Wednesday, June 4th, 2008


Cookie Jar Entertainment serves up Magi-Nation at Licensing Show
Suite 4756; Contact John Gildea: [email protected]

Magi-NationCookie Jar’s innovative multi-platform property allows young Magi to explore the Moonlands through:

· Engaging TV Series on The CW4Kids (US), CBC (Canada); Recently sold to  Jetix Europe
· Immersive online role-playing game at
· All New Trading Card Game launches Fall 2008
·  Series DVDs and Nintendo DS on shelves Fall 2008

Cynopsis: Kids!



Good morning. It’s Wednesday, June 4, 2008, and this is your first early morning briefing.

Canada’s Decode Entertainment is teaming with Australia’s mememe productions to co-produce the new preschool music series dirtgirlworld (52×11 or 26×22).  Commissioned by the ABC (Australia) and CBeebies (UK) and CBC (Canada), dirtgirlworld, Decode Enterprises will handle worldwide distribution and merchandising and licensing for the series, excluding the UK and Australia where the series will be repped by BBC Worldwide and mememe productions respectively.  Created by mememe’s Cate McQuillen and Hewey Eustace, with Jenny Lalor, dirtgirlworld features a mixed animation/photomontage/illustration style produced by Hackett Films (Australia).  Aimed at preschoolers 3-7, dirtgirlworld revolves around Dirtgirl, a gumboot-wearing gal that grows vegetables, drives a big orange tractor and hangs with her friends.

Disney Channel UK has ordered a new tween-targeted sketch comedy Life Bites (16×5) from Prism Entertainment.  Slated to bow later in 2008, Life Bites revolves around the adventures of two siblings.  Versions of Life Bites air on Disney Channels in and countries and languages.


Canadian producer CarpeDiem officially sets up its new studio, Animation Station Inc., in Montreal.  Led by the newly appointed Studio Manager, Francois Vachon, Animation Station Inc. will serve as the production entity of the new animated series My Life Me (52×11 or 26×30), a co-production between CarpeDiem and TV Loonland, as well as the mobile and interactive components.

The animated reality series Total Drama Island joins Cartoon Network with its premiere this Thursday, June 5, at 9p, immediately following the series launch of new animated series The Marvelous Misadventures of Flapjack at 8:30p.  Simultaneous to the series debut on the network, the Total Drama Island interactive website will launch, a site where kids can make their own series avatar, get downloads, play games tied to the current week’s challenges. From Cake Distribution, Total Drama Island follows a group of 22 teens that sign up to attend a totally rundown summer camp where they face various challenges as they compete for $100,000.

Mickey Mouse Clubhouse, the Playhouse Disney preschool series, goes Goofy with a week of Goofy-themed episodes, Monday, June 23-27, each day at 8:30a on Disney Channel.  That Friday, June 27, will feature the premiere of a new episode of Mickey Mouse Clubhouse.


Warner Bros.‘ inks a deal for its Looney Tunes with the Safeway supermarket chain and its new line Eating Right Kids food and beverages, according to Variety.  With this deal Warner Bros. says that its Looney Tunes characters will only be featured on healthy food packaging, with the exception of some ice cream products and birthday cakes per the report.  The Eating Right Kids products, which include 100+ items in 30 categories, are set to roll out beginning this summer.

Following a media review, Konami Digital Entertainment, Inc. awards its media planning and buying responsibilities to Prometheus, part of the Omnicom Media Group network.  Konami’s game franchises include DanceDanceRevolution, Castlevania and Karaoke Revolution among many others.

LucasArts Entertainment and TT Games launch Lego Indiana Jones: The Original Adventures game title this week for Wii, Nintendo DS, PlayStation 2 and 3, Xbox 360, PSP, and Windows.  Developed by Traveller’s Tales, the same folks behind the Lego Star Wars series, Lego Indiana Jones is a tongue-in-cheek take on the first three Indiana Jones movie adventures (Raiders of the Lost Ark, Temple of Doom and the Last Crusade).

