Wednesday, June 18th, 2008



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Cynopsis: Kids!


Good morning. It’s Wednesday, June 18, 2008, and this is your first early morning Kids briefing.

Looking to reach kids where they are, Nickelodeon Kids and Family Group establishes two new game units, Games Group and Virtual Worlds Group, which will be led respectively by two newly named SVP and GM’s Dave Williams, who will be based in San Francisco, and Kyra Reppen, who is based in LA.  Both will report to Steve Youngwood, EVP/Digital Media. 

  • The Games Group will encompass all paid and subscription gaming initiatives across various platforms (e.g. online and CD-ROM games, handheld and console games), and will include the Nick’s casual games sites Shockwave and AddictingGames.  It will focus on the creation of family-targeted games, based on both existing as well as new properties.  Williams is charged with expanding the subscription game services, licensing and self-publishing businesses.  He will also grow the educational gaming site myNOGGIN and Shockwave, as well as developing new services and signing new partnerships with game developers and publishers.  Williams will also continue to manage Shockwave and AddictingGames.
  • Reppen, who will continue to manage Neopets, will manage the Virtual Worlds Group’s strategies, creative and management for all of Nick’s virtual world efforts for kids, tweens, teens and families, including Neopets, Nicktropolis with the team, and casual massive multiplayer online games (MMOG), as well as new virtual worlds.  The group will focus on the existing projects like World of Neopia (working title) and of the expansion of Nicktropolis with a premium layer.  It will also develop original properties like the recently announced Monkey World. She will also be responsible for expanding Nicktropolis as it adds new environments to the site in the US and launch a localized site in the UK. 


Fox announces Miley Cyrus will host of the 10th Annual Teen Choice 2008 awards show, which airs Monday, August 4, 8-10p on Fox, when they will name Tween/Teen favorites in movie, TV, music, comedy, sports and fashion.  Additionally, Fox unveiled the nominees for Teen Choice 2008, with Gossip Girl leading the pack with 14 nods, and Chris Brown with nine nominations, Cyrus getting four nominations, and Justin Timberlake receiving three.  Tweens/Teens 13-19 are invited to vote once a day online ( for their favorite nominee.  There are lots of categories within categories, like the movie section includes multiple categories for Action/Adventure, Drama, Comedy, Chick Flick, and Bromantic Comedy, far too many different ones to mention here  so check it out online.

Nickelodeon will launch as a 24/7 channel on African pay-TV operator’s MultiChoice Africa on July 1, under a new multi-year distribution pact with MTV Networks International.  Nickelodeon debuts as an English-language channel on satcaster MultiChoice’s DStv service, available to 1.5+ million subscribers in Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia and Zimbabwe.

Disney Channel Games, a series of 5×30 specials featuring the network’s stars will air each week for five weeks, beginning Sunday, July 27 at 8p on Disney Channel.  Hosted by Brian Stepanek (The Suite Life of Zack & Cody), the games feature celebrities in a range of races and obstacle courses and post-event concerts including performances by Jonas Brothers, Miley Cyrus, and Demi Lovato etc. The event, filmed at Walt Disney World Resort in Florida, benefits four children’s charities: Make-A-Wish Foundation, Starlight Starbright Children’s Foundation, UNICEF and Boys & Girls Club of America.  The specials will then air on Disney Channels worldwide, featuring local Disney Channel stars as the host of the specials.

Nickelodeon celebrates military families July 4th weekend with the debut of the Nick News with Linda Ellerbee special episode, Coming Home: When Parents Return from War, Sunday, July 6 at 9p.  The episode features kids whose parents have been deployed and discuss what life might be like when the return, will kids expectations meet with the reality of a mom and/or dad’s return home.  Additionally, the show also features kids who have lost a parent in war.

Razor & Tie Entertainment will release the original motion picture soundtrack for Warner Premiere’s Another Cinderella Story on August 26, 2008.  The album features new songs performed by teen stars including the stars of Another Cinderella Story, Selena Gomez (Wizards of Waverly Place) and Drew Seeley (he co-wrote Get’cha Head in the Game, and starred in the High School Musical concert tour), who are the stars of the movie.  A modern twist on the Cinderella story set in Beverly Hills, Another Cinderella Story will be released on DVD and VOD, September 16th by Warner Home Video, with plans to debut the movie on ABC Family set for late 2008.

The cat is back … the lasagna-loving cat that is.  Fox Home Entertainment will release Garfield’s Fun Fest, a new full-length CG animated feature film, on DVD this August 5.  Presented by Paws, Incorporated and in association with The Animation Picture Company/Davis Entertainment, Garfield’s Fun Fest was written and executive produced by Garfield creator Jim Davis.  The Paws, Inc. Production in association with Wonderworld Studios features all the property’s favorite characters as Garfield looks to win the town annual talent show again. The release also includes an exclusive comic booklet by Davis, DVD-Rom games and other extras.


Cartoon Network Enterprises stirs up three tasty new licensing deals in the food and beverage categories in the UK for Ben 10 animated series. The new Ben 10 licensees are Kinnerton Confectionery, Lightbody Cakes and Corinthian Marketing.

