Wednesday, March 11th, 2009


Scripps Networks. Brands (for Life).
QUALITY.   Relevance.  Stability.  Trust.  Value.

Transforming Loyal Viewers Into Lifelong Consumers
By Leading the Industry in Audience Engagement

DIY #1   Food Network #2T   HGTV #2T   Fine Living Network #4   

Source:  Simmons Multimedia Engagement Study 2008. Top 6 motivational attributes for advertisers. A25-54 ranked among 80 ad-supported networks. For source details and marketing opportunities, visit



Good morning. It’s Wednesday, March 11, 2009, and this is your first early morning briefing. 

Tonight’s Premieres:
NBC: The Chopping Block at 8p
SCI FI Channel: Ghost Hunters at 9p
Comedy Central: South Park at 10p

CNN’s Saturday night talk show D.L. Hughley Breaks the News will end later this month after only being on the air five months, reports The New York Times. The show, taped in front of a studio audience in New York, averaged 750,000 viewers. CNN explained the show’s abrupt ending by saying comedian Hughley wants to be closer to his family in California and will remain as a contributor for the cable news network based in Los Angeles.


Gospel Music Channel is furthering its original programming lineup by launching new series Revealed March 25 at 8p. Revealed will showcase up-close today’s gospel performers, either a single artist or a group through interviews and an intimate acoustic concert setting. Episode one will spotlight Third Day and their album Revelation while future episodes will feature Jars of Clay and Israel Houghton.

Action sports network, FUEL TV will open a third season of New Pollution March 29 at 830p. This new season, with thirteen episodes, will look at the next generation of action sports athletes who are 16 years and younger. Show host and professional surfer Matt Beacham spends time with the young athletes who excel at everything from snowboarding to skateboarding, to see what makes them tick. New episodes air Sunday nights at 830p and repeat several times during the week.

Sunday night’s third season premiere of E!’s Keeping Up with the Kardashians at 10p attracted 1.6 million total viewers and posted a 1.07 rating with A18-49 and a 2.06 rating with W18-34. Immediately following at 1030p, the new series debut of Candy Girls stayed sweet for the network by drawing in an average 1.1 million total viewers and delivering a .70 rating with A18-49 and a 1.54 rating among the core audience of W18-34.

Also on Sunday night, VH1’s season finale of Tool Academy at 10p averaged 1.8 million total viewers and delivered a 1.2 rating with A18-49 viewers.

Then Monday’s new series opener of Battles BC on History at 9p ushered in 656,000 A18-49 viewers, 719,000 A25-54 viewers and 1.5 million total viewers, making it the #1 Monday night series debut in the network’s history.

MIP TV Program Call: If your company will be attending and showcasing programming at MIP TV 2009 in Cannes, France, at the end of next month, Cynopsis will send out a special MIP TV Shopping Guide edition the Wednesday before the conference. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre, your terms (barter, cash, etc.) and names and contact info of those attending from your company. If your company is interested in being included in this free guide, please send the details to
by Friday, March 20, 2009.

Housekeeping Note:  As we have in 2000, 2005 and 2007, once again we are conducting a survey to get your feedback on the Cynopsis editions and how we might make them better and more relevant for you.  Please take a few minutes to click on this link and fill out the survey – your comments are greatly appreciated! 


Pilot News:

  • Rebecca Romijn, seen most recently on ABC’s Ugly Betty, will join the cast of Eastwick, the ABC drama pilot about three women who discover they have supernatural powers when a mystery man moves to town. Romijn will be part of the ensemble cast including Lindsay Price, Veronica Cartwright and Jaime Ray Newman. Eastwick, from Warner Bros. TV is based on the John Updike novel The Witches of Eastwick which also spawned a 1987 feature film.
  • The CW tapped Matt Barr (One Tree Hill) for its Gossip Girl spinoff, per THR. Barr will play Keith van der Woodsen, a wealthy Malibu guy who becomes the lover of Lily Rhodes (Brittany Snow) and possibly her future husband. The spinoff, from Warner Bros. TV and Alloy, is set in 1980s Los Angeles and is about Lily’s wilder teen years.

Michael Hoff Productions, Inc. (HOFF PRODUCTIONS) received a renewal for its Investigation Discovery series Extreme Forensics. Michael Hoff Productions also announced it opened a new office in New York City to handle production for the series headed by television production veteran Jessica Winchell Morsa. 


