Cynopsis: Kids!
6/27/07
Good morning. It’s Wednesday, June 27, 2007 and this is your first early morning briefing.
Turner’s Adult Swim takes another lap, as the late-night programming block, which runs on Cartoon Network overnight, expands to seven nights a week with the addition of Fridays. Adult Swim arrives on Friday nights beginning July 6, 2007, with a Family Guy marathon (11p-2a). The Adult Swim weekly schedule will now go like this: Monday-Saturday, 11p-6a and Sundays 10p-6a. Sure the block is targeted to young adults 18+, but tweens and younger teens are there too, my kids can’t be the only ones … and yes, that does make me the worst parent ever, mostly because I watch with them. Launched in September 2001 with three hours of programming two nights a week, by January 2003 Adult Swim had stretched to five nights a week (Sunday-Thursday) and two years later in March 2005 moved to an overnight scheduled 11p-6a.
NEW PRODUCTION & DEVELOPMENT
Fred Seibert and his Frederator Studios unveiled plans to launch Frederator Films, which will produce 2D animated movies with budgets below $20 million. Seibert is forming the division with Kevin Kolde and Eric Gardner; all three will serve as producers on the film projects. Frederator plans to produce two films a year. The first three projects on the Frederator Films development slate are:
- A feature length movie based on Samurai Jack animated series, which aired on Cartoon Network. Series creator Grenndy Tartakovsky has signed on to write and direct the movie.
- The Neverhood, a film based on the cult favorite claymation PC-based computer adventure game created by Doug TenNapel and released by DreamWorks Studios in 1996. TenNapel has signed on to write and direct the feature length film will be shot in Claymation.
- The Seven Deadly Sins is a hip-hop animated feature, which will be written, designed, and directed by flash animator Dan Meth. Outspoken personality and boxing promoter Don King has been tapped to lend his voice to one of the characters on the project.
Production on the first film, Seven Deadly Sins, is expected to begin in fall of 2007. The company’s principal production will be located in Hollywood and New York.
MORE KIDS STUFF
Genius Products and EMI Music North America’s Christian Music Group (CMG) signed an agreement under which CMG will serve as the exclusive distributor of Genius’ products for Christian retail markets. EMI CMG Distribution has 2,300 retail locations nationwide. New titles in genres such as sports, live action family movies, lifestyle, animated kids programming are slated to begin rolling out from 3Q 2007.
Launched earlier this year, Your Look magazine, the teen/young adult 16-20 targeted periodical from the folks at In Style, will cease publication after just two issues, per Women’s Wear Daily. A quarterly, the second issue of Your Look went on sale on June 8, 2007. In Style and Your Look are part Time Inc. publications. According to the report there is no word yet about the fate of the magazine’s website http://instyleyourlook.com/. WWD also notes that the UK edition of CosmoGirl, a Hearst Corp. publication, will shutdown after the August 2007 edition. CosmoGirl has been published in the UK for six years.
MARKETING/LICENSING
This Friday, June 29, Mattel and FAO Schwarz will debut the new “styled by me Barbie doll” area at the FAO Schwarz store on Fifth Avenue in NYC. The special Barbie boutique section of the store is 1,500 square feet and features touch-screen computer stations where Barbie fans can choose their own doll from one of seven (including a selection of skin tones, hair color and style) and then move on to select both her wardrobe and accessories. Once the design is complete, and paid for, the magic Barbie elves behind the scenes prepare the customized doll to the consumer’s specifications and send her out on an electronic mini runway for a spin. Thereafter, she goes into a special box/carrying case and onto the arm of designer consumer. The cost gets up there, with dolls beginning at about $65.
Universal Studios Home Entertainment and The Hatchery LLC will release the direct-to-DVD title, R.L. Stine’s The Haunting Hour: Don’t Think About It, on September 4, 2007. The first in a series of family-targeted suspense stories, R.L. Stine’s The Haunting Hour: Don’t Think About It youth stars Emily Osment, Cody Linley and Brittany Curran along with Tobin Bell (of the Saw movie franchise). The film features an original screenplay penned by Dan Angel and Billy Brown. Additionally, Osment makes her singing debut with her performance of the movie’s theme song, I Don’t Think About It, and a music video of the song, which will be included on the DVD.
Josie and the Pussycats
Long tails and ears for hats
Guitars and sharps and flats neat, sweet, a groovy song
You’re invited, come along.
Ya gotta love a good theme song! Anyhow – Warner Home Video will release Hanna-Barbera’s Josie and the Pussycats: The Complete Series Rock & Roll on September 18, 2007. The two-disc set includes 16 episodes of the series that premiered on the CBS Saturday morning programming line-up in 1970. Hanna-Barbera Productions adapted and produced the series that was based on the Josie and the Pussycats comic books, which featured characters created by John Goldwater and Richard Goldwater and were designed by Dan DeCarlo. The DVD includes a documentary that looks at the work of DeCarlo.
