Wednesday, March 23rd, 2011


Can you fill in the blanks to make these lyrics from a Hub TV show theme song

Dance your _____ away, worries for another ___.
Let the _____ play, down at _______ Rock!

Since launch, The Hub ranks #1 in total day among all kid cable networks with Kids 2-11 watching with Adults 18-49!*
To connect your brand with families contact Brooke Goldstein, SVP Ad Sales, 212-548-5860

Answers: cares, day, music, Fraggle, from Fraggle Rock.  *Source: Nielsen, 10/10/10-2/27/11, Co-viewing in NPower, L+7

Cynopsis: Kids!


Good morning. It’s Wednesday, March 23, 2011, and this is your first early morning Kids briefing. 

Coolabi enters into a US broadcast rights deal with Sprout, the 24/7 preschool channel, for its new animated series Poppy Cat (52×11).  Sprout plans to launch the series in the US later this year.  Co-produced by Coolabi Productions, the production arm of Coolabi, and King Rollo Films, the Poppy Cat TV series is based on characters created by Lara Jones in her Macmillan book series.  Poppy Cat is also set to launch on Nick Jr UK in May.  The series has also been pre-sold to other international territories, including Nick Jr Australia, RTE (Ireland), YLE (Finland), TV2 (Norway), and in Canada to TVO, SCN and Knowledge Network, with further deals to be announced soon.  Sprout is a partnership between NBCUniversal, HIT Entertainment, PBS and Sesame Workshop.


CBBC‘s kid-targeted magazine series Blue Peter will hit another TV first, when, on Tuesday, March 29, at 4:30p on BBC One, it becomes the first UK program to air an entire show in 360 degrees.  Kids will be able to see the 360 degree effect by viewing the episode from the Blue Peter ( website where they will be able to control what they see, by rotating their view and see how a TV studio works behind the scenes.  The 360 degree episode will be shot by YellowBird with its special unit, which houses six cameras, five that look outwards in the horizontal plane and the sixth that looks upwards.  In addition to watching the show and getting a glimpse at the set, viewers will be able to play a game where they must find particular crew members.  Blue Peter airs Mondays and Tuesdays on BBC One at 4:30p.

Disney Junior premieres a new episode of Imagination Movers staring NBA player Richard “Rip” Hamilton (Detroit Pistons guard) on Friday, March 25 at 1:30p on Disney Channel.  The episode, titled Slam Dunk Solution, features Hamilton shooting hoops and helping Smitty learn to play basketball.

Marvista Entertainment completes a number of broadcast licensing deals around the world for TV series and movies, including kid/tween/family-targeted TV movie titles.

  • RTL (Germany) acquires rights to 16 Wishes, the TV movie co-produced by Marvista Entertainment and Disney Channel, and directed by Peter DeLuise (Stargate SG-1) from a script by Annie DeYoung (StarStruck, Princess Protection Program).
  • Televisa Networks (Mexico) has also picked up the license for 16 Wishes along with Riding Tornado, which is based on the real-life story.  The deal with Televisa is part of the distribution alliance with SNAP TV (Argentina) completed earlier this year.
  • In non-kid/family titles, Mexico’s MVS Multivision has licensed three action thrillers for airing in Mexico, and four romantic comedies for air throughout Latin America (excluding Brazil).  The action thriller titles included under the deal are Kidnapped  48 Hours of Terror, The Terrorist Next Door, and Meteor Storm, while the romantic comedy titles include Running with the Hitman, Girl’s Best Friend, and Lost in Love.

Spellbound Entertainment signs new broadcast and licensing deals in Spain for its animated preschool TV series The Koala Brothers (39×30).  The deals were put together by Imira Entertainment, which serves as Spellbound’s licensing agent for the Spanish market.  Cartoon Network in Spain acquired all 39 episodes of The Koala Brothers, which is also show on TVE.  In the licensing arena: Bizak, an indie toy distributor, signs on as the toy licensee for Spain with a licensing and marketing effort for the series already in the works  with products will debut summer 2011 through 2012; Enri inks a deal for back-to-school bags and backpacks, with products set for release summer 2011 though 2012; Planeta Junior, a unit of Spain-based publishing house Grupo Planeta, picks up the publishing rights for The Koala Brothers novelty, coloring and activity books; and Big Picture Entertainment takes the home entertainment rights for the property in Spain.


Lionsgate and HIT Entertainment will release new preschool titles this spring.