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  For years American Idol‘s producers participated in one of the most successful, if rudimentary,  mobile interactive applications in the U.S. as millions of AT&T subscribers paid extra fees to text in their votes. (FremantleMedia has also used the platform as a marketing tool this year to remind users of the return of the show, sending out mobile ads to some 2 million AT&T subs.)  Finally there’s something a little sexier – Seattle-based Zumboi has launched an officially-sanctioned $1.99 American Idol app for the iPhone. It features a variety of content and functionality including exclusive interviews and behind-the-scenes clips, a “buzz” section with blogs, news feeds and other updates and a module providing bios and photos of show participants. But go figure – there’s no way to cast votes from the app.   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  With the goal expanding its global business efforts, Marvel Entertainment has formed an International Advisory Board to help explore new opportunities overseas for Marvel and its key character brands, especially focusing on India and China initially.  The Advisory Board is chaired by James F. Halpin, a longtime Marvel director.  Simon Philips, President/Worldwide Consumer Products will serve as the primary company liaison to the Advisory Board.  Additionally, the Advisory Board is currently comprised of Peter Yip, Exec. Vice Chairman and CEO, CDC Corporation, and Bollywood film producer, Manmohan Shetty, former chairman, Adlabs Films Limited. Yip and Shetty represent China and India, respectively on the Board.  Marvel is in the process of filling two additional Advisory Board positions.  Full edition: CYN KIDS.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 3/2-3/8/09
Primetime       (000)         Total Pgm Day         (000)
USA                1384         USA                        702
TBSC              1076         NAN*                      675
FX                   779          ADSM*                    619
FAM                 772          TBSC                       617
ESPN               737          NICK                        555
TNT                 709          TNT                         502
AEN                 697          ESPN                       490
MTV                 613          FX                           415
NAN                 606          FAM                         413
DISC                605         AEN                          394
                                    HIST                         394
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 3/2-3/8/09        
Primetime       (000)        Total Pgm Day               (000)
USA                3057        NICK                           2161
FOXN              2388        USA                            1558
TBSC              1823        NAN*                          1525
NAN                1705        FOXN                          1256
ESPN              1633        ADSM*                        1091
FAM                1626        TNT                            1022
TNT                1557        TOON                          1010
AEN                1456        TBSC                            994
TOON              1313        ESPN                            860
FX                   1311        FAM                             822
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 3/2-3/8/09
USA       WWE Entertainment 10p                                  2866
USA       Burn Notice                                                   2738
USA       WWE Entertainment 9p                                    2495
MTV       America’s Best Dance Crew                              2149
ADSM     Family Guy 1130p 3/3                                     1987
TBSC     Family Guy 930p 3/3                                        1946
TLC       Jon & Kate Plus 8                                            1923
ADSM     Family Guy 11p 3/8                                         1900
USA       House                                                           1850
ADSM     Family Guy 11p 3/3                                         1831
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 3/2-3/8/09
FOX    American Idol TUES                                    9.0/23      11,860
FOX    American Idol WED                                     7.8/22      10,320
FOX    American Idol THU SP-3/5                           7.6/21      10,050
ABC    Bachelor: After the Final Rose                      6.7/16       8,810
ABC    The Bachelor                                             5.4/13       7,180
CBS    CSI                                                          5.3/13       7,020
ABC    Lost                                                         4.9/12       6,420
CBS    Two and a Half Men                                    4.9/11       6,480
ABC    Desperate Housewives                                 4.7/11       6,170
NBC    The Office                                                 4.5/11       5,980
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis:  FOX led with its “bad boys” lineup Saturday night at 1.9/6 A18-49, according to final national ratings from Nielsen Media Research. At 8p, FOX’s back-to-back Cops episodes averaged a winning 1.9/7 with CBS’ Crimetime Saturday rerun next at 1.2/4. Almost the same scenario occurred at 9p as FOX’s AMW led with 1.9/6 followed by a second encore helping of CBS’ Crimetime Saturday at 1.7/5. CBS made it to the top at 10p with a new 48 Hours Mystery at 2.2/7 with NBC’s Law & Order repeat coming after that with 1.3/4.