Lisa Marks & Associates, Inc. expands the licensing efforts for Manhattan Toy’s Groovy Girls as it develops a lifestyle program for the brand.  LMA extends Groovy Girls into various categories, including apparel and accessories, cosmetics, bedding and room decor, publishing, stationery and party goods, packaged goods, with additional plans to move into the multi-platform entertainment area.


Nickelodeon’s premiere of the special iCarly Saves TV, last Friday, June 13 at 8p, averaged 4.5 million total viewers (up by +54% versus the time period last year) making it the top non-sports program of the week on basic cable TV.  Similarly, the network reports the special was number one among several kids and tweens for the week, including with Tweens 9-14 1.9 million (+138%), with K6-11 1.9 million (+69%), and with K2-11 2.3 million (+39%).

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 6/9-6/15/08 :
Total Day      (000)   Primetime      (000)
NICK°:            1241    DSNY*:            1156
DSNY*:             827    CARTOON:         719
CARTOON:         588    NAN**:             441
NAN**:             283    NOGGIN:           252
NOGGIN:           220    TOON DIS:        181
ADSM**:           209    NICKTOONS:       97
TOON DIS.:       146    ANIMAL PLANET:  75
NICKTOONS:       82    DISCOVERY:        70
MTV:                   51    TLC:                   66
DISCOVERY:        46    MTV:                  64
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 6/9-6/15/08 :
Total Day      (000)  Primetime       (000)
NICK°:             752   DSNY*:               981
DSNY*:            599   CARTOON:           473
CARTOON:        379   NAN**:               345
NAN**:            226   TOON DIS:          109
ADSM**:          125   NICKTOONS:        59
TOON DIS.:        85   DISCOVERY:         53
NOGGIN:            46   BET:                    43
MTV:                  37   MTV:                   42
DISCOVERY:       34   ESPN:                  31
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 6/9-6/15/08 :
Total Day  (000)   Primetime     (000)
NICK°:         615     DSNY*:            808
DSNY*:        531     NAN**:            490
NAN:            375     CARTOON:       401
CARTOON:    301     MTV:                97
ADSM**:      184     COMEDY:          76
MTV:              93     TOON DIS.:      76
TOON DIS.:     61     BET:                70
COMEDY:        53     DISCOVERY:     65
DISCOVERY:    51     TLC:                63
BET:               48     THE N:             50
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, June 14, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1220; K6-11 853; TWEENS 9-14 724
DISNEY CHANNEL:     K2-11   911; K6-11 594; TWEENS 9-14 479
CARTOON NETWORK: K2-11   484; K6-11 343; TWEENS 9-14 324
TOON DISNEY:           K2-11   169; K6-11   85; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, June 15, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1134; K6-11 803; TWEENS 9-14 640
DISNEY CHANNEL:     K2-11   850; K6-11 567; TWEENS 9-14 4471
CARTOON NETWORK: K2-11   506; K6-11 311; TWEENS 9-14 218
TOON DISNEY:           K2-11   133; K6-11   85; TWEENS 9-14   61
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, June 16, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1310; K6-11 714; TWEENS 9-14 543
DISNEY CHANNEL:     K2-11   952; K6-11 691; TWEENS 9-14 630
CARTOON NETWORK: K2-11   678; K6-11 488; TWEENS 9-14 320
TOON DISNEY:           K2-11   148; K6-11   89; TWEENS 9-14   69
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: Which animated character’s Mom and Dad are named Doris and Boris? CAILLOU (PBS Kids) Kudos to: Kerry Hughes-qubo/NY; Maitena de Amorrortu-Worldwide Disney Channel/Burbank

Today’s Trivia Question: What is the name of the dinosaur-loving guinea pig that can often be found on PBS Kids in between the morning programs? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Kids Ad Sales:
Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected] .

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR MGR/DIR, BRAND MKTG/MUSIC CHOICE/NY: Lead brand dvlpmnt/mktg strategy for new prods targeting 12-24. Integ. of relationships; analysis/proj mgmt exp a must. BA 8+ yrs consumer mktg (12-24 demo) [email protected] (6/25)

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JOB OPENING: EDITOR, ENTERTAINMENT, GOSSIP & POP CULTURE/MTV/NYC: 3+ yrs editorial &writing exp, Strg knwldge of online pubs & blogging. knwldge of VH1/TV depts. EOE/M/F/D/AAP. Apply (6/25)

JOB OPENING: ONLINE SALES ACCOUNT MANAGER/Hearst Digital Media/San Francisco: 3+ years in ONLINE ad sales or Digital advertising agency experience. Apply to: [email protected] (6/25)

JOB OPENING: MEDIA INDUSTRY BUSINESS ANALYSTS, MULTIPLE/NYC: Exp. w/ad sales, traffic, programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (6/25)

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JOB OPENING: TRAFFIC MGR/Documentary Channel/Nashville: Mng cable net traffic, execution of copy procedures, prep of daily logs, wkly/mnthly reporting. Det. oriented. 3+ yrs com ops exp pref’d. Res: [email protected] (6/21)

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SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

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E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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