Wednesday, June 2nd, 2010




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Cynopsis: DIGITAL

Good morning, it’s Wednesday, June 2, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here.
The controversial Unlawful Internet Gambling Enforcement Act (UIGEA) came into full effect on Tuesday after being debated for nearly four years in Congress. The law prohibits credit card companies and banks from processing fund transfers to companies that profit from unlawful gambling practices. But the measure is already being attacked for vaguely defining what constitutes gambling and placing the burden of enforcing the law on banks large and small. Bills have been introduced in the past 6 months that would have overturned UIGEA and paved the way for licensed (and taxed) internet gambling. Meanwhile, California became the first state to introduce a measure last week that would legalize internet poker (long argued to be a skill game rather than a chance game.)


ESPN Digital is planning comprehensive coverage of the 2010 FIFA World Cup matches across online, mobile, social media, fantasy, games and digital audio:

  • The newly rebranded portal will stream 54 of the 64 games live 6 languages – English, Portuguese, Arabic, German, Japanese and Korean. A new “Key Plays” feature will jump to pivotal moments during playbacks (all 64 matches will be available for replay). Other features include picture-in-picture, split screen and live chat
  • ESPN mobile will offer all 64 games live while the ESPN Mobile TV product, available on AT&T Mobile TV, FLO TV, MobiTV, Sprint TV and Verizon VCAST, will carry 56 matches
  • will offer play-by-play audio of all 64 matches
  • The microsite will serve as the news portal for the World Cup for English readers while will cover the matches for Hispanics

ESPN partner FLO TV announced it will launch a dedicated 24-hour World Cup channel and recently unveiled a national ad campaign featuring U.S. Soccer midfielder Landon Donovan.
Magazine publisher Bonnier is launching subscription editions of Popular Science, Sound & Vision and Popular Photography for the iPad later this month, priced at as much as 3 times their print editions, per AdAge. Downward pricing pressure isn’t expected to come until more tablet devices have been sold and advertisers begin to achieve better reach through the e-reader platform.
NBA Digital is gearing up for The Finals with a wave of new interactive features rolling out on multiple platforms:

  • will feature a new “Super Highlights” offering the day after each game, including slo-mo video playbacks, multiple camera angles and audio for radio-call rewinds
  • NBA Mobile will offer a live game companion for the iPhone, “Game Time Courtside” with access to video highlights and real-time player and team stats
  • NBA TV will feature Sounds of the Playoffs, allowing viewers eavesdrop on conversations between players and coaches in the locker room and in the huddle
  • NBA TV’s Chris Webber and TNT’s Kenny Smith will host live streaming video chats on and Yahoo



Inspired by Design is a new 3-part architectural design-themed web series that premiered yesterday on Babelgum’s Metropolis channel, sponsored by Kohler through a partnership with Carat. Each episode visits a different environment to highlight the space’s features built to accommodate its occupants’ lifestyle.


Savvy consumers know the internet is all about mining for personal data – why not pay them for the privilege? AdGenesis Digital, founder of start-up Beezag, is introducing a new video ad platform enabling customers to willingly exchange personal information for relevant ads and rewards. Consumers are rewarded for watching contextual branded content ads with savings, offers and other incentives that are also contoured toward their buying habits and brand preferences. Initial campaigns have achieved click-through rates of over 25% of advertiser offers, according to AdGenesis Digital Co-Founder and President Laurent Alhadeff.
Fresh off of a wave of digital acquisitions such Digitas, Performics and Razorfish, the Publicis Groupe plans to organize more partnerships with technology giants to push ads on social-networking sites, mobile phones and devices and e-commerce websites, CEO Maurice Levy told the WSJ. Publicis posted a 3.1% rise in “organic revenue” during Q1, largely thanks to the digital space. The company sees a third of its revenue eventually coming from digital ad activities, up from 27% at the end of March.
Seattle-based data auction marketplace BlueKai is launching a white-label version of its BlueKai Registry built to promote targeting transparency on the web. Developed for publishers and marketers, the toolkit enables any site visitor to see what data is being collected by a particular site and easily opt out of the process.


In a regulatory filing, HP announced plans to spend $1 billion restructuring and cut around 9,000 jobs by retooling and automating its computer services business. At the same time, the company plans to hire 6,000 new workers to staff its sales force and global delivery centers.


