Wednesday, March 16th, 2011

Cynopsis: DIGITAL


Good morning, it’s Wednesday, March 16, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here.

Time Warner Cable has launched a new TV-viewing iPad app – the industry’s first that allows you to watch live TV from the popular tablet. (Comcast has announced plans to add live streaming to its iPad app later this year.) View broadcast shows in HD from 30 different linear networks including A&E, Bravo, Discovery, SyFy and USA; the online channel guide allows you to scroll through to see what’s currently on. For now, the app requires users to be within range of their home Wi-Fi connection to activate live streaming. However, Time Warner’s network partners aren’t amused. Not only have they not signed off on it – apparently they are already sending cease and desist letters to the #2 MSO claiming that the service is not supported by current affiliate agreements, reports Adweek.


CNN said it will join the TV Everywhere offerings of Comcast, Cox, Dish and Verizon as the network unveiled a new HD video player at SXSW due out this summer capable of creating drag-and-drop playlists and streaming video footage (over WiFi) in 19:9 format. The player will enable you to collect and archive videos on subjects you wish to track, according to CNN Digital GM K.C. Estenson, who also demoed a feature that allows you to pause video online then resume play on an iPhone or iPad. CNN will also expand the reach of its citizen journalist iReport videos by striking partnerships with third parties such as Apple and Gowalla. Congrats to the inaugural 2010 iReport winners – CNN says more than 750k have contributed to the program.

ESPN has acquired multimedia rights to two of Spain’s top soccer events: the Copa del Rey Final on April 20, 2011 and the Spanish Supercopa in August. ESPN Deportes, ESPN Deportes Radio and will present live television, radio and online coverage of the events.

Independent health-themed programming group HealthiNation launched a quartet of new online shows: “The Essentials” profiles vitamins, nutrients and compounds contained in everyday foods; “Simple Smoothies” introduces smoothies for multiple situations; “Kitchen Crashers is a nutrition makeover series and “Babyhood Basics” covers health and wellness issues for toddlers.


Palo Alto-based AdGent Digital has acquired ShortTail Media, purveyors of a proprietary platform that allows publishers such as the NYTimes, Time Warner, CNN and Nat Geo to deliver video ads in a stand-alone, full-screen format. ShortTail Media’s management team will join AdGent Digital with the exception of joint founder, President and CEO David Payne, who is leaving to take a post at an unnamed U.S. publishing house.


In a boost for the ad verification space, Google is allowing ad inventory purchased through the DoubleClick Ad exchange to be verified by a third party for the first time. (Verification was previously allowed on Google Display Network inventory purchased directly from Google, but not on GDN inventory bought through Google’s ad exchange.) DoubleVerify will now provide verification of ad units, enabling advertisers to increase the efficiency and security of their campaigns.

Online video ad platform introduced a new a new buy-side management system geared toward advertisers, agencies, agency trading desks and ad networks. The platform streamlines the process of buying and managing online video ads, adding features such as advanced targeting, optimization and unified reporting/analytics to a single interface. Mediabrands’ Cadreon marketplace has signed on to adopt the for Advertisers solution.

Semantic ad start-up Admantx officially shed its beta label, opening up its targeting platform to the public. Admantx relies on keywords and tags to target users based on emotions, motivations and behaviors.


Despite earlier reports, Apple may steer clear of including Near-Field Technology (NFC) in the iPhone 5 due to the” lack of a clear standard” for the technology across the industry, according to The Independent. The short wave NFC technology is used to enable users to make purchases at retail outlets or vending machines by waving their phone in front of a reading device. Google is reportedly working on a partnership with electronic-payments company VeriFone to enable mobile payments.

WalMart’s HD movie streaming service Vudu completed an integration with Sony to be viewable on the company’s line up of 2011 Blu-ray players and Home Theater Systems.

French interactive digital TV solution provider HTTV is rolling out a new over-the-top player for set-top boxes and TV manufacturers at next week’s IP&TV World Forum, which uses HTTP-based adaptive bitrate streaming and interfaces with Allegro servers.


Accusations that Netflix is dominating web traffic don’t seem exaggerated after all. The company’s 20 million subscribers account for some 61% of all digital movies streamed online, according to a new NPD report, far ahead of its nearest competitors Comcast (8%) and DirecTV, Time Warner Cable and Apple (each tied at 4%.) The report noted that consumers are now well aware of and comfortable with the “four modes of digital-video acquisition,” which brings the latest releases to sell through services and VOD, while making subscription services such as Netflix wait. Digital video now makes up one quarter of all home video volume.

