Wednesday, June 13th, 2007



4Kids & Sega introduce Dinosaur King, the new, animated adventure series where dinosaurs controlled by mysterious cards, come to life. It’s up to a group of kids to stop these cards falling into the wrong hands!

In Japan, it’s already a top-rated show for kids 4-12, with ratings over 16%! Over 62 million trading cards have been sold since fall 2005.

Dinosaur King launches this September on 4Kids TV, there’s a Nintendo DS game, trading cards and a licensing program are in the works -it’s simply DINO-TASTIC!

Visit 4Kids at Booth #3400.

Cynopsis: Kids!


Good morning. It’s Wednesday, June 13, 2007 and this is your first early morning briefing.

Musician Cee-Lo (Gnarls Barkley, Goodie Mob) is writing and performing a new song, titled Get Away that will serve as the theme song of Cartoon Network’s summer 2007 lineup.  Cartoon Network’s summer programming includes season two of Class of 3000, the premiere of Storm Hawks, and new episodes of Camp Lazlo, squirrel Boy, My Gym Partner’s a Monkey and The Grim Adventures of Billy & Mandy.

Nicktoons Network is set to premiere a second season of The Secret Show ((13×30′ new episodes), beginning Sunday, July 1 at 8palong with a new on-air game called Summer Marathon Mission.  That day leading into the debut of season two, the network will feature first season episodes of The Secret Show in a marathon from 4-8p.  The Summer Marathon Mission game invites viewers to be sleuths and find hidden clues during each episode of the series.  The network will reveal the hidden secrets on-air over the summer.

The BBC will celebrate the release of Harry Potter And The Deathly Hallows on a special episode of its kid’s series Blue Peter.  Harry Potter creator/author J.K. Rowling will appear on a Blue Peter special that will air in the UK on Friday, July 20, on CBBC.  Additionally, BBC is running a competition for kids to write a question they would like to ask Rowling.  Those who want to submit a question, which by the way needs to be in by this Friday, June 15, must also draw a picture of themselves as either a witch or wizard.  Twenty-five kids will win a trip to see the special.  More info can be found at, the tween/teen-centric online social network, will host a live concert featuring tobyMac, this Saturday, June 16 at 2p.  Whyville will provide concert goers with the chance to interact in real time with tobyMac, by asking him questions and potentially being “invited to join him on-stage.”  A Grammy nominated artist, tobyMac will appear “live” as an avatar and perform songs from his new album, Portable Sounds (ForeFront Records), as well as older songs.  Prior to the concert the site will feature a tailgate party, where tobyMac ringtones and song can be purchased and downloaded.  Additionally, there will be an after party sponsored by Scion, which will be held at an invitation only location within Whyville.


Mattel has inked a new licensing partnership with Idea Nuova, a designer/producer of lifestyle products, to create room decor based on Hot Wheels, a first for the brand, and Barbie.  Under the pact Idea Nuova will produce Hot Wheels room furnishing including nap mats, slumber sacks, storage bins, table/chair set, EVA lights, which are slated to be available in spring 2008.  Idea Nuova will also create a new collection of ballet-themed Barbie products that will launch in fall 2007.

In other Barbie news … Mattel has signed a licensing deal with Hunter Fans to create a line of Barbie ceiling fans.  The fans ($89-$99) will feature pink and purple accents with butterfly designs.

Cartoon Network New Media developed a new browser application at AFI’s Digital Content Lab to deliver interactive video to broadband-enabled gaming consoles. Compatible with Sony’s PS3 and Nintendo’s Wii platforms, the “Mega Series” will work while simultaneously streaming Cartoon Network and Adult Swim programming to provide a real-time immersive experience for gamers.

Big Tent Entertainment has been appointed as the exclusive North American licensing and marketing agency for The Wiggles.  Big Tent’s immediate plans include making deals with food and publishing partners for The Wiggles.

Cookie Jar Entertainment will attend the Licensing Show 2007 next week in NYC, where it will showcase two of its well-known properties as well as three new series.