  • Thomas & Friends: The Birthday Express releases on DVD, digital download, and On Demand this May 17, 2011.  The title includes four CG animated episodes of Thomas & Friends.  Bonus content on the DVD includes Thomas’ Birthday Special Game and Roary the Racing Car bonus episode.  Marketing support for the DVD release includes promotion via 95 radio stations as well as on a special Thomas & Friends birthday website where kids can download a customized Thomas birthday card.  Thomas & Friends: The Birthday Express coupons will be distributed and a promotional video clip highlighting this new DVD release will be shown at Day Out With Thomas events nationwide.
  • Angelina Ballerina: Pop Star Girls releases on DVD, digital download and via On Demand June 7, 2011.  The title features five Angelina Ballerina episodes, and bonus content on the DVD includes the Dancing Star Memory Game.  The DVD features audio in English, Spanish and French.


Imax Corporation has promoted Phil Groves to SVP/Worldwide Distribution, Studio-Exhibitor Relations.  In his expanded role, Groves will oversee Imax’s global distribution operation in addition to managing its international relationships.  He will continue to report to Greg Foster, Chairman and President, Imax Filmed Entertainment.  Last year 13 new partners opened Imax theatres.  Imax installed 123 theatre systems worldwide, 91 of which were in new locations.  Additionally, Imax entered into new partnerships, including Chinese film studios.

Insight Research Groups appoints two new directors, and promotes four of its own.

  • Steve Becker and James Streit are named as new Directors.  Becker joins Insight from hall and Partners, where he most recently served as Research Director.  Streit was most recently Director/Strategic Planning, ML Rogers.
  • Sarah Chumsky is promoted to Director/Insight Kids.  Chumsky joined Insight in 2005, and before that was a freelance writer/producer and kids’ media consultant.  She has also served as head writer and technology and education producer at Oxygen and as International Producer at Nickelodeon’s Blue’s Clues.
  • David Dyte is named Director/Quantitative Analytics.  A mathematician, Dyte was Sr. Quantitative Manager, and previously worked in advertising, including nine years with Brand Consulting Group at Young and Rubicam, as well as in sports and media.
  • Sarah McLoughlin is upped to Associate Director.  McLoughlin, who joined Insight in 2004 as Research Associate, focuses in much of her efforts on media and fashion.
  • Supriya Sanyal is also named Director.  A specialist in quantitative research, she joined the company in 2000 and focuses on design and analysis of data-driven surveys, and is known as the company’s pop culture guru.

Shine Group appoints Ozen Kazim as International Licensing Manager.  Kazim will be responsible for creation of strategic brand plans and guidelines, inking new licensing deals across territories, and identifying licensing partners in new categories.  She will report to Lori Heiss, Global Brand Manager.  Most recently, Kazim served as Licensing Manager across Walker Books and Rocket Licensing.  She previously toiled for Target Entertainment for six years.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 3/14-3/20/11 :
Total Day     (000)   Primetime     (000)
NICK° :             1215    DSNY* :             1362
DSNY* :              905    NICK JR°°:          618
CARTOON:          466    NAN** :              582
NICK JR°°:         393    ADSM** :            325
NAN** :              362    DXD:                  178
ADSM** :            229    NICKTOONS:       163
DXD:                  144    MTV:                    86
NICKTOONS:         89    SPROUT***:        79
SPROUT***:         52    DISCOVERY:         70
TEENNICK:            52    ESPN:                  63
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 3/14-3/20/11 :
Total Day    (000)  Primetime    (000)
NICK° :             620    DSNY* :            1032
DSNY* :            577    NAN** :             397
CARTOON:        291    DXD:                 130
NAN** :            265    ADSM** :           174
ADSM**:          131    NICKTOONS:      117
DXD:                103    NICK JR°°:         108
NICK JR°°:         67    MTV:                    53
NICKTOONS:      64    TEENNICK:            52
TEENNICK:         45    DISCOVERY:          47
MTV:                  32    ANIMAL PLANET:   37
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 3/14-3/20/11 :
Total Day      (000)  Primetime      (000)
DSNY* :             470    DSNY* :                835
NICK° :              445    NAN** :                458
NAN** :             333    ADSM** :              204
CARTOON:         232    MTV:                    149
ADSM** :           176    DXD:                    116
MTV:                   86    COMEDY:              103
DXD:                   82    NICKTOONS:          78
TEENNICK:           59    TEENNICK:            75
COMEDY:             54    ESPN:                    65
NICKTOONS:        50    DISCOVERY:          55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 19, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1345; K6-11 843; TWEENS 9-14 640
DISNEY CHANNEL:     K2-11 1189; K6-11 799; TWEENS 9-14 573
CARTOON NETWORK: K2-11   498; K6-11 327; TWEENS 9-14 270
DISNEY XD:               K2-11   179; K6-11 133; TWEENS 9-14 104
NICKTOONS:              K2-11   167; K6-11 123; TWEENS 9-14   80
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 20, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1379; K6-11 886; TWEENS 9-14 611
DISNEY CHANNEL:     K2-11 1129; K6-11 775; TWEENS 9-14 628
CARTOON NETWORK: K2-11   521; K6-11 314; TWEENS 9-14 245
DISNEY XD:               K2-11   185; K6-11 130; TWEENS 9-14   93
NICKTOONS:              K2-11     82; K6-11   62; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, March 21, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1105; K6-11 489; TWEENS 9-14 352
DISNEY CHANNEL:     K2-11   898; K6-11 461; TWEENS 9-14 354
CARTOON NETWORK: K2-11   423; K6-11 241; TWEENS 9-14 179
DISNEY XD:               K2-11   186; K6-11 135; TWEENS 9-14   89
NICKTOONS:              K2-11    68; K6-11   45; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 31, the week before MIPTV 2011 in Cannes. If you’re exhibiting at MIPTV this year and would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, March 25, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

