Wednesday, March 16th, 2011

A CYNOPSIS MESSAGE FROM  DISNEY


TIME TO SHINE!
Disney Channel is a Top Network for Women

  • Reaches more Women with Children during Prime than any other Cable Network
  • Top 5 Cable Network among Women

Contact us to connect with kids, moms and families in a big way!

Source: Nielsen Media Company (NPower/StarTrak), all Data is Live + SD.  Reach: 1/31/11-2/27/11, M-Sun 7p-12a, 6 minute qualifier, based on W1849 w/ Children in the HH; Top 5: 8/30/10-3/06/11, M-Sun 6a-12a, networks programming less than 51% of the daypart are excluded, based on W1849.


 Cynopsis: Kids!

03/16/11

Good morning. It’s Wednesday, March 16, 2011, and this is your first early morning Kids briefing.

Just ahead of Fox‘s release of the new feature film Diary of a Wimpy Kid: Rodrick Rules (March 25), based on author Jeff Kinney’s Diary of a Wimpy Kid book series, Poptropica ( www.poptropica.com ) will launch its new Wimpy Wonderland Island game, the site’s 18th Island.  Poptropica members have early access to Wimpy Wonderland now, and those that log in and play during March will receive an Gold Card, Paper Boy or Paper Girl, which they can use to turn their Poptropican into lined paper (a la Wimpy Kid books).  Wimpy Wonderland, which takes place during a snow day, allows players to interact with Greg Heffley and his friends and family in the virtual world.  The Diary of a Wimpy Kid series and Poptropica were both created by Kinney.

Ganz’s Webkinz World ( www.webkinz.com ) and Universal Pictures partner for a promotion for the new family-targeted mixed animated/live action movie HOP, which releases in theatres April 1, 2011.  Webkinz World is awarding virtual HOP-inspired bunnies to members that complete a Hop video trailer quiz on the site.  Once they have a virtual bunny avatar, kids can register and adopt their own virtual pet.  Webkinz World will also offer daily movie-related prizing as part of the promotion.  The new virtual avatar looks like E.B., the teen son of the Easter Bunny, voiced in the movie by Russell Brand, who heads off to Hollywood to seek his fortune.  The campaign is live on the Webkinz World site now through April 3.

MORE KIDS STUFF

Beta Records TV, the syndicated first-run weekly music centric TV series for kids, teams with In Tune Monthly, a magazine targeted to young music students and their teachers, on programming content for the TV series.  From this April, each episode of Beta Records TV will feature the new segment, In Tune Music News, which is based on content featured in the current In Tune Monthly issue.  Showplace Television Syndication distributes Beta Records TV, which is an Educational/Informational (E/I) series.

ABC Family hosts its Harry Potter Weekend event, beginning tomorrow Thursday, March 17 through Sunday, March 20, which will include a special sneak peek at the final Potter picture, Harry Potter and the Deathly Hallows  Part 2, which opens July 15, 2011, including Harry and Draco’s fight in the Room of Requirement, the dragon sequences and the final courtyard battle between good and evil.  The weekend will also feature cast and crew behind-the-scenes footage and interviews from the Harry Potter and the Deathly Hallows movies.  Interstitial content will include director David Yates’ take on harry and Hermione’s relationship, the origins of The Marauder’s Map, and a look at the last shot of principal photography on the final movie with producer David Baron.  The Harry Potter weekend schedule can be found at www.abcfamily.go.com .

Guru Studio completes broadcast deals for its preschool CG animated series, Justin Time (26×11).  Justin Time, created by Guru for Family Channel (Canada) and Disney Junior in Canada where it will debut later this year, has been acquired by Discovery Kids Latin America, YLE (Finland), and Hop! (Israel).

MARKETING/LICENSING

Hasbro enters into a strategic development deal with UK-based Jagex Limited (RuneScape) to jointly a new online game based on the Transformers brand.  Hasbro and Jagex plan to launch the Transformers online game in 2012 in North America, Latin America, Europe, New Zealand and Australia.

