Wednesday, March 14th, 2007



Nickelodeon Is the Leader

Watch for the premiere of 18 new SHOWS and six original MOVIES coming
to Nick and Nick Jr. in 2007!

It’s Just One Reason We’ve Remained #1 for 12 Straight Years.*

*Source: NMR, NHI (2Q’95 thru 1Q’07 td-(01/01/07-02/11/07, by quarter) for K2-11,
based on NAT% and imp across all comp cable nets, total prog day. Live Feed. Qual avail upon request. © 2007 Viacom.

Cynopsis: Kids!


Good morning. It’s Wednesday, March 14, 2007 and this is your first early morning briefing.

DreamWorks Animation SKG, Inc. has unveiled its long-term strategy to produce all of its films in full 3D from 2009.  DreamWorks plans to produce its movies employing stereoscopic 3D technology from the start of the movie production process.  The studio has already begun production on its first movie to be made in this format, Monsters vs. Aliens (working title), which is slated for release in summer 2009.  Up until this time many of the movies shown in 3D were produced for regular movie theater projection with the 3D parts or full-length 3D movies rendered for 3D projection in post-production (e.g. Chicken Little and others).  According to DreamWorks, “this approach will increase its storytelling opportunities and create a more immersive movie-viewing experience.”  As for where these movies will be shown, DreamWorks points to a significant increase over the past two years in the number of theaters that have the proper equipment to support stereoscopic projection, and projects by 2009 there will be several thousand screens equipped for 3D.  Heading the DreamWorks stereoscopic 3D movie effort will be Jason Clark and Jim Mainard.

Launching this week is the beta version of Disney, the parent-targeted website, which will feature a range of family related content, search and community elements.  Part of The Walt Disney Internet Group (WDIG), will feature parenting/family centric: original and aggregated content; user-generated opinion pieces from parenting bloggers; search functions; a list of 1,000 community recommended sites; forums; chats; and eventually ParentPedia, a family wiki of parenting topics.  Disney plans to add features and functionality, including the ability to access Disney via mobile phones and other platforms, within the next year.


Carol Burnett has signed on as a member of the cast of Dr. Seuss’ Horton Hears A Who, the CG animated feature film from Fox Animation.  Burnett, who will lend her voice to the skeptical Kangaroo in the story, joins the voice cast that already features Jim Carrey and Steve Carell, as well as Seth Rogen, Will Arnett, Amy Poehler, Dane Cook, Jaime Pressly, and Jonah Hill.  Scheduled for release exactly a year from today, March 14, 2008, Horton Hears A Who is from Fox Animation’s Blue Sky Studios.  Jimmy Hayward and Steve Martino will direct the movie from a script adaptation penned by Cinco Paul and Ken Daurio.

Marvel Studios begins production this week on its live-action feature film Iron Man.  The movie is its self-produced and financed.

Gumnutz, an animated telemovie targeted to K6-12 will premiere in Australia on Channel Seven in late 2007.  Produced by Flying Bark Productions in collaboration with Big Pix, Gumnutz is funded by the Australian Film Finance Corporation.  So, what is Gumnutz?  Well, glad you asked.  Gumnutz stars Claude, a neurotic numbat, who finds himself going up against the villainous and yet crafty fox in order to save his uncle’s juice factory and the town from the clutches of.   The series underlines friendship, family and responsibility.  I looked it up for everyone, a numbat is a real animal.  Numbats are small marsupials that live in Australia; actually they specifically live in Western Australia.  Now go and impress your friends!

9 Story Entertainment, a Canadian-based animation production/distribution studio, has begun production on two new animated properties for kids, Best Ed (52×11′) and Futz! (26×3′).

  • A 2D animated series, Best Ed revolves around the unlikely friendship Ed, a helpful dog, and Buddy, a squirrel. The show is a 9 Story original production for Teletoon in Canada and Cartoon Network UK. 9 Story Entertainment’s newly formed distribution division is distributing the series, with pre-sale deals for the show already completed with Cartoon Network Europe and the Middle East.  Best Ed is targeted to kids/tweens; the show is expected to delivery in early 2008. 
  • Futz! is a 2D digital nonverbal comedy based on the adventures of an odd character that gets himself into all sort of strange situations.  An original 9Story production, Futz will air on Teletoon. The series is produced and distributed by 9 Story and is scheduled to be completed September 2007.