Answer to Yesterday’s Trivia:  This actor seen on two major classic family TV shows, was born Eugene Maurice Orowitz in Queens NY.  He was better known as whom?  MICHAEL LANDON  Kudos to:  Ann Kearns-Sesame Workshop/NY; J King-White Collar/EST; Jodi Feinstein-Majesco Entertainment/NJ; Casandra Kate Escobar-Women in Childrens Media/NY; Rosemary Cunningham-MMT Cox Reps/Chicago;

Today’s Trivia Question:  Where are you if you followed the second star to the right and straight on ’til morning?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ONLINE SALES EXEC/NCC Digital Media/NY: 5+yrs sales exp w/ emphasis, affinity & knwldg of online & Interactv Advrtsng space incl. display/video/social media. BA deg pref’d. Res: [email protected] (3/30)

JOB OPENING: DOCUMENTARY EDITORS/NEEDED IN LA:Editors needed w/strong story/visual skills for high profile doc series. Able to work at fast pace & doc exp must. Reply Editor/subj line: [email protected] (3/30)

JOB OPENING: ASSIGNMENT MGR/WRNN TV/Rye Brook NY: motivated/exp’d news profess’l to run assignment desk. det-oriented & able to handle many diff tasks a must. Early morn hrs maybe req’d. Res/cover & salary req to:  [email protected]  (3/30)

JOB OPENING: ACTIVATION COORD/CLEAR CHANNEL CONNECTIONS/NYC:We need someone with 2+ years media exp to implement/execute cross platform promotional programs.See more:   Resume to: [email protected] (3/30)

JOB OPENING: SALES PLANNER/ReelzChannel/NYC: Generate sales proposals: book & maintain deals; interface with agency buyers & clients. 3+ yrs agency/media; BA/BS req’d. Resumes to: [email protected] (3/29)

JOB OPENING: COUNSEL/CARTOON NETWORK/ATLANTA: 4+yrs exp. Law firm, in-house exp. preferred for consumer products, licensing & marketing, JD [email protected] (3/29)

JOB OPENING: DIRECTOR NATIONAL AD SALES – UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs nat’l TV sales mgmt & media exp. Apply- (3/29)

JOB OPENING: ACCT EXEC- UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs TV sales exp. excel. pres. skills. Apply – https :// =1 (3/29)

JOB OPENING: ADVERTISING ACCOUNT EXECUTIVE/Norwalk, CT: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid CT DL. See full posting and apply to req 11018BR (3/29)

JOB OPENING: LEGAL/BUS AFFAIRS/A & E TEL NETWORKS, LLC/NY: Handle all stages of TV-prgrmng deals; exp real-life & scripted series req’d. MOWs strongly desired. 5+yrs relevant ind exp. (3/26)

JOB OPENING: SALES PLANNER Si TV/NY 3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (3/26)

JOB OPENING: PREDITOR/HALFYARD PRODUCTIONS/DC: Seeks creative development producer/editor.Must know FCP and have proven sizzle reel experience.Send resume and reel to [email protected] (3/26)

JOB OPENING: DIGITAL AE/GSN/NY: Reporting to VP Ad Sales. 6+ yrs media exp req. with 2+ yrs online sales exp pref’d. Degree req. Contact agency and client list. Send salary history and res/cover letter to [email protected] (3/26)

JOB OPENING: TELEVISION AD SALES REP/NYC: 10yrs+ TV Ad Agency or Sales exp.Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (3/26)

JOB OPENING: SR DIRECTOR, AD SALES RESEARCH/MTV/NYC. 7+yrs rsch exp, strong in Nielsen, MRI. Devp uniq rsch metrics thru primary/custom rsch for ad sales. Excellent presentation skills, EOE/M/F/D/AAP. (3/25)