A total of 78 million U.S. internet users watched online video during April, a drop off of 2 million from March according to ComScore‘s latest Video Metrix numbers. The major label-backed music video site Vevo, powered by YouTube, grew by leaps and bounds, attracting 43.6 million viewers – nearly a quarter of the U.S. online video audience. Google Sites, namely YouTube, enjoyed a 43.2% share of all videos viewed online, attracting 136.3 million unique viewers who averaged 96.0 videos per viewer. The average Hulu viewer watched 24.7 videos, totaling 2.5 hours of video per viewer.
Top U.S. Online Video Content Properties by Videos ViewedApril 2010
Property                            Videos (000)    Share of Videos (%)
Google Sites                         13,087,462         43.2
Hulu                                         958,176           3.2
Microsoft Sites                           643,711           2.1
Viacom Digital                           383,776           1.3
Yahoo! Sites                              370,947           1.2
Vevo                                         331,730           1.1
Fox Interactive Media                 320,372           1.1
CBS Interactive                          316,930           1.0
Turner Network                          304,729           1.0
AOL LLC                                     237,356           0.8
Total Internet-Total Audience   30,317,131       100.0
Source: comScore Video Metrix
Top U.S. Online Video Content Properties by Unique ViewersApril 2010
Property                                 Unique Viewers       Average Videos
                                                     (000)                per Viewer
Google Sites                               136,279                96.0
Yahoo! Sites                                 49,496                  7.5
Fox Interactive Media                    43,762                  7.3
Vevo                                            43,588                  7.6
FACEBOOK.COM                            41,335                  5.6
Microsoft Sites                              40,161                 16.0
CBS Interactive                             39,268                   8.1
Hulu                                             38,714                 24.7
Viacom Digital                               38,455                 10.0
Turner Network                              32,591                  9.4
Total Internet : Total Audience     177,840                170.5
Source: comScore Video Metrix
Four out of five dentists, make that broadband internet subscribers, don’t know how fast their current connections are and therefore aren’t sure what to think when bombarded with marketing advertising specific speeds, according to a new FCC study. Yet 50% of the 3,000+ polled reported to be “very satisfied” with their current connection and another 41% said they were “somewhat satisfied” with the speeds they were getting. (Those numbers dropped to 33% and 38%, respectively, for cell phone internet connections.) The FCC hopes to develop tests to enable each consumer in the U.S. to determine his or her own broadband speed. Two can be found at .


Music streaming start-up Thumbplay has launched a subscription-based iPhone app on Tuesday, making it the first major music service to launch on all 3 major smartphone platforms in the U.S. (the others being BlackBerry and Android.) For $9.99/month listeners have access to nearly 9 million tracks with a wealth of tools available including the ability to set favorites and build playlists that sync with a Thumplay’s PC/Mac desktop app. The app’s Autoplaylist feature, which like Pandora finds like and kind tracks, has been renamed “Playlist Genie,” accessible by long tapping anywhere on the screen when a song you like plays.
MetroLyrics has just released a new $2.99 iPhone app that alloys you to find lyrics to your favorite songs and share them with your friends via Facebook and Twitter.


Longtime cable executive Robert Miron, Chairman of Bright House Networks, who has been with the MSO since 1966, announced he will retire at the end of the year after leading the company for more than 35 years. Steven Miron, CEO of Bright House Networks, will assume the Chairman position while Nomi Bergman will continue to serve as President. Robert will continue to serve as a board member of Discovery Communications.
ITV specialist FourthWall Media has named Bill Feininger as SVP/Media Measurement, a newly created unit he will head. The former Nielsen veteran will be responsible for all aspects of advanced and interactive advertising research including business planning, product management and strategic partnerships.
Chad Harris has been upped to SVP/Integrated Marketing and New Media, for Hallmark Channels, owned and operated by Crown Media Holdings, Inc. He will continue to report to Marvin Dorson, SVP/Creative Services, and will remain based in the networks’ Los Angeles office.
Hearst Magazines Digital Media hired Lucy Maher as Executive Director of Network Programming, a new position. She will be responsible for developing programming to support special packages and content to meet emerging coverage areas and partner needs. Lucy starts in her new role on June 7 and will report to Mark Weinberg, VP/Programming and Product Strategy.
ChaCha has hired Shawn Schwegman for the newly created position of VP/Web Products, reporting to Chris Brown, President. He will oversee user experience and all related activities for and the company’s newly launched social networking website, 
Stephanie Brom has been promoted to the new position of SVP and Managing Director, Petry Network.



