A CYNOPSIS MESSAGE FROM POLITICO.COM .
If you’re advertising with CNN.com, USAToday.com, NYTimes.com, etc. take a look at POLITICO!
REACH: 3.5 million National UVs & 25 million PVs p/month*
VOICE: Non-partisan, distinguished and next-generation journalists reporting on all the issues
AUDIENCE: Off the charts indices on upscale, educated and professional men 25-34 & 25-54*
Add the power of POLITICO to your national online campaign and contact us: rschwartz@politico.com
*Nielsen Online Custom Analysis May 2008
Cynopsis: DIGITAL
Good morning, it’s Wednesday, July 30, 2008, and this is your first early morning digital briefing.
Games appealing to broad audiences are proving to be little engines that could pull media companies through uncertain times. While ad revenue at Viacom was mostly flat during Q2, revenues from Rock Band and other ancillary streams were up 62% to $307 million, helping the company beat Wall Street estimates. Meanwhile game publishing giant Electronic Arts reported narrowed losses as revenue doubled to $809 million during the quarter. EA executives expect the turnaround to continue with a variety of releases planned for later this year on multiple platforms, from Spore on the PC to Dead Space on the PS3 and Xbox 360 to MySims on the Wii and Nintendo DS.
DirecTV is still winning the HD race, confirming plans to add more than 30 new HD channels next month including Planet Green HD, ABC Family HD and 23 regional sports nets, bringing its total offering to 130 HD channels. DirecTV will also be the first to offer all of its HD programming in MPEG-4 coding standard and Dolby Digital audio and plans to offer HD movies in 1080p later this year.
Nickelodeon made some of its classic TV series available via Nick Rewind, a new catalog at the iTunes Store. Nick Rewind will feature a mix of full-length episodes, seasons and best of volumes of Nick live-action and animated shows including: The Amanda Show; Clarissa Explains It All; Rocket Power; Hey Dude; Doug; and a range of other titles.
CBSSports.com launched a new version of their free College Fantasy Football game, allowing users to recruit a team of college football players from any of the 120 Division I programs or customize their player pool to include any conference they choose. CBS gained permission to use actual player names in the game for the first time this year.
Smash hit game Scrabulous was pulled from the Facebook site yesterday by its creators Rajat Agarwalla and Jayant Agarwalla less than a week after Scrabble license holder Hasbro filed suit against the developers for copyright infringement.
Contextual advertising company and operator of the ADSDAQ Exchange, ContextWeb, Inc closed a $26 million Series D round of funding led by Investor Growth Capital. ContextWeb has raised a total of $54 million to date.
Call for Content: In the tradition of those drunken Dean Martin specials comes, “So You Think You Can Roast?,” a national online talent contest hosted by the Friars Club that kicked off yesterday with a roast of Vincent “Big Pussy” Pastore. Other roastees include George Takei, Apprentice diva Omarosa, “Peter Brady” and Howard Stern producer Gary Dell’Abate. Submit your promo reel for a chance to be the master roaster for Matt Lauer on Oct. 24.
Not since Sam Raimi strapped a camera to a flying eyeball in Evil Dead have we seen such technical innovation with cameras. NBC camera guru Garrett Brown and colleagues have come up with a few whiz-bang inventions to enhance coverage of the Summer Olympics, reports The AP.
- Tiny HD “lipstick cams” will be placed on the athletes themselves to provide POV shots
- The submerged “Dive Cam” will shoot down a plastic tube to capture the point of impact from the high dive
- The “Sky Cam” will capture rowers and kayakers from far above the water course
- GPS and digital course maps will be deployed to help viewers keep track of athletes progress on longer events
Microsoft gave the public its first glimpse of the touch screen-based Sphere at the company’s Faculty Summit in Redmond yesterday. The spherical computer utilizes an internal projection and vision system as its user interface, allowing users to move photos and documents around, play games or watch 360-degree videos with the movements of all ten fingers. Too bad it’s only a prototype.
A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS
Sunday at Scripps Networks. A Prime Time for “Star” Gazing.
· Next Food Network Star Ranks #1 in Program Engagement with Upscale Audiences.
· Next Food Network Star Anchors the Highest Rated Primetime Week in Our History.
· HGTV Design Star Achieves Highest Premiere Ratings in Our History.
