A CYNOPSIS MESSAGE FROM DISNEY
We’ve grown ratings for the 7th consecutive month,
the longest streak among
fully-distributed kids cable networks!
SOURCE: The Nielsen Company. Click here for the full source data.
Cynopsis: Kids!
06/15/11
Good morning. It’s Wednesday, June 15, 2011, and this is your first early morning Kids briefing.
Ben 10 is coming to the big screen. Cartoon Network and producer Joel Silver (Die Hard movies, The Matrix trilogy, Sherlock Holmes, and the upcoming Project X and Logan’s Run) and Silver Pictures ink a deal to develop a live-action feature film based on the network’s animated action/adventure property, Ben 10. Under the agreement Silver and his production company are granted the exclusive rights to develop and package the property and advance it towards a theatrical production. The Ben 10 movie will be produced by Silver, along with Dark Castle Entertainment Steve Richards and Andrew Rona. Created by Man of Action‘s Joe Casey, Joe Kelly, Duncan Rouleau and Steve Seagle, Ben 10 made launched on Cartoon Network in January 2006, and now airs around the world along with subsequent series Ben 10: Alien Force and Ben 10: Ultimate Alien, TV movies, and has also spawned a number of video games and merchandise line.
Saban Brands has begun pre-production on a primetime, family-friendly comedy Christmas special featuring Julius the monkey and other characters from the Paul Frank brand. The special is slated to premiere in December 2012. Producing the special are Mike Reiss (producer/The Simpsons, writer/Ice Age: Dawn of the Dinosaurs and Ice Age: Continental Drift), as well as Erik Wiese (writer/director SpongeBob SquarePants) and Cynthia True (Wiese and True are creators/executive producers of The Mighty B!). Saban Brands plans to produce more holiday specials for 2013, including Easter and Halloween. Saban Brands also announced this week the new Paul Frank Academy of Awesome Mobile Tour 2011 ( www.academyofawesometour.com), an interactive tour featuring a newly designed Winnebago that will make 50 stops across the US, kicking off June 25, as well as the launch of Paul Frank’s Magic Balloon mobile app, a vertical scroller game for iOS.
Cabbage Patch Kids head back to TV in a new animated special. Film/TV producer Galen Walker (producer of the animated Teenage Mutant Ninja Turtles movie and Paramount’s upcoming live action TMNT movie) and CWA Carlin West Agency acquire the rights to produce a new animated special based on Cabbage Patch Kids from property owner Original Appalachian Artworks (OAA). Carlin West was previously toiled for 15 years for 4Kids Entertainment. Xavier Roberts created Cabbage Patch Kids in 1978 and later founded OAA, which now owns the brand. Cabbage Patch Kids were featured in the animated The Cabbage Patch Christmas Special, which debuted in 1985 on ABC. There were also a number of Cabbage Patch Kids products including video games, related doll lines (e.g. for the Olympics, Cabbage Patch Fairies), and licensed products.
Sean Astin (Lord of the Rings) will voice Raphael in Nickelodeon‘s new CG animated Teenage Mutant Ninja Turtles, which is slated to premiere on the network in fall 2012. Astin joins the voice cast that already includes Jason Biggs (American Pie) as Leonardo, Greg Cipes (Teen Titans) as Michelangelo and Rob Paulsen (Planet Sheen) as Donatello. Paulson lent his voice to Raphael in the original Teenage Mutant Ninja Turtles (1987-1996) series. Currently in production at the Nick Animation Studio in Burbank, California, the new series is executive produced by Ciro Nieli, Joshua Sternin and J.R. Ventimilia. Nickelodeon Consumer Products continues to work with its original and long-time property toy partner, Playmates Toys, which is developing a product line based on the new Teenage Mutant Ninja Turtles series.
Teletoon Canada unveils its official lineup of new and returning original Canadian TV series at the Banff World Media Festival.
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New Series:
- Fugget About It (13×22) Targeted to teens and young adults, the 9 Story Entertainment series revolves around the misadventures of 16-year-old Petey, the son of a former NY crime boss who, who with his family is forced into witness production program in remote Regina, Saskatchewan. Developed as part of the Teletoon At Night Pilot Project, the series is slated to debut in fall 2012 on Teletoon at Night.
- Just Kidding Kids (6×22) set to launch in winter 2013 on Teletoon, the family-targeted series features kids creating pranks to pull on unsuspecting adults. The series comes from the creators and producers of the series Just for Laughs Gags.
