Wednesday, March 26th, 2008


Two and a Half Men

Syndication’s #1 Sitcom with Adults 25-54
for 21 Straight Weeks!

From Warner Bros. Domestic Television Distribution

Source: NSS, Galaxy Explorer, 10/22/07 – 3/16/08, Live AA/GAA rating, Sitcom=CS



Good Morning.  It’s Wednesday, March 26, 2008, and this is your first early morning briefing. And if you prefer to watch this morning’s news instead of reading it, click here.

First broadcast network out of the gate, NBC will serve up its 2008-2009 upfront schedule in a news conference April 2 in New York City. NBC has opted to not participate in the usual upfront week, this year scheduled the week of May 12, presenting instead a 52-week scheduling plan.

USA Network Delivers Best 1Q Ever for Any Basic Cable Net!


Fight Night, the weekly International Fight League show on Fox Sports Net (FSN) starts up again April 19 at midnight. Opening the show will be the IFL World Grand Prix finals through mid-July.

As one season ended, another was announced as MTV and Diddy will return Making The Band for a new season. Danity Kane, Day26 and Donnie Klang will appear in new episodes scheduled for air this summer.

Broadcast Evening News Ratings Wrap-Up: The final results for the week of March 17, 2008:
NBC: 8.92 million total viewers and 2.1/8 A25-54
ABC: 8.46 million total viewers and 2.2/9 A25-54
CBS: 6.62 million total viewers and 1.8/7 A25-54


Hallmark Channel unveiled its plans for the new season in New York last night, including a plethora of movies. Among the news from Hallmark:

  • The launch of the Hallmark Movie Channel in HD on April 2 with programming mirroring the movie schedule from the Hallmark Channel. And as they say, if it will play in Peoria, it will play everywhere, the network is planning a kick off bash in Illinois on the 2nd of April. You’re all invited. 
  • The Golden Girls will air on the Hallmark Channel as the network made a deal with Disney-ABC Domestic Television to acquire the comedy series.
  • Hallmark Channel has picked up the rights to 99 family-themed movies from Disney-ABC Domestic Television. The titles will air on the Hallmark Channel as well as Hallmark Movie Channel and HD network, and includes a number of classics such as Flubber, Return to Snowy River and Shaggy Dog and more recent titles such as The Princess Diaries and The Santa Clause.

The network will produce and air 30 original movies throughout 2008, including a handful premiering this spring:

  • The Shell Seekers – May 3 at 9p; Vanessa Redgrave and Maximilian Schell lead the cast in this family saga about a daughter who works to bring her family together after suffering a heart attack.
  • Final Approach – May 24 at 9p; Dean Cain, Anthony Michael Hall and Lea Thompson star in this action film about an FBI rescue specialists who tries to help aboard a hijacked airplane.
  • Shark Swarm – May 25 at 9p; John Schneider, Daryl Hannah and Armand Assante star in this film about a shark attack in Half Moon Bay.
  • McBride: Requiem – will premiere in June; John Larroquette as McBride solves the murder of a 25-year old classical violinist.

Hallmark Channel has several other original movies in production and a few highlights include:

  • Dear Prudence – slated to air this August; Jane Seymour stars as Prudence Macintyre an advice columnist and TV personality who becomes involved in a murder mystery while on vacation.
  • Herb’s Murders – scheduled for this August; Bob Newhart will play an LA police detective working with his uptight daughter who is a cop solve a kidnapping/murder mystery.
  • Ladies of the House – will debut next October; Pam Grier, Florence Henderson and Donna Mills portray three women who renovate a house as a church project and discover themselves along the way.
  • Thanksgiving Reunion – airs next November; Jacqueline Bisset stars in this period piece based on a short story by Louisa May Alcott. 

Happy with the momentum building at Hallmark in ratings and overall awareness of the network and its programming, Henry Schleiff, top gun at Hallmark Channel, says “if we stay true to our network with what we are, what we’re doing and how we’re doing it, then the advertisers will come to us.  And they have.”  Over the past calendar year, Hallmark moved up into cable Top Ten status, thanks in part to the channels Sunday night movie, and has increased it carriage to 84 million homes.

More info of upcoming Hallmark Channel movies with premiere dates can be found at .



USA Network Delivers Best 1Q Ever
In the history of Basic Cable
Beating CW along the way

USA Network …
Advertisers Welcome, Brands Welcome, Characters Welcome

SOURCE:Nielsen Media Research. Click here for the full source data.


