Wednesday, July 30th, 2008

Cynopsis: Kids!

Good morning. It’s Wednesday, July 30, 2008, and this is your first early morning Kids briefing, presented for the first time with graphic elements!  Let us know what you think!

Dentsu Inc. has launched a new US-based division, DCI Los Angeles (DCI-LA), to develop, co-produce, distribute and license original animation programs.  DCI-LA is seeking North American and European co-production partners to develop new animated properties aimed at K6-12 and males 17-25 for TV, home entertainment and other media, which will be backed by Dentsu Inc.  Additionally, DCI-LA is set to release the animation fantasy series Deltora Quest, based on Australian author Emily Rodda’s books by the same name, outside of Asian markets.  Helmed by Yuma Sakata, SVP, and Marc Harrington, VP/Business Development, DCI-LA is looking for broadcast partners and licensees across all territories and categories respectively.  Produced by OLM in association with Dentsu, the popular Deltora Quest series airs on TV Tokyo’s TV Aichi programming block. Now published by Scholastic, Inc., the Deltora Quest series is available in 30 countries.

Breakthrough Films & Television grows its TV movies division to include original TV movie development and production.  Heading up the expanded division is Marina Cordoni, Head of Sales and Business Development, Theatrical & TV movies.  Cordoni will oversee sales as well as acquisition of movie scripts, development and production of original TV movies and the international distribution of both original and acquired productions.  The first original project for the division is the development of Shadow Island Mysteries, a group of TV movies, which aren’t for kids, and that take place on the same mysterious island.  Breakthrough Entertainment, the company’s distribution arm is handling worldwide sales and pre-sales for all properties.


Warner Bros. has teamed with Alcon Entertainment to develop a family-targeted movie adaptation of the Looney Tunes’ Marvin the Martian, the character created by the great Chuck Jones, according to Variety.  The mixed live-action and CGI animated feature is expected to be a holiday movie and will be produced by Alcon principles Broderick Johnson and Andrew Kosove with Steve Crystal.


Warner Bros. has released the Harry Potter and the Half-Blood Prince teaser trailer has been released and can be viewed at a variety of places (in three different HD sizes) including the newly updated official website for the movie.  Additionally, USA Today let fans in on the casting news that the young Tom Riddle is played by Hero Fiennes-Tiffin (10), who happens to be the nephew of actor Ralph Fiennes, who plays the adult Tom (aka Lord Voldemort).  The teen Tom will be played by Frank Dillane.  HP and the Half-Blood Prince will be released (regular version and Imax) on November 21, 2008.

Nickelodeon is set to premiere Stay My Baby, iCarly star Miranda Cosgrove’s first music video from a solo track on Monday, August 4 during a new episode of SpongeBob SquarePants at 6p.  The song is featured on Nickelodeon and Columbia Record’s new album iCarly  Music From and Inspired by the Hit TV Show from.  Following its debut, the music video will be available on TurboNick.

Nickelodeon makes some of its classic TV series available via Nick Rewind, a new catalog at the iTunes Store.  Nick Rewind will feature a mix of full-length episodes, seasons and best of volumes of Nick live-action and animated shows including: The Amanda Show; Clarissa Explains It All; Rocket Power; Hey Dude; Doug; and a range of others.

Telltale Games is developing a new episodic game series, Wallace & Gromit’s Grand Adventure, which is based on Aardman Animations’ Wallace & Gromit property.  In the game players can play both Wallace and Gromit.  A trailer and a free demo can be downloaded at .  Later this year, Wallace & Gromit will star in a new Aardman original short, bowing on TV, entitled A Matter of Loaf and Death.  Additionally, Aardman will release DVD compilations of the duo’s best shorts.

Koch Vision will release the BBC adaptation of Noel Streatfeild’s 1936 classic novel, Ballet Shoes, starring Emma Watson (Harry Potter’s Hermione), on DVD in the US on September 2, 208.  Bonus content on the DVD includes a 20-minute interview with Watson.

Octapixx Worldwide takes the international distribution rights to the animated holiday special and a new series, both of which it will offer at Mipcom Jr. and Mipcom 2008:

  • The Little Crooked Christmas Tree (1×30), a claymation animated special for kids/families narrated by Christopher Plummer.  The worldwide broadcast and home video rights are available.
  • Danni’s Tales (6×30), a HD mixed live-action and animated series that features original music and aims to get K3-8 singing and dancing, while also learning about animals from around the world.