  • Celebrating his 10th year on TV, Caillou has a newly revamped website and a line of toddler diapers, created by Associated Hygienic Products, will be available this summer at CVS stores.
  • The Doodlebops  This fall 2007 Lionsgate will release a new DVD and Disney Records will release a new CD, both titled Get on The Bus, while a new line of toys, created by iToys, will be launch.  Additionally, the second Doodlebops Live US tour, presented by Feld Entertainment, kicks off October 2007 and runs through April 2008.
  • The new 2D animated series Magi-Nation (26×30′), based on the trading card game of the same name, premieres fall 2007 on Kids’ WB!, CBC (Canada) and Radio-Canada.  Also launching this fall is Magi Dream Creature Arena, the first multi-player online game.
  • Hurray For Huckle! (Busytown Mysteries) (26×30′), the new preschool series, based on Richard Scarry’s Busytown books, premieres fall 2007 on Kids’ CBC’s (Canada) preschool programming block and RTE (Ireland), and in early 2008 on YLE (Finland), NRK (Norway) and RUV (Iceland).
  • Will & DeWitt (26 eps), also for preschoolers the show, which follows the adventures of a boy and his talking frog Dewitt, debuts fall 200 on Kids’ WB and YTV.


Lisa Judson has been named President, Warner Bros. Animation; she will report to Bruce Rosenblum, President, Warner Bros. Television Group.  Judson will be responsible for development and production of traditional animated TV and promotional content, as well as heading the division’s broadband and new media/digital efforts.  Additionally, Judson will oversee division’s marketing, business affairs and legal teams, and she will work with Warner Premiere on direct-to-consumer animated production and with the consumer products team and other units to build animation brands across multiple platforms.  Most recently Judson served as SVP/Marketing, AOL.  She previously toiled for Nickelodeon, Fox Television, Lifetime, A&E and CBS/Fox Video.

BKN International AG has a bevy of promotions and new appointments, BKN New Media Ltd.

  • Nicola Andrews has been upped to Managing Director/BKN New Media Ltd.  Based in London, Andrews maintains her TV sales responsibilities for English, German, French and Russian speaking markets and adding licensing and merchandising, business affairs and public relations activities.  Joining to BKN International’s UK-based subsidiary BKN New Media Ltd. and reporting to Andrews:
  • Julian Day, who has been appointed VP/Licensing and Merchandising, for English, German and French speaking markets, reporting to Andrews.  Day joins from Marvel Entertainment International where he was VP/Licensing.  Reporting to Day will be Shaz Walters who has been upped to Licensing Manager and Aleix Laos as Creative Designer
  • Rob Bassett is named Sales Manager for Canada, Scandinavia, Benelux and Asia.  Previously he was Sales Executive/ In-Flight, Granada International
  • Marianna Johnson comes on board as Director/Legal and Business Affairs.  Johnson was previously Head of Legal Affairs at ID Distribution Ltd
  • Amelia Bedford moves up to Sr. PR Manager.
  • Additionally, David Recasens signs on at BKN New Media SL as VP/Licensing and Merchandising in Spain and Portugal, reporting to Laura Tapias, Managing Director.  Most recently he served as Licensing Manager, Cromosoma.  Reporting to Recasens is Irene Civico who has been promoted to Licensing Manager.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 9/25-10/1/076/4-6/10/07 :
Total Day    (000)   Primetime    (000)
NICK°:          1276    DSNY*:           1271
DSNY*:           874    CARTOON:        745
CARTOON:       621    NAN**:            607
NAN**:           354    TOON DIS:       204
ADSM**:         298    DISCOVERY:      96
TOON DIS.:     147    NICKTOONS:      87
NOG/THE N:    128    MTV:                  78
DISCOVERY:      60    BET:                  60
MTV:                 51    THE N:               46
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 6/4-6/10/07 :
Total Day    (000)  Primetime      (000)
NICK°:           731    DSNY*:           1033
DSNY*:          626    CARTOON:        529
CARTOON:      436    NAN**:            479
NAN**:          290    TOON DIS:        126
ADSM**:        215    DISCOVERY:       67
TOON DIS.:      86    NICKTOONS:       57
NICKTOONS:    47    MTV:                   55
MTV:                37    BET:                   40
NOGGIN:          31    THE N:                36
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 6/4-6/10/07 :
Total Day      (000)   Primetime (000)
DSNY*:            579     DSNY*:        959
NICK°:             565     NAN**:        435
NAN**:            346     CARTOON:   373
CARTOON:        327     MTV:           122
ADSM**:          275     BET:             98
MTV:                100     DISCOVERY: 95
DISCOVERY:       67     THE N:         82
BET:                   65     COMEDY:     78
COMEDY:            56     TOON DIS.:  67
ANIMAL PLANET: 49     MTV2:          41
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Answer to Yesterday’s trivia question: I am one of four children, but my two younger siblings are not born until I am much older. My dad owns an outdoor activity store. I have had the same girlfriend and the same teacher almost my whole life. Who am I and what series am I on? COREY MATTHEWS FROM BOY MEETS WORLD.   Kudos to: Bob Friedland-Toys “R” Us, Inc./NY; Tracy Blankenship-S&K Menswear/Richmond VA; Sharon O’Donnell-CARAT USA/Atlanta
Today’s Trivia Question: What series featured three dinosaurs singing and dancing with elementary school children? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales:  Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: COORD, PROGRAMMING/VERSUS/Stamford, CT: Assist w/all aspects of scheduling for fast growing sports cable net.1-2 yrs prior exp, knwldg/interest in sports & strong computer skills req’d.EOE.Apply at (6/20)

