Wednesday, July 5th, 2006


Cynopsis: Kids!


Good morning. It’s Wednesday, July 5, 2006 and this is your first early morning Kids! briefing.

Superman Returns (Warner Bros.) cruised out of its opening five-day July 4th holiday weekend holding tightly to #1 with an estimated total of $74 million, bringing the movie’s domestic gross to $106 million, which also includes numbers from Tuesday night’s preview, Wednesday opening day, Thursday and Imax receipts.  Imax set a new record with open of Superman Returns marking its biggest open ever, earning upwards of $5 million for the week, the spot previously held by Warner Bros. release Batman Begins (2005) with $3.1 million.  With all of that said, Superman Returns isn’t being seen as a grand slam hit, coming in behind prior July 4th movie opens including War of the Worlds ($64.9 million/2005), Spider-Man 2 ($88.2 million/2004) and Terminator 3: Rise of the Machine ($44 million/2003). 


India’s UTV Toons, the animation unit of UTV Software Communications Ltd, has entered into several new production pacts worth upwards of $14 million, with Porchlight Entertainment and another with Mike Young Productions.

  • UTV Toons has inked a deal with Porchlight Entertainment to co-produce and provide co-financing for Jay Jay’s Race Around the World, a 3D animated movie based on Porchlight’s TV series Jay Jay The Jet Plane, which is currently set for theatrical release during holiday 2007.  Pre-production for the movie is slated to begin October 2006 at UTV in Mumbai and Porchlight Animation in LA.
  • Under a deal between Taffy Entertainment, Mike Young Productions’ distribution arm, and Method Film France, UTV will co-produce the animated series Cosmic Quantum Ray (26 x 22 min.).  Additionally, an animation services deal includes 13 hours of a combination of direct to DVD titles and TV episodes in 3D animation.

Over the weekend The Outdoor Channel premiered Bass Pro Shops Next Generation Television, a new kid-targeted reality series, on Saturday, July 1 at 10a.  Co-hosted by a group of kids who regularly take part in outdoor sports, the series is shot and produced by Bass Pro Shops’ Video Productions team.  Each episode features hunting and fishing trips, and segments including the Field Trip which offers instructions on how to make things (e.g. carve a balsa wood lure, build an aluminum boat etc.); the Diary Cam where kids say what is on their minds; Home Movies featuring viewer video clips’ and the Braggin’ Board where photos sent in from kids showing their hunting/fishing successes will be shown on-air.

Polara Productions’ Nanna’s Cottage (55 x 30 min), a new kid show debuted on Faith TV, on the Sky Angel Network, this past Saturday at 9a.  The live action series features a 75 year-old grandmother, who is a world traveler and archaeologist. She offers her wisdom to her grandkids and their friends. On August 12, Nanna’s Cottage will join the Saturday morning lineup on Kids & Teens TV, the 24hr kid’s channel on Sky Angel Network.  Polara Productions co-produces the series, in Hi-Def, with Chambers Productions in Eugene, Oregon.


Quiksilver, Inc. has partnered with Sprandi International Ltd., a sports and outdoor lifestyle company in Russia and Eastern Europe, to create a joint venture with the exclusive rights to design/manufacture/market/distribute Quiksilver and Roxy branded products in Russia. The joint venture will be responsible for establishing a Russian distribution network of company-owned retail stores as well as a wholesale business that will include licensed retail stores, key accounts and small independent retail chains. The new venture replaces a former license and distribution agreements in the region.

In other Roxy brand news, female longboarders are competing this week in Biarritz, France for the Roxy ASP (Association of Surfing Professionals) Women’s World Longboard Championship presented by Evian.  This is the first ever ASP endorsed world title for female longboarders with 60+ females competing in the 7-round contest.  Simultaneously, and also presented by Evian, is the Roxy Jam Biarritz, a summer surf festival celebrating the female surfing lifestyle, live music, art exhibits among other activities.

Steven Madden, Ltd., a designer/marketer of fashion footwear and accessories, has entered into two new license agreements for watches under the Steve Madden and Steven by Steve Madden brands, and girls apparel under the Stevies brand, respectively.  The company entered into a license agreement with Mamiye Brothers to design/manufacture/distribute a line of Stevies brand girls apparel, which will be sold exclusively through J.C. Penney beginning Holiday 2006.