While in general the idea of an elephant overhead might be a bit worrisome, this is one will come with its own group of wranglers.  Dr. Seuss’ Horton the Elephant will make his debut as a giant balloon (66 feet long, 36 feet wide and 48 feet tall) in the 82nd Annual Macy’s Thanksgiving Day Parade on Thursday, November 27, 2008 in NYC, which will be broadcast national on NBC (9a-12p).  Horton will also serve as Macy’s Official Holiday Ambassador, with an exclusive plush toy available at Macy’s stores.  Most recently Horton starred in the Fox feature film Dr. Seuss’ Horton Hears a Who!  In addition, Dr. Seuss’ Horton Hears a Who! will be released as a two-disc Special Edition DVD, single disc and Blu-ray on December 9, 2008.

Johnson’s launches a marketing campaign, Thanks, Mom, as part of the Johnson & Johnson’s company sponsorship of the Beijing 2008 Olympic Games.  Thanks Mom builds on the TV ad campaign that showcases a number of 2008 US Olympians thanking their moms for helping them achieve their dream of reaching the Olympics.  The unscripted spots feature an athlete speaking about their mom accompanied by family home video footage and photos.  Additionally, the Thanks, Mom digital campaign, available at, features extended clips of the athletes and an Olympic-themed cartoon featuring the voice of Mariska Hargitay (Law & Order, SVU) and five-time Olympic gold medalist Janet Evans, both new moms.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 7/21-7/27/2008 :
Total Day      (000)   Primetime       (000)
NICK°:           1246     DSNY*:             1535
DSNY*:            993     CARTOON:          771
CARTOON:        717     NAN**:              493
NAN**:            320     NOGGIN:            270
NOGGIN:          251     TOON DIS:         148
ADSM**:          223     NICKTOONS:      122
TOON DIS.:      134     DISCOVERY:       116
NICKTOONS:    105     BET:                    74
DISCOVERY:       65     TLC:                    67
BET:                   51     MTV:                   63
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 7/21-7/27/2008 :
Total Day      (000) Primetime       (000)
NICK°:             768   DSNY*:            1206
DSNY*:            719   CARTOON:         537
CARTOON:        490   NAN**:             398
NAN**:            262   DISCOVERY:        82
ADSM**:          162   NICKTOONS:       74
TOON DIS.:        74   TOON DIS:          74
NICKTOONS:      67   TLC:                    46
NOGGIN:            50   MTV:                  45
DISCOVERY:       47   NOGGIN:            44
MTV:                  35   ANIMAL PLANET: 44
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 7/21-7/27/2008 :
Total Day     (000)   Primetime      (000)
DSNY*:           593     DSNY*:            965
NICK°:            563     NAN**:            485
CARTOON:       355     CARTOON:       412
NAN**:           377     DISCOVERY:     115
ADSM**:         210     MTV:                105
MTV:                 87     COMEDY:           84
DISCOVERY:      77     BET:                  69
COMEDY:           52     THE N:               67
BET:                  52     TLC:                  60
NICKTOONS:      48     ESPN:                50
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly Year-to-Year Comparison: Top Ten Total Day Rankings among K6-11 (000) 6/30-7/27/08 vs. 7/2-7/29/07, Cable Networks Only:
Network:                        (000)   %diff
NICK° :                             735        -8%
DSNY:                              693       -14%
CARTOON** :                    478       -3%
NAN* :                              256       +2%
ADSM** :                          162       -26%
TOON DIS.:                        79       -12%
NICKTOONS:                      70       +40%
DISCOVERY:                       43       -38%
ANIMAL PLANET:                 36       +3%
MTV:                                  34       -38%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, July 25, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1389; K6-11 854; TWEENS 9-14 609
DISNEY CHANNEL:     K2-11   953; K6-11 667; TWEENS 9-14 549
CARTOON NETWORK: K2-11   683; K6-11 482; TWEENS 9-14 362
TOON DISNEY:           K2-11   181; K6-11 103; TWEENS 9-14   60
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, July 26, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1129; K6-11 747; TWEENS 9-14 545
DISNEY CHANNEL:     K2-11 1293; K6-11 871; TWEENS 9-14 664
CARTOON NETWORK: K2-11   531; K6-11 377; TWEENS 9-14 300
TOON DISNEY:           K2-11   148; K6-11   70; TWEENS 9-14   39
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, July 27, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1210; K6-11 734; TWEENS 9-14 507
DISNEY CHANNEL:     K2-11 1022; K6-11 680; TWEENS 9-14 534
CARTOON NETWORK: K2-11   591; K6-11 408; TWEENS 9-14 301
TOON DISNEY:           K2-11   155; K6-11   88; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 28, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1258; K6-11 756; TWEENS 9-14 626
DISNEY CHANNEL:     K2-11 1312; K6-11 912; TWEENS 9-14 770
CARTOON NETWORK: K2-11   694; K6-11 448; TWEENS 9-14 304
TOON DISNEY:           K2-11   152; K6-11   88; TWEENS 9-14   73
Source: MTVN Research from Nielsen Media Research Data


