Wednesday, March 10th, 2010

Cynopsis: DIGITAL



Good morning, it’s Wednesday, March 10, 2010, and this is your first early morning digital briefing.

Spurred on by location based social networking services like FourSquare and Loopt, Facebook is getting ready to launch its own location-based service at the company’s f8 developer’s conference in April, reports the NYTimes. Facebook is apparently planning to allow users to both share their current location with friends and allow developers to build applications that take location into account. The move is designed to help the company compete with Google in the growing local small business advertising space. Of course with a user base over 400 million, Facebook must be careful to address privacy concerns when considering such a feature.


Verizon Wireless wrestled away a major content contract away from Sprint, signing on to offer access to the NFL Network’s popular NFL RedZone channel in a 4-year deal worth a reported $720 million. The deal, which kicks off next month with coverage of the NFL Draft, includes mobile access to Thursday night NFL games on the NFL Network and Sunday night games on NBC. Verizon will use the NFL to help market its 4G network launch, expected to roll out in 25-30 markets in 2010.
Hockey Night in Canada can now be enjoyed online. Yahoo! Canada has landed the rights to stream the rest of the Saturday night hockey games live from the Canadian Broadcasting Corp. this season at a newly branded CBC Yahoo site.
NBCU’s Bicultural teen-targeted mun2 launched a new mobile WAP site at to serve Latinos using legacy mobile devices. A smartphone version of the site is planned for later this year.


Paris-based video sharing site Dailymotion signed a deal with the once digitally-reluctant Warner Music to feature ad supported music videos on the site, allowing users to create and share playlists of their favorite tracks. The site also features music videos from Universal, EMI and The Orchard.
Indie studio Media Rights Capital announced its second partnership with and Seth MacFarlane’s well-publicized “Cavalcade of Cartoon Comedy.” William Shatner’s “Priceline Negotiator” character will be featured in four new animated intros of the shorts, now available on YouTube, the new Cavalcade Hulu channel, on, as well as being distributed via Tremor Media and Google’s content networks.


Online video ad platform Auditude has signed a deal to manage Dailymotion’s catalog of 12 million+ videos.
Tremor media led video ad networks in Jan. in terms of potential reach, according to ComScore, but BrightRoll led in actual reach delivered with 27.2% of the online video world reached. BrightRoll was followed in this category by SpotXchange Video Ad Network with 19.8% and Tremor Media Video Network with 16.6%.
Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers – Jan. 2010
Property                                             Unique Viewers (000)   Viewer Penetration
Total Internet : Total Audience                       173,361            100.0
Tremor Media – Potential Reach                        86,047             49.6
BBE – Potential Reach                                      78,327             45.2 Video Network – Pot. Reach     77,946             45.0
BrightRoll Video Network – Potential Reach        67,377             38.9
YuMe Video Network – Potential Reach              65,666             37.9
ScanScout Network – Potential Reach                65,298             37.7
SpotXchange Video Ad Network – Pot. Reach     63,406             36.6
Break Media Network – Potential Reach              63,108             36.4
TidalTV – Potential Reach                                  49,264             28.4
Adconion Video Network – Potential Reach          47,913             27.6
Source: comScore Video Metrix


Following last week’s battle between WABC and Cablevision, a group of pay TV providers and two trade associations filed a petition with the FCC calling on the group to review rules governing carriage negotiations between broadcast TV station owners and cable, satellite and telco operators. Distributors would like to see broadcasters be required to enter into arbitration before pulling their signals during fee negotiations.
The FCC proposed a National Digital Literacy Corps at the Digital Inclusion Summit at the Newseum in Washington D.C. yesterday to help bridge the digital divide as part of a national broadband plan due out March 17. The Digital Literacy Corps, modeled after volunteer programs such as AmeriCorps, will target communities with low broadband penetration including rural areas, low-income housing developments and tribal lands.
British rock band Pink Floyd is suing music label EMI over online royalty payments and the sale of single tracks from albums such as “The Dark Side of the Moon,” per Bloomberg – the best selling album of all time. Pink Floyd claims that its contract with EMI specifies that albums are to be sold as a whole with tracks in a specified order and not as singles and that the same configuration should apply online.
NACS Media Solutions, a subsidiary of the National Association of College Stores, signed a deal with On Demand Books – maker of the Espresso Book Machine – to market the on demand print book machine around colleges for distribution of text books and course catalogues.


Traffic to Disney/ABC-managed surged 57% on Sunday compared to Oscar Sunday a year ago, according to Hitwise, while time spent increased 40% y/y for the day. Google, ABC, Yahoo Search and Facebook referred the most traffic to the site, accounting for 77% of the referred visits. Meanwhile, The Hurt Locker website received the most US visits on Monday among a custom category of the 10 nominated best films. Prior to that day, Avatar’s site had to most visits dating back to Dec. 5, 2009. 
Mobile location-based social network Foursquare is introducing a new analytics dashboard in the coming weeks to give local businesses an idea of where they are pulling customers from, per the NYTimes. The tool will allow businesses to see who has checked in from the network along with basic demographic info.


