Good morning. It’s Wednesday, June 16, 2004, and now on with your first early morning briefing.
Nielsen Media Research‘s Jack Loftus has issued a statement saying that the flaws discovered in the LPM system in New York by Ernst & Young (as reported by the LA Times), which then led to the Media Ratings Council’s decision not to provide accreditation to the system, are in the process of being corrected. Those flaws are reporting errors (mid-identifying the ethnicity of the household) and what they call fault rates, that is the equipment failing to record properly the viewed programs, or failing to properly transmit that information to Nielsen. Incidence of fault rates were found to be 25% higher in African American homes. According to Loftus, the fault rates are a result of larger families with a larger than average number of television sets, often found in African American or Hispanic homes. He said, “The more television sets in the home, the more metering equipment, the more opportunity for something to go wrong, and that’s just a fact of life.” He also said those fault rates have since returned to “acceptable levels” and the reporting errors discovered by Ernst & Young have since been corrected.
According to Broadcasting & Cable, the next group to ask Nielsen to correct the problems raised by the MRC in a letter reportedly being prepared, is the American Association of Advertising Agencies (AAAA). The letter won’t ask Nielsen to delay the use of LPMs (they began in use last June 3), but wants to see the MRC affix its accreditation seal of approval. A similar letter has been issued by the Cable Television Advertising Bureau. Given the above statement, that letter from the Four A’s may now be moot.
This took no time at all … David Janollari has been named President of Entertainment for The WB Network, responsible for Primetime Program Development including Series, Movies and Specials; Primetime Current Programming and Scheduling as well as Kids WB! Programming. The announcement was made by Garth Ancier. David joins The WB from The Greenblatt Janollari Studio which he co-founded with producing partner Bob Greenblatt. The Greenblatt Janollari Studio presently has four primetime series on the air including the critically acclaimed Six Feet Under for HBO, Eve and One on One for UPN and American Family for PBS.
Beginning July 7, TBS will add the animated off-net series Family Guy to its primetime lineup,airing back to back eps from 8-9pm (as it continues to air on Cartoon Network). At 9pm will be back to back Seinfeld eps followed by S#x and the City. Family Guy is also slated to return to Fox primetime schedule with new episodes in mid-season 2004-05.
CBS and New Line have team up for six episodes of a new reality show based in part on the Nightmare on Elm Street franchise. According to Variety, Nightmare on Elm Street: Real Nightmares, hosted by Robert Englund (Freddy), invites viewers to look at their fears dead on by virtue of fx artist Peter Kuran’s recreations, and then step into those recreations by submitting to a challenge or a stunt. The challenge will be shot like a movie scene, so TV viewers won’t see the backstage portion of the special effects, rather just see the person living through their own nightmares.
Tonight’s Premieres: FOX: Simple Life 2 at 8p and at 9p; Quintuplets at 830p; Method & Red at 930p Univision: Amarte es mi Pecado at 9pm
According to Hollywood Reporter, Michael Bolton may be making his way into daytime syndication fare in time for Fall 2005. His manager has spilled the singer has been meeting with syndication executives this week.
Meredith Broadcasting has added to its lineup of stations with the addition of Chattanooga’s WB Affiliate, WFLI. Owned by Lambert Television Group, the sale to Meredith is expected to be finalized by 4th qtr.
Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of June 7 – 13, 2004: Primetime (000) Total Day (000) TNT 2379 NICK 1983 TBS 2296 NAN 1324 USA 2267 CARTOON 1276 NICK 1956 TNT 1241 FOXNEWS 1943 TBS 1061 MTV 1832 FOXNEWS 1039 NAN 1806 USA 975 CARTOON 1550 MTV 917 LIFETIME 1360 LIFETIME 862 CNN 1340 CNN 612 Source Turner Research from Nielsen Media Research Data. All ratings based on Total U.S. Television Universe of 108,400,000 homes
Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of June 7 – 13, 2004: Primetime (000) Total Day (000 TBS 1276 NAN 654 MTV 1131 TNT 630 TNT 1067 TBS 621 USA 967 MTV 522 DISCOVERY 716 USA 476 NAN 607 NICK 433 FX 552 LIFETIME 399 TLC 552 CARTOON 328 LIFETIME 529 DISCOVERY 320 SCIFI 523 ESPN 300 Source Turner Research from Nielsen Media Research Data. All ratings based on Total U.S. Television Universe of 108,400,000 homes.