JOB OPENING: RESEARCH ANALYST/Vh1 SUITE/NY: Collect & analyze Nielsen, MRI, & other rsch data. BA, 1-2 yrs rsch exp reqd. Strong Mcrsft Excel & PP & writ/comm skills. EOE/M/F/D/AAP. Apply (3/25)

JOB OPENING: DIR, PRODUCT DEVELOPMENT (DIGITAL PLATFORMS)/NBCUniversal/Burbank:   Please visit Req#1301BR. The platforms covered will be Cable MSO, Telcos, Satellite Providers & Wireless Operators (3/25)

JOB OPENING: DIRECTOR, PUBLICITY/LA: Resp for dev/impl of PR strtges/cmpgns/plcmnt fr A&E/BIO/CI, prog, & initves; 10+ yrs exp in TV/Pub/PR. (3/25)

JOB OPENING:  SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP (3/25)

JOB OPENING:  SALES PLANNER/AT&T Advanced Ad Solutions/NY: Sales Planner-AT&T Uverse (IPTV). 2+ yrs sales and media planning exp. Apply (3/25)

JOB OPENING:    DIR, SALES PLAN’G/ABC/N Y: Mng plan’rs, dev pricing/pckgng models, proprietary ad system, dev sales strat re: site structure/emerging techs, affinity/ad ntwrks, mobile, 8 yrs exp.  Apply: Req# 287642 (3/25)

JOB OPENING: DIGITAL ANALYTICS MANAGER/The Oprah Winfrey Network/LA: Min 5 yrs.exp in web analytics, expert in Omniture and Excel, strong analytical, written and verbal skills. Apply at: (3/24)

JOB OPENING: VP,ON-AIR PROMO/Lifetime/NY:8+ yrs exp.Direct, prod/mng the on-air creative brand for Lifetime, LMM & Lifetime Real Women. Highly creative, excellent writing & presentation skills. Apply to: (3/24)

JOB OPENING: DIST NEW MEDIA SPCLST/AETN/NY:Launch & manage new media initiatives (VOD, BROADBAND, ENHANCED TV). 3 + yrs exp in digital media or entertainment. Knwldg of TV prgmng prod workflow a +. (3/24)

JOB OPENING: WRITER/PROD/Lifetime/NY :Ideate/conceptualize/brainstorm innovative Integrated Mktg Campaigns that fulfill Ad Sales, Cons Prod & Dig Media objectives.3 yrs TV prod exp on-air promos pref. Apply: (3/24)

JOB OPENING: WRITER/PRODUCER/Lifetime/NY :Conceptualize, write and produce high impact promo launch campaigns for unscripted series. 3 yrs exp in TV On-Air Promotion. Apply to: (3/24)

JOB OPENING: VP,STRATEGY & CONS MKTG/Lifetime/NY:Dev & direct strategies for break thru mktg & best in class adv campaigns. 10+ yrs exp in media, promo, advrtsng preferably in TV or ent.Apply to: (3/24)

JOB OPENING: CREATIVE DIRECTOR/New York: Dev conceptual/strategic design solutions that fit bus goals while adhering to position of brand (3/24)

JOB OPENING:  DIRECTOR DISTRIBUTION/Hallmark Channel/New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (3/24)

JOB OPENING:  SR RSCH ANALYST/A&E/LIFETIME/HISTORY/NY : 2+yrs exp Nat’l media rsrch from cble, brdcst, synd or ad agency; Nat’l Nielsen sys & data knwlg a must. Detail oriented/strong writ/oral comm skills. (3/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:SALES/MKTG SUMMER INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/29)

SUMMER INTERNSHIP CREDITS ONLY: Mrkting Intern for Post-prod co. NYC: Work w/ VP, biz-dev; build database, mrkting materials, web presence, mrkt research, brand & PR. MS Office, web savvy, skilled communicator. Apply: [email protected] (3/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: INTEG. MKTG MANAGER/LA: 3+ yrs exp building strong client relationships & successful brand campaigns.Great team player, very organized, branded entertainment enthusiast.
[email protected]   (3/30)

SITUATION WANTED: Seeking entry/junior level positions.B.A. PR and Marketing Communications. Experience in production, marketing and journalism. Please contact [email protected]  (3/29)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (3/29)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, & will prove to be a valuable addition to your firm. 3yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/25)

SITUATION WANTED: Seeking to assist, Entry level-Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically and internationally. Please contact, [email protected] (3/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/25)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/24)

SITUATION WANTED: 15+ year MEDIA SUPERVISOR who specializes in placement and all clearance work but can provide extensive top quality fully gratis cues for any production email: [email protected] (3/24)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (3/24)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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