Location-based check-in service Gowalla, a hit on the iPhone, is now available as a native app for the Android mobile OS (previously Android users could only access Gowalla through the mobile browser.) To showcase the application, Gowalla signed a new agreement with the Travel Channel and its new Food Wars series. Locations used in the series will be integrated into the Gowalla platform and users will be able to check in to find specific show information, pick up items specific to the show and be awarded specially created passport stamps to record their visit.
Sony will become the next manufacturer to introduce 3D TV’s in Japan on June 10 and in the shortly thereafter, closer to the date when 3D DVDs and Blu-ray’s will begin to hit the market. A 46″ Sony LCD set will sell for about $3,500 in Japan and at a similar price point in the U.S., 50% more than comparable 2D LCD models.
Chicago native Rosemarie Rivera became the biggest winner to date in GSN‘s interactive Bingo Blitz on-screen and online game, raking in $41,000. The cross-platform game invites players to log on to every day to pick three sets of Bingo cards, then tune in every weeknight to discover if they’ve won a share of the jackpot.


Amid a wave of layoffs and an editorial reorganization, Variety let go off Chief Film Critic Todd McCarthy after 31 years with the trade daily. Seven other staffers including Chief Theatre Critic David Rooney were also laid off. Meanwhile, Kirstin Wilder was upped to Managing Editor and Steven Gaydos was named Executive Editor.
Video ad platform Auditude announced the opening of a new London office hiring Damian Scragg as VP/International Sales and Services. Prior to joining Auditude, Damian served as European Sales Director for Right Media.
Los Angeles-based Panache has added former Yahoo! VP of Product Strategy Cheryl Kellond to its management team. Cheryl has more than 15 years experience on the display and online video ad space.
Rainbow Advertising Sales Corp. has upped Kim Norris to EVP/Advanced Advertising Strategy and Operations. She will help oversee new interactive, addressable television advertising and advanced advertising initiatives, reporting to David Kline, President and COO of the group. 


Futurestates is the name of a new forward-looking fictional online series from San Francisco’s Independent Television Service (ITVS – producers of the Independent Lens series on PBS.) Eleven thoughtful films take a look at alarming trends and extrapolate out to look at how things may end up in the not-to-distant future. They’re longer (15 min. +) and more ambitious than your typical online comedy, featuring some compelling visuals and interesting nonlinear storytelling. For instance, Ben Rekhi’s Fallout utilizes stripped down digital effects to place us in the aftermath of a nuclear attack in L.A. Ramin Bahrani’s (Goodbye Solo) Plastic Bag, narrated by German auteur Werner Hertzog, follows the (never-ending) life of a plastic bag. Watch a film then visit the interactive Predict-O-Meter to comment on these future glimpses or to submit your own predictions about what the future will bring.
Clarification: Microsoft’s video platform is named Silverlight – the software is currently in its third generation, supporting HD 720p playback.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis Media presents
Kids! Upfront 2010 Special Edition

Publishing March 24th to the entire Cynopsis Media Audience, Kids! Upfront 2010 will provide an
in-depth look at the 2010 Upfront selling season from both the Buyer and Seller perspectives.

Talk Directly to Your Target Audience.
Influence Brands and Agencies’ Upfront Buying Decisions.

Space is limited. Contact Mike Farina to reserve your advertising today!
[email protected]  203.218.6480

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: NBC Universal/NY: Oxygen Media is looking for a DIRECTOR OF STRATEGIC PROGRAM PLANNING, SCHEDULING & ACQUISITIONS . Go to and search for job # 1155620 (3/17)

JOB OPENING: ACCT MGR DIRECT RESPONSE-BET NETWORKS/NY: Bachelor Degree, 5+yrs exp. in advertising industry, knowledge of broadcast cable/DR industry, strong mathematical & interpersonal skills. resume: [email protected] (3/17)

JOB OPENING: BIZ DEV. SPECIALIST (NY Entertainment Ad Agency): Needed to line up print/web/online PR campaigns for agency. Position is initially by contract–but open to full time at a later date. Reply to [email protected] (3/17)

JOB OPENING: VP, YIELD MANAGEMENT & ADVERTISING OPERATIONS/ NY: Act as liaison for advrtsng sales mngmnt in plan’g & executing advertising sales strategy & key business proj’s. Apply: (3/17)

JOB OPENING:  VP, COMMUNICATIONS (iVillage/NBCU/NY): Devel & lead creative communications (incld iVillage editrl content & business wins). BA, exp in media industry, & 8 yrs exp in Comm/Publicity #1154745 (3/16)

