Wednesday, March 13th, 2013

A CYNOPSIS MESSAGE FROM DISNEY INTERACTIVE


FEEL THE MOMENTUM!

Disney XD continues to break records with
16 continuous quarters of growth-the most in Cable!

WATCH. PLAY. SHARE. LISTEN.
Disney XD
programs, videos and games resonate with
Kids, Tweens and Moms across all platforms, anytime…anywhere.

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SOURCE: Nielsen. Click here for the full source data


Cynopsis: Kids!
03.13.13

Good morning. It’s Wednesday, March 13, 2013, and this is your first early morning briefing.

Today’s Top Headlines

We’ve got kids news covered for you daily during Upfront season…

Disney Upfront: Disney’s been on a ratings high, and it’s wooing advertisers not only across content silos Disney Channel, Disney Junior and boy-focused Disney XD but across platforms, particularly its Watch Disney suite of authenticated TVE products. “We’re having many more conversations with advertisers about Watch…We want kids to be able to find content the same way they see it on screen,” Disney EVP, media sales and marketing Rita Ferro told CynKids before the Upfront. Look for increased cross-pollination of brands across platforms, like Disney Junior Night Light bloggers photographer Me Ra Koh and chef Helen Cavallo getting more play on the website, television and via Internet video, Ferro said. Disney is also playing up co-viewing, and strengthening advertising categories including automotive, insurance and hospitality because of it. Advertiser growth in these categories, she added, “speaks to the co-viewing opportunity, and the influence kids have on family decisions these days.” “We have the top four cable TV series for preschoolers and, even better, moms are watching, too,” added Gary Marsh, president and chief creative officer, Disney Channels Worldwide.

Among new programming announcements:

  • A series of 2D Mickey Mouse animated shorts will roll out June 28 on Disney Channel, Disney.com and Watch Disney Channel.
  • The 24-hour Disney Junior channel, which accepts select sponsorships, will begin reporting Nielsen ratings as of April 1, 2013. The channel marks its first anniversary this month.
  • Sheriff Callie’s Wild West: This animated series, debuting in September 2013 on Disney Junior is the first western for preschoolers, with Mandy Moore (Disney’s “Tangled”) as the voice of a kitty cat sheriff. The series was created by Denis Morella and George Evelyn and developed for television by Holly Huckins. Morella, Evelyn and Huckins serve as executive producers. It is a production of DHX Media in association with Disney Junior. “It’s the Andy Griffith show for the pre-school set,” says Marsh.
  • Phineas and Ferb: Mission Marvel: Watch for this animated adventure, which assembles characters from two Disney and Marvel franchises. “Phineas and Ferb: Mission Marvel,” premieres this summer on Disney Channel and Disney XD. Marking the first crossover animated special for Marvel and Disney properties. “Phineas and Ferb” creators and executive producers Dan Povenmire and Jeff “Swampy” Marsh designed Marvel’s Super Heroes and Super Villains to fit the Danville world of the Emmy Award-winning series. It is a production of Disney Television Animation.
  • Look for the new live action show, Girl Meets World. The pilot is being shot next month, and is a new twist on Disney’s Boy Meets World.

Digital Update

Who’s Angry Now? Angry Birds creator Rovio Entertainment is quite the contender. The company is soaring over traditional distribution paths, launching its first set of 52 three-minute “Angry Birds Toons” via a channel embedded in apps that offer the Angry Birds game. In effect, the move turns every smart device, from Apple to Android to Blackberry, into a distributor. Samsung smart TVs and streaming service Roku are also signed on to carry the Toons. Rovio’s done the math, and says the distribution network equals 1.7 billion screens worldwide. Advertisers are impressed. Initial sponsor series reportedly include Activision, BlackBerry, Paramount and Sony.


A CYNOPSIS MESSAGE


Don’t Forget to Register for Tomorrow’s Webinar
Mar 14 > 1:30-3pm ET

Leveraging the Second Screen for the New Kids Market
Navigate best practices for creating second-screen programming & using it to drive tune-in, increase stickiness and bolster your bottom line. Speakers: Cedric Arnaud-Battandier, Co-Founder & Business Devel. for Magic Ruby; Elie Dekel, President of Saban Brands & Co-President of Vortexx; Stacy Isenhower, SVP of Programming/Scheduling for Cartoon Network and Anne Richards, Creative Director for No Crusts Interactive.



