Wednesday, June 22nd, 2011

Cynopsis: Kids!

Good morning. It’s Wednesday, June 22, 2011, and this is your first early morning Kids briefing. 

VerveLife ( ), a tech-driven music marketing company, launches kid and tween targeted promotional music stores, RhymbaKid and RhymbaTween.  Designed to provide comfort to parents who are concerned with what their kids are listening to, and designed to be COPPA compliant, the stores sites allow marketers to offer age-appropriate music downloading and streaming and reward kids/tweens for their purchases.  RhymbaKid is offering 5,000+ pre-licensed current and classic tracks from name artists, all screened for language and subject matter deemed appropriate for kids 9 and younger.  Similarly RhymbaTween features songs that parents are okay with and yet still cool to tweens and not babyish.  Brands and advertisers can customize interfaces to maintain consistency, or insert messaging between music tracks to increase brand interaction.  The music on both sites will be updated weekly.


Disney Channel will premiere its new reality series, PrankStars, on Friday, July 15 at 8p.  Hosted by Mitchel Musso (Pair of Kings, Phineas and Ferb), the debut episode of the series features appearances by Selena Gomez (Wizards of Waverly Place, Princess Protection Program, Ramona and Beezus) and Debby Ryan (The Suite Life on Deck, 16 Wishes).  Musso also co-wrote and performs the show’s theme song.  A production of Zoo Productions, PrankStars is executive produced by Barry Poznick (Are You Smarter Than a 5th Grader?), Charles Steenveld (Family Game Night) and rick de Oliveira (All-Star Celebrity Treasure Hunt).

The special I Can Be President: A Kid’s-Eye View explores what kids think it would be like to grow up and be the president of the United States.  Presented by HBO Family, the half-hour special premieres tonight on HBO at 7:30p.  Following its debut, I Can Be President: A Kid’s-Eye View will then have multiple plays on HBO Family, beginning June 25.  The special features the hopes and dreams of elementary school kids in animated segments.  I Can Be President: A Kid’s-Eye View is produced by director/producer Diane Kolyer (A Letter to Elia, The Music in Me, Happy to Be Nappy and Other Stories of Me, among others) with animated segments directed by director/producer/animator Michael Sporn (Doctor DeSoto) and executive produced by Sheila Nevins.

Kindle Entertainment has begun production in Northern Ireland on season three of the preschool series Big and Small for CBeebies.  Co-produced with Sixteen South, with funding from Northern Ireland Screen, the new season is comprised of 26×11 episodes (for a total of 78×11).  The live show Big and Small: Happy Together will set out on tour in Canada this August 2011.

Pukeko Pictures is on the verge of completing production on a second season of the kid-aimed animated series the WotWots at Richard Taylor’s Weta Workshop.  The second season of the WotWots (52×11) will broadcast on The Hub in the US.  The series can be seen in 89 territories including Australia, Canada, Korea, Middle East and Poland.  Additionally, HBO Family Latin America recently acquired the pay-TV and VOD rights for the WotWots was.

American Greetings Properties (AGP) enters into a broadcast deal for in New Zealand with TVWork‘s channel Four for its properties Strawberry Shortcake, Care, Bears and Twisted Whiskers.  Under the deal Four picks up right to air: season one of the Strawberry Shortcake series Berry Bitty Adventures and the CGI movie Sky’s the Limit; The Cares Bears Adventures in Care a Lot and four CGI specials  The Giving Festival, Care Bears: Share Bear Shines, Care Bears to the Rescue and Care Bears: Oopsy Does It!; and all episodes of the Twisted Whiskers series.

Spain-based BRB Internacional completes program sales across Eastern Europe. Megamax (Hungary), Chellomedia’s new youth-targeted channel that launched April 2011, acquires Iron Kid (26×30) and The Invisible Man (26×30).  Pubcaster RTV (Slovenia) has picked up the guessing-game show Zoobabu (104×2), while open-programming channel Tring (Albania) takes Kambu (52×7).  Canal+ (Poland) is now airing The Imp (65×90), while Muz TV (Russia) airs Angus&Cheryl (104×2).  Additionally, Silk TV (Kazakhstan) acquires Bernard (156×3), which already airs on 2×2 Channel (Russia) and on HBO across Eastern Europe.

