A CYNOPSIS MESSAGE FROM DISNEY XD
- Disney XD continues to break records with
- 16 continuous quarters of growth-the most in Cable!
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SOURCE: Nielsen. Click here for the full source data
Cynopsis: Kids!
03.27.13
Good morning. It’s Wednesday, March 27, 2013, and this is your first early morning briefing.
Today’s Top Headlines
We’ve got kids news covered for you daily during Upfront season…
Keep it all in the family: That seems to be the thinking behind ABC Family’s decision to green-light the original one-hour drama series Ravenswood, a spinoff of the network’s No. 1 rated series Pretty Little Liars. ABC Fam also picked up Pretty Little Liars for a fifth season. Both series are produced by Warner Horizon Television. Ravenswood, which will debut this October after the annual Pretty Little Liars Halloween special, centers on five strangers who are drawn together to solve a generations-long deadly curse that’s haunted their Pennsylvania town, not too far from PLL’s Rosewood.
The Jim Henson Co. is scanning the world to find the next big hit. Perhaps in a nod to the global sensation Gangnam Style, the company has acquired the rights outside of Asia for another YouTube sensation, I Love Egg, from Korea’s D&H Inc. Henson will prime the I Love Egg brand, which has also appeared on Cartoon Network Japan, for both global TV distribution and consumer products, the first property Henson has signed for both global consumer products and international media distribution. “This interstitial programming appeals to a vast audience ranging in age from preschool to tweens and has enormous potential for development as a traditional animated series, especially with the support of the merchandising campaign that will be developed around it,” said Richard Goldsmith, EVP, global distribution Henson.
Montreal-based Sardine Productions will develop a children’s television show based on The Mammoth Academy, a book series by British author and illustrator Neal Layton, with TVOKids, a division of Ontario’s public educational media organization TVO.
CBeebies kids block is unveiling a cool new series featuring poetry for children translated entirely into British Sign Language (BSL). Magic Hands will feature the works of poets from Robert Louis Stephenson to Roger Stevens delivered in bite-sized five-minute packages that mix sign language, spoken word, music and animation to engage both deaf and hearing children. A co-commission with BBC Learning, the series is being developed by Remark Ltd., a company owned, staffed and run by people who are hearing-impaired.
Launch update: Nickelodeon will debut a Peter Rabbit primetime special at 7 p.m. on March 29, followed by the series launch of Lalaloopsy. Lalaloopsy, based on the line of rag dolls, will air regularly weekdays at 1:30 p.m.
Canada’s Guru Studio nabbed its first multi-territory deal with Netflix, for its preschool series Justin Time. Netflix acquired subscription VOD (SVOD) rights to begin airing select seasons of the series for the U.S. and U.K. beginning in April, and Latin America beginning in June. The series will be included in Netflix’s Just For Kids package, which the Internet service launched in August 2011. In 2012, Netflix members watched more than 2 billion hours of kids content.
Spanish production company BRB Internacional is showing the world it’s serious about delivering kids content on a global basis. The company this week becomes one of the first global aggregators of animation content on YouTube. BRB has its own channel on YouTube, available in eight languages, as well as several other channels specific to its different series including Bernard, Suckers, Canimals. As a cartoon aggregator, it will also manage other content networks and update delivery across formats including capsules, webisodes and interactive media.
SLR Production has just released its first-ever iPad game. Guess How Much I Love You The Adventures of Little Nutbrown Hare is now available globally for iPad, after an initial limited release earlier this year in Australia.
Licensing News
Entertainment management and production company The Collective is teaming with HarperCollins Children’s Books to launch a series of joke and picture books inspired web-series-cum-Cartoon-Network show Annoying Orange. The deal was brokered on behalf of The Collective by The Joester Loria Group. The first joke book, Annoying Orange: How to Be Annoying, will debut this fall, followed by Annoying Orange: Halloweenie, in summer 2014 and additional titles. Annoying Orange debuted on YouTube in October 2009 and has racked up more than 1 billion total views with over 2.7 million YouTube channel subscribers
By The Numbers
Not surprisingly, Nickelodeon had a huge ratings week surrounding the 26th annual Kids’ Choice Awards. The Awards were viewed by 12 million total viewers over the weekend, including the Saturday live premiere and two encore Sunday airings. The Saturday premiere drew 5.8 million viewers and ranks as the week’s top telecast with kids and tweens across all demos. To boot, the network posted double-digit gains with its core demo for the week, making the week its highest-rated of the year with kids 2-11 and total viewers.
