Wednesday, March 13th, 2013



Disney XD continues to break records with
16 continuous quarters of growth-the most in Cable!

Disney XD
programs, videos and games resonate with
Kids, Tweens and Moms across all platforms, anytime…anywhere.

Contact us for advertising opportunities!
SOURCE: Nielsen. Click here for the full source data

Cynopsis: Kids!

Good morning. It’s Wednesday, March 13, 2013, and this is your first early morning briefing.

Today’s Top Headlines

We’ve got kids news covered for you daily during Upfront season…

Disney Upfront: Disney’s been on a ratings high, and it’s wooing advertisers not only across content silos Disney Channel, Disney Junior and boy-focused Disney XD but across platforms, particularly its Watch Disney suite of authenticated TVE products. “We’re having many more conversations with advertisers about Watch…We want kids to be able to find content the same way they see it on screen,” Disney EVP, media sales and marketing Rita Ferro told CynKids before the Upfront. Look for increased cross-pollination of brands across platforms, like Disney Junior Night Light bloggers photographer Me Ra Koh and chef Helen Cavallo getting more play on the website, television and via Internet video, Ferro said. Disney is also playing up co-viewing, and strengthening advertising categories including automotive, insurance and hospitality because of it. Advertiser growth in these categories, she added, “speaks to the co-viewing opportunity, and the influence kids have on family decisions these days.” “We have the top four cable TV series for preschoolers and, even better, moms are watching, too,” added Gary Marsh, president and chief creative officer, Disney Channels Worldwide.

Among new programming announcements:

  • A series of 2D Mickey Mouse animated shorts will roll out June 28 on Disney Channel, and Watch Disney Channel.
  • The 24-hour Disney Junior channel, which accepts select sponsorships, will begin reporting Nielsen ratings as of April 1, 2013. The channel marks its first anniversary this month.
  • Sheriff Callie’s Wild West: This animated series, debuting in September 2013 on Disney Junior is the first western for preschoolers, with Mandy Moore (Disney’s “Tangled”) as the voice of a kitty cat sheriff. The series was created by Denis Morella and George Evelyn and developed for television by Holly Huckins. Morella, Evelyn and Huckins serve as executive producers. It is a production of DHX Media in association with Disney Junior. “It’s the Andy Griffith show for the pre-school set,” says Marsh.
  • Phineas and Ferb: Mission Marvel: Watch for this animated adventure, which assembles characters from two Disney and Marvel franchises. “Phineas and Ferb: Mission Marvel,” premieres this summer on Disney Channel and Disney XD. Marking the first crossover animated special for Marvel and Disney properties. “Phineas and Ferb” creators and executive producers Dan Povenmire and Jeff “Swampy” Marsh designed Marvel’s Super Heroes and Super Villains to fit the Danville world of the Emmy Award-winning series. It is a production of Disney Television Animation.
  • Look for the new live action show, Girl Meets World. The pilot is being shot next month, and is a new twist on Disney’s Boy Meets World.

Digital Update

Who’s Angry Now? Angry Birds creator Rovio Entertainment is quite the contender. The company is soaring over traditional distribution paths, launching its first set of 52 three-minute “Angry Birds Toons” via a channel embedded in apps that offer the Angry Birds game. In effect, the move turns every smart device, from Apple to Android to Blackberry, into a distributor. Samsung smart TVs and streaming service Roku are also signed on to carry the Toons. Rovio’s done the math, and says the distribution network equals 1.7 billion screens worldwide. Advertisers are impressed. Initial sponsor series reportedly include Activision, BlackBerry, Paramount and Sony.


Don’t Forget to Register for Tomorrow’s Webinar
Mar 14 > 1:30-3pm ET

Leveraging the Second Screen for the New Kids Market
Navigate best practices for creating second-screen programming & using it to drive tune-in, increase stickiness and bolster your bottom line. Speakers: Cedric Arnaud-Battandier, Co-Founder & Business Devel. for Magic Ruby; Elie Dekel, President of Saban Brands & Co-President of Vortexx; Stacy Isenhower, SVP of Programming/Scheduling for Cartoon Network and Anne Richards, Creative Director for No Crusts Interactive.

Licensing News

Heading to the Russian Licensing Forum, March 13-15 in Moscow? DHX Media has locked down a multiyear merchandising and licensing representation deal with Russian agent Icon Promotions for kids series Animal Mechanicals, Johnny Test and the Richard Scarry collection… Cartoon Network will be shopping its portfolio, led by Ben 10, Lazytown and Adventure Time, which is represented by ELC and for which Turner is looking for a toy distributor in Russia, Ukraine and Kazakhstan.

More Kids News

Pitbull, Christina Aguilera and Kesha top the list of talent performing at the 26th Nickelodeon Kids’ Choice Awards on March 23. CynKids caught up with host Josh Duhamel at the recent Nick Upfront and he said, yes, being involved with kid-centric programming has taken on additional meaningful now that he’s a daddy-to-be.

