BS/BA pref’d with 2-4 yrs in related media research. Info/apply here. (3/29)

JOB OPENING: SR NATIONAL TV BUYER/Westchester/CT location: Must have 5 to 10 yrs exp in NetTV, Cable & Synd. Excellent salary & benefits, quality mid-sized agency. Send resume to [email protected] (3/29)

JOB OPENING: MGR RSCH/NYC NY: Mgr, Rsch/FX/NYC/ 3+ yrs exp in media rsrch, cable/ad sales exp required, Agency exp a plus, Nielsen exp req, estimates exp strongly pref’d. Apply: (FNG0001922) (3/28)

JOB OPENING: DIG. MEDIA SALES EXEC/NCC/DETROIT: Prospect/dvlp/close sales for Digl Media prod lines – NCC Media. Self starter, able to execute w/in all phases of sales cycle . 5+ yrs dig media sales exp. Resume: [email protected] (3/28)

JOB OPENING: MARKETING COORDINATOR/Adult Swim,Cartoon Network truTV/LA: Degree & 2+ yrs exp at a Network or in Acct Mgmt at an Agency. Must have passion for mktg, excellent communication skills and knowledge of the brands. Apply here. (3/28)

JOB OPENING: SR. IT BUSINESS ANALYST – DATA WAREHOUSING/BI SYSTEMS/LOS ANGELES CA: Computer and Information Systems Manager Apply: (FFE0001562) (3/28)

JOB OPENING: SR. MGR WEB DEVELOPER & DIGITAL MKTG/ION/WPB, FL: Strategic technology & architecture to develop websites. Manage internal & external teams. Exp 5+ yrs; coding PHP, Windows IIS, MSSQL. Apply at [email protected] EOE (3/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EXPERIENCED MARKETING PROFESSIONAL: 4+ years of developing innovative marketing campaigns, executing product launches and building client relationships for sports teams, agencies, studios. Email [email protected] (4/2)

SITUATION WANTED: TALK SHOW PRODUCER/LA: Well-seasoned writer, segment producer, & field producer/director. I also shoot b-cam and I’m a monster in the edit bay! Recent credits include THE JEFF PROBST SHOW and KATIE. More about me at (3/30)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/22/24: Comcast offers details on StreamSaver

Comcast offers details on StreamSaver

Wednesday May 22, 2024 Today’s Premieres Apple TV+: Trying BET: Sistas at 9p Fox: Gordon Ramsay’s Food Stars at 9p Hulu: Chief Detective Magnolia: Happy to Be Home at 8p Netflix: Toughest Forces on Earth; Buying London Today’s Finales ABC: Jeopardy! Masters at 8p; Abbott Elementary at 9p; The Conners at 9:30p CBS: Survivor at […]