Rob Thomas’ third project this season, Good Behavior was picked up by ABC. The 60m dramedy, produced by ABC Studios, is about a family of criminals whose mother decides the family must now go straight, after dad has been caught and thrown in the pen for the next five years.   The project is based on the New Zealand series Outrageous Fortune which is preparing to go into its fourth season.

USA Network has four new projects in the works for 2008-2009:

  • White Color (wt) – about a con man who escapes from prison and after being caught becomes a consultant to catch other criminals. From Fox Television Studios.
  • Royal Pains (wt) – a young doctor becomes a concierge doctor to the rich.
  • Shirleyville – young soldier after returning home from Afghanistan becomes mayor of his town.
  • The Nanny Files – young nanny hired by a police chief starts to solve cases by using her network of other nannies, dog walkers, gardeners and neighbors.

More on USA Network’s plans for the new season tomorrow – the network’s Upfront presentation is scheduled for this evening in NYC.

Working off the UK series Ladette to Lady, MTV, Trump Productions and RDF USA are developing a new 60m, eight-episode series, reports Variety. The as yet untitled show will take 15 young women and teach them self-improvement and girl power confidence skills which will be tested through a series of challenges.

Family Feud will hit primetime as NBC and FremantleMedia North America are involved in a celebrity version based on the 30-year old game show format, writes Variety. So far NBC and Fremantle have not revealed details on the revival and casting has just begun. 


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   The open source movement continues. Yahoo joined Google‘s OpenSocial alliance after sitting on the fence for the first few months of its existence. The two companies also announced plans to form the nonprofit OpenSocial Foundation to advance specification developments and insure programming standards remain in the hands of a neutral party. It is believed Yahoo held back on joining the alliance because it worried Google held too much control over intellectual property created by the group.  Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here .)

CYNOPSIS KIDS – TODAY’S TOP STORY: Expanding on its existing safety tools, Google unveiled its new Family Safety Guide yesterday at the new Tips for Online Safety site.  Here in the US, Google worked with Common Sense Media to produce an online video titled, A Common Sense Approach to Internet Safety.  The Tips for Online Safety is designed to provide families with quick links to Google’s various safety tools such as SafeSearch.  Consumers can also download Google’s new Online Family Safety Guide (PDF), which includes Internet Safety pointers for parents, or get a quick tutorial on SafeSearch created by one of its partner organizations, GetNetWise.        Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY Stephen Lambert has teamed up with the U.K.’s All3Media to launch a new production company, Studio Lambert.  The former RDF Media CCO (RDF forced him to resign in October 2007 following the BBC Queengate/Crowngate hullabaloo).  The new shingle will be added to All3Media’s international TV production family.  It will be based out of London but is also on the lookout to open an LA office.  New recruits for the new company include Peter Moore (Channel 4’s Head/Documentaries), exec producer Jenny Crowther (The Secret Millionaire and Wife Swap) and producer Tamara Abood (Channel 4’s Brat Camp and Millionaire’s Mission).  Other folks on the roster are Michael Bywater as a development executive and ex-BBC News exec Jamie Donald as Head/Development. The new head of production is Jo Crawley while Andy Coker will serve as Head/Finance.   Full edition: CYN INTERNATIONAL


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 3/17-3/23/08
Primetime       (000)         Total Pgm Day         (000)
TBSC              1255         NAN*                      826
USA               1226          TBSC                      618
TNT                 983          NICK                      598
NAN                770          TNT                         594
MTV                726          USA                        592
AEN                 724         ADSM*                    523
CMDY              716          AEN                        407
FX                   675          FX                          397
SPK                 627          ESPN                      383
HIST                601          LIF                         378
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 3/17-3/23/08      
Primetime      (000)         Total Pgm Day              (000)
USA               2814         NICK                          2296
NAN               2172         NAN*                         1961
TBSC              2148         USA                           1279
TNT                1994         TNT                           1172
FOXN             1808         TBSC                          1041
SPK               1445         TOON                          1001
AEN               1408         ADSM*                          985
LIF                 1389         FOXN                            960
HIST              1299         LIF                                869
FX                  1231         AEN                              822
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 3/17-3/23/08
USA     WWE Entertainment 10p                           2752
USA     WWE Entertainment 9p                             2298
VH1     Rock of Love 2                                         2203
CMDY   South Park                                              2132
TBSC    Sahara (2005)                                         2003
MTV    RW/RR Gauntlet 3                                     1988
MTV    America’s Best Dance Crew                        1953
TBSC   Family Guy 3/17 930p                                1780
TLC     Jon & Kate Plus 8                                      1764
TBSC   House of Payne                                        1762
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 112,800,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 3/17-3/23/08
FOX    American Idol  Tuesday                        10.4/26     13,680
FOX    American Idol  Wednesday                     9.8/25      12,830
ABC    Dancing with the Stars                          5.6/15      7,340
CBS    Two and a Half Men                              5.4/13      7,120
ABC    Lost                                                   4.6/12      5,970
CBS    Old Christine                                        4.3/11      5,680
CBS    How I Met Your Mother                          4.3/11      5,640
FOX    The Moment of Truth                            4.2/12      5,520
ABC    Dancing w/Stars SP-3/18                       4.1/10      5,350
ABC    Extreme Makeover: Home Edition             4.0/11      5,190
Source Nielsen Media Research, Galaxy Explorer, Live + SD Data