Capcom Entertainment and Neopets are partnering to develop a new multi-platform game, Neopets Puzzle Adventure (working title), for the Wii, Nintendo DS and PC.  Currently being developed by Capcom and Infinite Interactive, the game is slated for a holiday 2008 release.

Bob The Builder On Site: Houses & Playgrounds premieres on DVD August 26, 2008 from Lionsgate and HIT Entertainment.  A new season of Bob the Builder  Project Build will bow on PBS Kids this September 2008.

McDonalds teams with DreamWorks Animation to launch a new Kung Fu Panda centric Happy Meal promotion across North America June 6 – July 3, followed by a global rollout, to coincide with the release of the movie this Friday.  Kids will receive one of eight different Kung Fu Panda character figures in their Happy Meals.  The promotion continues online at, which features information about pandas and their environment, provided through a partnership with Conservation International, which includes a “panda-cam” that offers visitors a look at pandas in their natural habitats.  The site also features Kung Fu Panda themed games, adventures, activities and dance demos.  Additionally, a special digital code featured on the McDonalds trayliners will open new moves in the You Kung Fu online activity.  A humorous TV ad, created by Leo Burnett, featuring two kids going head-to-head in a kung fu match competing for the last Chicken McNugget will support the promotion.


All of the four daily editions of Cynopsis are now available as RSS feeds – the subscribe/click options show up at the end of this email, and will daily from now on.  In the meantime and to move things along for you, here are the tags you’d need to subscribe to any of our daily editions:

Cyn Kids:
Cyn Digital:
Cyn Int’l:


American Greetings Properties (AGP) adds two new members to its marketing team, both of whom will be based in NYC.

  • Julie Davis is appointed Sr. Brand Manager.  She will focus on building awareness, developing and managing marketing efforts specifically for AGP’s Care Bears, Holly Hobbie, and Maryoku Yummy properties.  She previously served as Sr. Manager/Brand and Marketing, DIC Entertainment, where she managed marketing for Strawberry Shortcake, an AGP property licensed by DIC.
  • Matt Schweitzer joins AGP as Brand Manager.  Schweitzer will develop and execute merchandising plans for AGP’s proprietary brand, with specific focus on Strawberry Shortcake, Sushi Pack, Twisted Whiskers and Madballs.  Most recently, he was Sr. Manager/Merchandising and Media, Ragdoll USA Inc.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 5/26-6/1/08 :
Total Day     (000)   Primetime       (000)
NICK°:           1218    DSNY*:             1116
DSNY*:            769    CARTOON:          687
CARTOON:       580    NAN**:               563
NAN**:            309    NOGGIN:            280
ADSM**:          175    ESPN:                157
NOG/THE N:     219    TOON DIS:          129
TOON DIS.:      105    NICKTOONS:         98
NICKTOONS:      73    DISCOVERY:         85
ESPN:                49    MTV:                    74
MTV:                  48    THE N:                 65
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 5/26-6/1/08 :
Total Day        (000) Primetime       (000)
NICK°:              705    DSNY*:             862
DSNY*:             523    CARTOON:         488
CARTOON:         382    NAN**:             428
NAN**:             248    ESPN:                100
ADSM**:           124    TOON DIS:           71
TOON DIS.:         55    DISCOVERY:         63
NICKTOONS:       48    NICKTOONS:         62
NOGGIN:             40    THE N:                 56
MTV:                   35    MTV:                    56
DISCOVERY:        33    NOGGIN:              54
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 5/26-6/1/08 :
Total Day   (000)   Primetime      (000)
NICK°:          533     DSNY*:             741
DSNY*:         452     NAN**:             494
NAN**:         345     CARTOON:         359
CARTOON:     269     MTV:                 153
ADSM**:       176     ESPN:                139
MTV:               98     COMEDY:             99
COMEDY:         57     DISCOVERY:        83
ESPN:              55     BET:                    74
DISCOVERY:     49     THE N:                61
THE N:             42     TLC:                    52
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, May 31, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:           K2-11 1454; K6-11 1007; TWEENS 9-14 746
DISNEY CHANNEL:       K2-11   984; K6-11   600; TWEENS 9-14 479
CARTOON NETWORK:   K2-11   601; K6-11   406; TWEENS 9-14 319
TOON DISNEY:             K2-11   146; K6-11     78; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, June 1, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1299; K6-11 908; TWEENS 9-14 684
DISNEY CHANNEL:     K2-11   860; K6-11 586; TWEENS 9-14 452
CARTOON NETWORK: K2-11   569; K6-11 380; TWEENS 9-14 241
TOON DISNEY:           K2-11   120; K6-11   57; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, June 2, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1352; K6-11 753; TWEENS 9-14 563
DISNEY CHANNEL:     K2-11   890; K6-11 630; TWEENS 9-14 550
CARTOON NETWORK: K2-11   566; K6-11 340; TWEENS 9-14 237
TOON DISNEY:           K2-11   139; K6-11   75; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: 
Who provides the voice of Bessy the Cow on Nickelodeon’s Back at the Barnyard animated series?  WANDA SYKES   Kudos to:  Vince Piotti-Nickelodeon/NY; Earl Dozier-Boardroom, Inc/Stamford, CT; Brenda Rodriguez-Nickelodeon/NY; Richard Quan-Imaginary Time/San Francisco; Pat Brady-Cunningham*Escott*Slevin*Doherty/LA

