Wednesday, March 14th, 2012


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SOURCE: Nielsen Media Research. Click here for the full source data.

Cynopsis: Kids!

Good morning. It’s Wednesday, March 14, 2012, and this your first early morning briefing.

Disney Channel is working on another new music-based TV series, Zombies and Cheerleaders (working title), which is currently in the pilot research stage. The world has found it for humans and zombies to co-exist, most everywhere, except for at least one high school, where the zombies are still on the fringe and the cheerleaders are the most popular group. The story revolves around one zombie, Zed Necrodopolis, who is on a mission to improve the zombie image and zombie/human relations. When a new girl (human) shows up at school things get interesting because Zed seems to like her and she wants to be a cheerleader. Created by and co-executive produced by Joseph Raso and David Light, with Eric Weinberg (Scrubs) as executive producer, the Zombies and Cheerleaders pilot is directed by Todd Strauss-Schulson (A Very Harold & Kumar 3D Christmas). Zombies and Cheerleaders features music by Adam Schlesinger, he wrote the title song to the movie That Thing You Do!, among other movie soundtrack songs, and is co-founder and bassist of the alternative band Fountains of Wayne.


The Fred Rogers Company, which, of course, produced the iconic kid-targeted PBS series Mister Rogers’ Neighborhood, has entered into a licensing deal with American Classics, a noted licensed t-shirt and apparel. The license agreement was negotiation by Fred Rogers Company’s agency, Brand Central. Under the deal, American Classics will establish strategic partnerships and licensing deals that will extend the Mister Rogers’ Neighborhood brand throughout North America and the UK, and will include product categories such as high-end apparel and accessories. The Mister Rogers’ license program will focus on specialty and “better” department stores.

CreateSpace (, an on-demand service and part of, and Moonscoop enter into a deal making the animated series Bobby’s World (all 81 episodes) available on DVD or stream instantly on Amazon Instant Video. Created by and staring the voice of Howie Mandel, Bobby’s World will be available as individual season sets today and an 18-disc collection of the entire series beginning March 16, premiering for the first time exclusively on DVD and Amazon Instant Video. Bobby’s World originally aired on FOX Kids Network (US) from 1990-98, as well in 65+ countries worldwide. Bobby’s World can also be seen on Moonscoop’s Kabillion multiplatform channel.


Coming off its acquisition of the preschool property Noddy last week, Classic Media inks a whole host of programming content deals (350+ hours) for its portfolio of titles across Central and Eastern Europe (CEE) with free & pay TV, home entertainment and IPTV partners. Deals include those for titles such as Tinga Tinga Tales, Guess with Jess, Postman Pat, He-Man and the Masters of the Universe, and She-Ra: Princess of Power, among others. MTVA (Hungary) and Channel One Russia’s kid’s channel Karusel (Russia) have acquired the preschool series Tinga Tinga Tales and Guess with Jess. Postman Pat, already available in the region, is also launching on Czech TV (Czech Republic) and Orlando Kids (Ex-Yugoslavia), making the series has complete coverage across the CEE territory. Nan and Lili and Little Red Tractor have been picked up by Voxell across CIS (Russia’s Commonwealth of Independent States). Other new deals include iconic cult hero series He-Man and the Masters of the Universe, She-Ra: Princess of Power and Voltron: Defenders of the Universe acquired in Russia as part of 2×2 Channel‘s retro slot. The channel has also acquired the CBBC’s comedy shorts OOglies.

Viacom International Media Networks (VIMN) secures new deals for Nickelodeon’s classic and new programming, both animated and live-action, around the world.