Some data from Twitter, which is celebrating its 5th anniversary next week:

  • 3 yrs, 2 mo. and 1 day – the time it took from the first Tweet to the billionth Tweet
  • 1 week – the time it now takes for users to send a billion Tweets
  • 50 million – the ave. number of Tweets people sent per day, one year ago
  • 140 million – the ave. number of Tweets people sent per day, in the last month
  • 177 million – tweets sent on March 11, 2011
  • 572,000 ­ number of new accounts created on March 12, 2011
  • 460,000 – Average number of new accounts per day over the last month
  • 182% – increase in number of mobile users over the past year



announced it will launch its first 4G smartphone, the HTC ThunderBolt, on Thursday of this week, operable on its 38-city 4G network activated in Dec. The 4.3-inch touchscreen smartphone will retail for $250 with a two-year contract, include an 8-megapixel camera and 720p HD camcorder and run on Google’s Android 2.2 Froyo OS. The device can also be used as mobile hotspot for up to 8 Wi-Fi devices. Data plans start at $30/month for unlimited access.

Women-targeted publisher Meredith Corp. launched tablet edition of three of its most popular magazines – Better Homes and Gardens, Parents and Fitness ­- for the iPad. Monthly editions, priced at $3.99 for Better Homes and $2.99 for the other two, will include features such as behind-the-scenes videos, scrollable recipes and a color-swap app that allows viewers to see featured rooms in different hues.


Former FCC Chairman Michael Powell has been named to the top post of cable industry lobbyist group National Cable & Telecommunications Association (NCTA). He succeeds outgoing President and CEO Kyle McSlarrow, who was recently named President of Comcast/NBC Universal in Washington D.C.

IAC has named former Disney CEO and current Vuguru Chairman Michael Eisner to its Board of Directors, joining his old friend IAC Chairman Barry Diller. (The two men ran Paramount together in the 70’s.)

Shopping site Kaboodle tapped former Kodak Gallery product executive Robert Carter as VP/Product, reporting directly to Kaboodle CEO Anne Zehren.

Access 360 Media tapped Randy Gerstenblatt as EVP, Business Development. He will lead the company’s efforts to build strategic advertising and media partnerships, leveraging the Access 360 Media networks Mallvision and AMNtv.

New York-based ad sales group AdLarge Media hired former Westwood One digital ad sales director Michelle Jennings as EVP, Digital Revenue.


In response to both external pressure and Mozilla’s decision to support a similar system for the upcoming version of its Firefox browser, Microsoft unveiled the latest version of Internet Explorer (for PCs only,) built for speed and convenience and complete with a do-not-track tool that allows users to opt out of monitoring programs. (To download or learn more about the browser go to the ornately named The move represents a bit of a turning point in online privacy, as such features have been around for years but have never made the final cut on a widely distributed version due to concerns of loss of targeted ad revenue. On the other hand, Microsoft doesn’t go out of its way to explain how to use the feature. To activate the do-not-track filters, you must navigate to the browser’s “Safety” menu to pull up a web page that currently contains 17 do-not-track lists. Select lists such as Albine, Easy List, Privacy Choice and TRUSTe to be protected from select tracking programs. All in all, the release is the most elegant IE to date; handy features include “Pinned Sites” and a Jump List that enables users to put embed websites directly on the Windows 7 Taskbar (an option familiar to Safari users.) Other protections include an InPrivate Browsing feature allowing you to surf without leaving any traces that can be discovered later. The build-in SmartScreen Filter identifies potentially shady websites and warns users with pop-up windows and a list of suggested actions.



Upfront 2011 Special Edition Series
Beginning March 22, a 5-part, 8-week Cyn opsis Media Special SeriesCyn opsis Media’s Upfront 2011 Special Edition Series will provide an in-depth look at the Upfront selling season, by category, from both the Buyer & Seller perspectives.

Upfront 2011 Special Edition Schedule: Kids! – March 22, Cable – April 6,
Syndication – April 19, Spanish Language – May 3, Broadcast – May 16

Ad Space is limited (Cable, Spanish Language, Bcst Editions are Sold Out).
 Contact Mike Farina to reserve today:  [email protected], 203.218.6480 

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: WRNN TV PREDITOR/Rye Brook NY & Long Is: Editorial knwldg, tech & post prod skills. Use of final cut, logic, pro tools to assemble show, pkgs, standups, music, graphics, chyrons. Some field production. [email protected] (3/23)

JOB OPENING:  VARIOUS OPPORTUNITIES(Reporter, Producer, Engineer, Assignment Editor, Traffic Manager, MCO and Videographer)/WRNN-TV/Rye Brook, NY:  For full job descriptions please visit (3/23)