Licensing News

Heading to the Russian Licensing Forum, March 13-15 in Moscow? DHX Media has locked down a multiyear merchandising and licensing representation deal with Russian agent Icon Promotions for kids series Animal Mechanicals, Johnny Test and the Richard Scarry collection… Cartoon Network will be shopping its portfolio, led by Ben 10, Lazytown and Adventure Time, which is represented by ELC and for which Turner is looking for a toy distributor in Russia, Ukraine and Kazakhstan.

More Kids News

Pitbull, Christina Aguilera and Kesha top the list of talent performing at the 26th Nickelodeon Kids’ Choice Awards on March 23. CynKids caught up with host Josh Duhamel at the recent Nick Upfront and he said, yes, being involved with kid-centric programming has taken on additional meaningful now that he’s a daddy-to-be.

By The Numbers

Top 10 Basic Cable Ratings for the week of March 4-10, 2013

K2-11 Total Programming Day
Network        Rating          (000s)
DSNY             2.9                 944
NICK             2.8                 917
TOON            1.5                 498
NAN              0.7                 246
NKJR             0.7                 181
DXD              0.6                 166
ADSM            0.5                 179    
SPRT             0.5                   87
NKTN            0.3                    69
HUB              0.2                    58

K2-11 Prime (Monday  Sunday 8-11p.m.)
Network         Rating                  (000s)
DSNY                4.4                      1436
NAN                  1.4                       460
NKJR                 1.0                       261
DXD                  0.9                       246
ADSM                0.7                       245
SPRT                  0.7                       131
HIST                  0.5                       153
USA                   0.4                        131
TRU                   0.4                        108
NKTN                 0.4                          93

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network                    Rating                 (000s)
DSNY                         3.2                      1044                    
NICK                          2.8                       917
TOON                         1.5                       498
NKJR                           0.9                       235
DXD                            0.7                       187
SPRT                           0.5                         99
HUB                             0.3                        72  
NKTN                           0.3                        65
HIST                            0.2                        63
FAM                             0.2                        56

K6-11 Total Programming Day
Network               Rating                       (000s)
DSNY                     2.9                             5706
NICK                      2.1                              425
TOON                     1.6                              311  
NAN                       0.9                              174
DXD                       0.8                              133    
ADSM                     0.7                              129
NKTN                      0.4                               50
FAM                        0.2                               35
NKJR                       0.2                               35
TRU                        0.2                               34

K6-11 Prime (Monday  Sunday 8-11p.m.)
Network               Rating                        (000s)
DSNY                     5.3                             1032
NAN                      1.6                                321
DXD                       1.1                               198  
ADSM                     0.8                               167
USA                        0.5                                95   
HIST                       0.5                                93
NKTN                      0.5                                74
TRU                        0.4                                79  
FAM                        0.4                                78
DSE                        0.4                                10

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network              Rating               (000s)
DSNY                    3.0                     596
NICK                     2.1                    425
TOON                    1.6                     311
DXD                      0.9                     149
NKTN                      0.3                     48
NKJR                      0.3                      44
HIST                      0.2                      39
FAM                       0.2                      37
TRU                       0.2                      37 
USA                       0.2                      36

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +7 Blended with Live +SD from 02/18/13 to date

K2-11  Top 10 Programs for the week of March 4-10, 2013

Date             Program             Network      Time                      (000s)
3/9/13          SpongeBob         NICK           10-10:30 a.m.           2202
3/8/13          Jessie                DSNY            8:30-9 a.m.               2116
3/9/13          SpongeBob         NICK            10:30-11 a.m.          2014
3/9/13          Ramona & Beezus  DSNY         8-9:50 p.m.             2068
3/9/13          SpongeBob              NICK        9:30-10 a.m.           1962
3/9/13          SpongeBob         NICK             9-9:30 a.m.             1956
3/5/13          SpongeBob        NICK             7-7:30 p.m.              1843
3/8/13          Jessie                 DSNY            8-8:30 p.m.              1828
3/5/13          SpongeBob         NICK            6:30-7 p.m.              1763
3/7/13          SpongeBob         NICK             7-7:30a.m.              1728