· HGTV Design Star Ranks #5 in Program Engagement with Upscale W25-54.
· Tune in Sunday, 8/3 at 9p ET for the Season Finale of HGTV Design Star.
Source: IAG and Nielsen Media Research. For details, visit http://scrippsnetworksadsales.com
~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
After nearly a year and a half of regulatory debate, the Sirius Satellite Radio and XM Satellite Radio merger was finally approved. Sirius XM says the new company will embrace an “a la carte” programming strategy, (Kevin Martin’s long enduring dream for the cable industry), allowing consumers to mix and match which channels they like instead of forcing them to pay for shows they’re not interested in. The company will be based in New York with Sirius CEO Mel Karmazin serving as CEO and XM Chairman Gary Parsons taking the role of Chairman.
Clear Channel Radio and Katz Media Group unveiled a new online radio network spanning over 900 AM, FM, syndicated and independent internet stations with a unique audience of nearly five million listeners per week. The Katz Online Network will offer advertisers customized local, regional or national buys comprised of audio spots within streams, pre-roll audio or video ads, display as well as synchronized banners distributed via online media players.
Youth-targeted online ad network GoFish added MinyanLand to its network, a virtual community for kids and their parents designed to entertain and educate youngsters on finance and economics.
~ TRENDS, RESEARCH, ETC. ~
More than 20% of viewers surveyed watch some amount of primetime television programming online and half of these users are watching programming as it becomes available online, according to a new report by Integrated Media Measurement Inc. (IMMI). The other 50% are using the Web as a tool to watch past programming they have missed, or to re-watch segments of episodes they have already seen. Online viewing of a particular program was higher than DVR viewing of that same program, suggesting that the fairly large segment of non-DVR owners are adopting the computer for time-shifting rather than buying a DVR or dealing with cable providers’ clunky user interface. Consistent with other recent findings, the largest segment of online television viewers are white, affluent, well educated, working women aged 25-44.
Vonage Holdings Corp. named former Cingular Wireless executive Marc Lefar as its new CEO. Marc replaces interim CEO Jeff Citron who will remain as Nonexecutive Chairman.
Brad Dancer has been upped to SVP/Research & Digital Media at National Geographic Channel, reporting to Steve Schiffman, GM & EVP. He heads up a team responsible for network research, providing guidance for program development, strategy and scheduling, as well as ad sales, consumer marketing and digital research.
There are some interesting usage patterns developing at WonderHowTo.com, the cleanly organized how-to video tutorial site launched by former TV executive Stephen Chao about 6 months back. Users go to the site for a wide variety of instruction – there are close to 150,000 videos catalogued so far in 436 categories. But they most often go to learn techniques and tips that need to be demonstrated visually. For instance, tech-related hacks and modifications (like how to install a video recording app on the iPhone) are among the most popular categories. The other two leading areas are dating and relationships videos (including intimacy tutorials) and magic/parlor tricks, according Mr. Chao. Despite intense competition in the space (IAC’s Life123.com became the latest entrant yesterday,) the former Fox development executive remains convinced that how-to will become a real sweet spot in web video both in terms of audience appeal and contextual advertising value. “Consolidation is inevitable but it remains a magical wonderful space,” he said.
Clarification: Yesterday’s item about Nickelodeon’s Avatar multiplayer game mentioned that Nick plans to broadcast hints during Sept. and Oct. airings of the Avatar show. The network will actually be offering codes that unlock game features, not hints.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
07.30.08
Cynopsis Digital Ad Sales:
Jason Cesare – 732-718-0629 / jason@cynopsis.com
Classifieds – Trish Pihonak- 203-926-9878 / trish@cynopsis.com
Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video
To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click here or click the button at the end of this email.
CableU – Know Networks Better. Pitch Smarter. Click here
A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA: TOP TIER
Cynopsis Media: Top Tier
Executive Search Division
High level executive search, candidates fully screened and vetted, meeting precisely your criteria.
For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
Trish@cynopsis.com
www.cynopsis.com/toptier .
Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .
JOB OPENING: ANALYST, STRAT SALES/DISCOVERY/NY: Pricing, pkgng ratecard; inventory model updates; weekly/monthly/qtr reptg. of audience, inventory/sellout & cpm for core Ntwrk. 4+ yrs exp media/adv. Apply: www.discovery.com #7879 (8/7)
JOB OPENING: DEPT COORD/Rainbow Ad Sales/NY: 2+ yrs exp Mktg/Advert/Online exp. Support Mktg/Sales team w/ gen admin, presentations, rsrch, mktg & promo materials. Int in VOD sales/mktg a +. Res: www.cablevision.jobs ref#6679BR (8/7)
JOB OPENING: MGR, AD SALES ADMINISTRATION, G4, Comcast Nets/NY: 4+ yrs exp, Resp for managing sales processes, stewardship, rev analysis and overseeing inventory, DealMaker exp a plus. EEO/AA/Drug Free Apply www.comcast.com (8/5)
JOB OPENING: DIR NATL AD SALES/LA/REELZCHANNEL: 10+ yrs cable media ad sales exp incl online & strategic integrated mktg solutions. Resp for ad sales of West Coast office. Send res: careers@reelzchannel.com (8/5)
JOB OPENING: ASSOC PROD: Nationally syndicated talk show is looking for exp’d AP. Applicant must have at least 2 yrs exp on a national talk show, court show or news program. Exc booking skills req’d. Resume: insider702@aol.com (8/5)
JOB OPENING: PRODUCT MANAGER/Miller Pub Group/NY: Lead dev effort for sports website. Mng dev team on new features, as well as web 2.0, mobile, video apps. Distribute/mkt. Sports/media/mktg exp req’d. hrjobs@millerpubgroup.com (8/5)
JOB OPENING: MKTG PROD MGR/DISCOVERY/LA: Resp for overseeing elements for cross promotional opportunities for TLC. 3-5 yrs exp in on-air promo/mktg/ prod. Ad sales exp a +. Full posting and apply: www.discovery.com Job number 8109 (8/2)
JOB OPENING: SR ANALYST NICKELODEON FINANCE: Mnthly analysis for kids & family group. Report variances, monthly reporting incl. all P&L analysis. Apply via site: www.mtvncareers.com E/O/E (8/2)
JOB OPENING: SR. RESEARCH ANALYST w/ABC-TV/NY: 1-2 years experience in Research,College degree {BA},experience with Nielsen systems. Contact: anna-marie.mcmahon@abc.com (8/2)
JOB OPENING: DIRECTOR, MULTI PLATFORM PROGRAMMING/SOAPnet/ABC Burbank: BA, 7yrs TV, Nielsen Exp, SIMS scheduling, Digital media development, scheduling, manage teams, collaborate www.disneycareers.com (REQ id 170791) (8/2)
JOB OPENING: SR. RESEARCH PROJECT MANAGER/CNN/ATL: Design/manage/present web analyses and primary research projects for CNN Digital businesses. 5+Yrs research/online analytics/Masters pref’d. Apply: eric.bartlett@turner.com (8/2)
JOB OPENING: MNGR INTEGRATED MKTG/Fuse/NY: Write proposals. Develop & execute multi-platform opp’s for Ad Sales clients. 5 yrs exp in digital/promos/integrated mktg. Rez to: msghr@thegarden.com “Intg Mktg Mngr” in sub (8/1)
JOB OPENING: DIRECTOR ON-AIR PROMO/Nickelodeon/NYC: 10+ yrs exp. producing on-air promos for a network; Exp. in multi modes of production: clip, design & live action; Solid mgt exp. a must. EOE/M/F/D/AAP apply www.mtvcareers.com (8/1)
JOB OPENING: PROMO COORD w/ USA Network- NBC UNI/NY: Min 1 year in Mrk/Promo. BA in Comm/Film/TV or related exp. www.nbcunicareers.com keyword job #835194 (8/1)
JOB OPENING: TRADE MKTG COORD/WE tv/NYC: Provide day-day oper & org support to Ad/Affiliate Mktg team on Ad Sales sponsorship. 1-3 yrs Admin/ops exp in trade/Ad Sales mktg, advtg, prod, creative. res www.cablevision.jobs ref #6682BR (8/1)
JOB OPENING: AD SALES ACCT EXEC/NYC/iaTV, America’s first 24/7 Asian Pop Culture TV network: will be responsible for generating advertising revenue for iaMedia properties. Min 2 yrs sales exp required. www.iaei.tv/v2/careers.php (7/31)