  • The newest programming agreement for FOUR (New Zealand) includes Nickelodeon’s Big Time Rush (season 2) and Victorious (season 2), as well as relicenses for content such as Dora the Explorer, Go, Diego, Go!, and  of Planet Sheen (season 1).
  • LNK’s (Lithuania) Nickelodeon-branded programming block takes titles including Dora the Explorer, SpongeBob SquarePants, Kung Fu Panda, Victorious, TUFF Puppy, Fairy Odd Parents and Big Time Rush.
  • Wasu (China) inks an IPTV and a VOD deal for Nickelodeon programming: the IPTV deal covers SpongeBob SquarePants (episodes 1-127), Avatar: The Last Airbender (seasons 1 to 3), Penguins of Madagascar (seasons 1 and 2), and Back at the Barnyard (seasons 1 and 2); the Wasu VOD Nickelodeon package includes deals for Rugrats (seasons 1-6), Blues Clues (season 1), Go, Diego Go! (seasons 1-4) and Fairly Odd Parents (seasons 5-8), as well as Fanboy & Chum Chum (seasons 1 and 2) and Team Umizoomi (season 1). Also in China BESTV picks up a range of programming for its HD and Non-HD Nickelodeon deal  including Japan’s original animated production Usavich (seasons 1-3), Fanboy & Chum Chum (season 1), and SpongeBob SquarePants, as well as preschool series including Team Umizoomi, Dora the Explorer and Blue’s Clues being picked up.
  • In Latin America, Teletica (Costa Rica) signs a Nickelodeon deal including animated series Fanboy & Chum Chum (episodes 201-213 from season 2), Planet Sheen (season 1) and Penguins of Madagascar (episodes to complete season 2), as well as the live-action series Big Time Rush (episodes 201 to 216 from season 2). Additionally, Teletica takes new episodes and renewals for SpongeBob SquarePants (including episodes 146-157). Continuing its long-term partnership Venevision (Venezuela) renews Planet Sheen (season 1) and Jimmy Neutron (seasons 1-3), adding new episodes of Fairly Odd Parents (from season 8) and Fanboy & Chum Chum (episodes from season 2).

The Jim Henson Company heads to MIPTV April 1-4, 2012, where it will offer content buyers the format rights to develop localized versions, with local hosts, of The Possibility Shop, its popular original web-based series that is currently its third season on in the US. The Possibility Shop is an arts and crafts-centric series that is designed to provide kids/families with everyday activities that encourage creative and imaginative thinking, investigation and discovery, while bolstering self-confidence. The format also includes a number of holiday themed episodes. The Possibility Shop format also provides buyers with sponsorship and contest opportunities.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).


Simon & Schuster UK appoints Lara Hancock as the new Editorial Director, Children’s Picture Books and Novelty. Hancock, who is currently Publishing Director for Picture Books and Gift at Egmont UK, will join Simon & Schuster in May 2012. Hancock began her career in book sales at OUP before making the movie into editorial on the company’s picture book list.  She also previously toiled for Egmont, where she worked in editorial on its picture book and gift list, as well as its classic publishing program, which includes Winnie the Pooh, Tintin, Rupert and Miffy.

Glow Europe B.V. (Bumpeez) furthers its UK business with the announcement its is opening a London division, which will be headed up by newly appointed UK Sales Director, Alexis Venn.  In addition to heading the sales force, Venn will manage the UK rollout of Glow Europe’s European promotional loyalty programs as well as bolstering its relationships with UK retailers. A veteran of the fast moving consumer goods market, Venn has held senior positions at companies and marketing firms including TMS, Croco Worldwide and Logistix.


Nickelodeon‘s premiere of the new Big Time Rush original TV movie, Big Time Movie, on Saturday, March 10 at 8p, was watched by 4.1 million Total Viewers and was the top telecast of the week (3/4-3/11/12) with K2-11 (2.2 million), K6-11 (1.9 million) and Tweens 9-14 (1.7 million).