LicenseBox has licensed the use of the likenesses of movie stars Humphrey Bogart and Gary Cooper to Ikoncity to appear in a series of video games for classic movie fans at the newly-launched social microsite (  A merchandising and licensing company, LicenseBox is unit of the Moda Entertainment Company.  Ikoncity Limited is a subsidiary is a subsidiary of Castletown.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13: Five Holiday Weekend June 30-July 4, 2006:
Superman Returns (Warner Bros.) PG-13                      Opening Weekend $106.0m
The Devil Wears Prada (Fox) PG-13                             Opening Weekend $39.6m
Click (Sony / Revolution) PG-13                                   $29.0m-2 wk total $87.5m
Cars (Buena Vista) G                                                 $22.1m-4 wk total $190.1m
Nacho Libre (Paramount) PG                                       $9.5m-3 wk total $68.3m
The Lake House (Warner Bros.) PG                              $6.7m-3 wk total $40.9m
The Fast and the Furious: Tokyo Drift (Universal) PG-13 $6.3m-3 wk total $53.5m
The Break-Up (Universal) PG-13                                  $4.6m-5 wk total $111.8m
The Da Vinci Code (Sony) PG-13                                  $3.7m-7 wk total $211.2m
X-Men: The Last Stand (Fox) PG-13                             $3.2m-6 wk total $229.7m
Source: Box Office Mojo


Ronald D. Boire has been appointed as President, Toys “R” Us, US effective July 17.  He will oversee all merchandising, marketing and operational responsibilities for the 587 store division.  Boire, who will report to Gerald L. Storch, Chairman/CEO, Toys “R” Us, Inc, most recently was EVP/Global Merchandise Manager Best Buy Co., Inc.  Previously, Boire spent 17 years at Sony Corporation where during his tenure he served as President, Sony Electronics Consumer Sales Company and President, Sony Personal Mobile Products Company.

Burton Snowboards has inked a deal to acquire Channel Islands Surfboards.  Under the deal Channel Islands will remain based in Santa Barbara, CA with Al Merrick, continuing to head the company he founded in 1969.  The financial terms of the deal were not disclosed.

Answer to Friday’s trivia question: Professional Major League Baseball player Pete LaCock played nine seasons for the Kansas City Royals and the Chicago Cubs, at first base and right field. His father was a famous game show host, who was it? PETER MARSHALL Kudos to:  Bob Eisenstaedt-Granite Springs Productions/Tampa; Emily Brenner-HarperCollins Children’s Books/NY;  Joanne Milano-RJ Palmer/NY; Jonathan Belford-Turner Broadcasting System, Inc; Debbie Vasquez-CocaCola North America; Scott Scornavacco-Spiffy Pictures/Chicago; Steve Leblang-FX Network; Sam Ewing-Cookie Jar Entertainment/LA; Scott Wissner/Scott Wissner Casting/Woodland Hills CA; David Garber-Linzack Productions/Woodland Hills CA

Today’s Trivia Question: On what cartoon could you see a bumbling genie named BaBoo who used the words “Yapple Dapple”? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!

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JOB OPENING: SR MOTION DESIGNER/Natl Geographic Channel / Washington, DC: design & produce on-air promos and show graphics, 3+ yrs design experience in cable or broadcast motion graphic design experience req, (7/12)

JOB OPENING: AD SALES RESEARCH COORD/Natl Geographic Channel/NY: Provide research support for ad sls dept, maintain dbase, presentations, data runs, estimates, 1+ yrs in media research, strong PC skills, (7/12)

JOB OPENING: UNIT PUBLICIST/NY: Assertive/energetic unit pub/overall pt on court shows. Dev/execute local press, oversee unit, on-set activities. 5+ yrs & strong press, writing, talent rel skills req’d. Email: [email protected] (7/12)

JOB OPENING: EXPERIENCED PRODUCTION MANAGER/CG animated pre school-series. NYC: Contact: [email protected] (7/12)

JOB OPENING: RESEARCH DIR/WTBS /ATL: Exp local TV ratings/ Media math exp: prim rsch exp req’d, BA req’d;staff supv/devlp; TV software exp; mlti-task. Contact [email protected]. (7/12)

JOB OPENING: PROD MGR/OLN/Stamford, CT: Mng full scope of TV prod from pre-production through delivery.7+ yrs rel exp at cable net/sports, strong #s aptitude &exp w/post-prod req’d. Apply: (7/11)

.JOB OPENING: CONSUMER-MRKT RESEARCH MGR NYC CABLE/TV:  3+ yrs quantitative/vendr & track’g study exp Interpret data-questionnaire design, tab specs. Qual & online research a+ 55-65K++ [email protected] (7/11)

JOB OPENING: SR. MRKTNG MGR/Premiere Radio Ntwrks/NY: 5+ yrs Ad Sales Mktg & Client Solutions exp req’d, create sales tools, concept messaging for ad community, create mktg solutions for clients. (7/11)

JOB OPENING: DIRECTOR MKTG & COMMUNICATIONS/NY: Non-profit seeks Dir Mktg & Communications to oversee mktg for association. Min 5 yrs exp. For full description & to apply: (7/8)

