Cynopsis: Kids!

06/30/10

Good morning. It’s Wednesday, June 30, 2010, and this is your first early morning Kids briefing.

Nickelodeon and the National Football League team up in a production deal to create the new animated short-form series, Rush Zone: Guardians of the Core (22 episodes each 2-5 minutes long) for Nicktoons.  Based on the NFL Rush Zone ( www.nflrznflrush.com ), the kid-targeted online role-play game and virtual world, the series revolves around Ishmael, an average 10-year-old, and his new found powers that is charged with protecting the positive life force that is split into pieces, which are in all the NFL stadiums, from the evildoer Sudden Death, and also features all 32 NFL teams and the voices of NFL players and coaches such as Eli Manning (quarterback NY Giants) and Sean Payton (coach – New Orleans Saints).  The series will air weekly to coincide with the 2010 NFL season (September-February) and will culminate with a 1-hour movie special that will debut Saturday, February 5, the day before Super Bowl XLV.  Rush Zone: Guardians of the Core will also be available on Nicktoons.com and kid-aimed website NFLRush.com ( www.nflrush.com ) following its premiere on Nicktoons.  Additionally, the series is being produced in HD so that it can be played on Jumbotrons in NFL stadiums.

NEW PRODUCTION & DEVELOPMENT

Martin Scorsese has begun production at London’s Shepperton Studios on his live-action 3D feature film Hugo Cabret.  Based on Brian Selznick’s creative book The Invention of Hugo Cabret (Scholastic Press), the movie stars Ben Kingsley, Sacha Baron Cohen, Asa Butterfield and Chloe Moretz, also appearing in the movie are Jude Law, Ray Winstone, Christopher Lee, Helen McCrory, Frances de la Tour, and Richard Griffiths.  Featuring a screenplay by John Logan (screenplays – Gladiator, Sweeney Todd, Rango, and the Broadway show Red), Hugo Cabret is produced by Scorsese, GK Films’ Graham King and Tim Headington, and Johnny Depp and his Infinitum Nihil.  Executive producers on the film are Emma Tillinger Koskoff, Charles Newirth and Christi Dembrowski.  Sony Pictures is scheduled to release the movie in North America in December 2011.

Warner Bros. Pictures taps directing duo Phil Lord and Chris Miller (Cloudy with a Chance of Meatballs, developing 21 Jump Street movie) to write and direct its mixed live-action and animated Lego movie, per Heat Vision.  No word yet on the storyline for the action-adventure Lego film, which is produced by Dan Lin and Roy Lee, with Lego’s Jill Wilfert executive producing.

MORE KIDS STUFF

PBS Kids will premiere Dinosaur Train Under the Sea, a new 1-hour underwater special based on The Jim Henson Company‘s CGI preschool animated series Dinosaur Train ( www.pbskids.org/dinosaurtrain ), on Friday, August 20 (check local listings).  The dinosaur friendly and science-focused series was created by Craig Bartlett (Hey Arnold!).  Parents, caregivers and educators can find resources and activities based on the series at PBS Parents ( www.pbsparents.org ) and PBS Teachers ( www.pbsteachers.org ).

Corus Entertainment’s YTV (Canada) will premiere season three of its talent search series The Next Star on Monday, July 19 at 7p.  After they air, episodes will be available at YTV.com ( www.ytv.com ), and from August 10-September 26, viewers can cast their votes for their favorite contestants and can also find series information, finalist pages and extra content.  The series follows as a group of 16 kids/tweens (15 and under) make their way from in the talent competition, which culminates in a finale that will be held Sunday, September 26 at 7p live from Canada’s Wonderland.  The Next Star is produced by Tricon Films and Television in association with YTV.  Additionally, from Monday, July 19 through Monday, August 19, YTV.com will offer viewers at home the chance to become The Virtual Next Star.

Boomerang will rock out this summer with Hanna-Barbera’s Josie and the Pussycats staring in July’s Boomeroyalty weekends.  Episodes of the animated series, based on Dan DeCarlo’s Archie Comics comic book series, will be featured every Saturday and Sunday (2-4p) beginning this Saturday, July 3.  Each episode features an original song.  Josie and the Pussycats originally premiered in 1970 on Saturday mornings on CBS, which was followed by the re-conceptualized series Josie and the Pussycats in Outer Space, which debuted in 1972.

  A CYNOPSIS MESSAGE

MARKETING/LICENSING

FremantleMedia Enterprises (FME) enters into a brand licensing deal with ZDF Enterprises.  Under the third party deal, FME will represent and manage the licensing program for ZDF’s tween/teen-targeted property Dance Academy (26×52) in Central, Eastern & Southern Europe, as well as Benelux and the Nordics, across key categories including publishing, retail, apparel, beauty, confectionary, accessories, and interactive.  FME already represents H20: Just Ad Water and The Elephant Princess for ZDF.