- Splatalot (26×22) Teletoon picks up the family-friendly medieval-themed game show Splatalot in a deal with Distribution360. Produced by marblemedia, the series is set to debut on Teletoon in French this fall 2011.
- Rocket Monkeys (26×22) from Breakthrough Entertainment the series follows Wally and Gus, best pals and NOSA-trained monkeynauts as they travel through space on a specially equipped rocket. Targeted to K6-11, Rocket Monkeys is scheduled to bow in fall 2012.
- New episodes of returning series set for fall 2012 include: Crash Canyon (8×22 new episodes) from Breakthrough Films & Television will debut on Teletoon at Night; the second season of Detentionaire (13×22), produced by Nelvana, is set to premiere in fall 2012 on Teletoon; Mudpit (13×22 new episodes) from Cookie Jar Entertainment will air on Teletoon.
Vme Kids, Vme’s Latino preschool-targeted Spanish-language cable channel, expands its distribution with Verizon FiOS. Verizon FiOS launched Vme Kids on Channel 1721 on May 23 in Florida, California and Texas and will extend the service to all FiOS TV markets by the middle of June. Vme Kids’ will now serve as the exclusive Spanish-language network for Barney, Bob the Builder, Angelina Ballerina and Thomas & Friends. Vme Kids also features Plaza Sesamo, LazyTown and other preschool series.
CBeebies in the US Hispanic market will celebrate Father’s Day with two mini marathons of Finley, el Camioncito de Bomberos (Finley the Fire Engine) on Saturday and Sunday, June 18-19, 10a-1p, as part of the network’s Discovery Time block. Each of the two mini marathons will feature 12×11 episodes of Finley, el Camioncito de Bomberos. CBeebies broadcasts in Spanish and is available in the US on Channel 848 as part of Dish Networks’ DishLatino package.
Spain’s Imira Entertainment completes its first Central European sale of its music-based, flash animated preschool series Saari (39×3) to free TV channel Tallinna Television (Estonia) ahead of Discop later this month. Co-produced with Barcelona’s Stor Fisk, Imira Entertainment and TV3, Saari follows the adventures of a group of preschool animal pals as they explore the imaginary island world of Saari. Sales for Saari have also been signed with RTP (Portugal), Mediacorp TV12 (Singapore), Canal Futura (Brazil), YLE (Finland), NRK (Norway) and SVT (Sweden), the Disney Channels in Spain, Italy and Portugal, Cartoon Network Japan as well as S4C (Wales), Canal Encuentro (Argentina) and TV3 (Spain). At Discop, Imira will also showcase the live-action series Lola & Virginia (26×26), a co-production between Imira and Italy’s Brave Film and produced in partnership and in joint ownership with RAI Cinema, and which is pre-sold to Nickelodeon for Spain, Portugal & Italy, as well as eBand (26X26), a music-centric series about school friends with a secret life as a virtual rock group that is also co-produced by Imira and Brave. The new live-action Lola & Virginia is based on the popular animated series of the same name.
Lots of news coming out of the annual Licensing International Expo, which opened its doors yesterday in Las Vegas at the Mandalay Bay Convention Center.
It’s algebraic! Cartoon Network Enterprises (CNE) is partnering with Jazwares to create a line of toys based on the characters from Cartoon Network’s popular animated series Adventure Time. As master toy partner for Adventure Time, Jazwares new toy line will include action figures, feature plush and role play items, among other products, which will be available at Toys “R” Us in the US and Canada beginning this fall. Adventure Time is produced in partnership with Frederator Studios, with Fred Seibert serving as an executive producer.
Bandai America signs on as the worldwide master toy licensee for Summertime Entertainment‘s upcoming 3D CGI animated musical feature film, Dorothy of Oz ( www.dorothyofoz.com ), which is set for release in summer 2012. The deal was set up by Summertime’s exclusive licensing agent Travis James. Bandai will create a toy line featuring Oz-themed products including dolls, playsets, plush, role-play items, and trading cards, among others, which will be available at retail in summer 2012 simultaneous to the release of the movie. Based on The Wonderful Wizard of Oz stories L. Frank Baum, as well as further books penned by his great great-grandson Roger Stanton Baum, Dorothy of Oz features the voices of Lea Michele (Dorothy), Martin Short (The Jester), Jim Belushi (The Cowardly Lion), Dan Aykroyd (Scarecrow), Kelsey Grammer (The Tin Man), Megan Hilty (China Princess), Hugh Dancy (Marshall Mallow), Oliver Plat (Wiser the Owl), and Patrick Stewart (Tugg).