JOB OPENING: AD SALES COORD/ DIC Online Ad Sales/LA: Excellent growth opp. 2-4 yrs exp ad sales support, planning, buying, MS Office req. Traffic, billing, planning, admin. Opp to move to sales. Apply: [email protected] (7/8)

JOB OPENING: LIVE TALK SHOW/Orlando: NBC needs ALL STAFF for new, LIVE daytime TV show w/studio audience.  Exp. w/lifestyle programming, talk, line producing & local morning shows preferred. Check out for specifics (7/7)

JOB OPENING: MEDIA BUYER/Fox Broadcasting Co/LA: Work w/Dir Nat’l Media. Deg req’d + 2yr radio buying exp.  Organizational and project mngmnt skills req’d.  Resumes: FNG2984 (7/7)

JOB OPENING: VP MEDIA RELATIONS/Disney Chnl, Bur,CA: Proactive, strategic exec, w/ strong media relations skills to implement tactics, direct others and balance multiple projects simultaneously. Apply on (7/7)

JOB OPENING: SERVICING MGR/TAFFY ENTERTAINMENT: BA degree & 1-2yrs exp working in professional ent related business enviro. MS Outlook/Word/Excel & Act. [email protected]  email res: [email protected] (7/7)

JOB OPENING: SENIOR ACCOUNT EXECUTIVE/ WTIC/FOX61/Hartford:  Seeking Sr. AE to take over established list. 3+ years sales/media experience; excellent negotiation skills; strong work ethic; Resume: [email protected] (7/6)

JOB OPENING: AD SALES ASSISTANT/MTVN/Santa Monica CA: w/1-2 yrs. admin. exp. pref. in ad sales; assist 2 acct. executives w/various office tasks.  EOE/M/F/D/AAP. Apply (7/6)

JOB OPENING: AFFILIATE SALES, COMCAST NETWORKS  LA/Philadelphia: Positions require solid sales/marketing experience in cable industry. To view full description & apply, visit[email protected] (7/6)

JOB OPENING: RESEARCH COORDINATOR/HALLMARK CHANNEL/LA: Coordinate day to day admin. functions.  2 yrs. exp. See full ad and apply (7/6)

JOB OPENING: RESEARCH MGR/King World/NJ: Min 4 yrs exp/w program tracking/data analysis/presentation writing, syn preferred. Need WRAP Swps/Ovnts, NSI Explorer, Microsoft Suite; Navigator/Ad Views/MRI a +. [email protected] (7/10)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Virgin Megastore New York City seeks MARKETING INTERNS for events/PR/sales/design.  Microsoft Office a must with Word/Excel.  Year-round positions open.  Email resume/cover letter to [email protected] (7/6)

SUMMER INTERNSHIP CREDITS ONLY: DIGITAL MEDIA INTERNS/ Grd floor opp for Tech students w/int in New Media VOD: asst w/video editing, metadata/database mgmt, online research-PC & writing skills req: [email protected] (7/6)

SUMMER INTERNSHIP CREDITS ONLY: PUBLIC RELATIONS/Krupp Kommunications/NY: We are looking for eager-to-learn interns, who want to opportunity to learn from some of the top PR professionals in the field. Send resumes to: [email protected] (7/6)

SUMMER INTERNSHIP CREDITS ONLY: Menudo Entertainment/NY: Intern for the Menudo TALENT SEARCH. Working w/ our partners Yahoo, Sony Music, MTV & Reveille Studios, intern will assist in auditions, the website, pr, sales& promo.Email to [email protected] (7/1)


SITUATION WANTED: 2006 Promax Gold Award Winning CREATIVE DIR (HSN, RTL Europe, Paramount, Capitol Records) seeking position at ntwrk or mrktng dept. Solid experience in On & Off-Air Design & Management. Visit (7/11)

SITUATION WANTED: ASSISTANT/PR/Marketing/Personal: Recent graduate with 3 yrs experience in film industry. Hard work ethic with good Australian sense of humor! [email protected] (7/7)

SITUATION WANTED: MARKETING MANAGER/LA: MBA grad with 5 yrs exp in Promotions, Branding & PR seeks Management opportunity. Strengths include research, plan’g, execution, analysis, writing & presentation. Contact: [email protected] (7/7)

SITUATION WANTED: ENTRY LEVEL/ASSISTANT/COORDINATOR (NYC): 3+ yrs freelance on independent films. Asst in ent industry. Excellent skills incl. computer, multitasking, communication. Available immediately. Contact [email protected] (7/7)

E-mail Trish Pihonak for rates and specs for Job Openings.

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