Turner Media Innovations inks a sponsorship with Hasbro’s FurReal Friends toy line, which will include a TV sponsorship, campaign website and event sponsorship for the 2nd Boomerang Pet Personality Awards.  The awards ceremony, a free event, will be held on Saturday, July 24 in London’s Regents Park, and promotes Turner Broadcasting’s Boomerang channel.  Turner Media Innovations put the deal together with OMD, and also produced the campaign creative.

BBC Children’s Books will publish five new books based on the CBeebies preschool music-centric series ZingZillas this August 26, 2010 in the UK: Zingzillas: Zinging Sticker Activity; Zingzillas: Zak Tidies Up; Zingzillas: Panzee Plays Hide-and-Seek; Zingzillas Little Library (six little board books); Zingzillas: Wipe-Clean Game Book.

RATINGS

Nickelodeon and its networks have a big second quarter.

• Nickelodeon earns its biggest second quarter performance among Total Viewers 2+ (2.2 million) in its history, per Nielsen Media Research (3/29/10-6/27/10).
• Nick at Nite also drew its most-watched second quarter with Total Viewers 2+ (1.7 million). 
• Nickelodeon’s digital nets report big second quarters: 2Q 2010 was TeenNick‘s most watched quarter ever with Total Viewers (191,000) up by +14% and Teen 12-17 (62,000) an increase of +9%; Nick Jr. had its most watched quarter ever with Total Viewers 2+ (543,000) up +15% and Preschoolers 2-5 (297,000) an increase of +12%.
• Finally, Nicktoons hits most watched quarter ever with k6-11 (65,000) and Tweens 9-14 (56,000), up by +25% and +33% respectively.

Disney Channel also hits a high with 2Q10 marking its most-watched 2Q in its history with Total Viewers 2+ in Total Day (1.6 million) and Primetime (2.4 million).

2 Quarter 2010 Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 3/29-6/27/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1209    DSNY*:             1332
DSNY*:             865    CARTOON:          742
CARTOON:         555    NAN**:              720
NAN**:             425    NICK JR*:           509
NICK JR*:          357    DXD:                  174
ADSM**:           190    NICKTOONS:       146
DXD:                 148    BET:                   100
NICKTOONS:        93    ESPN:                  82
TEENNICK:           60    DISCOVERY:         78
BET:                    52    TEENNICK:            72
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

2 Quarter 2010 Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 3/29-6/27/10 :
Total Day        (000) Primetime       (000)
NICK°:               649   DSNY*:             988
DSNY*:              572   NAN**:             562
CARTOON:          352   CARTOON:        508
NAN**:              328   DXD:                 124
ADSM**:            117   NICKTOONS:      103
DXD:                  100   NICK JR*:            79
NICKTOONS:         65   BET:                   63
NICK JR*:             60   TEENNICK:          61
TEENNICK:            51   ESPN:                 53
BET:                     34   DISCOVERY:        51
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

2 Quarter 2010 Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 3/29-6/27/10 :
Total Day         (000)   Primetime      (000)
NICK°:                491     DSNY*:             801
DSNY*:               489     NAN**:             624
NAN**:               490     CARTOON:         364
CARTOON:           256     BET:                 100
ADSM**:             167     DXD:                  96
DXD:                     76     NICKTOONS:      89
MTV:                     69     MTV:                  85
TEENNICK:             66     TEENNICK:         84
NICKTOONS:          56     ESPN:                81
BET:                      53     COMEDY:           73
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, June 26, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1214; K6-11 847; TWEENS 9-14 646
DISNEY CHANNEL:     K2-11 1019; K6-11 726; TWEENS 9-14 542
CARTOON NETWORK: K2-11   434; K6-11 284; TWEENS 9-14 203
NICKTOONS:             K2-11   205; K6-11 150; TWEENS 9-14 128
DISNEY XD:               K2-11   199; K6-11 138; TWEENS 9-14   82
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, June 27, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1102; K6-11 770; TWEENS 9-14 607
DISNEY CHANNEL:     K2-11 1068; K6-11 763; TWEENS 9-14 633
CARTOON NETWORK: K2-11   379; K6-11 244; TWEENS 9-14 187
DISNEY XD:               K2-11   194; K6-11 128; TWEENS 9-14   81
NICKTOONS:              K2-11   146; K6-11 114; TWEENS 9-14   97
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, June 28, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1318; K6-11 742; TWEENS 9-14 598
DISNEY CHANNEL:     K2-11 1222; K6-11 847; TWEENS 9-14 722
CARTOON NETWORK: K2-11   673; K6-11 454; TWEENS 9-14 366
DISNEY XD:               K2-11   220; K6-11 171; TWEENS 9-14 129
NICKTOONS:              K2-11   177; K6-11 124; TWEENS 9-14 121
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:    This cartoon character from the late 1980’s speaks with an Australian accent but bares the name of a famous Mexican/American dairy product.  Who is he?  MONTEREY JACK FROM THE SHOW RESCUE RANGERS  Kudos to: Gustavo Zuniga-Cartoon Network/New York; Betsy Bozdech-Common Sense Media/San Francisco

Today’s Trivia Question:  In what current children’s television show can you find little pink snails hidden throughout each episode?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
06.30.10

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