Today’s Trivia Question: was the name of the cartoon turtle that raced against Bugs Bunny three times in a traditional Hare vs. Tortoise race?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  MGR, DIGITAL SPONSORSHIPS/Discovery/NY: Proj. manage and provide post-sales marketing supp. to all digital sponsorships, works across web, mobile, podcast and VOD Apply: Req#7991 (6/11)

JOB OPENING:  RESEARCH ANALYST/WE tv/NY:  2+ yrs cable/digital res exp. Support programming w/data collection & analysis. Nielsen, MRI a +. Rez ref #5750BR (6/11)

JOB OPENING:  DIRECTOR NETWORK DISTRIBUTION & SERVICE/Hallmark Channel/NYC: Develop & implement strategies to increase distribution. Min 5 yrs exp. See full posting and apply at:   (6/11)

JOB OPENING:  SALES PLANNER/ BET Ad Sales CHICAGO: 1-2yrs exp.Sls Planning/media buyer perf’d. Det. oriented & ability to multi-task in fast paced envir. Dealmaker/VCI exp a +. Profic. in MS Word/Excel/PP. Resume: [email protected] (6/11)

JOB OPENING:  MEDIA BUSINESS ANALYST/NYC:  level 2Gabriel application support analyst. 4 month contract. End user support, and application troubleshooting. Exp. with MSA’s Gabriel software required. Apply to: [email protected].  (6/11)

JOB OPENING: MEDIA PLANNING SPVSR/N. Westchester location:  Embedded at client’s office 4 days/wk. NYC agency 1 day. Pharma Exp a plus. Exc. Benefit pkg.  Send Resume: [email protected] (6/11)

JOB OPENING:  ACCT MGR/The Hotel Networks/NY: Aggressive & creative. 3+yrs nat’l media sales exp. Exc media math, verbal & written comm skills, Exp in travel/finance/auto/hospitality ind. a + Res/cover: [email protected]   (6/11)

JOB OPENING: COORDINATING PRODUCER/NICKELODEON/NYC: Oversee audio & post prod, music, edits & delivery, for animated series, ensure project adheres to schedule. Sr. level need only apply. Fax resume to (212) 654-1083  (6/8)

JOB OPENING: MGR, FIN. REPORTING & PLANNING/LIFETIME TV/NY: Manage & coordinate financial planning & reporting processes (monthly fin. close, annual budget, year-end audits) Apply at: (6/7)

JOB OPENING: STANDARDS & PRACTICES EDITOR/ABC TV Netwk/LA: Review scripts/rough cuts; alt series, wk w/network & prod staff on loc; detailed/critical thinking/writing; JD & prod exp a plus. Apply Req 158299  (6/7)