Monday – A18-49 Analysis:  CBS squeezed by with a win Monday night at 4.4/11 A18-49, according to final national ratings from Nielsen Media Research. ABC was in hot pursuit of #1 as Dancing with the Stars did a 4.9/13 at 8p and a 5.3/13 at 9p, topping both hours. Then at 10p, CBS’ CSI: Miami took home the honors with 4.9/12.

Live + Same Day Household Ratings: Monday, March 24, 2008 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 10.4/16       Dancing with the Stars 13.0/20, The Bachelor: London Calling 5.1/8

CBS: 7.8/12          The Big Bang Theory 5.2/8, How I Met Your Mother 6.3/10, Two and a Half Men 8.6/13, The New Adventures of Old Christine 6.2/9, CSI: Miami 10.3/17

NBC: 4.8/8           My Dad Is Better Than Your Dad 2.6/4, Deal or No Deal 6.2/9, Medium 5.8/9

FOX: 4.3/7           House [r] 4.8/8, New Amsterdam 3.8/6

UNIV: 2.0/3         Al Diablo con los Guapos 2.4/4, Pasion 2.0/3, Cristina 1.7/3

CW: 0.9/1           Gossip Girl [r] 0.8/1, Pussycat Dolls Present: Girlicious 1.0/2

MNT: 0.7/1         Celebrity Expose [r] 0.8/1, Paradise Hotel 2 0.6/1

TELE: 0.7/1         La Traicion 0.5/1, Victoria 0.9/1, Pecados Ajenos 0.6/1

A18-49: CBS 4.4/11, ABC 4.3/11, FOX 2.4/6, NBC 2.4/6, UNIV 1.8/5, CW 0.6/2, MNT 0.4/1, TELE 0.4/1



Greg Nelson was promoted by Faith & Values Media to the new position of Director/Television and New Media based at the coalition’s headquarters in New York City. Greg will manage and head the development, production and distribution of content between Faith & Values Media and its subsidiaries. He is also charged with cultivating new and existing relationships with television partners and membership and will locate new talent and production partners across all platforms.

ESPN upped Burke Magnus as SVP/College Sports Programming, while Chuck Gerber, EVP/College Sports Programming will retire as of April 11 and Burke will take over many of his duties. Burke will supervise how college football, college basketball and NCAA Championships are presented on the various ESPN platforms. He will also oversee the company’s association with college rightsholders including the NCAA and conferences. Burke will now report to John Wildhack, ESPN EVP/Programming Acquisitions and Strategy.

Freedom Broadcasting, Inc., a division of Freedom Communications named Brien Kennedy as EVP/Freedom Broadcast Sales for WPEC-TV, the CBS affiliate in West Palm Beach, FL.

Alejandro Luna will be a new Anchor on Fox Sports en Espanol, operated by Fox Pan-American Sports LLC, to be a studio host. Alejandro will also cover major club tournaments produced exclusively by the network for the U.S. Hispanic Market and offer play-by-play and commentary on various soccer games through the season. Alejandro will work closely with Dermot McQuarrie, SVP/Programming and Production and Assistant GM, Fox Sports en Espanol.

MSG Media added Susan Schroeder to the new position of VP/Marketing Partnerships and Client Services, reporting to Lew Sherr, SVP/Marketing Partnerships. Susan will handle many of the large marketing partners of Madison Square Garden and her team will implement integrated sports and entertainment sponsorships.

