Cynopsis: Kids!
06/16/10

Good morning. It’s Wednesday, June 16, 2010, and this is your first early morning Kids briefing.

Teletoon Canada announces it has greenlit five new original Canadian series for production during the 2010 Banff World Television Festival this week.  The newly picked up series include comedies Crash Canyon and Detentionaire, the mixed live-action/animated series Mudpit, the social/online/TV-integrated series GeoFreakZ, and Teletoon’s first live-action series My Babysitter’s A Vampire, which is based on the eponymous movie of the week (MOW).  Additionally, Teletoon also discussed its new program development slate that includes: Quasitoon Tim from Sardine Productions; Artificial Idol from DHX Media; Gofers from Neptoon Studios; Sherlock Legacy from Bejuba; and the older-skewing Senior Years from Fresh TV.  Teletoon’s fall 2010 schedule will also feature original productions including new seasons of the series Total Drama World Tour and Johnny Test along with new shows Skatoony, My Babysitter’s a Vampire (MOW) and Dating Guy.

• Crash Canyon (18×30)  the series follows the adventures of the Wendell family, whose vacation goes awry when their camper trailer goes off a cliff, which they all survive, and become members of a community of vacationers that have met with a similar fate in … Crash Canyon.  From Breakthrough Films & Television, the comedy is produced Breakthrough’s Ira Levy, Peter Williamson and Executive Producer the exquisite and wonderful Joan Lambur with Joel Cohen (Co-Executive Producer, The Simpsons).
• Detentionaire (14×30)  everything goes from great to horrible as Lee Ping is headed into 10the grade he is blamed for pulling off an epic practical joke and sentenced to spend the entire year in detention.  With no freedom in sight, Lee sets out to uncover who is really behind the practical joke and clear his name.  From Nelvana, the series was created by Daniel Bryan Franklin and Charles Johnston, and produced by Tracey Dodokin and executive produced by Doug Murphy.
• GeoFreakZ (22×90 seconds)  the short-form multiplatform series is set tin the future, where treasure hunting-teenage aliens, including FreakZ Pipes, are just trying to have fun, hang out and save the virtual universe from complete destruction. From CCI Entertainment, the series is executive produced by Arnie Zipursky and Charles Falzon and produced by Kristine Klohk and Chris Gudgeon
• Mudpit (13×30)  the series follows four teens who form a virtual rock band in their effort to become real rock stars.  Using a new high-tech videogame called the group create avatars that they use for a chance to win a recording contract and world tour. From Cookie Jar Entertainment, this hybrid live-action/animated series is produced by Michael Hirsh, Toper Taylor, Bruce Kalish, Jamie Waese, and Jeff Biederman.
• My Babysitter’s A Vampire (13×30)  the live-action series follows the adventures of a sci-fi geek, Ethan, his best friend and their recent vampire recruit.  With the help of Ethan’s “hot” babysitter, the teens must defend their town against an onslaught of scary supernatural phenomena.  The Teletoon series is executive produced by are Tom McGillis, Jennifer Pertsch, Brian Irving and George Elliott, and produced by Manny Danelon, with Robin McLeod serving as associate producer.

A CYNOPSIS MESSAGE FROM CARTOON NETWORK

Check this out – New Cartoon Network series mean big numbers!

Adventure Time is #1 with B2-11, B6-11 and M9-14 versus ALL television on
Mondays at 8P!*

Ben 10 Ultimate Alien and Generator Rex continue to dominate Friday nights,
ranking #1 and beating all broadcast and cable networks among Boys (2-11,
6-11, 9-14) and Men 12-17!**

SOURCE: CARTOON NETWORK RESEARCH BASED ON NIELSEN MEDIA RESEARCH DATA; DATA IS LIVE + SAME DAY. *PERIOD: 4/5/10-5/30/10: MONDAYS 8P-830P. **PERIOD: 4/23/105/30/10. FRIDAY 8P-830P & 830P-9P.

NEW PRODUCTION & DEVELOPMENT

Marblemedia is set to produce Splatalot (26 episodes), a new tween-targeted medieval-themed physical humorous game show for YTV (Canada), BBC (UK) and ABC (Australia), in Toronto this summer for a spring 2011 delivery.  Three versions of the series with two different hosts will be shot and customized simultaneously, one for each broadcaster.  Each episode of the three round game begins with 12 teen contestants, known as Attackers, as they make their way through medieval style challenge rounds (Cross the Moat, Storm the Castle, and Steal the Crown), while a group of six gladiators work to protect the castle from the teens, the last of which will be crowned the winner.  Additionally, marblemedia is developing an interactive online environment that will feature a series of flash games.  The newly launched Distribution360 will handle international distribution of Splatalot.