EXECUTIVE MOVES

David Levine is promoted to VP/Programming and GM, Disney XD Worldwide.  Levine will oversee the multiplatform Disney XD and focus on its growth, programming and planning.  In his GM position, Levine will report to Carolina Lightcap, President, Disney Channels Worldwide, while in his program planning and scheduling role, he reports to Paul DeBenedittis, SVP/Programming Strategy, Disney Channels Worldwide.  Levine, who joined Disney in 2004, was most recently VP/Worldwide Programming Strategy, Acquisitions and Co-Productions, Disney Channels Worldwide, and was responsible for global programming and acquisition strategies for the Disney ABC kids’ brands worldwide and was key in the launch of Disney XD.  He previously served in business affairs and legal roles for Ragdoll USA, The itsy bitsy Entertainment Company, and Marvel Entertainment Group.

RATINGS

In Disney Junior’s first month, the new re-branded preschool block brings Disney Channel its top three highest-rated weeks in ever in the daypart with preschoolers K2-5 and Women 18-49.  Launch-to-date, Disney Junior has delivered increases with K2-5 (420,000) an increase of +44% and among Women 18-49 (249,000) up by +13%. Jake and the Never Land Pirates (daily 8:30a-8:55a), which premiered with the launch of Disney Junior on February 14, 2011, is currently TV’s top preschool series year-to-date with K2-5 (924,000).
Disney Junior airs Monday-Friday 4a-2p, and Saturday/Sunday 4a-9a.

Nickelodeon‘s primetime premiere of its new original TV two-hour movie, Best Player, on Saturday, march 12, 8p, was the week’s top scripted basic cable telecast with Total Viewers (5.3 million) and as the top broadcast and basic cable show among K2-11 (2.9 million), K6-11 (2.4 million), and Tweens 9-14 (2.1 million).  Best Player becomes the number one TV movie year-to-date among K2-11, K6-11, and Tweens 9-14, and increased over the same time last year by + 145%, +179, and +200% respectively.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 3/7-3/13/11 :
Total Day     (000)   Primetime      (000)
NICK° :             1303    DSNY* :               1404
DSNY* :              918    NICK JR°° :            594
CARTOON:          438    NAN** :                 568
NICK JR°°:         399    ADSM** :               270
NAN** :              387    NICKTOONS:          177
ADSM** :            199    DXD:                     174
DXD:                  161    MTV:                       90
NICKTOONS:        84    SPROUT*** :            76
SPROUT***:        56    DISCOVERY:             69
TEENNICK:           48    ESPN:                       65
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 3/7-3/13/11 :
Total Day   (000)  Primetime    (000)
NICK° :            666    DSNY* :            1053
DSNY*:           580    NAN** :             401
NAN**:           288    ADSM** :           156
CARTOON:       255    DXD:                 137
ADSM**:         115    NICKTOONS:      129
DXD:               111    NICK JR°°:           98
NICK JR°°:        66    MTV:                    55
NICKTOONS:     57    DISCOVERY:         51
TEENNICK:        42    TEENNICK:           45
MTV:                 28    ESPN:                  43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 3/7-3/13/11 :
Total Day      (000)  Primetime      (000)
DSNY* :             463    DSNY* :                835
NICK° :              454    NAN** :                473
NAN** :             346    ADSM** :              188
CARTOON:         201    MTV:                    137
ADSM** :           157    DXD:                    111
DXD:                   80    COMEDY:                89
MTV:                   68    NICKTOONS:           87
TEENNICK:           52    TEENNICK:             56
NICKTOONS:        50    ESPN:                     63
COMEDY:             41    DISCOVERY:            61
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 12, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1676; K6-11 1108; TWEENS 9-14 773
DISNEY CHANNEL:     K2-11 1121; K6-11   767; TWEENS 9-14 559
CARTOON NETWORK: K2-11   468; K6-11   294; TWEENS 9-14 232
DISNEY XD:               K2-11   369; K6-11   229; TWEENS 9-14 155
NICKTOONS:              K2-11   102; K6-11    78; TWEENS 9-14    68
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 13, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1279; K6-11 894; TWEENS 9-14 630
DISNEY CHANNEL:     K2-11 1110; K6-11 744; TWEENS 9-14 625
CARTOON NETWORK: K2-11   532; K6-11 328; TWEENS 9-14 234
DISNEY XD:               K2-11   264; K6-11 156; TWEENS 9-14 113
NICKTOONS:              K2-11   109; K6-11   85; TWEENS 9-14   65
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, July 14, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1297; K6-11 533; TWEENS 9-14 364
DISNEY CHANNEL:     K2-11   897; K6-11 498; TWEENS 9-14 387
CARTOON NETWORK: K2-11   496; K6-11 312; TWEENS 9-14 252
DISNEY XD:               K2-11   174; K6-11 125; TWEENS 9-14 107
NICKTOONS:              K2-11     96; K6-11   72; TWEENS 9-14   60
Source: MTVN Research from Nielsen Media Research Data