K6-11  Top 10 Programs for the week of March 4-10, 2013
Date             Program                Network        Time                         (000s)
3/8/13         Jessie                     DSNY               8:30-9 p.m.                1658
3/9/13         Ramona & Beezuz     DSNY              9-9:50 p.m.              1510
3/8/13        Jessie                       DSNY              8-8:30 p.m.                1453
3/10/13       Shake It Up              DSNY              8:30-9 p.m.               1365
3/9/13        SpongeBob                NICK              10-10:3 a.m.             1309
3/10/13        Ramona & Beezus     DSNY         11 a.m.-12:50 p.m.      1306
3/9/13        Tangled Ever After      DSNY               9-10:50 p.m.          1298
3/10/13       Austin & Allie             DSNY              9-9:30 p.m.              1295
3/8/13        Jessie                         DSNY             9-10 p.m.                  1283
3/9/13        SpongeBob                  NICK              10:30-11 a.m.         1257

Source: Turner Research from the Nielsen Co. data

Executive Moves

Congratulations to 22-year Nickelodeon vet Joel Fisher, who’s been upped to Nickelodeon VP, music and talent operations. Fisher previously worked with Nick’s preschool team before segueing into the music and talent business in 2004.



Answer to Yesterday’s Trivia Question:
Which modern cartoon trio is based on Flora, Fauna and Merriweather from Disney’s “Sleeping Beauty”? The Powerpuff Girls. Kudos to: Carly Hirsh-Scholastic/NY; Mary Kovach-ICON International, Inc./Stamford CT; Alison Hill-Cartoon Network/Atlanta; Sabrian Sparlin-CESD/LA.

Today’s Trivia Question: What was Cartoon Network’s first original show and what year did it bow? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
[email protected] for Cynopsis Kids!
03.13.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis
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JOB OPENING: AD OPS EXECUTIVE/DISH Sales/Denver: Lead traffic and ops efforts of DISH Media Sales, incl. scheduling, insertion, and delivery of linear and digital advertising spots. Apply at – http://tinyurl.com/agg87v3 (3/20)

JOB OPENING:  NETWORK SALES COORD/TVGN/NY: Ad sales coord. Work w/AEs, planners, sales, traffic, mrktg, price & plan teams. Deal maintenance; allocations; move reqsts; communicate w/agencies. College degree pref’d [email protected] (3/20)

JOB OPENING: VP, DVLPMT/LA: Solid writing skills/sharp intellect a must as well as 5-7 years exp. w/netw, prod, agts, & talent. Exp mgr. dvlpmt team, sincere interest in non-scripted tv. Send res: [email protected] (3/19)

JOB OPENING: DIR PRODS & TECH/Smithsonian Channel/NYC: Mng tech prod. dev for mobile sites, mobile apps, ITV + new platforms. 8+ yrs. wkg in digital prods and mng tech teams pref. Submit resume at www.sho.com/sho/about/careers (3/19)

JOB OPENING: MEDIA BUYER/Beacon Media Grp/Mahwah NJ: Leading kid media buyg/plng agcy looking for TV media buyer. Exp w/Donovan/MediaBank & EXCEL WIZ A MUST. Great bnfits. Send resumes to: [email protected] (3/19)

JOB OPENING: DIR RESEARCH/Sundance/NYC: Min 5+ years media research exp, strong knowledge Nielsen, MRI, Strartrack/Galaxy. Strong communication/presentation skills. Click here to apply. (3/16)

JOB OPENING: DIR SALES & PARTNRSHP/Sundance/Chicago: Proven sales track record, strong contacts, exp. developing, presenting, executing integrated promos, PM exp. Click here to apply. (3/16)