Warner Premiere is developing a live-action digital series based on Alloy Entertainment‘s young adult book series The Clique, which was written by Lisi Harrison.  The new series will feature new characters and will be penned by actress/writer/producer Justine Bateman (Easy to Assemble, Wizards of Waverly Place) and her FM 78.tv partner Jill Kushner (Ellen: The Ellen DeGeneres Show).  Peter Murrieta, also a FM78.tv partner (Wizards of Waverly Place) will serve as Executive Producer.  The series is being produced in association with Alloy Entertainment with Alloy’s Leslie Morgenstein and Bob Levy also serving as Executive Producers.  Morgenstein and Levy also produced 2009’s The Clique direct-to-DVD movie.  The Clique will be available through online digital retailers and is being distributed by Warner Bros. Digital Distribution.

MORE KIDS STUFF

CBeebies en Espanol is set to launch two new preschool series in the US Hispanic market, Nina y las Neuronas (Nina and the Neurons) on June 21, and El Mundo Magico de Garth y Bev (Garth & Bev) on June 28.  This month the channel also debuted the second season of La Gran Granja (Big Barn Farm), the mixed live-action/animated series that follows the day-to-day adventures of farm animals.

• Nina y las Neuronas – the series revolves around Nina, a neuroscientist, as she enlists the help of the Neurons (five animated characters representing the senses) in her brain to help answer questions that are posed by kids in each episode.  To answer these questions, Nina visits the big version of the invention (e.g. lighthouses, helicopters), and then back in the lab, the kids build their version of the object.
• Garth y Bev – set in the Bronze age, the show follows the adventures of the brother/sister team of Garth and Bev as they travel through time in search of new discoveries throughout history and answers to their many questions.

Playhouse Disney will launch the second season of its short-form preschool series Tasty Time with Zefronk, on Monday, July 19 at 9:25, followed by new episodes all that week, on Disney Channel.  The week will conclude with a new health-themed episode of the series Imagination Movers, on Saturday, July 24 at 10a.  Beginning July 6, PlayhouseDisney.com ( www.playhousedisney.com ) will feature all of ZeFronk’s recipes, which are simple creations that kids can make with their parents/caregivers at home.  On the site kids can also create personalized recipe books.

DQ Entertainment (DQE) enters into an exclusive broadcast deal with India’s Sun TV Network for its animated programming content.  Under the deal DQE will provide Sun TV with 117×30 kid-targeted animated series, which it has co-produced with a range of partners, including the 3D animated series Casper’s Scare School (52 episodes), and Benjamin Bear (13 episodes), Leonardo (26 episodes) and Pet Pals (65 episodes).  For its part Sun TV has the rights to broadcast the shows in four languages including Tamil, Telugu, Kannada and Malayalam across India, Sri Lanka and a range of other countries.  DQE retains the exclusive audio, visual and licensing and merchandising rights to the series across all Sun TV viewing territories.

A CYNOPSIS MESSAGE FROM LITTLE AIRPLANE

Little Airplane Productions is offering limited enrollment in a unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Classes include Pitching, Writing, Research, Design, Music, Directing, Legal, Licensing, and a notable panel of children’s television network executives.

MARKETING/LICENSING

Video game publisher Take Two Interactive’s 2K Play (www.2kgames.com) label unveils plans to release the preschool-targeted Nickelodeon Fit exclusively for the Wii this fall.  The new game is designed to get kids up and physically active with the help of characters including Dora, Diego, Kai-lan and The Backyardigans.  Developed by High Voltage Software in collaboration with physical education/exercise science expert Dr. Jackie Goodway, Nickelodeon Fit features 30 exercise games focusing on cardiovascular activity and various muscle groups, motor skills and hand-eye coordination.  Additionally, parents can track their kid progress in both amount of total exercise time and different intensities, as well as providing the ability to customize workout routines to focus on specific areas.