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 31, the week before MIPTV 2011 in Cannes. If you’re exhibiting at MIPTV this year and would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, March 25, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Answer to Yesterday’s Trivia:  This show is described as a “prince helped by a trio of wizards.”  What 1980s children’s program is this? THE LITTLE WIZARDS  Kudos to … nobody!

Today’s Trivia Question:   If in a soft melodic tones you instructed of “happy trees” and “happy little clouds” and “pretty mountains”, who were you?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
03.16.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: WRNN TV PREDITOR/Rye Brook NY & Long Is: Editorial knwldg, tech & post prod skills. Use of final cut, logic, pro tools to assemble show, pkgs, standups, music, graphics, chyrons. Some field production. [email protected] (3/23)

JOB OPENING:  VARIOUS OPPORTUNITIES(Reporter, Producer, Engineer, Assignment Editor, Traffic Manager, MCO and Videographer)/WRNN-TV/Rye Brook, NY:  For full job descriptions please visit http://fios1news.com/LongIsland_Careers.php (3/23)

JOB OPENING: SHOWRUNNERS, LINE PRODUCERS, PRODUCTIONS MANAGER AND STORY PRODUCERS/NYC: Needed to staff several new home makeover/construction shows. Resume/Cov letter. Specific exp. absolutely mandatory [email protected] (3/22)

JOB OPENING: DIR, INTEGRATED MARKETING/MTV/NYC: 7+ yrs exp. creating multiplatform marketing programs at a TV/media company. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (3/22)

JOB OPENING: SR DIRECTOR, AD SALES RESEARCH/MTV/NYC. 7+yrs rsch exp, proficient in Nielsen systems, MRI, Lake 5, Support P&I needs, Develop unique rsch metrics & methods of measurement, EOE/M/F/D/AAP. www.mtvnetworkscareers.com (3/22)

JOB OPENING: SUPERVISING PRODUCER/VH1/NYC: 7+ yrs exp reality TV production: BOTH competition-elimination & docudrama is a must; Reality Supervising Producer credits req; EOE/M/F/D/AAP www.mtvnetworkscareers.com (3/22)

JOB OPENING: AFFIL SALES COORD/Sportsman Channel/NY: 1-3 yrs brdcst or cable/TV/ent exp, Simmons/Nielsen/MRI knwldg pref’d. Profic in MS PP, plan various meeting materials incl. sales decks, rsrch, etc. www.thesportsmanchannel.com (3/22)

JOB OPENING: DIGITAL VIDEO COORD/The Hub/Burbank: Contract role. Schedule, distribute, & monitor video across digital platforms, including VOD, online, & social media. Apply at http://thehub.catsone.com/careers (3/22)

JOB OPENING: CREATIVE DIR. ON-AIR/Oprah Winfrey Network-LA: Oversee promos, short form, int. marketing. Highly creative, xlnt writing, presenting and mgmt. skills. 8-10 yrs exp http://careers.own.tv (3/22)