News Viewer Index for the week of June 7 – 13, 2004 in Total Viewers Total Day Total Fox News/CNN/MSNBC/Headline Cable News Viewers 2.128(000) Total Viewers. (+33% vs. previous week). Of the cable news viewership, Fox News had 49% of the viewing, CNN 29%, MSNBC 14%; and Headline News 8%. Primetime Total Fox News/CNN/MSNBC/Headline Cable News Viewers 4.069(0000) Total Viewers (+59% vs. previous week). Of the primetime cable news viewership, Fox News had 48%, CNN 33%, MSNBC 14% and Headline News 5%. Source Nielsen Media Research
Intermedia Advertising Group’s Top Ten Most Effective New Ads for new campaigns airing the weeks of May 24 to June 6, 2004. The list is ranked by viewer’s ability to recall the new ads and their associated products and brands. The Recall Score is the percentage of TV viewers who within 24 hours are able to remember the brand of the ad they saw during normal TV viewing. The scores are then indexed against the mean score for all ads during the time period to create the Recall Index; 100 is Average. For example, with a Recall Index of 221, the top-ranked Wendy’s spot was recalled more than two times the average new ad during the period. Source Intermedia Advertising Group Inc.’s 2004 Ad Performance Data Series (www.iagr.net) – 221 WENDY’S: 99 cent Super Value Menu–Mr. Wendy in announcer’s booth at soccer game – 203 RED LOBSTER: Lobster & Shrimp–Maine or Tropics, fisherman casts net – 196 GENERAL MILLS: Total & Total Raisin Bran–son visits mother, she gives him piles of cereal bowls – 191 BUDWEISER: Two lizards say Miller is owned by South African co., can’t be president of beers – 187 PAYLESS: Fashion Flips Weekend–hundreds of flips, no flops, buy 2 get 1 free – 186 COPPERTONE Kids–woman loved playing outside and so does her daughter – 162 MITSUBISHI: Galant–vs. Accord, cars race, brake before end of bridge, SeeWhatHappens.com – 161 YOPLAIT: Woman hula hoops, polka dot dress, hula dances, helps reduce waistline – 161 KODAK: Picture Maker Digital Kiosk–people on boardwalk, yellow background – 149 PIZZA HUT: 4 for All Pizza–Jessica Simpson performs calculations on chalkboard with Muppets
Fox marked the second and third series launches of its summer schedule on Monday night with North Shore at 8p and Mark Burnett’s The Casino at 9p. North Shore delivered a 2.4/8 among A18-49 according to Nielsen Media Research, hitting a high among W18-34 with a 3.4/11 and a 3.1/8 among W25-54. Numbers in the women demos were comparable or better than the launch of The O.C. a year ago. The Casino earned a 2.5/7 A18-49, and its highest demo marks came from both men and women: 2.7/7 W18-34; 2.5/8 M18-34; 2.3/6 W18-49 and 2.6/8 M18-49. Also premiering on Monday night was NBC‘s newest reality show Next Action Star at 10p earning a 2.3/6 A18-49, and delivering a 2.9/8 among W18-34. On the WB was the season finale of Superstar USA at 9p which found a 1.9/5 among A18-49, a 2.9/11 among P12-17 (#1 in the time period), 2.9/8 W18-34 and a 4.3/15 among W12-17, also #1 in the time period (tied in share with NBC).
Ian Jones has been named President/Explore International and SVP/National Geographic Television & Film. The announcement was made by Tim Kelly, President/NGT&F. Ian’s responsibilities will be to oversee international sales, co-production and co-financing activities, as well as expanding Explore International’s relationship with the global documentary production community in an effort to secure a constant supply of new programming for its worldwide distribution effort.