Answer to Yesterday’s Trivia Question:  What was the name of the female member of the Galaxy Trio of the animated series Birdman and the Galaxy Trio?   GRAVITY GIRL Kudos to: Jimmy Bagley-Turner/Atlanta; John May-Turner Broadcasting System, Inc./Atlanta; Chris Lucero-Namco Networks/PST; Maitena de Amorrortu-Disney Channel Worldwide/Burbank; Pat Brady-Cunningham*Escott*Slevin*Doherty/LA

Today’s Trivia Question:  What was Howdy Doody’s sister’s name?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Later — Gwen

Cynopsis Kids Ad Sales:
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Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: ANALYST, STRAT SALES/DISCOVERY/NY: Pricing, pkgng ratecard; inventory model updates; weekly/monthly/qtr reptg. of audience, inventory/sellout & cpm for core Ntwrk. 4+ yrs exp media/adv. Apply: #7879 (8/7)

JOB OPENING: DEPT COORD/Rainbow Ad Sales/NY: 2+ yrs exp Mktg/Advert/Online exp. Support Mktg/Sales team w/ gen admin, presentations, rsrch, mktg & promo materials. Int in VOD sales/mktg a +. Res: ref#6679BR (8/7)

JOB OPENING: MGR, AD SALES ADMINISTRATION, G4, Comcast Nets/NY: 4+ yrs exp, Resp for managing sales processes, stewardship, rev analysis and overseeing inventory, DealMaker exp a plus. EEO/AA/Drug Free Apply (8/5)

JOB OPENING: DIR NATL AD SALES/LA/REELZCHANNEL: 10+ yrs cable media ad sales exp incl online & strategic integrated mktg solutions. Resp for ad sales of West Coast office. Send res: [email protected] (8/5)

JOB OPENING: ASSOC PROD: Nationally syndicated talk show is looking for exp’d AP. Applicant must have at least 2 yrs exp on a national talk show, court show or news program. Exc booking skills req’d. Resume: [email protected] (8/5)

JOB OPENING: PRODUCT MANAGER/Miller Pub Group/NY: Lead dev effort for sports website. Mng dev team on new features, as well as web 2.0, mobile, video apps. Distribute/mkt. Sports/media/mktg exp req’d. [email protected] (8/5)

JOB OPENING: MKTG PROD MGR/DISCOVERY/LA: Resp for overseeing elements for cross promotional opportunities for TLC. 3-5 yrs exp in on-air promo/mktg/ prod.  Ad sales exp a +. Full posting and apply: Job number 8109 (8/2)

JOB OPENING: SR ANALYST NICKELODEON FINANCE: Mnthly analysis for kids & family group. Report variances, monthly reporting incl. all P&L analysis. Apply via site: E/O/E (8/2)

JOB OPENING: SR. RESEARCH ANALYST w/ABC-TV/NY: 1-2 years experience in Research,College degree {BA},experience with Nielsen systems. Contact: [email protected]  (8/2)

JOB OPENING: DIRECTOR, MULTI PLATFORM PROGRAMMING/SOAPnet/ABC Burbank: BA, 7yrs TV, Nielsen Exp, SIMS scheduling, Digital media development, scheduling, manage teams, collaborate (REQ id 170791) (8/2)

JOB OPENING: SR. RESEARCH PROJECT MANAGER/CNN/ATL: Design/manage/present web analyses and primary research projects for CNN Digital businesses. 5+Yrs research/online analytics/Masters pref’d. Apply: [email protected] (8/2)

JOB OPENING: MNGR INTEGRATED MKTG/Fuse/NY: Write proposals. Develop & execute multi-platform opp’s for Ad Sales clients. 5 yrs exp in digital/promos/integrated mktg. Rez to: [email protected] “Intg Mktg Mngr” in sub (8/1)