JOB OPENING: SALES PLANNER/Hallmark Channel/NY: 2 yrs exp in Sales planning or buying; or 3 yrs Sales Asst exp. See full posting and apply at www.hallmarkchannel.com (7/31)
JOB OPENING: Seeking freelance FINAL CUT PRO EDITORS for short term/ongoing day shifts. 5+ years experience. Please send resume and reel to aetnresumes@yahoo.com Must be willing to work in Stamford, CT (7/31)
JOB OPENING: PROGRAMMING ACQUISITION ANALYST/DIRECTV/El Segundo/CA: Negotiate, analyze, administer, and track programming acquisitions contracts for PPV/VOD content, with all major studios. Send resume to: bsafechuck@directv.com (7/31)
JOB OPENING: CONTENT DIRECTOR, SCI FI/NBC Universal/NY: Devel content strategy for expanding SciFi brand. Integrate content on new & existing sites. BA degree w/ 5 yrs exp. www.nbcjobs.com #827774 (7/31)
JOB OPENING: MGR, MEDIA RELS/Disney Channel/LA: U.S. press liaison for kids/tweens TV progrmng; pitch, secure press coverage; top writing skills; 5+ years publ exper; rapport w/TV press. Apply www.disneycareers.com Req #170422. (7/30)
JOB OPENING: MEDIA PLAN’G COORD/SOAPnet/Burbank: PLAN’G/SCHED’G ON-AIR PROMO; 2+ yrs exp brdcst/cable mktg/adv. Detail-oriented a must; strategic thinker. Encoda, Grip-it! Filemkr Pro a +. Apply www.disneycareers.com Req # 168063 (7/30)
JOB OPENING: INTERACTIVE PROD MGR/Taunton/Newtown-CT: Lead cross-functional team to develop online social networking tools & distributed media capabilities for various digital efforts. Apply: careers.taunton.com (7/30)
JOB OPENING: SR RESEARCH ANALYST/Scripps/Knox TN: in support of interactive 4 all Scripps sites. to apply direct: http://www2.recruitingcenter.net/Clients/scripps/PublicJobs/controller.cfm?jbaction=JobProfile&Job_Id=10227&esid=az
or www.scrippsnetworks.com (7/30)
SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com .
SUMMER/FALL INTERNSHIP CREDITS ONLY: COMMUNICATIONS INTERN/ WLIW21 NYC: Publicity/marketing/promotion to local media & PBS stations. Must commit 15+ hrs/wk. Majors: PR/Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. internships@wliw.org (8/7)
SUMMER/FALL INTERNSHIP CREDITS ONLY: Audio/Language Dubbing Studio Prod Intern/The Kitchen-Miami, LA & Caracas: min. 20 hrs. per week/bi-lingual a +; become a real part of this team & work towards FT position after grad. Email: dkaplan@thekitchen.tv (8/7)
SUMMER/FALL INTERNSHIP CREDITS ONLY: Art Design & Mkting Intern/Big Tent Ent, NY: exp with digital photo editing, mkt research, MS Office, Adobe Photoshop, InDesign, and Illustrator; good computer skills. Email: debra@bigtent.tv (8/5)
SUMMER/FALL INTERNSHIP CREDITS ONLY: Marketing Intern/Big Tent Ent, NY: strong MS Office skills, knwldge of mkting and licensing, and good written and oral skills. Email: debra@bigten.tv (8/5)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact Trish@cynopsis.com for more information ….
SITUATION WANTED: Organized, responsible and enthusiastic Admin./Coordinator with over 10 years of experience and writing, research and production skills seeks Exec. Asst. or Coord. position at network or prod. co. mswendytodd@yahoo.com (8/1)
SITUATION WANTED: Baltimore Bound with Mkting/Product Dev/Event Planning experience. Manage advertising & mktg comm. efforts; direct catalog photography/act as stylist; oversee event budgets/timelines/logistics. Great_hire@yahoo.com (7/30)
E-mail Trish@cynopsis.com for rates and specs for Job Openings.
Interested in posting your Video Resume? Contact Trish@cynopsis.com for more information ….
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484
203.926.9878
07/30/08