JOB OPENING: CONTENT DVLPMNT/RIGHTS MGR for NY Metro Area leading cable ntwrk.Leveraging content assets across multi-platform.Prod & Rights clearance exp. Req’d.Contract negotiation skills a +. Apply [email protected]    (6/20)

JOB OPENING: DR ACCOUNT EXECUTIVE/Fox Cable/ NY:Establish & maintain relations w/nat’l Direct Response Advertisers & Agencies; identify avail inventory; 2+ yrs DR sls experience; strong comm & present skills; (6/20)

JOB OPENING: PRODUCER/EDITOR : Write, shoot, edit provocative shorts for bilingual audience. Take projects from pre to post production. Know Final Cut, Photoshop, After Effects, etc. Send links to your reel: [email protected] (6/20)

JOB OPENING: ACCOUNT EXECUTIVE/KTXL FOX40/Sacramento: More at To apply send resume; Email: [email protected] or Fax: (916) 733-3110; EOE (6/20)

JOB OPENING: PROMO SERVICE REP/Fox/NY:dvlp & execute sponsor partnerships (in-show integration, promotions & on-site branding); liaise w/ internal & external clients; 2+yrs promo/mktg w/in entertain or adv; (6/20)

JOB OPENING: ACCOUNT MGR-AFFILIATE SALES/AETN, NY: Support the NE & SE regions in distribution, promotion and marketing of all the AETN networks.  2+ years
exp in Affiliate Sales.   Apply: (6/19)

JOB OPENING:  MEDIA SALES PLANNER/AMC/WE TV – LA: 2-4 yrs cable TV experience. Must have a minimum of 2 Upfronts and Gabriel exp pref. Resumes to #3628BR  (6/19)

JOB OPENING: SALES & RSRCH ASSOC/CableU, Norwalk, CT: Target corps & ind orgs for CableU subscription sales; support analyst team in cable ntwrk rsrch; 4-yr deg. Strong comp. skills & cable TV ind knwldg req.  Apply: [email protected] (6/16)

JOB OPENING: RESEARCH ANALYST/Program Partners/Venice CA: Great opportunity! 1+yrs Research & Nielsen. Ratings exp a must. Prior Studio Intern ok. Excel/Word/Outlook/PP critical. Work closely with sales.  [email protected] (6/16)

JOB OPENING: FCP EDITOR/PLUM TV/NYC: Must be proficient and work on various commercial projects simultaneously. Must shoot, produce, and edit creatively and quickly. Light and sound exp req.  Send resumes to [email protected] (6/16)

JOB OPENING: AFFIL RES MGR/FOX Brdcsting/CA-LA Analyze, present affiliate perf. Strong comm, writing, analytical & PC skills; BA; 3-5+ yrs media/brdcst res; Nielsen/WRAP/SNAP sftwr & MS appl’s prof. (6/16)

JOB OPENING: DIRECTOR, SALES ADMIN/Comcast Ntwrks/NY:  5+ yrs exp w/ strong analytical skills; strategic thinker. Resp for managing pricing, stewardship, revenue analysis, inventory mgmt. Email   [email protected]   (6/16)

SPACE TO RENT: Two fully functioning Edit Rooms, plus work space if needed, for rent from reputable TV/Web Co. Available now. Both have Final Cut Pro with NTSC Monitors & multiple decks. Turn key(phone, T1). Call Katie 212.242.1400  (6/16)

JOB OPENINGMGR & COORD ONLINE STRATEGIES & PRGRMS (WEBSITE PROPERTIES)2 JOBS) Planned Parenthood: Dvlp/execute website strategy. Reqs BA/BS & related work exp (3-5 yrs-mgr; 2-3 yrs-coord). E-mail: [email protected] EOE (6/16)

JOB OPENING: OFFICE ADMINISTRATOR/ NAMIC, NYC: Operations, project mgmt, web support to diversity org. 3-5 yrs experience required. For full description and to apply: (6/16)