Aardman AnimationsShaun the Sheep will make its way around the world following a deal with Nickelodeon International. The 40×7 Wallace and Gromit spin-off, aimed at K4-10, will head out to air on Nickelodeon Benelux (April), Spain and India (May), Australia, and New Zealand (later in 2007).  The agreement with Nickelodeon International will transport the stop-motion kids series to a total of 72 territories.

Childhood Obesity: Danger Zone, a new documentary produced by Al Roker Entertainment is set to premiere on Food Network on Saturday March 31, 9-10p.  The special looks at real stories of real families that are working to change the way they eat as well as examining how parents, teachers, physicians and elected officials are heading the campaign against this epidemic.  Al Roker serves as Executive Producer on the project.

Cartoon Network’s Saturday night programming block Toonami will host the premiere of Hellboy: Blood and Iron, the second feature Hellboy animated feature film, on March 17, 2007, at 7p.  The movie features the voices of a number of the actors that appeared in director Guillermo del Toro’s live-action Hellboy (2004) movie including, John Hurt, Ron Perlman, Selma Blair and Doug Jones. Tad Stones and Victor Cook direct the movie. Guillermo del Toro and Mike Mignola are creative producers.  Directed by Tad Stones and Victor Cook, Hellboy: Blood and Iron is produced by Film Roman, a Starz Media Company and is distributed worldwide for TV, and on DVD/video by Starz Media, LLC., under a license from Revolution studios.  This is not for younger kids  but then you probably figured that out.


Kids animator Studio B Productions Inc. and Nelvana Enterprises are releasing on DVD the first Being Ian film, Hurry to Hollywood, which is based on the Being Ian animated series.  The DVD will hit the Canadian market as the first DVD release under Corus Entertainment’s YTV Presents label.  The Being Ian show currently airs on Corus Entertainment Inc.’s YTV and VRAK as well as in numerous other countries.

FUNimation Entertainment will release Afro Samurai on DVD on May 22, including a Director’s Cut edition.  Koch Records released the “soultastic” soundtrack with original score composed and produced by Wu-Tang Clan frontman The RZA at the end of January. Producer GDH also partnered with Amp’d Mobile to offer exclusive Afro Samurai made-for-mobile entertainment content for all platforms to the service’s subscribers.  DC Comics’ collectibles brand, DC Direct, picked up a license to release a line of action figures and collectibles based on Afro Samurai to be distributed in the US and Canada by DC Unlimited.


On Monday, March 19, 2007, Cynopsis will launch a new daily edition – Cyn opsis: Digital .  The edition will focus on the business of digital and broadband as it relates to the television industry and beyond.  It’s for anyone interested in how digital is rapidly becoming a major force in our industry – and even for those who believe digital is something of a phase and will never fully materialize to compete with linear television.  Any items you’ve become accustomed to seeing in this section of Cynopsis, will now be in Cyn Digital, as well as plenty of other news from the digital arena.  This new daily will be written by Wayne Karrfalt, Editor of Cyn opsis: Digital , who can be reached and is happy to accept press releases at [email protected]

And after many requests, Cyn opsis Weekender College Edition is coming back! We did this once before in November 2005 and it was wonderfully successful, so we’ll do it again on April 26, 2007.  We will accept 350 word editorials from current college students all around the country and the world.  The four most insightful, original, humorous and/or well-written pieces will be included in a future edition of Weekender , and each winning editorial will be awarded a prize of $350.  College Professors, moms and dads – encourage your students to participate!  All entries should be emailed no later than midnight on Friday, April 20th to me at [email protected], SUBJECT: Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!


