Wednesday, March 14th, 2007

If you are receiving this edition of Digital, realize we are still in the pre-launch phases where bits here and here continue to be tweaked, ad space is being determined, subtitles are being finalized, etc.  If you have any comments or thoughts you’d like to share, absolutely do feel free! 

This edition officially launches on Monday, March 19, at approximately 4am…..

Thanks, Cyn


A CYNOPSIS MESSAGE FROM key and brilliant advertiser



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Cynopsis: DIGITAL

3/14/07

Good Morning, it’s Wednesday, March 14, 2007 and this is your first early morning digital briefing.

The kid gloves are off. Viacom has filed suit against Google. The suit was filed in the U.S. District Court for the Southern District of New York complaining of YouTube‘s “massive intentional copyright infringement.” The parent of cable networks MTV, Nickelodeon and Comedy Central is seeking $1 billion in damages. The suit has been anticipated as the ultimate endgame since Google acquired YouTube last year for $1.65 billion and talks between Viacom and the video-sharing site broke off last month. It states the plaintiffs have identified more than 150,000 unauthorized clips that have been viewed 1.5 billion times, but that this number is only a fraction of the aggregate violations.
 

~ MULTIPLATFORM CONTENT NEWS~

 
Bravo
made its first online acquisition, acquiring televisionwithoutpity .com to go with its stable of TV related sites, such as BravoTV.com, BrilliantButCancelled.com, Outzone.com and GetTRIO.com. The site is famous for snarky criticism of shows and a love/hate relationship with the medium, which Bravo executives promise not to impede. With one million unique users and 30 million total page views, the site will double Bravo’s aggregate online traffic. Co-founders Tara Ariano and Sarah Bunting will stay on as editors.
 
Walt Disney Internet Group is planning to launch a new site www.family.com later this week geared as a resource for Moms. Disney surveyed some 30,000 moms last year to find out what they wanted from an online Disney-branded destination and worked to deliver:

  • opinion pieces from an advisory board of “mommy bloggers”
  • community tools to help form groups around shared interests
  • a group of screened, family-friendly links called “the Family 1,000”

The blogs and threads on the site will monitored closely to watch for foul language and inappropriate remarks. The site will remain in beta through the summer and is part of a comprehensive redesign of Disney.com.
 
Turner held its Upfront presentations for TNT, TBS and Court TV in New York yesterday, promising extensive broadband content to complement new series, movies and specials. As part of a major branding initiative Court TV will utilize its site www.smokinggun.com to brand a series of quarterly specials about criminals caught in the act. The first special The Smoking Gun Presents: The Dumbest Criminals in the World will count down the 20 dumbest criminals along with their dumbest crimes. Turner also promoted its ad supported broadband comedy network superdeluxe .com, which attracted more than one million unique users during its first month of operation.
 
Online video technology provider vMix Media launched a new NBC channel featuring promo clips of Heroes and 30 Rock. Vmix.com, whose tagline is “creative is sexy,” posts content and offers tools for media companies that encourages users to send messages and leave comments about the clips. It has also signed deals with Tribune’s interactive division to offer tools to 50 of its newspaper and local station sites. Twentieth Century Fox Home Entertainment is also a partner.
 
Look for Nintendo’s Wii gaming platform to feature community-building features such as matchmaking tools and rankings. GameSpy will supply the software, and Pokemon Battle Revolution will be the first game to utilize the technology, slated to launch June 25.
 
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
A coalition of heavy hitters in the tech space presented FCC officials with a prototype device that will utilize unused television airwaves or “white space” to deliver wireless internet access to homes and offices. Microsoft, Google, Dell, HP, Intel and Phillips want to help make internet services available to those considered below the digital divide to help growth the market for their services. The coalition says it could begin shipping the device to stores by 2009. Perhaps this is just what the FCC is looking for. Commissioner Jonathan Adelstein criticized the current administration’s failed policy for deploying broadband technology last week, calling for new national strategy that included benchmarks, deployment timetables and thresholds to measure success.
 
Disney said it will launch ABC Family HD, Disney Channel HD, ESPNNEWS HD and Toon Disney HD on DirecTV by early 2008. All four will be HD simulcasts of the standard def channels. Disney also announced DirecTV will begin carrying Spanish- language ESPN Deportes later this month.
 
Scripps TV sites relaunched utilizing the Inergize Digital Media template and the Dayport video platform. The eight stations will now sport a common look and feel with horizontal navigation, and the Dayport player featured prominently on the main page.
 