JOB OPENING: DIRECTOR ON-AIR PROMO/Nickelodeon/NYC: 10+ yrs exp. producing on-air promos for a network; Exp. in multi modes of production: clip, design & live action; Solid mgt exp. a must. EOE/M/F/D/AAP apply (8/1)

JOB OPENING: PROMO COORD w/ USA Network- NBC UNI/NY: Min 1 year in Mrk/Promo. BA in Comm/Film/TV or related exp. keyword job #835194 (8/1)

JOB OPENING: TRADE MKTG COORD/WE tv/NYC: Provide day-day oper & org support to Ad/Affiliate Mktg team on Ad Sales sponsorship. 1-3 yrs Admin/ops exp in trade/Ad Sales mktg, advtg, prod, creative. res ref #6682BR (8/1)

JOB OPENING: AD SALES ACCT EXEC/NYC/iaTV, America’s first 24/7 Asian Pop Culture TV network: will be responsible for generating advertising revenue for iaMedia properties. Min 2 yrs sales exp required. (7/31)

JOB OPENING: SALES PLANNER/Hallmark Channel/NY: 2 yrs exp in Sales planning or buying; or 3 yrs Sales Asst exp. See full posting and apply at (7/31)

JOB OPENING: Seeking freelance FINAL CUT PRO EDITORS for short term/ongoing day shifts. 5+ years experience. Please send resume and reel to [email protected]  Must be willing to work in Stamford, CT (7/31)

JOB OPENING: PROGRAMMING ACQUISITION ANALYST/DIRECTV/El Segundo/CA: Negotiate, analyze, administer, and track programming acquisitions contracts for PPV/VOD content, with all major studios. Send resume to: [email protected] (7/31)

JOB OPENING: CONTENT DIRECTOR, SCI FI/NBC Universal/NY: Devel content strategy for expanding SciFi brand. Integrate content on new & existing sites. BA degree w/ 5 yrs exp. #827774 (7/31)

JOB OPENING: MGR, MEDIA RELS/Disney Channel/LA: U.S. press liaison for kids/tweens TV progrmng; pitch, secure press coverage; top writing skills; 5+ years publ exper; rapport w/TV press. Apply Req #170422. (7/30)

JOB OPENING: MEDIA PLAN’G COORD/SOAPnet/Burbank: PLAN’G/SCHED’G ON-AIR PROMO; 2+ yrs exp brdcst/cable mktg/adv. Detail-oriented a must; strategic thinker. Encoda, Grip-it! Filemkr Pro a +. Apply Req # 168063 (7/30)

JOB OPENING: INTERACTIVE PROD MGR/Taunton/Newtown-CT: Lead cross-functional team to develop online social networking tools & distributed media capabilities for various digital efforts. Apply: (7/30)

JOB OPENING: SR RESEARCH ANALYST/Scripps/Knox TN: in support of interactive 4 all Scripps sites. to apply direct:
 or (7/30)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER/FALL INTERNSHIP CREDITS ONLY: COMMUNICATIONS INTERN/ WLIW21  NYC: Publicity/marketing/promotion to local media & PBS stations. Must commit 15+ hrs/wk. Majors: PR/Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. [email protected] (8/7)

SUMMER/FALL INTERNSHIP CREDITS ONLY: Audio/Language Dubbing Studio Prod Intern/The Kitchen-Miami, LA & Caracas: min. 20 hrs. per week/bi-lingual a +; become a real part of this team & work towards FT position after grad. Email: [email protected] (8/7)

SUMMER/FALL INTERNSHIP CREDITS ONLY: Art Design & Mkting Intern/Big Tent Ent, NY: exp with digital photo editing, mkt research, MS Office, Adobe Photoshop, InDesign, and Illustrator; good computer skills. Email: [email protected] (8/5)

SUMMER/FALL INTERNSHIP CREDITS ONLY: Marketing Intern/Big Tent Ent, NY: strong MS Office skills, knwldge of mkting and licensing, and good written and oral skills. Email: [email protected] (8/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: Organized, responsible and enthusiastic Admin./Coordinator with over 10 years of experience and writing, research and production skills seeks Exec. Asst. or Coord. position at network or prod. co. [email protected] (8/1)

SITUATION WANTED: Baltimore Bound with Mkting/Product Dev/Event Planning experience. Manage advertising & mktg comm. efforts; direct catalog photography/act as stylist; oversee event budgets/timelines/logistics. [email protected] (7/30)

E-mail [email protected] for rates and specs for Job Openings.

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