Despite all the heat Facebook is taking from making wide-scale sharing the default setting on its platform, a major competitor has decided to do the exact same thing. Yahoo announced it is upgrading its Yahoo Updates feature within Yahoo Mail to enable users to see public updates from their Messenger friends and Yahoo Contacts. Over the coming weeks some 280 million email users will be added to a new system that will enable one-click sharing of comments, news, pictures and articles – unless they choose to opt out. Yahoo trumpets a “privacy commitment” by making the system transparent and easy to filter; the company says it has been phasing in Yahoo Update features to select users over the past year to “overwhelming positive feedback.” One difference here is that Yahoo won’t automatically expose users’ contact lists to the public – a mistake Google made when it rolled out Buzz, to a huge outcry of protests. There will also be a one button option allowing users to opt out of the whole system with one click – something Facebook users have long asked for. Yahoo has been placing reminders across the site when something you write is about to be shared. It’s so late in the game, it’s hard to believe the offering will have much of an impact. The new sharing features will be most effective when Yahoo adds the ability to start sharing updates on Facebook, Twitter and other social networks, where users already spend most of their time.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENINGPT MGR RSRCH/ABCTV/NY: Execute Sr lvl stats analysis, excellent written verbal presentation skills in exec environment min of 4 yrs exp w/ NPower ratings, MS Office # 240392 (6/9)

JOB OPENING: SCHED MGR/Scripps Networks/The Travel Channel/Chevy Chase MD: Mng/administer functions of Prgrmng Plan’g dept incl: sched’g, tracking competitive set & reporting. 4 yrs of prev sched exp: Apply: (6/9)

JOB OPENING: DIR. BRAVO NEW MEDIA RESEARCH/ NYC:Analyze, evaluate digital& interactive opportunities/5 yrs. exp. & BA req.  Apply at:   # 1198502 (6/9)

JOB OPENING:  SR. DIR/OXYGEN PRIMARY RESEARCH/NYC: Plan,design, oversee, analyze, &report voice of consumer /7yrs exp & BA req.  Apply at: # 1197104 (6/9)

JOB OPENING:  SR. ANALYST/OXYGEN NEW MEDIA RESEARCH/NYC: Provide top line &detailed analyses, reports, &presentations covering online properties/2 yrs exp & BA req  Apply at: # 1195467 (6/9)

JOB OPENING:  EA to President/CJar Entertainment/CA: Seeking “right hand” person w/ability to multi-task in fast pace enviro. Can-do work ethic is essential in providing admin support & office mngmnt. Apply:   (6/9)

JOB OPENING:  CURATOR, EVANGELIST & EP/World Leaders /NYC: 8+ yrs agency, production studio, or network exp. w/ animation. Responsible for artist discovery; thought leadership, client mgt; & producing. Apply: [email protected] (6/9)

JOB OPENINGASST. DRTV BROADCAST BUYER/LOCKARD&WECHSLER/ IRVINGTON, NY: Detailed, organized & self motivated/ prior asst. media buyer or TV sales experience a must.   [email protected] (6/9)

JOB OPENING: ACCT EXECUTIVE, DIGITAL SALES/Los Angeles: Global entertainment company seeks AE w/ proven experience, established contacts, and excellent sales acumen. Excellent benefits. Apply: http://[email protected] (6/8)

JOB OPENING: P.R. PRACTITIONER/LA: Seeking an Experienced P.R. Practitioner to Handle Day-To-Day Publicity for High-Rated Syndicated Television Shows in LA office. Exp in Syndication Industry. Resume: [email protected] (6/5)

JOB OPENING: GUEST BOOKER/JOY BEHAR,HLN/NYC: 3-5 yrs booking experience in broadcast or cable required . EOE (6/4)

JOB OPENING: WEB AD SALES RESEARCH ANALYST/MANAGER/NYC: Handle reports, analytics, and research. 5+ yrs in rsrch, 2+ yrs in supv. capacity, web exp A+. Join us at, req 1601, 1631 (6/4)

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 2+ yrs exp req’d (6/4)

JOB OPENING: MANAGER, INTEGRATED MARKETING/The Hub/NYC: Must have ad sales marketing exp for broadcast net and/or major cable net. Apply at (6/4)

JOB OPENING: MANAGER, COMMUNICATION & PUBLICITY/The Hub/LA: Must have publicity for broadcast net and/or major cable net plus social marketing exp. Apply at (6/4)

JOB OPENING: VP, FINANCE/RAINBOW INTERNATIONAL/NYC: Must have International Financial Planning and Strategic Analysis experience at cable network. Send resume to [email protected] (6/4)