Paramount Home Entertainment (PHE) extends its license deal with Redbox Automated Retail.  The new multi-year deal extension comes following an analysis of 10-months of DVD sell-through and rental performance.  Under the new license redbox will continue to have access to PHE DVD and Blue-ray titles to rent at its kiosk locations (about 22,000) on the same day they are released in the sell-through market.

Cookie Jar Entertainment is partnering with CKE Restaurants and Carl’s Jr. and Hardee’s brands for Johnny Test themed kids’ meal promotions in the US and Mexico this summer.  In the US the promotion will see participating restaurants offer one of four custom-designed Johnny Test premiums with the purchase of every Cool Kids Combo meal, while supplies last, from June 28 through August 24, 2010.  In Mexico, Carl’s Jr. launches a Johnny Test soccer-themed promotion, offering one of four soccer-themed premiums with purchase of a kids meal, running now through July 25 to coincide with the country’s World Cup activities.

Animation Collective releases its new iPad app, Ellen’s Acres Splashing Around ($2.99).  Designed to encourage kid’s imaginations and creativity, the app features an interactive storybook and coloring activity to create artwork that can be saved to the device’s photo album or erased.  The book portion of the app includes HD images and audio and sound effects. Additionally, users can also stream video clips from the Ellen’s Acres TV series directly through the app.  Created and produced by Animation Collective’s CEO Larry Schwarz, Ellen’s Acres (www.ellensacres.com) airs in multiple countries around the world.

4Kids Entertainment featured the newest characters from Jim Henson Designs‘ The Scribbles at the International Licensing Expo in Las Vegas last week.  4Kids showcased 14 new characters, which are based on scribbles by Jim Henson and representing elements of our own minds and imaginations, from the collection along with product samples from Japan.  Initially introduced last year, the property has become quite popular in Japan with product across a range of categories including apparel and accessories, plush, collectibles under deals inked by 4Kids’ agent Global Brands.

RealD, which provides digital 3D technology to the movie industry, will introduce its kid-sized 3D glasses at movie theaters across the US and Canada in time for the release of Disney/Pixar’s Toy Story 3 in 3D this Friday, June 18, 2010.  Basically smaller versions of the adult-sized 3D glasses, the new kid 3D glasses are designed to fit kids 8 and younger.

RATINGS

The week of June 7, 2010 now serves as Disney XD‘s most-watched week in Total Day since its launch in February 2009 among K6-11 (164,000) and Tweens 9-14 (130,000).  The channel also saw its largest weekly primetime audience on close to seven months with K6-11 (192,000) and Tweens 9-14 (148,000).  Additionally, Friday, June 11 becomes Disney XD’s most watched Friday in Total Day since launch with Total Viewers 2+ (649,000), K6-11 (246,000) and Tweens 9-14 (196,000).

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, June 12, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1279; K6-11 840; TWEENS 9-14 643
DISNEY CHANNEL:     K2-11 1247; K6-11 768; TWEENS 9-14 621
CARTOON NETWORK: K2-11   590; K6-11 392; TWEENS 9-14 280
DISNEY XD:               K2-11   348; K6-11 281; TWEENS 9-14 226
NICKTOONS:              K2-11   110; K6-11   73; TWEENS 9-14   52
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, June 13, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1219; K6-11 793; TWEENS 9-14 583
DISNEY CHANNEL:     K2-11 1069; K6-11 689; TWEENS 9-14 577
CARTOON NETWORK: K2-11   599; K6-11 416; TWEENS 9-14 317
DISNEY XD:               K2-11   245; K6-11 193; TWEENS 9-14 155
NICKTOONS:              K2-11   122; K6-11   79; TWEENS 9-14   70
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, June 14, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1231; K6-11 654; TWEENS 9-14 508
DISNEY CHANNEL:     K2-11 1170; K6-11 764; TWEENS 9-14 630
CARTOON NETWORK: K2-11   585; K6-11 398; TWEENS 9-14 319
DISNEY XD:               K2-11   271; K6-11 180; TWEENS 9-14 136
NICKTOONS:              K2-11   104; K6-11   74; TWEENS 9-14   79
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   On what classic children’s show did you hear this motto:  “Justice Through Strength And Courage”  CAPTAIN MIDNIGHT Kudos to: Bill Graham-Cartoon Network/NY; Sam Ewing-The Jim Henson Company/Hollywood

Today’s Trivia Question:   The stories take place at a house located on Prince Edward Island, and were about a young girl who goes to live there.  What was her name?     (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
06.16.10

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