Getty Images acquired Scoopt, an aggregator and distributor of photographs and videos captured by eyewitnesses to newsworthy events. Getty Images plans to help syndicate its content on the editorial section of its site, as well as invest in technology upgrades and enhancements to make www.scoopt.com more accessible and user friendly. Citizen journalists who submit content to Scoopt grant the agency a 12-month exclusive license to distribute the content in exchange for a share of any revenue generated.
 
Cox Communications and Lin TV’s WPRI-TV in West Warwick, R.I. reached a digital multicast agreement to offer additional NCAA Tournament Basketball games to Cox Digital Cable customers. CBS featured games will air on channel 12 in HD, and additional games will air on digital channels 801 and 802. Cox and Lin recently signed a retransmission agreement that cleared the way for the deal.
 
Verizon’s FIOS TV was given approval to launch in Rockland County, New York, bringing the total amount of communities it serves in New York to 29.
 


A CYNOPSIS MESSAGE FROM another key and brilliant advertiser



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~ DIGITAL ADVERTISING~

 
AOL
signed a two-year preferred portal agreement with PointRoll, giving it exclusive use of the rich media provider’s formats including an application that implants streaming video within banner ads. AOL has been working with PointRoll for months and is already showing advertisers NetStream, a video player that begins to play after a user clicks on anything within the page.
 
GM picked Digitas to handle the back-end work for its eight brand-specific automotive web sites–Buick, Pontiac, GMC, Chevrolet, Saab, Cadillac, Saturn and Humvee. Boston-based Digitas also picked up work for the GMC corporate site.
 

~ TRENDS, RESEARCH, ETC. ~
 

Total ad spending rose 4.1 percent to $149.6 billion in 2006, according to TNS Media Intelligence. While television’s share of the ad spend pie stayed virtually the same in 2006 at 43.7 percent, internet advertising increased from 5.8 percent to 6.5 percent, the largest increase of any medium. Automotive advertisers such as GM and DaimlerChrysler made huge cutbacks in their ad budgets, by 23.7% and 10.7 percent prospectively. Within the TV medium, spending rose from $62.1 to $65.3 billion. Spot TV and Spanish language TV were the biggest gainers.
 
.

~ EXECUTIVE MOVES ~
 

Digital aggregation and switching facility provider Azzurro HD hired Jim Scott as Senior Director of Sales. Jim has nearly 15 years in TV video and ad sales and spent a decade as a producer for Major League Baseball Productions.
 


 

~ WEBSITE OF THE DAY~

 
 Dating sites are nothing new. Now comes a broadband TV network dedicated to Romance Novels. www.romancenovels.tv puts the spotlight on romance authors, featuring and extensive selection of interviews with best selling novelists such as Nora Roberts, J.R. Ward and Christina Dodd. Authors share their secrets, give sneak peaks to their upcoming works and, in a travelogue section, take readers to the actual places where the stories are set. The site was founded by Maria Lokken, Marisa O’Neil and John Werner. Not to be confused with www.romancenovels.com, which hasn’t launched yet and looks cheesy.
 
A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
03.14.07

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here


JOB OPENING:  MGR, PRODUCTION ADMIN/WE tv/LI: Support prod admin on bus affairs, budgets, contracts & rights/clearances for Orig Prog. 5-7 yrs exp. Degree. Hands on Prod exp. Res: www.cablevision.jobs ref# 2828BR (3/21)

JOB OPENING:  EXECUTIVE ASSISTANT/FEARnet (Comcast, Sony, Lionsgate), PA: Experienced assistant needed to support network President. Degree required/Film major preferred. Apply: www.comcast.com Job Req. #45145BR (3/21)

JOB OPENING:  CONS AD COORD/COURT TV/NY: Support Mgr/Dir with advertising & media; Passionate about Advertising & TV industry; Organized; Resourceful; Driven; Creative. www.turnerjobs.com Req #69427BR    (3/21)

JOB OPENING: FREELANCE FORMAT PROD/AETN Int’l/NY/CT: Screen, prepare, research matl’s to create int’l master. Supv edits in HD, SD, long/short form. BA, 2+yrs video, audio, edit session, post prod exp. Apply: [email protected] (3/21)

JOB OPENING:  Beck Media/LA: Seeking PR TALENT w/ 2+ years of TV/Web/Tech/Emerging Media or related experience. Excellent writing/media pitching w/ positive attitude. Comp based on experience. Resume/cover to [email protected] (3/21)