Baby Genius releases its first two education-centric interactive 3D animated mobile apps, MYPAL Tempo and MYPAL Frankie, initially for iPad, iPhone and iPod touch, and will soon be available for other mobile and tablet devices.  The apps, both created and produced by LeftRight, feature Baby Genius characters and speech detection technology that repeat a kid’s words in the character’s voice, and also allow video recording and video sharing via online social networks and email.  The musical mini games feature different screen filters, such as normal, sepia, black and white, and fish eye in color.


Zodiak Kids teams with the National Trust for the Waybuloo ‘Pipling’ Summer Tour in the UK.  Based on the popular CBeebies preschool Waybuloo series, the new tour launches July 21 and will run through September 20, 2011.  Featuring a life-size Pipling’s home, including related interactive activities, the tour will make stops at National Trust places around England including Surrey, Cambridgeshire, Norfolk, Wiltshire, Derbyshire, Cheshire, Wakefield and Gateshead, check out the full list of Waybuloo tour venues and dates at .

Entertainment One sets a schedule of live appearances across the UK for Peppa Pig this summer with visits planned popular family friendly festivals including LolliBop, Skyfest and Camp Bestival.  Peppa Pig’s summer schedule begins with appearances at Skyfest’s London and Edinburgh locations between July 15-16 and August 6-7.

Correction: The correct name of Mega Brands’ popular construction product is Mega Bloks.


Diana Rhoten, Ph.D. is named SVP/Strategy of News Corporation’s Education Division.  Based in NYC, Rhoten will report to Joel Klein, CEO, News Corporation’s Education Division.  Rhoten will be key in evaluating potential partnerships and help grow the division through appropriate and targeted investments.  Rhoten is the co-founder of Startle, which designs products for and accelerates startups in education technology and digital learning market.  She also founded the New Youth City Learning Network in NYC, and founded and directed the Knowledge Institutions and Digital Media and Learning programs at the Social Science Research Council and was a program director in the Office of Cyberinfrastructure at the National Science Foundation.  News Corporation’s Education Division focuses on individualized, technology-based content and learning opportunities that support student and teacher performance, as well as digital assessment tools for K-12 students in the US that help eliminate the achievement gap.

Paul Crichton has been promoted to VP/Director of Publicity, Simon & Schuster Children’s Publishing Division.  Crichton, who joined the company as Director of Publicity in March 2006, has developed publicity campaigns for books by the Duchess of York, Lynne Cheney, Nic Sheff and the publisher’s own picture books on Barack Obama and John McCain for the 2008 presidential campaigns.  Crichton is also active in the kid’s publishing arena, serving on special committees including the Banned Book Week Committee for the Free Expression Advocacy Board tot eh Get Caught Reading Committee for the Association of American Publishers, as well as representing Simon & Schuster on boards including First Book and as Co-Chair of the CBC Children’s Book Week.

NYC-based Insight Research Group grows with the addition and promotion of new senior managers and managers.  Insight specializes in research across business categories including kids (via Insight Kids), media, travel & leisure, fashion & retail, consumer products and electronics, and education/social cause.