JOB OPENING: DIRECTOR, BUSINESS & LEGAL AFFAIRS (Film/NBCU/NY): Provide business & legal support for Partnerships & Lic. Grp. JD, CA Bar, 3+ yrs exp, exp w/ cpyrght, intel prop, & corp transactns. #1154764 (3/16)

JOB OPENING: SHOW RUNNER/NorCal ProdCo:  Home makeover reality series. 5+ yrs management, script & edit supervision. Team player, can-do attitude. Apply: [email protected] (3/16)

JOB OPENING: EXECUTIVE PRODUCER/National Geographic Television, internal production arm to the National Geographic Society/Washington, DC. Apply: Search (#4116) EOE (3/16)

JOB OPENING: SR ACCT EXEC/ElectricArtists/NY: Online mktg, PR, social media & promo initiatives. Expert ideation & project mgt 5-8+ yrs mktg, project mgt, PR. Online media, TV, or major consum brand. . [email protected] (3/16)

JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. (3/16)

JOB OPENING: FREELANCE WEB PROD/WRITER/CNBC: Prod high-qual/timely/innovative content for CNBC Editorial & Dvlpmnt teams. 4+ yrs exp writing, prod, and/or editing in News or Internet field. Res/cover with WEB PROD as subject line to: [email protected] (3/16)

JOB OPENING: CUSTOMER RELATIONSHIP MKTG MGR/ Disney Store USA  LLC/Pasadena CA: Generate value & insights across customer lifecycle through data-driven direct mktg & testing. Ref “Cynopsis” w/ resume: (3/13)

JOB OPENING:  MANAGER, DIGITAL PRODUCT STRATEGY/ min 4 years of exp. in digital marketing, publishing/product development Apply at: (ID 230990) (3/13)

JOB OPENING: MANAGER, AD SALES MARKETING/Radio Disney/CA: Min 2yrs exp managing strategic mrktg projects from beginning to end. Apply at: (ID 2227778) (3/13)

JOB OPENING: INTERACTIVE PRODUCER/Scholastic, Inc/NY: 3+ yrs. experience creating interactive content for kids; lead projects from start to finish; deep industry knowledge of kids’ media. Resume to: [email protected] (3/13)

JOB OPENING: SUPPORT SPECIALIST/INVISION INC/NYC: Be initial contact for clients reporting software defects. Knwldg of DealMaker VCI integration. Media ad sales (brdcst/cable) req’d. Send salary req w/resume: [email protected] (3/13)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (3/13)

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JOB OPENING:  MARKETING MANAGER/COOKING CHANNEL/ NY: manage integrated mktg, promo, partnerships & advertising for Food Network sister brand. 5-7 yrs. TV consumer mktg is preferred. Apply:, job #1316  (3/20)

JOB OPENING: PRODUCER/VERSUS NTWRK/COMCAST/PA: Manage prod process/produce quality projects, knowledge of prod companies, trends/tech. Req’d 3-5+ yrs exp. @ TV Ntwrk, work indep., great “can do” attitude. Apply: (3/12)

JOB OPENING: SR DESIGNER/VERSUS NTWRK/COMCAST/PA: Create/Design trade adver., knowledge of film finishing, concept/storyboard design? Req’d 5-7+ yrs exp. @ Designer  Ntwrk/broadcast agency. Apply: (3/12)

JOB OPENING: SR EDITOR/VERSUS NTWRK/COMCAST/PA: Create compelling adver, offline editorial/online finishing, audio prep/final layback. Req’d 7-10+ yrs exp. @ TV Ntwrk/broadcast agency. Apply: (3/12)

JOB OPENING: COPYWRITER/VERSUS NTWRK/COMCAST/PA: Create compelling copy, dev/concept new ideas & prod cutting-edge copy, ability to handle mult. proj. Req’d 3-5+ yrs exp. @ copywriting-TV, adver. & film. Apply: (3/12)

JOB OPENING: SR COPYWRITER/VERSUS NTWRK/COMCAST/PA: Create compelling copy, dev/concept new ideas & prod cutting-edge copy. Req’d 5-7+ yrs exp. @ copywriting-TV, adver. & film. Apply: (3/12)

JOB OPENING: EVENTS & COMMUNICATIONS MANAGER/AVAIL-TVN/LA: Organize/manage events, tradeshows & meetings. Write/manage external customer & internal staff communications. Full description and apply: (3/12)

JOB OPENING:  NBC Universal/NY: USA Network Creative Team seeks talented SR WRITER/PRODUCER, PREDITOR, BROADCAST & PRINT DESIGNERS. For full desc & to apply visit Job#’s 1143845, 1143841, 1143703, 1143679 (3/12)