STONE SOUP
The market for products purchased by US teens, which includes upwards of 25.6-million teens, is expected to grow slightly over the next five years, increasing from $189.7 billion in 2006 to $208.7 billion in 2011, despite an estimated 3% decline in the 12 to 17-year-old population in that same period, according to The Teens Market in the US, a new report from market research publisher Packaged Facts. Teen spending money, which is a conglomeration of money from jobs, allowances, cash gifts and “as needed” money from Mom and Dad, is expected to increase by about +3.5% annually, boosting the collective teen income by +14.4% from $79.7 billion in 2006 to $91.1 billion in 2011. At the same time families are expected to increase the amount of money spent on teens by +7% to $117.6 billion in 2011.
EXECUTIVE MOVES
Pam Kaufman has been named Chief Marketing Officer, Nickelodeon/MTVN Kids and Family Group. In her new position as CMO, Kaufman will is responsible for all marketing efforts for Nickelodeon and its various businesses, including TV, digital, consumer products, Nick Movies, in addition to MTVN Kids and Family Group brands The N, Nick at Nite, Noggin, and Nicktoons Networks. She will take a key role in growing the network’s music brand and the supporting marketing efforts for music initiatives. Kaufman will also continue to lead the company’s advertising and multicultural efforts, and will team with Nickelodeon International. Kaufman, who had been EVP/Marketing and Worldwide Promotions, will continue to report to Cyma Zarghami, President, Nickelodeon/MTVN Kids and Family Group. Go Pam!
Twentieth Century Fox has named Adam Kline to VP/New Media Enterprises, Fox Licensing & Merchandising. Kline will oversee Fox L & M’s video game projects based on its property library and develop new revenue streams in E-Commerce. Most recently, Kline formed ADK Media Group, where he consulted for EA Mobile, Lions Gate Entertainment and Massive Inc., etc. Previously, he was VP/Business Development at Ubisoft, and was an indie TV and film producer.
RATINGS
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 6/18-6/24/07 :
Total Day (000) Primetime (000)
NICK°: 1212 DSNY*: 1650
DSNY*: 1048 CARTOON: 804
CARTOON: 645 NAN**: 515
NAN**: 314 TOON DIS: 220
ADSM**: 289 DISCOVERY: 111
TOON DIS.: 170 NICKTOONS: 100
NOG/THE N: 122 MTV: 80
NICKTOONS: 82 ANIMAL PLANET: 65
DISCOVERY: 73 ESPN: 60
MTV: 62 TLC: 59
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 6/18-6/24/07 :
Total Day (000) Primetime (000)
DSNY*: 779 DSNY*: 1343
NICK°: 709 CARTOON: 548
CARTOON: 459 NAN**: 378
NAN**: 233 TOON DIS: 118
ADSM**: 211 DISCOVERY: 76
TOON DIS.: 90 MTV: 57
DISCOVERY: 53 NICKTOONS: 52
NICKTOONS: 50 ANIMAL PLANET: 44
MTV: 46 BET: 39
ANIMAL PLANET: 35 COMEDY: 38
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 6/18-6/24/07 :
Total Day (000) Primetime (000)
DSNY*: 723 DSNY*: 1251
NICK°: 511 CARTOON: 438
CARTOON: 347 NAN**: 281
NAN**: 282 MTV: 127
ADSM**: 281 DISCOVERY: 94
MTV: 122 COMEDY: 91
DISCOVERY: 74 THE N: 69
BET: 61 TOON DIS.: 68
COMEDY: 57 BET: 57
NOGGIN: 40 NICKTOONS: 39
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, June 23, 2007, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1135; K6-11 769; TWEENS 9-14 617
NICKELODEON: K2-11 1011; K6-11 661; TWEENS 9-14 481
CARTOON NETWORK: K2-11 520; K6-11 397; TWEENS 9-14 298
TOON DISNEY: K2-11 184; K6-11 102; TWEENS 9-14 68
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, June 24, 2007, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1098; K6-11 781; TWEENS 9-14 687
NICKELODEON: K2-11 1025; K6-11 694; TWEENS 9-14 534
CARTOON NETWORK: K2-11 600; K6-11 425; TWEENS 9-14 323
TOON DISNEY: K2-11 137; K6-11 87; TWEENS 9-14 56
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, June 25, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1251; K6-11 714; TWEENS 9-14 496
DISNEY CHANNEL: K2-11 1186; K6-11 860; TWEENS 9-14 848
CARTOON NETWORK: K2-11 726; K6-11 519; TWEENS 9-14 373
TOON DISNEY: K2-11 216; K6-11 125; TWEENS 9-14 79
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s trivia question: Randy Twizzle invented a new dance called The Twizzle – first seen in a bowling alley in Connecticut. What show helped Randy turn the Twizzle into a national dance craze? THE ALAN BRADY SHOW, on the Dick Van Dyke Show. Kudos to: Anjelika Kosanic-PBS/Arlington, VA; Tom Boyd-WGN-TV/Chicago; Matt Stevens-Script Partners/Burbank; Jeff Holder-FlyOver Projects-Matt Kennedy-Liberation Entertainment/LA; Amanda Zolper-TOKYOPOP, Inc/LA
Today’s Trivia Question: Before dating her more popular boyfriend, this gal dated a guy named Ham Gravy. Who is she? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
06.27.07
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