Live + Same Day Household Ratings: Saturday, March 7, 2009 (March Sweep Day 3) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.3/10        Crimetime Saturday [r] 4.4/8, Crimetime Saturday [r] 5.7/10, 48 Hours Mystery 5.8/11

FOX: 3.4/6           Cops 3.3/6, Cops 2 [r] 3.4/6, AMW: America Fights Back 3.4/6

NBC: 2.6/5           Apprentice 8 [r] 2.2/4, Law & Order [r] 3.5/7

ABC: 2.0/4             America’s Funniest Home Videos [r] 2.8/5, Brothers & Sisters [r] 1.7/3

UNIV: 1.5/3          Sabado Gigante 1.5/3

MNT: 0.9/2           My Saturday Night Movie: French Kiss 0.9/2

TELE: 0.3/1          Futbol Estelar: Tigres vs. Puebla 0.2/0, Futbol Estelar II: Atlas vs. Indios 0.3/1

A18-49: FOX 1.9/6, CBS 1.7/6, NBC 1.1/4, UNIV 1.0/3, ABC 0.8/3, MNT 0.3/1, TELE 0.2/1

Sunday – A18-49 Analysis: ABC turned in a solid performance Sunday night winning with 3.3/9 A18-49, according to final national ratings from Nielsen Media Research. CBS started the night winning at 7p with 60 Minutes at 2.2/7 with ABC’s America’s Funniest Home Videos following at 2.0/6. Momentum stayed with CBS through 8p as The Amazing Race finished first with 3.1/8 with ABC’s Extreme Makeover: Home Edition next at 2.9/8. Then at 9p, the ratings pendulum swung in ABC’s favor as Desperate Housewives won with 4.7/11 followed by FOX averaging a 3.2/8 for Family Guy/American Dad. Competition was tight in the final hour as NBC’s Apprentice 8 slipped into #1 at 10p with 3.5/9, just a smidge ahead of ABC’s Brothers & Sisters at 3.4/9.

Live + Same Day Household Ratings: Sunday, March 8, 2009 (March Sweep Day 4) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.0/12        60 Minutes 8.6/15, The Amazing Race 6.1/10, Cold Case 7.8/12, The Unit 5.7/9

ABC: 6.5/11         America’s Funniest Home Videos 4.2/8, Extreme Makeover: Home Edition 6.0/10, Desperate Housewives 8.7/13, Brothers & Sisters 7.0/11

NBC: 3.9/6         SNL [r] 2.2/4, SNL [r] 3.7/6, Apprentice 8 4.8/8

FOX: 2.8/5         Hole in the Wall 1.5/3, Hole in the Wall 1.7/3, The Simpsons 3.3/6, King of the Hill 2.8/4, Family Guy 4.1/6, American Dad 3.1/5

UNIV: 1.5/2        [no ratings data for 7p hour] Nuestra Belleza 1.9/3, Quien Tiene Razon? 1.5/2

CW: 0.6/1          Jericho 0.5/1, The CW Sunday Movie: Easy Money 0.6/1

TELE: 0.4/1        [no ratings data for 7p hour] Cine Millonario 0.5/1, Camara Loca 0.2/0

A18-49: ABC 3.3/9, CBS 2.6/7, NBC 2.5/7, FOX 2.3/6, UNIV 1.2/3, TELE 0.4/1, CW 0.2/1

Monday – A18-49 Analysis:  ABC glittered and glided to #1 Monday night with 5.1/13 A18-49, according to final national ratings from Nielsen Media Research. The season eight premiere of ABC’s Dancing with the Stars was the most-watched season opener ever with an average of 22.5 million total viewers and the two-hour show delivered a 6.1/15 among A18-49. Breaking it down, ABC’s Dancing with the Stars posted a 5.5/15 at 8p, followed by FOX’s House at 4.8/13. During 9p, ABC’s rating for the second hour of Dancing/Stars kicked in higher at 6.7/16 while the average of CBS’ sitcoms Two and a Half Men/Rules of Engagement brought in a second place 4.3/11. CBS’ CSI: Miami held firm in its top position through 10p at 4.3/11 while ABC’s series debut of Castle came next at 3.0/8.