JOB OPENING: DIR COMM/Discovery/NY: Dvlps, oversee & execute multiplatform comm strtgy & wrks w/internal/external prdcrs to conduct rsrch & coord media opp ;7+yrs exp media relations, campaign & ppl mgmt. www.discovery.com #3314 (3/22)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Online/NY: AE w/ 5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/22)

JOB OPENING: FREELANCE MGR/ABC & SOAPnet Integrated Mktg/LA: Assist w/exec of advertiser driven mktg, integration & promo programs. Expertise in PM & execution. Apply@ [email protected] / Info@ disneyabcjobs .com#287652 (3/22)

JOB OPENING: PROD MGR/SESAME WORKSHOP/NY: Manage all Digital Media projects’ operations  budgets, invoices, contracts, resource planning. Relevant operational experience in web, mobile, gaming a must. [email protected] (3/18)

JOB OPENING: PROD ASST/SESAME WORKSHOP/NY: Support Digital Media creative team in game design, scriptwriting, etc. Smart, funny team player who likes kids and Sesame Street. Resume and portfolio to [email protected] (3/18)

JOB OPENING: OPERATIONS ANALYST/VISIBLE WORLD/NYC: responsible for developing solid metrics of ad operations and business processes. 2-3 yrs of project mgmt, business analysis, or audit exp. http://www.visibleworld.com/jobs.html (3/18)

JOB OPENING: DIR, PRICING & PLANNING/TV Guide/NY: Anlyzing pricing&aprvals, liability anlysis, ratecard dvlpmnt&mgmt, budgting&modeling, invntry mgmt. 5+yrs exp cable/ brdcast AdSales, strng writ/comm skill. [email protected] (3/18)

JOB OPENING: MGR PRIMARY MKT RSRCH/ABC FAM/NY: Initiate, execute primary mkt rsrch to support Ad Sls & Mktg; oversee linear & digital rsrch.Exp in executing digital rsrch studies essential. disneycareers.com ID# 280275 (3/18)

JOB OPENING: DIR DVLPMNT/Discovery/LA: Communicate/coord w/vendors & internal dept; create & conceptualize prgmmg for domestic talent; 7+ yrs exp cable or brdcsting prod, exec in charge or head of dvlpment. www.discovery.com #2489 (3/18)

JOB OPENING: VP DVLPMNT /Discovery/LA: Contribute to strategic plng, content dir, channel mgmt & executing prmmg strategies through prod & dvlpmnt process; 8+ yrs exp dvlpment & prod in general entertainment. www.discovery.com #2490 (3/18)

JOB OPENING: RESEARCH DIR /IPSOS OTX/NYC: Manage projects for media focused studies. Survey dev’t, sample design, & report preparation. 8 – 12 yrs supplier/client-side experience in market research. Apply: [email protected] (3/18)

JOB OPENING:  SR ANALYST/MTVN DIGITAL RESEARCH/NYC: 3+ years primary and secondary research experience. Assist with surveys, interviews, focus groups, lit reviews, etc.EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/18)

JOB OPENING: SR MGR RSRCH/Discovery/Silver Spring MD: Mng all Science Channel rsrch efforts; Utilize Nielsen ratings data to guide decision-making & strategies for prgrmng, sched’g, comms & mktg, 5+ yrs exp. www.discovery.com #3410 (3/18)

JOB OPENING:  DIR MARKET RESEARCH/BET/NYC or DC: 5-7 yrs exp with prog research, mkt and Nielsen ratings-mgmt./supervisory experience key! (NMR databases) send resumes to [email protected] (3/18)

JOB OPENING: DIRECTOR, LEGAL & BUSINESS AFFAIRS/National Geographic Channel/DC: Negotiate and draft agreements for programming, sales, syndication and talent. Apply www.nationalgeographic.com to Job ID 4552.  EOE. (3/18)

JOB OPENING: MARKETING COORDINATOR/ MANAGER /YOU ON DEMAND/NYC: Manage video promotion and print marketing initiatives for video on demand deployments in China. 2-3 years marketing experience in media. Apply: [email protected] (3/18)