  • Joining Insight are Cassandra Rowe as Senior Research Manager and Ally Aleman as Research Manager.  With a background in both qualitative and quantitative research, Rowe most recently worked for Disney Channels Worldwide, and previously toiled for Lieberman Research Worldwide.  Aleman comes to the company from MSL Group, where she was a research supervisor.  Her expertise lies in marketing to uncover what motivates consumer behavior across categories, specifically focusing on qualitative and quantitative research among women and their relationship to beauty, fashion and entertainment.
  • Betsy Grimes is promoted to Senior Research Manager.  Grimes, who joined the company in 2009 and most recently was Research Manger, has focused on various areas at Insight from fashion to media to education.  She previously worked for Fitch.
  • Promoted to Research Managers are: Alisha Alleyne, Ph.D., Jamie Betesh and Karen Stasiak.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 6/13-6/19/11 :
Total Day     (000)   Primetime    (000)
NICK° :             1282    DSNY* :            1506
DSNY* :            1072    NICK JR°°:         546
CARTOON:          628    NAN** :             445
NICK JR°°:         432    ADSM** :           345
NAN** :              312    DXD:                 277
ADSM** :            263    NICKTOONS:     171
DXD:                  251    DISCOVERY:        79
SPROUT***:        60    SPROUT***:       71
ANIMAL PLANET:   54    TEENNICK:          52
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 6/13-6/19/11 :
Total Day      (000)  Primetime    (000)
DSNY* :              788    DSNY* :            1195
NICK° :               743    NAN** :              331
CARTOON:          443    DXD:                 232
NAN** :              244    ADSM** :           228
DXD:                  199    NICKTOONS:      126
ADSM** :            186    NICK JR°°:         112
NICK JR°°:          101    ANIMAL PLANET:   53
NICKTOONS:         79    DISCOVERY:         53
TEENNICK:            41    TEENNICK:           46
ANIMAL PLANET:    39    MTV:                    33
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 6/13-6/19/11 :
Total Day     (000)  Primetime      (000)
DSNY* :             638    DSNY* :               983
NICK° :              546    NAN** :               349
CARTOON:         314    ADSM** :             271
NAN** :             301    DXD:                   192
ADSM** :           256    COMEDY:               87
DXD:                 154    NICKTOONS:          85
NICKTOONS:        62    MTV:                     79
MTV:                    61    TEENNICK:            57
TEENNICK:           56    ANIMAL PLANET:    62
ANIMAL PLANET:   48    DISCOVERY:          55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings  Kids Cable Network Averages (000) for Saturday, June 18, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1191; K6-11 775; TWEENS 9-14 563
DISNEY CHANNEL:     K2-11 1128; K6-11 826; TWEENS 9-14 610
CARTOON NETWORK: K2-11   541; K6-11 412; TWEENS 9-14 343
DISNEY XD:               K2-11   203; K6-11 175; TWEENS 9-14 142
NICKTOONS:              K2-11   105; K6-11   74; TWEENS 9-14   52
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, June 19, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1060; K6-11 660; TWEENS 9-14 539
DISNEY CHANNEL:     K2-11 1170; K6-11 909; TWEENS 9-14 705
CARTOON NETWORK: K2-11   542; K6-11 401; TWEENS 9-14 253
DISNEY XD:               K2-11   192; K6-11 142; TWEENS 9-14   99
NICKTOONS:              K2-11   102; K6-11   70; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, June 20, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1221; K6-11 712; TWEENS 9-14 568
DISNEY CHANNEL:     K2-11 1183; K6-11 838; TWEENS 9-14 639
CARTOON NETWORK: K2-11   759; K6-11 501; TWEENS 9-14 380
DISNEY XD:               K2-11   387; K6-11 303; TWEENS 9-14 221
NICKTOONS:              K2-11   133; K6-11   92; TWEENS 9-14   77
Source: MTVN Research from Nielsen Media Research Data


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Answer to Yesterday’s Trivia: In a segment of Wonderful World of Disney, called The Absent-Minded Professor, what was the name of the computer generated cartoon character?   ALBERT (after its lookalike, Albert Einstein)  Kudos to … nobody. 

Today’s Trivia Question:  Can you come up with the fourth line in this jingle?          

“Who walks the stairs without a care
It shoots so high in the sky.
Bounce up and down just like a clown

 (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

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JOB OPENING: MKTG MGR TOYS/Fisher-Price/NYC: Strong consumer product mktg exper with product devt and supervisory exper req’d. Licensed prod exper a plus. To apply visit the career opportunities page on  – EOE (6/29)

JOB OPENING: ASST  TO EXEC PROD/Leading daytime talk show/NYC:  Coord schedules & maint calendar.  Orgnzed, detail minded and multitasker a must. As well as excellent PC & comm skills.  BS/BA.  [email protected] (6/29)

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SITUATION WANTED: RESEARCH DIR/SALES 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. How can I help you? Email: [email protected] (6/24)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (6/23)

SITUATION WANTED: INTEGRATED CREATIVE DIRECTOR in NYC seeking a full time position. Conceptual, strategic and highly accomplished with Key Art, ProMax/BDA, and MARK awards. Contact: [email protected] (6/23)

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