Jeremy Hubbard was tapped as Co-Anchor of ABC News’ early morning news programs World News Now and America This Morning. Jeremy will also contribute reports for other ABC News broadcasts and platforms.

mPRm Public Relations upgraded several staffers in the company’s digital division: Elana Sullivan to Director; Stephanie Tannenberger and Michelle Kim to Account Supervisor; and Bret Ingraham and Jessica Wolf to Senior AE. In the company’s General Entertainment unit Theresa Black was bumped to Account Supervisor and Sienna Sanders to Senior AE.


A WE tv Original Series
High School Confidential
Remains STRONG in week two
Ranking #2 among all cable networks
With a 1.5 rating among W18-34

Source: Nielsen Media Research Live Data, Mon 10p-11p 3/17/08 all cable program ranker, W18-34; all ratings based on coverage area.Subject to qualifications upon request.

This day in HistoryBorn on this day: Robert Frost (1874), Tennessee Williams (1911), Sandra Day O’Connor (1930), James Caan (1939), Diana Ross (1944), Steven Tyler (1948), Martin Short (1950)

Answer to Yesterday’s Trivia Question:  “Bless your pea-pickin’ hearts” was the signature signoff of what singer/comedian when he hosted a classic musical variety show?  ERNIE FORD (THE FORD SHOW 1956-1961)   Kudos to: Bob Brewer-Opus 3 Artists/NY; Brad Crum-Fox Television Stations/Washington DC; Pete Gautieri-Lifetime/NY; Mike Donovan-Rowan University/NJ; Keith Paxton-KDFI-My27/Dallas; Norman C. Berns-ProStar Media/Minneapolis; Karen Parmelee/  Nashville; Larry Cazavan-WXVT/Greenville, MS; Dan Matson-20th Television/MyNetwork TV/LA; Joetta Di Bella/LA; Marvin Rhodes-Oregon Department of Revenue/Salem, OR; Dona Nelson/Santa Barbara, CA; Jack Krayson-SCTV/Toronto; Sheldon

Today’s Trivia Question: What was the name of the musically inclined hillbilly family that often appeared on the Andy Griffith Show? (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: AFF. FINANCE ANALYST:  Cash application of MSO remittances and subscriber updating. Under grad degree Fin/Accting w/ 1-3 yrs of exp. Apply: EOE (4/2)

JOB OPENING: SALES PLANNER/Scripps Networks/HGTV:BA pref. 2+ yrs exp in advertising/buying/planning. Knowledge/exp in cable TV Ent. industry a+. Proficient in MS Office. Submit resume at (4/2)


JOB OPENING: (2) SR MGR, PROMOS & SPONS/Cartoon Network/ATL: Oversee the dev & execution of CN and Adult Swim promotions & sponsorships across platforms. 10+ yrs mkt/sales/promos exp in the ent ind.   #90643BR (4/2)

JOB OPENING: SR RESEARCH ANALYST/Fox Latin America Channels/NYC: Support Ad Sales, Programming, Marketing. 2+ years in managing quantitative and qualitative research. Email

JOB OPENING: SR DIRECTOR FIELD SALES/ESPN/Burbank CA:  10+ yrs affiliate sales Local/region/Div exp. with 3 yrs people mgt .Email resume to: 

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JOB OPENING: ACCOUNT EXECUTIVE/CABLEVISION/BROOKLYN NY:  Seeks AE for local ad sales.2+  yrs ad sales exp.  pref cable TV, radio,  internet adv.  Valid NY DL.  See full posting and apply to req 4802BR (4/1)

JOB OPENING: ACCOUNT EXECUTIVE CABLEVISION/NORWALK CT: Seeks AE for local ad sales.2+ yrs  ad sales exp. pref  cable TV, radio, internet adv.  Valid NY DL.  See full posting and apply to req 5057BR

JOB OPENING: TEMP CREATIVE SRVCS DIR/Sundance Ch/NY: 7+ yrs adv/mktg exp in brdcst/cable. Strong client serv/proj mgmt skills. Liaise betw internal clients & creative team on non-brdcst media. Res:

JOB OPENING: BRAND MANAGER/ TN: Ideal candidate has 5+ yrs exp online brand mgmt for overall creative and site programming, including selection of content and copywriting. (4/1)