Nickelodeon taps Jakks Pacific as the multi-territory master toy licensee for the girl-targeted CGI animated Winx Club brand. The deal will see Jakks Pacific launch the Winx Club line in fall 2012 to coincide with the premiere of all new episodes of Winx Club on Nickelodeon in the US. Jakks Pacific’s Winx Club line will feature dolls and playsets, role-play, dress-up and Halloween costumes. This new agreement makes Jakks Pacific the master toy licensee for Winx Club in the US, Canada, United Kingdom, Australia, New Zealand, Chile, Colombia, Ecuador, Mexico, Panama, Peru and Venezuela. Winx Club is a co-production with Rainbow and Nickelodeon, and is produced in Italy.
Additionally, Nickelodeon is launching the first product line based on its live-action series Victorious at Walmart stores in the US and Canada beginning next month. The range includes 250+ Victorious-themed products, including apparel, accessories, entertainment, and school supplies, will be available at most Walmart stores as part of a special back-to-school window from July-September 2011. As part of its back-to-school event, Walmart will also present a special Soundcheck concert, starring Victoria Justice and the cast of Victorious, on its in-store SmartNetwork TV August 6 and on walmart.com after the that. Walmart will also carry the Victorious: Season One, Volume One DVD beginning July 5, as well as the Victorious CD soundtrack and a special Nickelodeon CD featuring live-action stars from Nick’s popular shows, which will be available exclusively at Walmart (the CDs both release August 2).
Lodorum announces several new licensing partnerships for its preschool property Chuggington in the US: Freeze (T-shirts for mass, mid-tier and specialty retailers); Mighty Fine (T-shirts available exclusive at Old Navy stores); Modern Publishing (eight coloring and activity titles for 2011); Giddy Up (Chuggington themed Color Blast and Color N Carry products); Pacific Cycle (Chuggington bikes, trikes, scooters and protective gear for spring 2012); Little Kids (bubbles and bubble toys); Hedstrom (themed playballs and hoppers fall 2011-spring 2012); other recent licensees include LeapFrog (create and market TAG and TAG Jr. books for fall 2011); Bakery Crafts (a line of Chuggington bakery products); and I Can Do That Games (will release the new Chuggington Let’s Ride the Rails Game this fall); master toy partner Learning Curve continues to create playsets; partners expanding retail distribution include Crayola, Hallmark and Scholastic, among others.
American Greetings Properties (AGP) acquires the worldwide licensing and merchandising rights to preschool property the WotWots in a deal with production company Pukeko Pictures. Under the deal AGP will represent the property around the world and will develop a full licensing program initially focusing on merchandising categories including apparel, publishing, back-to-school, home decor and home textiles. From Richard Taylor’s Weta Workshop (Lord of the Rings, King Kong) and Pukeko Pictures, the WotWots, airs in the US on The Hub (season two debuts this fall). The series also airs internationally on Treehouse (Canada), Five.TV (UK), and ABC2 (Australia), in addition to Korea, the Middle East and Poland.
LazyTown Entertainment appoints The Joester Loria Group as the exclusive licensing agent for LazyTown in the US. Joester will develop the LazyTown licensing program in various categories including healthy food (e.g. fresh fruits and vegetables, beverages like milk and water), publishing, role-play and dress up, games, apparel among others. LazyTown will join Sprout’s preschool programming lineup beginning this September 2011. Additionally, LazyTown will be included on Sprout’s VOD service, as well as SproutOnline.com, the latter featuring LazyTown games and coloring pages.
Discovery Communications launches Explore Your World, the new K6-12-targeted, non-character based, educational/curiosity/imagination-centric brand at the Licensing International Expo. Oregon Scientific will serve as the launch partner for Explore Your World, under a new deal completed by Discovery Enterprises International (DEI), the international licensing and merchandise division of Discovery Communications. Oregon Scientific is developing a line of educational toys with a modern technological twist, which will include its SmartGlobe as a key product that will be available at retail in Q3 2012. The overall Explore Your World line will also include spy kits, collectibles, construction, outdoor, role-play, puzzles and games, back-to-school, publishing, and interactive products.