JOB OPENING: SHOWRUNNERS, LINE PRODUCERS, PRODUCTIONS MANAGER AND STORY PRODUCERS/NYC: Needed to staff several new home makeover/construction shows. Resume/Cov letter. Specific exp. absolutely mandatory [email protected] (3/22)

JOB OPENING: DIR, INTEGRATED MARKETING/MTV/NYC: 7+ yrs exp. creating multiplatform marketing programs at a TV/media company. EOE/M/F/D/AAP. Apply (3/22)

JOB OPENING: SR DIRECTOR, AD SALES RESEARCH/MTV/NYC. 7+yrs rsch exp, proficient in Nielsen systems, MRI, Lake 5, Support P&I needs, Develop unique rsch metrics & methods of measurement, EOE/M/F/D/AAP. (3/22)

JOB OPENING: SUPERVISING PRODUCER/VH1/NYC: 7+ yrs exp reality TV production: BOTH competition-elimination & docudrama is a must; Reality Supervising Producer credits req; EOE/M/F/D/AAP (3/22)

JOB OPENING: AFFIL SALES COORD/Sportsman Channel/NY: 1-3 yrs brdcst or cable/TV/ent exp, Simmons/Nielsen/MRI knwldg pref’d. Profic in MS PP, plan various meeting materials incl. sales decks, rsrch, etc. (3/22)

JOB OPENING: DIGITAL VIDEO COORD/The Hub/Burbank: Contract role. Schedule, distribute, & monitor video across digital platforms, including VOD, online, & social media. Apply at (3/22)

JOB OPENING: CREATIVE DIR. ON-AIR/Oprah Winfrey Network-LA: Oversee promos, short form, int. marketing. Highly creative, xlnt writing, presenting and mgmt. skills. 8-10 yrs exp (3/22)

JOB OPENING: DIR COMM/Discovery/NY: Dvlps, oversee & execute multiplatform comm strtgy & wrks w/internal/external prdcrs to conduct rsrch & coord media opp ;7+yrs exp media relations, campaign & ppl mgmt. #3314 (3/22)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Online/NY: AE w/ 5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/22)

JOB OPENING: FREELANCE MGR/ABC & SOAPnet Integrated Mktg/LA: Assist w/exec of advertiser driven mktg, integration & promo programs. Expertise in PM & execution. Apply@ [email protected] / Info@ disneyabcjobs .com#287652 (3/22)

JOB OPENING: PROD MGR/SESAME WORKSHOP/NY: Manage all Digital Media projects’ operations  budgets, invoices, contracts, resource planning. Relevant operational experience in web, mobile, gaming a must. [email protected] (3/18)

JOB OPENING: PROD ASST/SESAME WORKSHOP/NY: Support Digital Media creative team in game design, scriptwriting, etc. Smart, funny team player who likes kids and Sesame Street. Resume and portfolio to [email protected] (3/18)

JOB OPENING: OPERATIONS ANALYST/VISIBLE WORLD/NYC: responsible for developing solid metrics of ad operations and business processes. 2-3 yrs of project mgmt, business analysis, or audit exp. (3/18)

JOB OPENING: DIR, PRICING & PLANNING/TV Guide/NY: Anlyzing pricing&aprvals, liability anlysis, ratecard dvlpmnt&mgmt, budgting&modeling, invntry mgmt. 5+yrs exp cable/ brdcast AdSales, strng writ/comm skill. [email protected] (3/18)

JOB OPENING: MGR PRIMARY MKT RSRCH/ABC FAM/NY: Initiate, execute primary mkt rsrch to support Ad Sls & Mktg; oversee linear & digital rsrch.Exp in executing digital rsrch studies essential. ID# 280275 (3/18)

JOB OPENING: DIR DVLPMNT/Discovery/LA: Communicate/coord w/vendors & internal dept; create & conceptualize prgmmg for domestic talent; 7+ yrs exp cable or brdcsting prod, exec in charge or head of dvlpment. #2489 (3/18)

JOB OPENING: VP DVLPMNT /Discovery/LA: Contribute to strategic plng, content dir, channel mgmt & executing prmmg strategies through prod & dvlpmnt process; 8+ yrs exp dvlpment & prod in general entertainment. #2490 (3/18)

JOB OPENING: RESEARCH DIR /IPSOS OTX/NYC: Manage projects for media focused studies. Survey dev’t, sample design, & report preparation. 8 – 12 yrs supplier/client-side experience in market research. Apply: [email protected] (3/18)

JOB OPENING:  SR ANALYST/MTVN DIGITAL RESEARCH/NYC: 3+ years primary and secondary research experience. Assist with surveys, interviews, focus groups, lit reviews, etc.EOE/M/F/D/AAP. Apply (3/18)