JOB OPENING:  WRITER/PRODUCER /iN DEMAND/NYC: To create promos/marketing campaigns. Conceptualize, write, edit & prod thru post-production.Bachelor’s degree.Min 3-4 yrs exp writing/producing in cable. Apply: [email protected] (3/11)

JOB OPENING:  ATTORNEY/iN DEMAND/NYC:Analysis/counsel on entertainment issues.Draft/negotiate/review contracts. Standards& Practices. Copyright & trademark enforcement. JD, NYS Bar, Min 3 yrs cable/ent. Apply: [email protected] (3/11)

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JOB OPENING:  VP LEGAL AFFAIRS ABC Family/LA: Overall mgmt of ABCF legal issues; leadership/counsel to sr mgmt. Min 15 yrs legal affairs TV series, devl/prod, licensing, media reg, IP, dig. rights. Apply 230572  (3/11)

JOB OPENING:  ACCT EXEC/Disney Interactive Media Group/Chicago: 4  6 yrs media sales and/or marketing exp  MUST have online experience with a tier 1 or 2 brand. Apply online , JOB ID 228640 (3/11)

JOB OPENING:  COMEDY WRITER/NAT’L DAILY TV/LA: 4-6 yrs+ of TV writing exp. Applicants should be pop culture junkies who can apprec comedic sensibilities of current pop. talk show hosts. Cover let/resume: [email protected] (3/11)

JOB OPENING:  COUNSEL/Turner Broadcasting/Burbank: Exp. attorney to handle dvlpmnt & production legal affairs for scripted live action/ alternative/ reality programming. Drafting & nego. agreements. Resume: [email protected] (3/11)

JOB OPENING:  DIGITAL AD SALES/Edge Marketing: Freelancer to represent high-profile teen online property. Dvlp new bus selling proprietary ad serving & related technology. Ref req’d. Salary/Comm. Resume to: [email protected] (3/11)

JOB OPENING:  ABC RESEARCH CONSULTANT/ABC Burbank: min4 yrs exp TV research, apt at Nielsen, strong written & analytical skills, college degree req. Resumes: [email protected] (3/11)

JOB OPENING: SR AE/DISNEY/NYC: Responsible for sales prospecting, negotiating & closing of online advrtsng in specific East Coast territory agencies and clients. 5 yrs+ online exp. (3/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/17)

SITUATION WANTED: PRODUCER-WRITER, FIELD & STUDIO/PHL: 12 yrs exp, short & long form production. Skilled in reality, documentary, corporate and magazine-format, cable TV Including TLC, Discovery and E!, Email: [email protected]  (3/17)

SITUATION WANTED: Award-winning fiction + non-fiction WRITER/PRODUCER/DIRECTOR/VIDEOGRAPHER/EDITOR ; NYU Film grad with 3 years film and TV experience; NY based but will travel and freelance. Contact [email protected] (3/17)

SITUATION WANTED: Non-Fiction PROD/WRIT./DIR. 3 Emmy Noms; Network and Cable. Also shoots DV/HDV. NBC, VH1, CNN, TLC, CMT, E!, Disney; also development & sizzle reels. (LA) [email protected] (3/17)

SITUATION WANTED:  PRODUCTION MANAGER 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (3/17)

SITUATION WANTED: DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/16)

SITUATION WANTED: Management promo position wanted. Have been SVP at CBS for 10 years  [email protected] (3/16)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit m (3/16)

SITUATION WANTED: 20 years, exp.Director of Photography seeks long term situation specializing in broadcast documentary & magazine format programming. Strong lighting, hand-held & directing skills. Contact: Andrew Cifelli (609) 744-9675 (3/13)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/13)

SITUATION WANTED: Award-winning WRITER-DIRECTOR-PRODUCER of branded content for network TV and web is looking for projects. Promos, stunts, virals, trailers, sizzles, comedy and drama. Please write [email protected] for reel (3/13)

SITUATION WANTED: EXEC ASST DEV/PRODUCTION/PRLA and NY: TV experience in London, print, radio & advertising in NY. Highly organized, fast learner, & great connector. FT/PT/freelance. [email protected] (3/13)

SITUATION WANTED:  DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio:  Email: [email protected] (3/12)

SITUATION WANTED:  DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp incontent prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (3/12)

SITUATION WANTED: PRODUCTION ASSISTANT/Entry-level pos./Anywhere: ’09 UVa grad, Past production intern and assoc. prod for Fox Sports/former radio personality/ Great writer, creative, self-starting. Email: [email protected] (3/11)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable  ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Per position:  [email protected] (3/11)

SITUATION WANTED:  WRITER/PRODUCER/DV CAM OPERATOR for Documentary Television. Network experience including History, A&E, Oxygen. Relocated from LA to Nebraska, ideal for any Midwest field production. website: (3/11)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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