JOB OPENING:  HEAD OF KIDS/BLUEPRINT ENTERTAINMENT/TORONTO: must have exp. in dev & prod for the CDN, US & Int’l mktpl; strong relatshp with dom/int’l b’casters, co-prods and creative talent. Apply [email protected] (3/21)

JOB OPENING: SALES PLANNER/Cablevision/NYC: Support growing Interactive/VOD ad sales team by creating customized sales presentations & proposals. 2+ yrs Sales/Agency exp. res: www.cablevision.jobs ref #2805BR (3/21)

JOB OPENING: CAMPAIGN MGR/Cablevision/NYC:  Track& analyze campaigns& usage data for Interactive/VOD. Strong analytics background, internet metrics exp. pref. res: www.cablevision.jobs ref #2802BR (3/21)

JOB OPENING: PRODUCTION COORDINATOR/LIFETIME NY: Track schedule, assets, budgets, & deliverables. Hire crews. Gather/maintain legal restrictions. Oversee voice-over talent. Apply at: http://www.lifetimetv.com/about/jobs.html (3/20)

JOB OPENING: MGR, DIGITAL PLATFORM PROGRAMMING/COMEDY CENTRAL/NY: Mng prgrmng dept’s functions on multiple media platforms. 4yrs exp TV program. Strong knwlg: TV prod/sched. Strong time mngmt skills. www.mtvncareers.com (3/20)

JOB OPENING: JUNIOR PUBLICIST-LIFETIME NY: Resp. for all Lifetime Movie Network programming consumer and trade publicity, specifically LMN Original Movies. Apply at: http://www.lifetimetv.com/about/jobs.html (3/20)

JOB OPENING: MARKETING ANALYST/NBCU Bravo/NY: Must have BA & 5 years exp. at agency; Responsibilities: Analyze spending patterns; develop/execute promotional concepts; run SMRB/MRI data. Apply: www.nbcjobs.com #564318  (3/20)

JOB OPENING: SPEC PROJECTS CREATIVE DIR/Rainbow/NY: Dir. Manage & direct corp. off-air & sales video projects, ads & events. 5+ yrs exp. Strong writing, producing, branding, mngmnt & diplomacy skills. [email protected] (3/20)

JOB OPENING: RESEARCH ANALYST/NY: Responsibilities incl rsrch support for prgrmng & interpreting ratings for WNBC & WNJU TV Stations. Visit www.nbcunicareers.com to apply through job #: 576472 or resume to [email protected] (3/20)

JOB OPENING: Scripps Networks/MARKETING DIRECTOR, DIY & Fine Living Knoxville:  5-7 yrs mkting/adv agency exp req’d. Manage creative and strategic direction for all media ad placement. [email protected]  job # 5929-U (3/17)

JOB OPENING: DIRECTOR, PROGRAM PLANNING/Nicktoons/NYC:  6+yrs Program Sked exp in Cable/Broadcast TV, Strg time-mgmt/org skills, Exp in operations/research & prob-solving skills, EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/17)

JOB OPENING:  COORD, RIGHTS & CLRNCS/BBCWA, NY:  Coords daily rights, clrncs & investment activity/info for the TV sales teams. Strng math skills, media exp & att. to detail req. Re: Cvr ltr & res to: [email protected] (3/17)

JOB OPENING: MARKETING MGR/iN DEMAND/NYC:  Help dev and implement strategic mktg plans, media planning and advertising. BA & 5+ yrs exp req. Send resume:  [email protected]
(3/16)

JOB OPENING: ON LINE MARKETING SUPERVISOR/iN DEMAND/NYC:  Assist in maximizing websites/strategies/budgets. BA & 3 plus yrs exp req.  Online expertise req.  Send resume:  [email protected] (3/16)

JOB OPENING: DIRECTOR, DIGITAL MEDIA/iN DEMAND/NYC:  Business focused to develop/launch new programming concepts/pkgs.  BA/3-5 yrs exp/digital media.  Send resume:  [email protected] (3/16)

JOB OPENING: COORDINATOR, ASSET PACKAGING/iN DEMAND/NYC:  Packaging assets & encoding content.  BA & 2 yrs exp in cable.  Send resume:  [email protected] . (3/16)

JOB OPENING: RESEARCH ANALYST/Sports & ENT TNT, TBS & Court TV Ad Sales/NY: 1-2 yrs rsrch exp at ntwrk/agency, strong analytical/communication skills, proficient with Nielsen systems, PowerPoint and Excel. [email protected] (3/16)