JOB OPENING: SR.WRITER/PRODUCER/Investigation Discovery/MD: Conceive, write & prod branded ent. creative for ID; 5+ yrs wrtng/prod promo, mtkg, brnded ent for brdcst or cble TV. Exprt knwldg post prod Apply: http://bit.ly/W8IRTF (3/16)

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JOB OPENING: SR IT BUSINESS ANALYST – MARKETING SYSTEMS/LOS ANGELES CA: Computer and Information Systems Manager Apply: http://tinyurl.com/dyz2abg (FFE0001561) (3/16)

JOB OPENING: MGR RSCH/NYC NY: Mgr, Rsch/FX/NYC/ 3+ yrs exp in media rsrch, prefer cable/ad sales exp, Agency exp a plus, Nielsen exp req, estimates exp strongly pref’d. Apply: http://tinyurl.com/bp3h2tg (FNG0001922) (3/16)

JOB OPENING: SALES PLANNER/Adult Swim, Cartoon Network, truTV/NY: Degree & 2 yrs sales exp. Agency/Planner role from another ntwrk a +. Resumes to: http://www.turnerjobs.com/careers#/careers/job-details/135077BR (3/16)

JOB OPENING: SR ANALYST, PRICING, & PLAN’G/TV ONE/NY: Wrk w/planners, rsrch, sales ops/ad sales mgmt. BA pref’d. Min 5 yrs cable ad sales. Plan’g or inventory mgmt exp pref’d. Traffic/Stewardship systems. Visit www.TVONEjobs.com (3/15)

JOB OPENING: SR. RESEARCH ANALYST/Crown Media Family Networks/Studio City: Supports VP and internal clients through analysis and tracking of various standard and custom reports on all Nielsen Systems & ComScore databases. More info & apply click here (3/15)

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JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (3/15)

JOB OPENING: TEMPORARY DIRECTOR AD SALES RESEARCH/NY: Work w/ Pricing and Planning & collaborate with Research Dept. and Ad Sales Marketing through May 2013.More info & apply: http://www.hallmarkchannel.com/jobs (3/15)

JOB OPENING: CREATIVE DIR, AMC/NYC: Seeking exceptional creative leader. Previous CD exp in on-air promo at a major network is required. Submit res http://tinyurl.com/bkphnta (3/14)

JOB OPENING: PREDITOR/NBCUNIVERSAL/NYC: Min 3yrs brdcst/ent cble ntwk exper in onair promo as wrtr/prdcr/edtr. On/offair, adsales cobrnd spnrshp & mltpltfm promo vids for Oxygn. Finl Cut Pro. Apply: www.nbcunicareers.com (9123BR) (3/14)

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JOB OPENING:  PUBLISHER RELATIONS ACCT MGR/NTL/SLS/Long Is. City/NY: 3+ yrs exp/digi pub/wkg w pubs in a digi sales envir. BA in ad, bus, comm, mktg; Familiar w/digi sales language, digi bus app & process; apply @ [email protected] (3/14)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SCREENVISION has four exciting internships avail. with our Sales, Marketing, Research & Campaign Management teams. Apply http://www.screenvision.com/careers/ (3/15)

SUMMER INTERNSHIP CREDITS ONLY:  Ent. PR agency looking for motivated go-getter, w/interest in PR. Communication, Journalism, English, Marketing, & PR majors preferred. Great opp to gain hands-on experience. Resume to [email protected] (3/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EXPERIENCED TV PUBLICIST/LA: seeks F/T or freelance position at cable or broadcast network or studio; pitching results, strong writing skiils and solid media relationships – passionate about the work. Contact: [email protected] (3/19)

SITUATION WANTED: DIGITAL/MOBILE AD SALES/NYC: 2+ years of entertainment sales and publicity experience, Syracuse University graduate, highly determined, self-motivated & entrepreneurial: Linkedin, [email protected] (3/15)

SITUATION WANTED: Pro with software & ad operations experience seeks position with media software company. [email protected] (3/15)

SITUATION WANTED: PUBLICIST/LA: strong media relations, seeks F/T position at entertainment, music, brand and lifestyle firm. Solid pitching, writing and results. Contact: [email protected] (3/15)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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