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 3/5-3/11/12 :
Total Day     (000)   Primetime       (000)
DSNY* :        888     DSNY* :          1403
NICK° :          811     NICK JR°° :       632
CARTOON:      526     ADSM** :         278
NICK JR°°:      456     DXD:                245
NAN** :         152     NAN** :           244
ADSM** :       204     NICKTOONS:     181
DXD:              185     SPROUT***:     115
NICKTOONS:    108     MTV:                 73
SPROUT***:     88     ESPN:                67
TEENNICK:        54     ANIMAL PLANET:  56
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 3/5-3/11/12 :
Total Day     (000)  Primetime       (000)
DSNY* :        551     DSNY* :         1066
NICK° :         435     DXD:                199
CARTOON:     331     ADSM** :         190
NICK JR°°:       74     NAN** :           179
NAN** :         116     NICKTOONS:     114
ADSM**:        152     NICK JR°°:       104
DXD:              139     ESPN:               48
NICKTOONS:     65     MTV:                 44
TEENNICK:        38     ANIMAL PLANET:  42
MTV:               27     DISCOVERY:        32
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 3/5-3/11/12 :
Total Day      (000)  Primetime     (000)
DSNY* :         461     DSNY* :        898
NICK° :           325     ADSM** :     255
CARTOON:       252     NAN** :       224
NAN** :          167     DXD:            176
ADSM** :        225     MTV:           128
DXD:              125     NICKTOONS:    96
NICKTOONS:     54     COMEDY:         76
TEENNICK:        46     ESPN:             59
COMEDY:          39     DISCOVERY:    48
DISCOVERY:      30     NICK JR°° :      36
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 10, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1126; K6-11 727; TWEENS 9-14 524
NICKELODEON:           K2-11 1113; K6-11 830; TWEENS 9-14 672
CARTOON NETWORK:   K2-11   595; K6-11 398; TWEENS 9-14 280
DISNEY XD:               K2-11   295; K6-11 197; TWEENS 9-14 146
NICKTOONS:              K2-11   144; K6-11   77; TWEENS 9-14  54
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 11, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1092; K6-11 795; TWEENS 9-14 648
NICKELODEON:          K2-11   967; K6-11 613; TWEENS 9-14 451
CARTOON NETWORK:  K2-11   480; K6-11 333; TWEENS 9-14 250
DISNEY XD:               K2-11   204; K6-11 160; TWEENS 9-14 124
NICKTOONS:              K2-11   134; K6-11   71; TWEENS 9-14  62
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, March 12, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 886; K6-11 534; TWEENS 9-14 434
NICKELODEON:           K2-11 719; K6-11 341; TWEENS 9-14 219
CARTOON NETWORK:   K2-11 514; K6-11 335; TWEENS 9-14 284
DISNEY XD:               K2-11 248; K6-11 171; TWEENS 9-14 149
NICKTOONS:              K2-11 100; K6-11   61; TWEENS 9-14  59
Source: MTVN Research from Nielsen Media Research Data


Answer to Our Last Trivia Question: On the series, Chloe’s Closet, what is Chloe’s last name? Corbin. Kudos to: Jessica Stango-RPM Videos/Aston PA.

Today’s Trivia Question: Who is the voice of Oswald the octopus? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: REGIONAL SCRIPT DVLPMNT EXEC/HBO Central Europe:  Based Budapest, Hungary. Identify/dvlp winning fict projects, original & format. Track record in episodic fiction series. Apply: (3/21)

JOB OPENING: ACCT EXEC/MLS Digital Properties/NY: to sell advertising & sponsorship opportunities from SUM’s portfolio of dig. media assets. 3+yrs online advertising sales exp. Team player a must BA deg. Email: [email protected] (3/21)

JOB OPENING: CONSUMER MRKTNG COORD/WEtv/NYC: Manage brand assets, write briefs, help execute campaigns, knowledge of tv formats and digital. 1+ yrs exp in TV a must. Apply: [email protected] (3/21)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Seeking interns to assist in running busy NY-based production office. Great opportunity to gain experience in production and development. 2days/wk. Resumes: [email protected]. (3/15)

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