JOB OPENING:  DIR of SALES (Midwestern)/SCREENVISION/Chicago: Dev/sell integrated media prgrms to clients/agencies. Plain, coord & sell. BA req’d. 7 + yrs media sales exp. [email protected] (3/16)

JOB OPENING: SR DIR MKTG/Screenvision/NY: Run daily Mrktng operations to max rev generation & client satisfaction & to ensure adherence to dept budget & finan’l expectations.10+yr buz mktng exp. BA deg. [email protected] (3/16)

JOB OPENING: MARKETING MGR/STL MO: Direct & inspire a team; collaborate with sales leadership to bring multi-platform ad solutions to market.  Media/Research/Events/Promotions experience. Apply [email protected] (3/16)

JOB OPENING: SPORT MGR/STL MO: We dominate the market with Sports adv inventory, lead our effort to dominate the market with Sports adv solutions. Product marketing mgmnt/sports sales exp. Apply [email protected] (3/16)

JOB OPENING: GENERAL SALES MGR/STL MO: Cable/Media professional to develop business and leadership skills for new team of aggressive local sales managers. Apply Kathy. schlanker@chartercom .com (3/16)

JOB OPENING: COORD, AFF SALES/A&E TV/NY:Admin,database mgmt. &contract routing for Aff SalesDept.1 yr cable exp. pref in aff sales or in a billing capacity.Resumes: www.aetn.com/careers (3/16)

JOB OPENING: DIRS, CLIENT ACTIVATION TEAM/AMC/FUSE/WE/NY: Integ Sales/Mktg prof w/proven track record to secure multi-media, integ media/mkt prtnrshps. 7+yrs Sales/Mktg/Bus Dev in TV/agency www.cablevision.jobs ref #2876BR/ 2877BR (3/16)

JOB OPENING: EXP’D EDITOR/AZN TV/Centennial CO: Pro. w/MAC OS X, Final Cut Pro 5.1, After Effects, a must.  Min 5yr hands-on exp in TV broadcasting or production req’d. Fwd Resume & reel:  [email protected] (3/16)

JOB OPENING: DIR CLIENT DEVELOPMENT/Ent/Media research co/LA: Manage sales team, build new synd/custom biz. Proven record. 3 yrs mrkt resrch or related, sales/mgmt exp required. Email resume/sal hist to [email protected] . (3/16)

JOB OPENING: MGR CLIENT DEVELOPMENT/Entertainment research co/LA: Aggressively build new/existing business. Proven track record 3 years mrkt resrch/related sales exp esntil. Email resume/salary hist to [email protected] (3/16)

JOB OPENING: MGR CLIENT DEVELOPMENT/Entertainment research co/NY: Aggressively build new/existing business. Proven track record 3 years mrkt resrch/related sales exp essential. Email resume/salary hist to [email protected] (3/16)

JOB OPENING: PRODUCERS & ASSOCIATE PRODUCERS/Scholastic, Interactive Media, New York City.  Produce educational software games for kids.  Must be creative, with excellent project mgmt. skills.  email: cnobel @scholastic.com (3/16)

JOB OPENING: ACCT EXEC/GALAVISION Network/LA: Highly-motivated w/ sales/media/presentation skills, solutions orientated & agency/client relations. Fax res & cvr letter to Jim Baral (310)348-3626 or: lagalajob @univision.net   (3/23)

JOB OPENING: SALES PLANNER/The Weather Channel/ NYC: Presentation development, research, media plan building, mrktng & prospecting support for TWC Acct Mngrs in the NY Ad Sales Office. Apply to www.weather.com/careers , position VSA537. (3/16)

JOB OPENING: ASSOCIATE PRODUCER-New York City: Talk show. Must have experience in Talk. RESUMES: TVJOBSHERE @AOL.COM    (3/16)

JOB OPENING:  NATIONAL TV BUYER/NYC: 2 to 3yrs exp negotiating Network ,Cable and Syndication plans. Mid sized agency with multi accounts. send resumes to [email protected] (3/16)

JOB OPENING: DIR BRAVO PROG  RES/NY: 5 yrs exp in media res w/exp in ntwrk, cable, agency or supplier, 5 yrs exp w/Nielsen data, & NPower, Galaxy Explorer, Galaxy Navigator, MrktBreaks, Apply:  www.nbcunicareers.com job # 580826  (3/15)
 