JOB OPENINGEASTERN REGION DIRECTOR AD SALES/GOSPEL MUSIC CHANNEL/NY:  Develop and generate sales for emerging network.  Hire and manage sales team.  Senior sales candidates contact [email protected]  (6/16)

JOB OPENING: MEDIA SUPV/LA: Resp for day to day operations. Acts as primary client liaison in absence of AMD. Supv planners and asst. 6 yrs exp in Media. 2 yrs supv exp. QSR/ TV tune-in exp. req.. Send resume to [email protected] (6/15)

JOB OPENING: INTERACTIVE AMD/LA: Resp. for providing strategic input to dir. Act as liaison btw clients & agency. Manage planning team. 7-10 yrs exp. 3 yrs mgmt exp. Knowledge of media tools. Send resume to [email protected] (6/15)

JOB OPENING: MEDIA AE/LA: Resp for day to day newspaper issues. Knowledge of client bus./newspaper req. Work w/ Mac artist on newspaper ads. 2 yrs AE exp req. Negotiation/analytical skills. Send resume to [email protected] (6/15)

JOB OPENING: MRKTNG DIR/Montgomery Village, MD: BA; 3+ yrs exp in the entertainment ind. TV, Radio, Music, Records, Advertising, Sales and Excellent Analytical & Writing Skills. [email protected] (6/14)

JOB OPENING: SALES PLANNER/AETN, NY: Create Plans, steward accts, designate ADUs&recaps, coord make goods&post analysis prep. 2yrs exp pln’g or buyer.Exc comm skills.Client service mindset. Apply: (6/14)

JOB OPENING: WEBSITE JR CONTENT PRODUCER/, NYC: 2+yrs exp. Familiar with Web 2.0, Adobe Photo/Illustrator/Flash, Content Mgmt. Creative. Strong writing skills. Interest inkid’s media. Resume to [email protected] (6/14)

JOB OPENING: INTEGRATED SALES MGR/A & E TVNETS/NY: Looking for your next creative opp? Have a solid undrstndng of media/ratings/mktng? Enjoy writing/presenting to groups? Take next step in career! Apply: (6/14)

JOB OPENING: WEB PRODUCER/Nicktoons Network NY: 3+yrs online exp. Manage & execute multple online projects on time & on bdget. Undrstnding of internet/technlgy/site architctr. Flash knwldg prfd. Apply: [email protected] (6/14)

JOB OPENING: SALES PERSON/LA: Established, growing captioning company searching for exceptional salesperson. Background in captioning, postproduction,or television ideal. Apply through website: (6/14)

JOB OPENING: SR. BUYER/Job Share/SPOT TV/Active Int’l Pearl River NY(15 miles from NYC): 3 days-24hours total, 7 yrs+ agency Buying Spot TV exp a must; Resumes to: [email protected] or call 845-732-8943 (6/19)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (6/19)

JOB OPENING: GROUP BUYING DIR/Spot TV-Active Int’l /Pearl River NY (15 miles NYC): 10 Exp+. in Supervising/Buying TV. Strong negotiating, operations & team bldg skills req’d. [email protected] 845-732-8943 (6/19)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Baltimore INTERN needed immediately for doc on waterfront redevelopment. Logging, research, set ups and assist on shoots. Begin immediately work through summer, possibly the fall. [email protected] (6/16)


SITUATION WANTED: SALES /NYC. Exp. professional with strong interest in media looking to transfer Wall Street sales & analytical skills to ent. industry. Seeks position in sales dept. w/ability to learn & grow. [email protected] (6/20)

SITUATION WANTED: “Out-of-the box” ADMIN/MGR visionary 20 yrs exp. in Project & Office Mgmt, Medical Ed, & Franchise Retail. Mission driven & customer focused. Takes ownership of outcome. Immediate start [email protected] Resume (6/15)

SITUATION WANTED: Breath-of-Fresh AIR/WRITER EXTRAORDINAIRE: available for long-term relationship with your audience. Proven track record crafting brand voices, concept/copy. Coming to Promax? Let’s meet. Contact [email protected] (6/15)

SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR: Exp. includes: reality, entertainment, talk, news, & docs. 3 Emmy noms; LA based, willing to travel. [email protected] (6/14)

SITUATION WANTED: ASSISTANT PLANNER/Online Media/NYC: Eager to learn field of online media. Creative instincts, diligent, quick ability to learn. Proficient in MS Word, Ppoint, Excel. Resume contact [email protected] (6/14)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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