Suzanne Norman has been upped to VP/Finance, CMT, it was announced by Brian Philips, SVP/General Manager, CMT. Suzanne will be responsible for the network’s budget development and management. Also at CMT comes the upping of Sarah Brock to VP/Production, CMT. Sarah is responsible for all production for the network, overseeing the full scope of creative and technical production activities. Sarah reports to Paul Villadolid, VP/Programming and Development, CMT.
Hallmark Channel has upped Sean McCreary to VP/Creative Services. Sean will work on establishing on-air brand identity and promotion direction for both Hallmark Channel and Hallmark Movie Channel, together with the SVP, Marvin Dorson, to whom Sean reports. Sean is based in LA. Stepping up as Director of Creative Services is Leslie Len, also reporting to Dorson. Leslie will serve as the main point person for information on all production materials generated from the Creative Services Department, as well as manage and maintain all Creative Services production for Hallmark Channel, Hallmark Movie Channel, International Regions, and the respective websites.
National Cable Communications has named Bob Curcuruto as CFO. The announcement was made by NCC President Greg Schaefer. Bob will oversee all finance and accounting operations of NCC, as well as the Human Resources and Client Services divisions. He replaces Christine Howlett, who recently retired as EVP/Finance & Administration.
Atlas Media has added Cheryl Miller Houser as SVP/Programming. In addition, Maria Lane was promoted to EVP/Programming. The announcement was made by Bruce David Klein, President and Executive Producer of Atlas Media. Cheryl will oversee a select portfolio of specials and series, develop new properties, and oversee special projects, reporting to Maria Lane.
Monday, June 14, 2004. Fast Affiliate Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat
CBS 7.0/12 Still Standing [r] 4.8/9,Yes Dear [r] 4.9/8, Raymond [r] 7.3/12, Two & a Half Men [r] 7.2/11, CSI: Miami [r] 8.8/15
NBC 4.5/8 Fear Factor [r] 5.6/10; For Love or Money 4.7/8, Next Action Star [premiere] 3.3/5
FOX 3.9/7 North Shore [premiere] 3.9/7, The Casino [premiere] 3.8/6
ABC 3.8/6 My Wife and Kids [r] 3.8/7, George Lopez [r] 3.4/6, According to Jim [r] 3.3/5, Hope & Faith [r] 3.4/5, Weddings Gone Wild: Anything for Love 4.6/8
WB 2.1/4 7th Heaven [r] 1.8/3, The WB’s Superstar USA [season finale] 2.4/4
UPN 1.6/3 The Parkers [r] 1.6/3, Eve [r] 1.6/3, Girlfriends [r]1.5/3, Half & Half [r] 1.7/3
A18-49 CBS 3.7/11, NBC 3.0/9, Fox 2.4/7, ABC 2.1/6, WB 1.3/4, UPN 1.0/3
A MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION
THE REALITY IS: TWO & A HALF MEN WINS THE TIME PERIOD!
#1 Time Period Choice with HH, Total Viewers and W/A18-49 & 25-54 beating reality programs, For Love Or Money, The Casino (Debut) and Superstar USA (Finale)!
#2 Program for the Night with W/A25-54 — behind CSI:Miami!
TWO & A HALF MEN Available exclusively from Warner Bros. Domestic Cable Distribution
Source: NTI Explorer, 6/14/04. TP=Mon 9:30-10pm. US Rating.
The History Channel presents This Day in History: 1963 – Valentina Tereshkova, 26, a former textile worker from the Soviet Union, becomes the first woman in space. The United States did not launch a woman into space for another twenty years, until Sally Ride went up in the Space Shuttle Challenger in 1983
Answer to yesterday’s Trivia Question: The Anheuser-Busch dog, Spuds McKenzie – what kind of dog was he? ENGLISH BULL TERRIER. Kudos to: Cathy Guy-Platech Eng. Products/Port Huron; Taylor Wynne-Blitz Media/Natick; Art Carmichael-HGTV/Knoxville; Thomas M. O’Connor-ABC/NY; Kathryn Voskuil-Charter Adv/St. Louis; Cheryl Lips-NBC/Minneapolis; Robbi Gutierrez-KTVD/Denver; Cathy Lyons-KTRV/Boise; Dean Kraemer-Strand Comm/LA; Maggie Nye-Vandaley Comm/Valley Village; Haley Brothers-Crispin Porter & Bogusky/Venice; Tom Moore-Kalt Prods/LA; Monica Marcott-KYES/Anchorage; Michelle Sanders-KYES/Anchorage.