JOB OPENING: PROJ MGR/MTV/NY: 3-5 yrs exp as project mgr or similar role in media or media-related co. Understanding of web & print design. B.S. or B.A. EOE/M/F/D/AAP.  Apply www.mtvncareers.com (3/15)
 
JOB OPENING: ART DIRECTOR/MTV/NY: 10 yrs exp. broadcast & print design; understand technology & principals of interactive design.  BFA required; MFA preferred. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/15)
 
JOB OPENING:
PROMO/WRITER/PRODUCER/EDITOR/ABC7, #1 Station in LA: Must know avid.  3+ yrs exp.  Send resume & reel:  ABC7 LA, Attn:  HR, Dept. PRO/CYN, 500 Circle Seven Drive, Glendale, CA 91201.  EOE (3/15)
 
JOB OPENING:
ASR/ NY: Work w/sales to represent Disney Nat’l TV Kids Properties. Manage daily account activity 3-5 years Nat’l TV exp  Apply: https://disney.recruitmax.com//main/careerportal/Job_Profile.cfm?szOrderID=72326 (3/15)
 
JOB OPENING : DIR, RETAIL/Taffy Ent/PARIS: 5-7 yrs. Exp in retail dev. & brand mktg in kids biz. Develop & manage brands at retail; Work w/licensees on sales & promo. Apply at: [email protected] (3/15)
 
JOB OPENING: WRITER/PRODUCER PROMOS/CNBC/NJ: 2 yrs experience writing, producing, and editing news and/or programming promos. Apply to www.nbcunicareers.com job# 567252 (3/15)
 
JOB OPENING: DIR OUTREACH/ZULA USA/BURBANK: Dir of Outreach-Zula USA, prod of The Zula Patrol, a TV series-pre-k – 2nd grade. MUST HAVE PBS EXP; wk. with PBS outr. Coord., teachers, parents. [email protected], 818-840-1695 Ext. 31 (3/15)
 
JOB OPENING: CBS, NAT’L SALES – RESEARCH MGR/NY: Should know Nielsen, Scarborough PrimeNext, Wrap, One Domain (Clearview), AdViews, Word, Excel and PP. 4+ yrs b’cast exp. required. Analyze & interpret data. Resume: 212-856-8135 (3/15)
 
JOB OPENING: Los Angeles Film Distribution Co. seeks a F/T FULL-CHG BKKPR. AR/AP, Bank deposits/reconciliation, invoice customers, data entry, payroll, Qtr/Semi-Wkly Payroll Taxes, QuickBooks. email resume: [email protected] (3/15)
 
JOB OPENING: AD SALES ASST/Galavision/NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume:  [email protected]   (3/20)
 
SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP COLLEGE CREDITS ONLY:  INTERNS /LIME, NY: basic research/admin stuff like compiling press clips, updating/creating bios, further develop LIME’s media lists. Resumes subject intern to: [email protected]  (3/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED

SITUATION WANTED: COORDINATING PRODUCER: Strong list of proven skills, attention to detail, getting the job done rights, on time and under budget. I’m your LA-based go to guy.  Contact [email protected] (3/20)

SITUATION WANTED:  ADMIN ROLE: Superb organizer seeks admin role. Innovative/detail-oriented team player who loves to write/create and multi-task. Exp: Mngmnt, Reading books/scripts, & Customer Service. Contact [email protected] (3/15)

SITUATION WANTED:  SHOWRUNNER/PRODUCER: Experienced – Reality Sports Talk Game Hidden Camera Travel. All budgets. Creative. Calm. Detailed. You oversee creative, collect checks and meet with Execs. I’ll do the rest. [email protected] (3/17)

SITUATION WANTED:  MEDIA BUYER/PLANNER/SALES: 3 yrs exp, local and nat’l brcst, radio, outdoor working on movie campaigns. Also, 2 yrs sales exp.Looking for a buying position or a sales position in the LA area. [email protected] (3/17)

SITUATION WANTED: TRAFFIC COORD:  Exp’d traffic coord & client services mgr with a unique background in advertising media, logistics & creative dvlpmnt. Successfully cut costs & maximized client retention jeremyfineberg @optonline.net (3/16)

SITUATION WANTED: PRODUCTION SECRETARY/COORDINATOR: Detailed organizer seeks production position. Exp in coordinating shoots, research, and assisting Producers. Has passion for making things happen! Contact [email protected] (3/16)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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