JOB OPENING: SR MKT RSRCH ANALYST/FOX NEWS NETWORK/NY: Work w/ Nielsen, MRI, & various rsrch apps to anlyz data. BA Deg & 2-4 yrs cbl rsrch exp req’d. Exc PC/Excel & PP  &  Strong writ/comm skills.  Email: [email protected]  EOE (3/17)

JOB OPENING: ACCT EXEC/Universal/NBC Sports/NYC:Maint/growth of existing biz. Dvlp new biz; focus on endemic clients w/in endurance/Olympic sport cats.; 5+ yrs AE/mgr media/brdcst; BA/BS req’d. Res: [email protected] (3/17)

JOB OPENING: Sales Mkg Mgr/ Universal/NBC Sports/NY: Increase sales thru new opps & customized day part sales prsntns; interface w/intrnl/extrnl clients; 7+yrs agency/media/sls/rsrch; BA/BS req’d. Res: [email protected] (3/17)

JOB OPENING: RSRCH ANALYST/TV ONE PROG/MD: compose rsrch reports using Nielsen & syndicated data. Bach Deg/2 yrs exp and multitasking pro. Visit www.tvoneonline.com (3/17)

JOB OPENING:  MANAGER, PRIMARY RESEARCH/STAMFORD CT/WWE: 5+ yrs exp with execution of primary research (survey design, focus groups, work w/ 3rd party vendors,etc.) Some travel. Apply: wwe-careers.com/ (3/17)

JOB OPENING: DIGITAL AE FOR KRQE-TV/Alb NM: Dvlp digital sales on platforms. Proven past of new biz dvlpmnt/srvcng clients.Exp selling online display/verticals.BA deg & MS knwlg pref’d.To apply: [email protected].EOE. (3/17)

JOB OPENING:  TRAFFIC COORDINATOR- AD SALES/Hallmark Channel/NY: 2+ yrs related exp. Experience w/databases & proficiency w MS Office req. See full posting & apply @ www.hallmarkchannel.com (3/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Univision SALES MARKETING INTERNSHIP: provides practical experience in the communications industry and teaches daily operations within sales and marketing for Univision.com. Send resumes to: [email protected] (3/18)

SUMMER INTERNSHIP CREDITS ONLY: SALES/MARKETING SUMMER INTERNSHIP /PLUM SALES/NYC: Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  DIGITAL MEDIA/SMITHSONIAN CHANNEL/NY: Focus on mktg efforts, content, social media ideas. Review web & mobile traffic; Competitive assessments. Know digital platforms, web & mobile. Apply: sho.com/careers Job: 7710BR (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  Entertainment firm/NYC: Internships available, college credit only, 15-25 hrs wkly. Fluent read/write Chinese required. Apply: [email protected] (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  TV One as internship opportunities for undergraduate school credit-locations in NY, MD, and IL. Visit www.tvoneonline.com (3/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (3/22)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER/L.A: Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/22)

SITUATION WANTED: FASHION STYLIST/NY based: 10 yrs exp, looking for on air or digital pro/content /exp.with music/editorial/celebrities. Contact e-mail [email protected] (3/22)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/18)

SITUATION WANTED: PROGRAMMING EXECUTIVE/LA: 30 years negotiating the best VOD, PPV, and Digital Media deals with US and foreign studios, indies as well as licensing tasteful adult content programming. [email protected] (3/18)

SITUATION WANTED: PRODUCTION ASSISTANT/ASSISTANT VIDEO EDITOR/NJ/NY: 2+ yrs exp video editing and tv news production; http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top ; Email: [email protected] (3/18)

SITUATION WANTED: ASSOCIATE PRODUCER / WRITER/COORDINATOR/LA: 5+ yrs in network TV production; creative and management. Segment producing, QC, pre-pro, live, taped, post experience. Refs available. Email [email protected] (3/17)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST:  20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (3/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/17)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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