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JOB OPENING: MTVN SR RESCH ANALYST/NYC:  Support affil sales/mktg; BA; 3 yrs media, broadcast/cable. Understd Nielsen ratings; prof Navigator, Explorer; knwl MRI a plus. Str analytical/PC. EOE/M/F/D/AAP.  Apply (3/29)

JOB OPENING: RESEARCH SPECIALIST/New York: Media Sales & Planning experience A+. Proficient with Galaxy, NPower, Adviews, & MRI. Team player, ability to juggle many projects. Email:
RE: UCTC/98308BR. (3/29)

JOB OPENING: DIGITAL AD SALES MGR/NYC: Seeking hands on ad sales mgr resp for the full sales cycle in a well known web services firm.  Prior media sales exp req’d, digital and B2B exp pref’d. Apply:

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JOB OPENING: SR PROD GAMES/Nick Jr./NY: Min 4+yrs online game prod/ exp. w/mgt, design, plan’g, budget’g, staffing, tech, art, audio & QA; preschool knwlg (ages 2 to 6) games, both online/offline. EOE/M/F/D/AAP apply (3/28)

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JOB OPENING: DIRECTOR OF MARKETING/MY SIMS (ELECTRONIC ARTS)/REDWOOD CITY CA:  Apply to this position, please click on this link: (3/28)

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JOB OPENING: RESEARCH MANAGER/Fox/NY: Sales Research Fox Broadcast. 6+ yrs exp resrch/data  analy cable/brdcast. Exp w/ Nielsen systems, MRI, Simmons, Str analytic sk. BS/BA. Please apply at . (3/28)

JOB OPENING: SR RESEARCH ANALYST/AD SALES/Sony Pictures TV:  3-5 yrs experience req. Nielsen software, Excel, PwrPnt proficiency req. Midtown Mnhtn. Apply: (3/28)

JOB OPENING: REGIONAL MANAGER/Comcast: Regional Manager, Affiliate Relations – Comcast Networks : To view full job description please use this link – (3/28)

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JOB OPENING: VP, INTERNET STRATEGY AND DEVELOPMENT/Versus/PHL: To view full job description please use this link – (3/28)

JOB OPENING: VP RIGHTS & CLEARANCES/ STANDARDS & PRACTICES LEGAL & BUS/A&E TV, NY: Mng tracking Rgts info to bus units. Dvlp S&P program, R&C initiatives – 7+ yrs R&C; mgmt, skills.  Resume w/salary: (3/27)

JOB OPENING:  TECH, STUDIO OPS/POST PROD/Rainbow Media/Bethpage NY: Min. 2 yrs Dub & QC exp. incl. editing, duplication, encoding. 12am to 8am shift. See full posting and apply to red id 5468BR (3/27)

JOB OPENING:  SALES PLANNER/Screenvision Cinema/NY: 2 yrs exp developing sales proposals. Asst in sales presentations and post analyses.Familiar w/ Nielsen, MRI, ADVIEWS and Redbook. Apply online at: (3/27)

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SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SPRING/SUMMER INTERNSHIPS CREDITS ONLY:  Entertainment Production Co. in Armonk, NY seeks interns. Responsibilities: general office work, phones, mailings, research, errands. Email resume to

SUMMER INTERNSHIP CREDITS ONLY:  PR/MKTG Internship/Shelton CT HQ: The Cynopsis Foundation seeks 2 highly organized, mature interns to work with planning/organizing summer gala. Great communications skills a must. Email:

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SITUATION WANTED: TRAFFIC MANAGER/ with 12 years exp seeks position in Radio/TV/Entertainment or Traffic Software. NY Metro Area only.Experienced, Focused & Extremely detailed.

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for rates and specs for Job Openings. 

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WHAT’S ON TONIGHT – Wednesday, March 26, 2008

ABC: Wife Swap, Supernanny [r], Men In Trees
AZTECA: Camino a la Justicia, Cambio de Vida, Bellezas Indomables
CBS: Big Brother 9, Criminal Minds [r], CSI: NY [r]
CW: America’s Next Top Model, Pussycat Dolls Present: Girlicious
FOX: The Moment of Truth, American Idol (Results)
ION: Mama’s Family, Mama’s Family, Drew Carey Show, Drew Carey Show, Baywatch
MNT: Whacked Out Videos, Whacked Out Videos, Impossible Mistakes
NBC: Law & Order: CI [r], Law & Order: CI [r], Law & Order [r]
PBS: Great Performances, Great Performances at the Met
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Pasion, Don Francisco Presenta

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