A MESSAGE FROM COMCAST SPOTLIGHT
Comcast Spotlight is at the forefront of creating innovative advertising opportunities with Comcast’s ON DEMAND VOD service. Whether through program sponsorship, product placement content or long format advertorial, Comcast Spotlight can help advertisers take advantage of this emerging technology. Comcast Spotlight – Spot cable finally delivers. For more information click here.
Today’s Trivia Question: What was Colonel Henry Potter allergic to? (click hereto respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)
Later — Cyn
Cynthia Turner’s Cynopsis 06/16/04 5:21am Subscriptions to Cynopsis: email
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CYNOPSIS CLASSIFIEDS
JOB OPENING: ACCOUNT EXECUTIVE/Galavision cable ntwk, Dallas. 2-3 yrs TV ad sales; excellent written/ verbal skills reqd. Natl Nielsen data and dealmaker software knowledge helpful. Email: specify Dallas. (6/23)
JOB OPENING: RESEARCH MGR, FitTV/Silver Spring, MD. 5+ yrs TV/media/Mkt Res. exp. Solid quant & qual research skills req. Nielsen exp a +. Strong analytical/comm. skills a must. Apply: http://corporate.discovery.com, Job #1499 (6/23)
JOB OPENING: RESEARCH ASSOC, Travel Channel/Silver Spring, MD. 2-3 yrs media/mkt research exp. Strong data analysis; Nielsen sftwr/equiv. a +. Create presentations, rprts, analysis. Apply: http://corporate.discovery.com, Job #1170 (6/23)
JOB OPENING: SUPERVISING PRODUCER, Discovery Channel/Silver Spring, MD. 5-6 yrs advertising/on-air promotions exp. as writer/producer, promo editorial, field prod exp. Apply at http://corporate.discovery.com, Job #1443 (6/22)
JOB OPENING: AFFILIATE SALES/DATABASE COORDINATOR-Oxygen-NY. Manage dept. database (Medea) Track sub info, act as launch support. Support 6 reps, maintain materials. Cov’r Letter /resume to Neily Buff at (6/22)
JOB OPENING:SR RESEARCH ANALYST, CARTOON NETWORK/KIDS WB/ADULT SWIM, NY Ad Sales. Strong analytical/writing skills. Nielsen software experience. 2+ yrs exp as rsch analyst req’d. Apply to:
req #26841BR (6/19)
JOB OPENING: ACCT EXEC, ABC Cable, IL, to increase distribution; 5yrs sales exp; heavy new client dev sell’g to VP level affiliates; Chicago-based w/ 50% travel to MI & OH. Ref: Cyn40590AcctRep; RESUMES: (6/19)
JOB OPENING: New York based broadcast design shop seeks full time GRAPHICS / ANIMATION PRODUCER (5 yrs industry experience). Excellent client skills a must. Resume and cover letter to NO CALLS / FAXES (6/18)
JOB OPENING: MARKETING RESEARCH MGR/CNN Newsource Sales, Atlanta. 5+ yrs research exp. in sales. Resp. for analysis of client bases/mktplaces, create ops for sales, mktg strategies. Apply online www.turnerjobs.com #25854. EOE (6/18)
JOB OPENING: SR. RESEARCH ANALYST, AD SALES RESEARCH-Comedy Central/NY. 2-3 yrs media/market research. Expert w/Nielsen & related systems. Strong analytical skills, exp w/ quant./qual. analysis. Apply: www.mtvncareers.com (6/17)
JOB OPENING: SUPERVISING PRODUCER, Discovery Health Channel, Silver Spring, MD. 5-6 yrs advertising and on-air promotions exp. as producer, live-action production exp. Apply online at http://corporate.discovery.com, Job #1394. (6/17)
JOB OPENING: MEDIA SUP/Arenas Entertainment, LA. Seeking candidate with 5+ years as media buyer/planner of Hisp TV & radio; excellent org/comm skills; Spanish speaker & Ent. exp. a +. Send resume to: (6/17)
JOB OPENING: (3) CREATIVE DIRECTORS: IFC, We, & Fuse On-Air Promotions. Must be creative, strategic brand-builder, able to drive tune-in. Major network exp. & amazing reel req. Res/reel: D.Platt RMCS 11 Penn Plaza, 2fl NY, NY 10001 (6/16)