JOB OPENING: VP BUSINESS DEV/Fuse/NY:  Identify, research, evaluate & develop, new biz opps. to max revenue & brand awareness. 8-10 yrs exp creating new strategy for biz models in media. Rez to: [email protected] “VPBD” in sub (6/6)

JOB OPENING: DEVELOPMENT COORDINATOR/NYC production company: Big ideas, excellent writing skills & superior organization a must. Network exp a plus. Please send resume, cover letter, and writing sample to [email protected] (6/6)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/West Nyack NY: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 6244BR (6/6)

JOB OPENING: SALES ASST/Cablevision/Oakland NJ:   2+ yrs exp in mrkt, adv or bus related field.  Assist  Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 6253BR (6/6)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Norwalk, CT:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid CT DL.  See full posting and apply to req 5057BR (6/6)

JOB OPENING: ASSOC RESEARCHER/WGBH/Boston: Assisting in Gathering and analyzing research. BA in Communications, Business or Marketing. Job Req # 4362 (6/6)

JOB OPENING: RESEARCH MGR/ION/NY: Great opp w/developing media brand, 4+ yrs media research exp, strong analytic skills & strategic thinking essential, proficient in Galaxy/N Power/Marketbreaks/MRI req’d. [email protected] (6/6)

JOB OPENING: FREELANCE COORD/USA Strategic Marketing(NYC): Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency pref.Resumes to [email protected]  (6/6)

JOB OPENING: PR COORD/IFC/NYC: 1+ yrs exp in ent/film/agency PR team. Support IFC publicity efforts for brand, orig prog, events & campaigns. Degree pref. Strong Admin, org & comm skills a must. Res: ref #5924BR  (6/6)

JOB OPENING    MGR. CONSUMER MKTNG/ABC FAMILY: Develop mkting campaigns for TV properties.Exp. w/ agency/vendor mgmt and creative dev. Must be multi-tasker w/ BS/BA + 3-5 yrs ent. mktg. exp. (REQ id 163030)  (6/5)

JOB OPENING  SR RESEARCH ANALYST/Fox Latin America Channels/NYC: Support Ad Sales, Programming, Marketing. 2+ years in managing quantitative and qualitative research. Email  [email protected]   (6/5)

JOB OPENING  ACCOUNT EXEC/Fuse/LA: Sell national on-air media. Incr exst’ing clnts, gen new biz. Prsnt new prgm’ing, brand pos, mktg opps. Excl. interpers’l/org skills/MS Excel & PP. Send Rez to: [email protected] “AELA” in sub (6/5)

JOB OPENINGASSOC PROD/Little Airplane Productions/NY: Oversee all aspects of animated pre-school series. Mng. artists workflow & deadlines. Multi-task w/ ease & extremely orgnzd. Animation exp a plus.  [email protected]   (6/5)

JOB OPENING:  SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills.  1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res:  [email protected]  (6/10)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLYGreen-Webstore /Los Angeles Valley: Phones/writg / editng / typng / resrch /website updtes. Strng comm skills & good attitude / Per asst CEO, begin ASAP. thru summer. Res/Cvr: [email protected]  (6/8)

SUMMER INTERNSHIP CREDITS ONLY: OFFICE INTERNSHIP/Burbank: Duties: Gen. office work in pre/post  prod. for nat’l cable series, Knwlg of Word, Excel, have car, be eager. Duties: rsrch locations, transc. scripts. Great intro to TV. [email protected]  (6/6)

SUMMER INTERNSHIP CREDITS ONLY: INT’L. DUBBING Co. INTERN/Miami: Join our int’l. language “team” and participate in the dubbing of your favorite TV shows and features. Bi-lingual a plus. Min. 20 hours per week. [email protected]  (6/6)

SUMMER INTERNSHIP CREDITS ONLY: BUSINESS DEVELOPMENT INTERN/Food Network/NY/Unpaid/Summer: Research companies, innovations & new product development; business development coordination such as managing site operations. Apply at (6/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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