JOB OPENING: ACCT MGR/TiVo/Alviso CA: Join our Audience Rsrch Measurement team & be primary contact for TiVo Stop||Watch clients.Your support of our agencies/clients will translate dir. into success in their campaigns.  Apply here.   (6/3)

JOB OPENING: SR RESEARCH ANALYST/ABC Family/NY: min 3 yrs exp in TV research, Nielsen, responsible for dev reports/analysis to support natl advertising sales,rev planning & marketing Apply at: ID248840 (6/3)

JOB OPENING: DIR-BREAK STRATEGY & CONTENT/Discovery Communications/SS: wrk w/dvlp & prod, scheduling, mrkg, digital & sales, through partnerships w/Ad Sls clients & marketers Req#9685

JOB OPENING: WRITER/PROD ONAIR PROMOS/Nicktoons/NYC: 3+yrs writ/prod exp. OnAir Promos/TV/Adv, Strng concept abilities & aesthetic jdgment, Editing skills, Knwldge of NICK brand EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: PROJECT MANAGER/NICK Creative Adv, Nickelodeon/NYC: 4+yrs Acct Mgmt exp w/in Adv Agency + 1yr Proj Mgmt exp, Strng Org & Negotiating skills, TV spot prod exp EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: COORDINATOR, OACIS/Nickelodeon/NYC: 1+yrs exp Motion Graph/Anima Production in TV/Adv/Post/digital animation Ind., Proficient Adobe Creat/After Aff exp, OnAir promo exp A+ EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: DEPT. ASSISTANT, DIGITAL/Nickelodeon/NYC or MN: 1+yrs Admin Exp, MS Office skills, Able mult-task, Able to write Reports, Strng Comm skills EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: DIRECTOR, RETAIL DEVELOPMENT/NICK/Viacom CP/NYC or MN: 7+yrs Retail Sales/Dev/Promo Mrktg/Buying, Sales Knwdg of Retailers, Exp w/Sears/Kmart/JCP, Hot Topix, EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: EXECUTIVE ASSISTANT/Nickelodeon/NYC: 5+yrs Min Exec Admin exp/high-level Corp environ, Superior Cust Service exp, Super Interpers/Comm/Detail/Org skills EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: MANAGER, RETAIL SALES RESEARCH/ NICK/Viacom CP/NYC; 2+yrs database processing/analysis, Strng CP Analytical exp, Mastery w/Excel, Nielsen/IRI/Walmart Retail Link A+ EOE/M/F/D/AAP. Apply: (6/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: PROD INTERNSHIP/CINEFLIX ENTERPRISES/NYC: US citizen enrolled in TV/media college prgrm. Good at generating & sourcing contacts & ideas. Great oppty to gain exp on pop fact ent TV series. Resume: [email protected] (6/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (6/9)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (6/9)

SITUATION WANTED:  CREATIVE DIRECTOR ON-AIR PROMOTIONS. (NYC):Concept, writer/producer, development & implementation. Portfolio/Reel: (6/9)

SITUATION WANTED:  DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled…Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (6/9)

SITUATION WANTED:  LINE PRODUCER/PRODUCTION MANAGER/LA: 20 years experience, Network & Cable, Sitcoms/Game Shows/Reality/Sports/Talk Shows. [email protected] (6/9)

SITUATION WANTED:  ASSOC ON-AIR/WEB PROD IN NY: – 5+ yrs exp in TV & Web Prod/Dev @ HBO/Scholastic Online. Infectiously proactive, inventive, & a pleasure to work with. Seeking greater challenges FT/ Temp-to-Perm. (6/9)

SITUATION WANTED: CREATIVE DIRECTOR (NYC):Concept, development & implementation. Portfolio: Email: [email protected] (6/5)

SITUATION WANTED: ACCOUNTING/FINANCE:  20+ yrs. experience in TV Broadcasting &Cable.  Seeking FT/PT or Temp-to-Perm position:   [email protected] (6/4)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/4)

SITUATION WANTED: ASSOC ON-AIR/WEB PROD: 5+ yrs experience in TV & Web Prod/Dev @ HBO/Scholastic Online. Extremely proactive, focused, pleasure to work with. Seeking greater challenges FT/ Temp-to-Perm. (6/4)

SITUATION WANTED: CREATIVE CONTENT WRITER/PRODUCER: Field, segment and bay producer  from red carpet to reality. Exceptional writer and great with clients. Thrive on fast turnaround.  [email protected] m (6/3)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/3)

SITUATION WANTED: RESEARCH DIR/ SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/3)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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