JOB OPENING: Successful TV NY Music Company seeks VP/MANAGING DIRECTOR. Passionate, business side leader, great client mgr, driven & innovative. 3-5 yrs exp in dept/company mgmt. $90K-105K Email resume: (6/16)
JOB OPENING: CONTROLLER/Mike Young Prods/LA. 5+ yrs TV and/or Film dist exp. Kwldge of distrib accting incl film amort, GAAP accting principals, general ledger maint., participation rpting. Email: (6/16)
JOB OPENING: MGR LICENSING & LIC. COORD/Mike Young Prods/LA. 2+ yrs exp in ent. Licensing; computer literate; exp with approval processes/style guides/deal memos/mktg. Good comm. Skills. Email: (6/16)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —
SITUATION WANTED: Dynamic TELEVISION PRODUCER looking for new project! Wide range of production experience, field and post. Creative, detail oriented, multi-tasker. NYC based. Will travel.
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SITUATION WANTED: Dynamic TELEVISION PRODUCER looking for new project! Wide range of production experience, field and post. NYC based. Will travel.
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SITUATION WANTED: ON-AIR PROMO STRATEGIST/NY specialty in forecasting/analysis, long/short term promo planning & campaign execution. News/entertainment, 7+ years mjr cable net experience: CONTACT:
(6/18)
SITUATION WANTED: DIRECTOR-3 time Emmy Award-Winner seeks new project to dive into. Extensive experience with children’s (esp. puppets), talk & specials. Creative/Musical/Collaborative. Reel/resume on request.
(6/18)
SITUATION WANTED: 20+ yrs exp in Spot Buying as MGR IN TOP NY SHOPS now living in Fl. but in LA as Brd Mgr until end of July. I can reorg/open ANY Media dept.for you to be the BEST in the biz e-mail:
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WHAT’S ON TONIGHT: WEDNESDAY, JUNE 16, 2004
COURT TV: The Investigation Channel
Our A25-54 viewers rank #1 in average audience retention (96%)
Now that’s great ROI-Return on Investigation Click here for source
COURT TV: The I-Zone, Forensic Files, I, Detective, Trace Evidence ABC My Wife & Kids, Drew Carey, Drew Carey, Ultimate Love Test CBS 60 Minutes, King of Queens, 48 Hours Investigates FOX Simple Life 2 [premiere], Quintuplets [premiere], Simple Life 2, Method & Red [premiere] NBC Fear Factor, Last Comic Standing, Law & Order PAX AFV, AFV, Early Edition, Diagnosis Murder UPN Enterprise, America’s Next Top Model [r] WB WB Movie Event: Soul Survivor TELE Prisonera,El Alma Herida, Protagonistas VIP UNIV Mariana de la Noche, Amarte es mi Pecado [premiere], Don Francisco Presenta
Thursday April 23, 2026 IN THE NEWS Consumers bounce hourly as “couch commerce” reshapes the path to purchase, says MiQ’s From Funnel to Flexibility report, which focuses on the ways people watch, browse, and buy. “Couches have become the new storefronts as consumers move from screen to screen, almost in the […]
A Cynopsis Message From ITN Wednesday April 22, 2026 IN THE NEWS Peacock’s ad-free Premium Plus tier is coming to Roku Premium Subscriptions through a new deal between NBCUniversal and Roku. The top-tier plan remains ad-free except for live sports and includes offline downloads and access to geo-targeted local TV stations. It’s […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday April 21, 2026 IN THE NEWS Midterm spending for the 2026 cycle is on track to top $10 billion – just 8% shy of the 2024 presidential cycle ($11.2 billion) and 16% higher than the 2022 midterms ($8.9 billion), according to Kinetiq’s The […]