Live + Same Day Household Ratings: Monday, March 9, 2009 (March Sweep Day 5) time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 11.8/18       Dancing with the Stars [p] 14.1/21, Castle [p] 7.1/12

CBS: 7.2/11          The Big Bang Theory 5.8/9, How I Met Your Mother 5.3/8, Two and a Half Men 8.1/12, Rules of Engagement 6.2/9, CSI: Miami 9.0/15

FOX: 7.1/11              House 7.3/11, 24 6.8/10

NBC: 4.1/6             Chuck 3.5/5, Heroes 4.2/6, Medium 4.7/8

UNIV: 2.2/3          Cuidado con el Angel 2.4/4, Manana para Siempre 2.5/4, Cristina 1.7/3

MNT: 0.9/1           Masters of Illusion 0.9/1, Magic’s Biggest Secrets Revealed [r] 1.0/1

CW: 0.8/1            Gossip Girl [r] 0.8/1, One Tree Hill [r] 0.8/1

TELE: 0.6/1          Dona Barbara 0.5/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.7/1, Cartel M 0.7/1

A18-49: ABC 5.1/13, FOX 4.2/11, CBS 4.0/10, NBC 2.6/7, UNIV 1.7/4, CW 0.5/1, MNT 0.5/1, TELE 0.5/1



UK-based Bullseye Television Production, a division of Zodiak Entertainment, named Ed Crick as Managing Director to oversee the content producer’s growth in new programming directions. Ed will work with company executives, producers and production managers, building strong relationships in the UK and across the pond in the US. Ed follows Bullseye founder Jorg Roth in this position. Jorg will remain as Chairman, concentrating now on acquisitions and format sales for Zodiak Entertainment.

Doug Baker takes on new responsibility as SVP/CFO for Discovery Networks International, per an announcement from Discovery Communications. Currently, Doug is SVP/CFO for Discovery Communications’ Digital Media, Emerging Networks and Business Development units and will segue into his new position in the next several weeks. Doug’s scope of work includes all financial duties pertaining to Discovery’s global business in addition to managing CFOs based in the UK, EMEA, Latin America and Asia-Pacific. Doug will report directly to Greg Ricca, President/CEO, Discovery Networks International.

This day in History: 1947 – The DuMont network aired “Movies For Small Fry.” It was network television’s first successful children’s program.

Answer to Yesterday’s Trivia Question: Animal trainer and behaviorist Ralph Helfer owned two celebrity bulls – one was Merrill, well named as he starred in the Merrill Lynch commercials.  The other was a one ton black longhorn Brahma bull named Zane who had a habit of attacking things and people in classic commercials.  What company was this bull identified with?  SCHLITZ MALT LIQUOR  Kudos to: Mike Seidel-CBS Television Stations/NY; Troy Furr-ESPN/New York; Darren Pieh-WWJT/Detroit; Greg West-WATC/Atlanta; Judy Margolis-The Ad Place/Dallas; Julie Syers-Briggs & Caldwell/Houston; Donna James-KDAF/Dallas; Dale Warshaw-KMSB & KTTU/Tucson; Richard Quan-Imaginary Time/San Francisco; Sean Boardman-Q13 Fox/Seattle; Paul Blutter-General American Group/Northridge; David Chill-DIRECTV/LA

Today’s Trivia Question:   Pulp Fiction saw the return of The Batusi, the dance invented by Arthur Murray for the campy TV series BATMAN in the 1960s.  When Adam West as Batman first introduced The Batusi on the premiere episode, he was dancing with Molly – one of the Riddler’s “henchmen” … who was the actress?     (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DEV EXEC/VA: Join team to create and pitch new TV programs, esp character-based. Must have exp in developing factual programs and knowledge of US cable net slates and players. Apply:

JOB OPENING: VP MARKETING/The Sportsman Channel/Milwaukee WI: Resp for building consumer awareness while overseeing affiliate marketing, media planning & promotions. 7+ yrs exp in TV or digital media. Apply:

JOB OPENING: ReelzChannel/NYC/ SR TRAFFIC COORDINATOR: Daily log maintenance, prep & delivery 3+ yrs exp. TRAFFIC COORDINATOR: Ensures scheduling commercial materials are executed & trafficked. Both Apply:

JOB OPENING: PUBLICIST/SR PUBLICIST/MTV/NYC: 3+yrs exp. in TV PR including pitching/story placemnt, events, knwlg online press; Progrming focused; Strng writ/oral comm. skills, EOE/M/F/D/AAP. Apply (3/13)

JOB OPENING: ACCOUNT EXECUTIVE/FISHKILL NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to req 8247BR (3/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP/CREDITS ONLY: BLOGGER /Picture Earth/NY:Writer(s) sought for‘s blog, launching April. Relevant degree or experience required. For school credit and/or bylines.Apply:

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: NON-FICTION PRODUCER/WRITER (STORY & FIELD).10+yrs exp. NBC, VH1, CMT, TLC, E!, Disney, CNN, etc.; reality, ent, news, talk, developmt; LA based, will travel.

SITUATION WANTED: PRODUCER/ ASSOC. PRODUCER (LA) Out-of-the-box thinker, creative, award- winning, all formats, all genres. Budgets, schedules, breakdowns, crewing, casting, post and more. Over 20 yrs. exp.

SITUATION WANTED: Top-tier agency ACCOUNT MANAGER/SUPERVISOR seeks full-time employment in LA area. If your agency needs a professional w/ multi-platform technology, entertainment or interactive experience, e-mail

SITUATION WANTED: SR. MARKETING/BRAND MANAGER with home video, TV, animation and indie film experience is seeking a dynamic opportunity with a Los Angeles area studio or agency. E-Mail
for a resume (3/18)

SITUATION WANTED: Award winning COMEDY WRITER/PRODUCER in L.A. Credits: WB, UPN, TBS, MTV, Discovery etc. Check out pilot, You’re Joking, Right? at Contact email:

SITUATION WANTED: WRITER. I’ll gladly write/re-write what you don’t want to write! Summaries; reports; proposals, human resource materials; updates; copy; web content; synopses; and more. Contact Bernie.

SITUATION WANTED: BRANDED ENTERTAINMENT EXPERT/TELEVISION PRODUCER seeks consulting work, long or short term. Over 15 years experience working with brands, multi-media/faceted talent. Contact:

SITUATION WANTED: GROW YOUR BUS/MAKE IT THRIVE/NYC: MBA w/15yrs int’l exp: turnaround & startup mgmt, strategic partnerships, negotiating, fundraising. Proj/Consult/FT. Contact:

SITUATION WANTED: STORY DOCTOR: Are your scripts too weak to make it to the bay? Got a rough-cut on life support? 20+ years crafting nonfic series, specials, sizzles and web content. Contact:
(LA) (3/17)

SITUATION WANTED: WRITER: Children’s writer with exp at various prod co’s & Kids’ CBC. Portfolio in educational & comedic works for kids. Exp. in development, creative consulting, editing. Freelance. Contact

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

SITUATION WANTED: MEDIA/CABLE/INTERNET ATTORNEY: Broad in-house experience in content production& distribution, operations, affiliate & ad sales. Available for project/consultant/full-time. Contact

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel.

SITUATION WANTED: PRODUCTION MAKEUP ARTIST (NY) Over 20 years experience including keying top-rated network and cable tv shows, print, and film. Creative, competitive rates. Email:

SITUATION WANTED: DIR, STANDARDS & PRACTICES: Over 20 yrs exp of editing TV shows & theatricals for acceptable airing. Available on a FT basis and can also contract out to work project by project. E-mail:

SITUATION WANTED: WRITER (LA, NY): Comedy writer with experience at MTV, SNL, VH1, Fox, The Onion. F/T, P/T, freelance. Contact

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: Scrubs [r], Scrubs [r], Lost [r], Life on Mars
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Vidas al Limite, Al Extremo
CBS: The New Adventures of Old Christine, Gary Unmarried, Criminal Minds, CSI: NY
CW:  America’s Next Top Model, 90210
FOX: Lie to Me, American Idol
ION: Boston Legal, Boston Legal, Boston Legal
MNT: World’s Funniest Moments, Tony Rock Project, Tony Rock Project [r]
NBC: Chopping Block [p ], Life, Law & Order
PBS: Monarchy: The Royal Family at Work, Pledge Programming
TELE: Junto al Tri, Previo Futbol, Futbol: Partido amistoso: Mexico vs. Bolivia
UNIV: Cuidado con el Angel, Manana es para Siempre, Don Francisco Presenta

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