Top 10 Basic Cable Ratings for the week of March 18-24, 2013
K2-11 Total Programming Day
Network Rating (000s)
NICK 3.1 1045
DSNY 2.7 863
TOON 1.4 456
NAN 0.7 241
NKJR 0.7 190
DXD 0.6 170
ADSM 0.5 164
SPRT 0.4 81
HUB 0.3 63
NKTN 0.3 61
K2-11 Prime (Monday Sunday 8-11p.m.)
Network Rating (000s)
DSNY 4.1 1355
NAN 1.3 446
NKJR 1.0 257
DXD 0.8 219
ADSM 0.7 247
SPRT 0.7 128
A&E 0.4 137
USA 0.4 126
FAM 0.4 126
HIST 0.4 120
K2-11 (Monday-Sunday 6 a.m.-11 p.m.)
Network Rating (000s)
NICK 3.1 1045
DSNY 3.0 977
TOON 1.4 456
NKJR 1.0 253
DXD 0.7 196
SPRT 0.5 93
HUB 0.3 76
FAM 0.2 77
USA 0.2 65
NKTN 0.2 58
K6-11 Total Programming Day
Network Rating (000s)
DSNY 2.9 564
NICK 2.6 511
TOON 1.5 290
NAN 0.9 177
DXD 0.8 132
ADSM 0.5 101
NKTN 0.3 41
FAM 0.2 47
USA 0.2 35
HUB 0.2 33
K6-11 Prime (Monday Sunday 8-11p.m.)
Network Rating (000s)
DSNY 5.0 987
NAN 1.7 330
DXD 1.0 172
ADSM 0.8 163
USA 0.5 91
A&E 0.4 85
HIST 0.4 78
FAM 0.4 77
NKTN 0.4 58
SYFY 0.3 63
K6-11 (Monday-Sunday 6 a.m.-11 p.m.)
Network Rating (000s)
DSNY 3.0 596
NICK 2.6 511
TOON 1.5 290
DXD 0.9 150
FAM 0.3 41
NKJR 0.3 40
NKTN 0.3 38
HUB 0.3 41
USA 0.2 35
TNNK 0.2 32
Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +7 Blended with Live +SD from 02/18/13 to date
K2-11 Top 10 Programs for the week of March 18-24, 2013
Date Program Network Time (000s)
3/23/13 Kids’ Choice Awards NICK 8-9:30 p.m. 2660
3/23/13 Fairly Odd Parents NICK 7:30-8 p.m. 2203
3/23/13 SpongeBob NICK 10:30-11 a.m. 2152
3/23/13 SpongeBob NICK 10-10:30 a.m. 2099
3/24/13 SpongeBob NICK 10:30-11 a.m. 2036
3/24/13 SpongeBob NICK 10-10:30 a.m. 1942
3/22/13 Up DSNY 8-9:45 p.m. 1928
3/23/13 SpongeBob NICK 9:30-10 a.m. 1905
3/21/13 SpongeBob NICK 7-7:30 p.m. 1865
3/23/13 SpongeBob NICK 6:30-7 p.m. 1862
K6-11 Top 10 Programs for the week of March 18-24, 2013
Date Program Network Time (000s)
3/23/13 Kids’ Choice Awards NICK 8:30-9 p.m. 1993
3/23/13 Fairly Odd Parents NICK 7:30-8 p.m. 1428
3/22/13 Up DSNY 8-9:45 p.m. 1315
3/23/13 SpongeBob NICK 10:30-11 a.m. 1308
3/24/13 Dog With A Blog DSNY 8-8:30 p.m. 1284
3/23/13 SpongeBob NICK 10-10:30 a.m. 1278
3/22/13 Dog With A Blog DSNY 10-10:30 a.m. 1247
3/24/13 Shake It Up DSNY 8:30-9 a.m. 1209
3/22/13 Dog With A Blog DSNY 7-7:30 a.m 1162
3/23/13 Monsters Vs. Aliens NICK 9:30-10 a.m. 1162
Source: Turner Research from the Nielsen Co. data
Executive Moves
Fernanda Pucheu has joined Hearst Digital Media as its new Executive Director/Marketing Services. She will report to Kristine Welker, CRO of Hearst Digital Media.
A CYNOPSIS MESSAGE
Cynopsis: Kids !magination Awards Luncheon
June 4, 2013 | 8:00 – 10:00a.m.
The Yale Club of NYC
Answer to Yesterday’s Trivia Question: What was the first program ever to be broadcast in color on ABC? The Jetsons. Kudos to: Keith M. Manzella-Eastwest, MG/NY; Sharaine Roberts-A+E Networks/NY; Denise Kautter-ClickN KIDS/CA.
Today’s Trivia Question: What’s the name of the musical Laurie Berkner of Sprout’s new show Sing It Laurie! wrote that debuts in NY this summer? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Cheers — Cathy
[email protected] for Cynopsis Kids!
03.27.13
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