By The Numbers

Top 10 Basic Cable Ratings for the week of March 4-10, 2013

K2-11 Total Programming Day
Network        Rating          (000s)
DSNY             2.9                 944
NICK             2.8                 917
TOON            1.5                 498
NAN              0.7                 246
NKJR             0.7                 181
DXD              0.6                 166
ADSM            0.5                 179    
SPRT             0.5                   87
NKTN            0.3                    69
HUB              0.2                    58

K2-11 Prime (Monday  Sunday 8-11p.m.)
Network         Rating                  (000s)
DSNY                4.4                      1436
NAN                  1.4                       460
NKJR                 1.0                       261
DXD                  0.9                       246
ADSM                0.7                       245
SPRT                  0.7                       131
HIST                  0.5                       153
USA                   0.4                        131
TRU                   0.4                        108
NKTN                 0.4                          93

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network                    Rating                 (000s)
DSNY                         3.2                      1044                    
NICK                          2.8                       917
TOON                         1.5                       498
NKJR                           0.9                       235
DXD                            0.7                       187
SPRT                           0.5                         99
HUB                             0.3                        72  
NKTN                           0.3                        65
HIST                            0.2                        63
FAM                             0.2                        56

K6-11 Total Programming Day
Network               Rating                       (000s)
DSNY                     2.9                             5706
NICK                      2.1                              425
TOON                     1.6                              311  
NAN                       0.9                              174
DXD                       0.8                              133    
ADSM                     0.7                              129
NKTN                      0.4                               50
FAM                        0.2                               35
NKJR                       0.2                               35
TRU                        0.2                               34

K6-11 Prime (Monday  Sunday 8-11p.m.)
Network               Rating                        (000s)
DSNY                     5.3                             1032
NAN                      1.6                                321
DXD                       1.1                               198  
ADSM                     0.8                               167
USA                        0.5                                95   
HIST                       0.5                                93
NKTN                      0.5                                74
TRU                        0.4                                79  
FAM                        0.4                                78
DSE                        0.4                                10

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network              Rating               (000s)
DSNY                    3.0                     596
NICK                     2.1                    425
TOON                    1.6                     311
DXD                      0.9                     149
NKTN                      0.3                     48
NKJR                      0.3                      44
HIST                      0.2                      39
FAM                       0.2                      37
TRU                       0.2                      37 
USA                       0.2                      36

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +7 Blended with Live +SD from 02/18/13 to date

K2-11  Top 10 Programs for the week of March 4-10, 2013

Date             Program             Network      Time                      (000s)
3/9/13          SpongeBob         NICK           10-10:30 a.m.           2202
3/8/13          Jessie                DSNY            8:30-9 a.m.               2116
3/9/13          SpongeBob         NICK            10:30-11 a.m.          2014
3/9/13          Ramona & Beezus  DSNY         8-9:50 p.m.             2068
3/9/13          SpongeBob              NICK        9:30-10 a.m.           1962
3/9/13          SpongeBob         NICK             9-9:30 a.m.             1956
3/5/13          SpongeBob        NICK             7-7:30 p.m.              1843
3/8/13          Jessie                 DSNY            8-8:30 p.m.              1828
3/5/13          SpongeBob         NICK            6:30-7 p.m.              1763
3/7/13          SpongeBob         NICK             7-7:30a.m.              1728

K6-11  Top 10 Programs for the week of March 4-10, 2013
Date             Program                Network        Time                         (000s)
3/8/13         Jessie                     DSNY               8:30-9 p.m.                1658
3/9/13         Ramona & Beezuz     DSNY              9-9:50 p.m.              1510
3/8/13        Jessie                       DSNY              8-8:30 p.m.                1453
3/10/13       Shake It Up              DSNY              8:30-9 p.m.               1365
3/9/13        SpongeBob                NICK              10-10:3 a.m.             1309
3/10/13        Ramona & Beezus     DSNY         11 a.m.-12:50 p.m.      1306
3/9/13        Tangled Ever After      DSNY               9-10:50 p.m.          1298
3/10/13       Austin & Allie             DSNY              9-9:30 p.m.              1295
3/8/13        Jessie                         DSNY             9-10 p.m.                  1283
3/9/13        SpongeBob                  NICK              10:30-11 a.m.         1257

Source: Turner Research from the Nielsen Co. data

Executive Moves

Congratulations to 22-year Nickelodeon vet Joel Fisher, who’s been upped to Nickelodeon VP, music and talent operations. Fisher previously worked with Nick’s preschool team before segueing into the music and talent business in 2004.

Answer to Yesterday’s Trivia Question:
Which modern cartoon trio is based on Flora, Fauna and Merriweather from Disney’s “Sleeping Beauty”? The Powerpuff Girls. Kudos to: Carly Hirsh-Scholastic/NY; Mary Kovach-ICON International, Inc./Stamford CT; Alison Hill-Cartoon Network/Atlanta; Sabrian Sparlin-CESD/LA.

Today’s Trivia Question: What was Cartoon Network’s first original show and what year did it bow? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
[email protected] for Cynopsis Kids!

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