Marvel Entertainment has bestowed David Maisel with the super powers of Chairman, Marvel Studios and Kevin Feige as President, Production. Maisel, who joined Marvel in 2003, is credited for the conception and execution of the new film production effort, including establishing the strategy for financing the endeavor. Having worked on all of Marvel’s movies, Feige is currently Producer on Iron Man and The Incredible Hulk.  In his expanded role, he will now also oversee creative for the studio’s animated projects for TV and DVD, as well as video games.  Additionally, Marvel Studios has also set its infrastructure in place with the recent addition and promotion of a number of executives in senior management positions including:

  • Tim Connors as EVP/Business Affairs and Operations; Ross Fanger as EVP/Physical Production; Michael Brown as SVP/Marketing; Charlie Davis as SVP/Post Production; Rod Smith as SVP/Production Finance; Elizabeth Lynch as VP/Business and Legal Affairs; and Jean-Claude Boursiquot as Director/IT and Studio Technology.  Marvel has also promoted Matt Finick to SVP/Studio Finance and Corporate Development and named Ryan Potter to Associate Counsel.  David Galluzzi, Assistant General Counsel, based in NY, will become a key member of the studios’ Business Affairs team.
  • Additional Marvel Studio promotions on the West Coast: Eric Rollman, to EVP/Animation and Television; Ames Kirschen to SVP and Executive Producer/Video Games; Craig Kyle to SVP/Animation; Jeremy Latcham to VP/Development and Production; Stephen Broussard to Creative Executive; and Joshua Fine to Story Editor/Animation.
  • Exiting the studio is Michael Helfant, President and COO, who will pursue other opportunities.

DreamWorks has named Jason Clark and Jim Mainard to lead the launch of its new stereoscopic 3D initiative.  Most recently, Clark was Executive Producer on Monster House 3D.  Mainard was for a number of years the head of DreamWorks Animation’s Research and Development.  Additionally, Phil McNally will serve as Stereographic Supervisor on Monsters vs. Aliens, the studio’s first stereoscopic 3D movie.

Chiara Cipriani has been appointed as Head of Digital, Jetix Europe.  She will report to Mel Alcock, SVP/Commercial Affairs. Cipriani will be responsible for spearheading Jetix Europe’s digital strategy, and she will coordinate revenue-generating initiatives.  Cipriani will work closely with Commercial Directors for Jetix Europe’s TV channels and lines of business across the pan-European network.  Most recently, Cipriani was Director/Television, The Poker Channel.  Previously she held several senior positions at British Sky Broadcasting, including as head of Sky Music Channels.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 3/5-3/11/07 :
Total Day        (000)  Primetime        (000)
NICK°:              1119   DSNY*:              1267
DSNY*:               764   CARTOON:           830
CARTOON:          568    NAN**:               462
NAN**:               298   TOON DIS:          184
ADSM**:             245   DISCOVERY:        107
TOON DIS.:         122   ANIMAL PLANET:   72
NOG/THE N:        108   MTV:                    65
DISCOVERY:         55   BET:                     65
ANIMAL PLANET:   46   NICKTOONS:         58
NICKTOONS:         40   TLC:                     45
                                   ESPN:                  45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 3/5-3/11/07 :
Total Day      (000) Primetime     (000)
NICK°:             597   DSNY*:            939
DSNY*:            465   CARTOON:        588
CARTOON:        361   NAN**:            355
NAN**:            237   TOON DIS:         94
ADSM**:          167   DISCOVERY:       71
TOON DIS.:        62   MTV:                  51
DISCOVERY:       35   BET:                   45
MTV:                  28   NICKTOONS:       32
NICKTOONS:       27   COMEDY:            31
BET:                   27  
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 3/5-3/11/07 :
Total Day    (000)  Primetime (000)
DSNY*:          415    DSNY*:        829
NICK°:           408    CARTOON:    419
CARTOON:      262    NAN**:        320
NAN**:          226    MTV:            136
ADSM**:        191    BET:             100
MTV:               86    DISCOVERY:    90
BET:                53    COMEDY:        84
DISCOVERY:    49    TOON DIS.:     63
COMEDY:         48    ESPN:             47
TOON DIS.:      40    MTV2:             40
                               TLC:               40
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 10, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1324; K6-11 906; TWEENS 9-14 642
DISNEY CHANNEL:     K2-11 1046; K6-11 662; TWEENS 9-14 510
CARTOON NETWORK: K2-11   649; K6-11 449; TWEENS 9-14 364
TOON DISNEY:           K2-11   139; K6-11   74; TWEENS 9-14   39
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 11, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1138; K6-11 767; TWEENS 9-14 544
DISNEY CHANNEL:     K2-11 1108; K6-11 684; TWEENS 9-14 529
CARTOON NETWORK: K2-11   548; K6-11 379; TWEENS 9-14 248
TOON DISNEY:          K2-11   148; K6-11   87; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, March 12, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1021; K6-11 461; TWEENS 9-14 348
DISNEY CHANNEL:     K2-11   750; K6-11 453; TWEENS 9-14 348
CARTOON NETWORK: K2-11   525; K6-11 319; TWEENS 9-14 236
TOON DISNEY:           K2-11   142; K6-11   87; TWEENS 9-14   56
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: Here’s the scenario – what’s the show?  –  Mary goes blind. While attending a school for the blind, she meets her future husband Adam who works at the school.  LITTLE HOUSE ON THE PRAIRIE    Kudos to:  Shari Bell-Red Thread Media, Inc/Atlanta; Mara Anastas-Simon & Schuster/NY; Donna Gerhardt-Showtime Networks Inc/NY; Kimberly Keeley-Safety 4 Kids, LLC/Stamford; Kevin Schmidt-National Cable Communications/Chicago; Barb Throm-creative LAB/St Louis; Andrea Blain-Andrea Blain Public Relations/Skokie IL; Meghan Reinke-Jones Publishing, Inc/Iola, WI; Sandra Mueller -KTLA/LA; Kelly Syers-Program Partners Inc/Venice; Sarah Sarles-Union Products Group/San Francisco; Angela Rodgers-DIC Entertainment/Burbank; Stefanie Tier Friedman-Top Tier Licensing/Agoura Hills CA; Lee Williams-Boomstone Entertainment Inc/Ottawa