JOB OPENING: SR MGR RSRCH/Discovery/Silver Spring MD: Mng all Science Channel rsrch efforts; Utilize Nielsen ratings data to guide decision-making & strategies for prgrmng, sched’g, comms & mktg, 5+ yrs exp. #3410 (3/18)

JOB OPENING:  DIR MARKET RESEARCH/BET/NYC or DC: 5-7 yrs exp with prog research, mkt and Nielsen ratings-mgmt./supervisory experience key! (NMR databases) send resumes to [email protected] (3/18)

JOB OPENING: DIRECTOR, LEGAL & BUSINESS AFFAIRS/National Geographic Channel/DC: Negotiate and draft agreements for programming, sales, syndication and talent. Apply to Job ID 4552.  EOE. (3/18)

JOB OPENING: MARKETING COORDINATOR/ MANAGER /YOU ON DEMAND/NYC: Manage video promotion and print marketing initiatives for video on demand deployments in China. 2-3 years marketing experience in media. Apply: [email protected] (3/18)

JOB OPENING: SR MKT RSRCH ANALYST/FOX NEWS NETWORK/NY: Work w/ Nielsen, MRI, & various rsrch apps to anlyz data. BA Deg & 2-4 yrs cbl rsrch exp req’d. Exc PC/Excel & PP  &  Strong writ/comm skills.  Email: [email protected]  EOE (3/17)

JOB OPENING: ACCT EXEC/Universal/NBC Sports/NYC:Maint/growth of existing biz. Dvlp new biz; focus on endemic clients w/in endurance/Olympic sport cats.; 5+ yrs AE/mgr media/brdcst; BA/BS req’d. Res: [email protected] (3/17)

JOB OPENING: Sales Mkg Mgr/ Universal/NBC Sports/NY: Increase sales thru new opps & customized day part sales prsntns; interface w/intrnl/extrnl clients; 7+yrs agency/media/sls/rsrch; BA/BS req’d. Res: [email protected] (3/17)

JOB OPENING: RSRCH ANALYST/TV ONE PROG/MD: compose rsrch reports using Nielsen & syndicated data. Bach Deg/2 yrs exp and multitasking pro. Visit (3/17)

JOB OPENING:  MANAGER, PRIMARY RESEARCH/STAMFORD CT/WWE: 5+ yrs exp with execution of primary research (survey design, focus groups, work w/ 3rd party vendors,etc.) Some travel. Apply: (3/17)

JOB OPENING: DIGITAL AE FOR KRQE-TV/Alb NM: Dvlp digital sales on platforms. Proven past of new biz dvlpmnt/srvcng clients.Exp selling online display/verticals.BA deg & MS knwlg pref’d.To apply: [email protected].EOE. (3/17)

JOB OPENING:  TRAFFIC COORDINATOR- AD SALES/Hallmark Channel/NY: 2+ yrs related exp. Experience w/databases & proficiency w MS Office req. See full posting & apply @ (3/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Univision SALES MARKETING INTERNSHIP: provides practical experience in the communications industry and teaches daily operations within sales and marketing for Send resumes to: [email protected] (3/18)

SUMMER INTERNSHIP CREDITS ONLY: SALES/MARKETING SUMMER INTERNSHIP /PLUM SALES/NYC: Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  DIGITAL MEDIA/SMITHSONIAN CHANNEL/NY: Focus on mktg efforts, content, social media ideas. Review web & mobile traffic; Competitive assessments. Know digital platforms, web & mobile. Apply: Job: 7710BR (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  Entertainment firm/NYC: Internships available, college credit only, 15-25 hrs wkly. Fluent read/write Chinese required. Apply: [email protected] (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  TV One as internship opportunities for undergraduate school credit-locations in NY, MD, and IL. Visit (3/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (3/22)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER/L.A: Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/22)

SITUATION WANTED: FASHION STYLIST/NY based: 10 yrs exp, looking for on air or digital pro/content /exp.with music/editorial/celebrities. Contact e-mail [email protected] (3/22)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/18)

SITUATION WANTED: PROGRAMMING EXECUTIVE/LA: 30 years negotiating the best VOD, PPV, and Digital Media deals with US and foreign studios, indies as well as licensing tasteful adult content programming. [email protected] (3/18)

SITUATION WANTED: PRODUCTION ASSISTANT/ASSISTANT VIDEO EDITOR/NJ/NY: 2+ yrs exp video editing and tv news production; ; Email: [email protected] (3/18)

SITUATION WANTED: ASSOCIATE PRODUCER / WRITER/COORDINATOR/LA: 5+ yrs in network TV production; creative and management. Segment producing, QC, pre-pro, live, taped, post experience. Refs available. Email [email protected] (3/17)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST:  20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (3/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/17)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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