Big Tent Entertainment, the North American licensing agent for the Discovery Kids and TLC brands, expands its relationship with Discovery Communications to now also serve as the exclusive North American licensing agency of record for the newly branded network Science. Big Tent Entertainment plans build a consumer products program centered on the Science brand, as well as the network’s programming lineup including Punkin Chunkin and How It’s Made, underlining experimentation and understanding of the world around us. Targeting tweens, teens and adult males, Big Tent will initially focus its licensing efforts on categories including electronics, novelty, toys, activity/kits, do-it-yourself, apps, decor and outdoor. Science is currently available in 68+ million households.
Ladybird Books is collaborating again with Warner Bros. to publishing a line of story, activity and novelty books to tie-in with Warner Bros.’ animated feature film Happy Feet 2. Under the deal Ladybird, an imprint of Penguin Children’s Books, will publish five titles including a novel, storybook, sticker activity, sound book and Little Library slipcase containing six mini books, which will publish in the UK in October 2011. A sequel to Happy Feet, Happy Feet 2 in 3D releases November 2011.
RATINGS
Disney XD‘s premiere of Kickin’ It on Monday, June 13 at 8:30p, now serves as the best series launch in the network’s history (including as Toon Disney) among Total Viewers (873,000) and Tweens 9-14 (393,000), up by +97% and +127% in the same time period last year respectively, and its top live-action series debut ever with K6-11 (431,000), an increase of +97%.
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 6/6-6/12/11 :
Total Day (000) Primetime (000)
NICK° : 1258 DSNY* : 1376
DSNY* : 983 NICK JR°° : 604
CARTOON: 636 NAN** : 570
NICK JR°°: 427 ADSM** : 343
NAN** : 361 DXD: 212
ADSM** : 239 NICKTOONS: 166
DXD: 224 DISCOVERY: 84
NICKTOONS: 111 ANIMAL PLANET: 74
SPROUT***: 61 SPROUT*** : 70
TEENNICK: 57 TEENNICK: 56
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 6/6-6/12/11 :
Total Day (000) Primetime (000)
NICK° : 739 DSNY* : 1076
DSNY* : 682 NAN** : 426
CARTOON: 419 ADSM** : 201
NAN** : 279 DXD: 163
DXD: 171 NICKTOONS: 113
ADSM** : 149 NICK JR°°: 106
NICKTOONS: 79 ANIMAL PLANET: 54
NICK JR°°: 78 DISCOVERY: 54
TEENNICK: 51 TEENNICK: 51
ANIMAL PLANET: 40 MTV: 27
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 6/6-6/12/11 :
Total Day (000) Primetime (000)
NICK° : 583 DSNY* : 811
DSNY* : 521 NAN** : 473
NAN** : 337 ADSM** : 247
CARTOON: 306 DXD: 125
ADSM** : 240 NICKTOONS: 86
DXD: 136 MTV: 83
NICKTOONS: 65 COMEDY: 69
MTV: 63 TEENNICK: 63
TEENNICK: 62 DISCOVERY: 62
COMEDY: 43 ANIMAL PLANET: 57
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, June 11, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1534; K6-11 1061; TWEENS 9-14 822
DISNEY CHANNEL: K2-11 898; K6-11 623; TWEENS 9-14 442
CARTOON NETWORK: K2-11 666; K6-11 465; TWEENS 9-14 350
DISNEY XD: K2-11 307; K6-11 206; TWEENS 9-14 130
NICKTOONS: K2-11 114; K6-11 80; TWEENS 9-14 54
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, June 12, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1346; K6-11 896; TWEENS 9-14 751
DISNEY CHANNEL: K2-11 1039; K6-11 744; TWEENS 9-14 582
CARTOON NETWORK: K2-11 607; K6-11 430; TWEENS 9-14 299
DISNEY XD: K2-11 258; K6-11 180; TWEENS 9-14 133
NICKTOONS: K2-11 100; K6-11 70; TWEENS 9-14 58
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia: This street gang are the teenage sons of Professor Bolton who were muted by the evil Dr. Paradym. They now fight their nemesis Paradym, and hide from society under a hockey arena. Who is this street gang? STREET SHARKS Kudos to: Vanessa Esteves-Nelvana Corus Ent/Toronto
Today’s Trivia Question: Who said “I hate those meeces to pieces”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later —
Gwen Billings for Cynopsis Kids!
06.15.11
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