Today’s Trivia Question: The same people who created Rowan and Martin’s Laugh In also created another primetime show on NBC which ran from 1979-84.  What was the name of this show?  ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  MGR, PRODUCTION ADMIN/WE tv/LI: Support prod admin on bus affairs, budgets, contracts & rights/clearances for Orig Prog. 5-7 yrs exp. Degree. Hands on Prod exp. Res: ref# 2828BR (3/21)

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ASR/ NY: Work w/sales to represent Disney Nat’l TV Kids Properties. Manage daily account activity 3-5 years Nat’l TV exp  Apply: (3/15)
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JOB OPENING: AD SALES ASST/Galavision/NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume:  [email protected]   (3/20)
SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP COLLEGE CREDITS ONLY:  INTERNS /LIME, NY: basic research/admin stuff like compiling press clips, updating/creating bios, further develop LIME’s media lists. Resumes subject intern to: [email protected]  (3/20)


SITUATION WANTED: COORDINATING PRODUCER: Strong list of proven skills, attention to detail, getting the job done rights, on time and under budget. I’m your LA-based go to guy.  Contact [email protected] (3/20)

SITUATION WANTED:  ADMIN ROLE: Superb organizer seeks admin role. Innovative/detail-oriented team player who loves to write/create and multi-task. Exp: Mngmnt, Reading books/scripts, & Customer Service. Contact [email protected] (3/15)

SITUATION WANTED:  SHOWRUNNER/PRODUCER: Experienced – Reality Sports Talk Game Hidden Camera Travel. All budgets. Creative. Calm. Detailed. You oversee creative, collect checks and meet with Execs. I’ll do the rest. [email protected] (3/17)

SITUATION WANTED:  MEDIA BUYER/PLANNER/SALES: 3 yrs exp, local and nat’l brcst, radio, outdoor working on movie campaigns. Also, 2 yrs sales exp.Looking for a buying position or a sales position in the LA area. [email protected] (3/17)

SITUATION WANTED: TRAFFIC COORD:  Exp’d traffic coord & client services mgr with a unique background in advertising media, logistics & creative dvlpmnt. Successfully cut costs & maximized client retention jeremyfineberg (3/16)

SITUATION WANTED: PRODUCTION SECRETARY/COORDINATOR: Detailed organizer seeks production position. Exp in coordinating shoots, research, and assisting Producers. Has passion for making things happen! Contact [email protected] (3/16)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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