Wednesday, July 28th, 2010

Cynopsis: Kids!



Good morning. It’s Wednesday, July 28, 2010, and this is your first early morning Kids briefing.

AOL, The Jonas Group and MGX Lab, along with found partners including JCPenney Focus, launch Cambio online ( ), a new teen-targeted online entertainment network offering original programming and interactive social network components.  Cambio is a free site that offers a daily show, series, specials and pop culture and entertainment news.  The site’s programming aims to feature teen-centric products “in an informative way.”  JCPenney is serving as the exclusive retailer of the site’s style-focused how-to show, Cambio Style.  The JCPenney partnership also includes four specials, one of which will be an ambush makeover special.  Additional partners include Bayer Diabetes Care, which will be involved in short-term projects such as sponsorship during November (National Diabetes Awareness Month) of Cambio Cares, a twice a month show focusing on celebrities doing good things.  Cambio’s programming slate includes:

  • Cambio Connect – a daily show from Hollywood hosted by Quddus (MTV) and featuring celebrity news, interviews, performances and event coverage.
  • Cambio Cares – a social-responsibility themed series focusing on celebrities trying to make a difference for various causes.
  • Cambio Goes Home – the show follows artists to their childhood home and explore their neighborhoods and meet their friends.  The first episodes feature singer Jordin Sparks and Matthew Morrison (Glee).
  • Cambio Style – the fashion trend series sponsored by JCPenney – featuring celebrity stylists and hair/make-up artists offering demonstrations and new styles.
  • Road Dogs – follow the Jonas Brothers and their softball team as they compete against local teams nationwide and during their down time.
  • Cambio Specials – these will cover events via live stream, miniseries and live chats.  Specials include: Warned tour behind the scenes with We The Kings, Nick Jonas in London, Demi Lovato’s South American Tour and live chats with the cast of Camp Rock.
  • Cambio Shorts – behind the scenes celebrity interviews and outtakes and artist generated video.

In the UK, Nickelodeon and family-centric amusement park Blackpool Pleasure Beach partner to develop the first Nickelodeon-branded attraction, Nickelodeon Land  Pleasure Beach, Blackpool is investing about $16 million in the new Nickelodeon Land.  Scheduled to open in April 2011, construction will begin this fall on the 261,360 square foot attraction at Pleasure Beach, which will feature 14 Nick related attractions (new rides, retail shops, games and restaurants) based on its kid properties, characters and green slime.  Other Nick-branded theme park attractions around the world include Nickelodeon Universe at the Mall of America in Minneapolis, Nick Central at Dreamworld Australia and Nickland at Movie Park Germany, as well as Nickelodeon attraction at Universal Studios in Florida and California.

Video game retailer GameStop enters into a deal to acquire online social gaming site Kongregate.  Kongregate will operate as a wholly owned subsidiary of GameStop and will maintain its San Francisco headquarters with co-founders Jim and Emily Greer continuing to lead the company.  Slated to close around August 1, 2010, the terms of the deal were not announced.  Launched in 2007, Kongregate offers its 10 million monthly players 30,000+ free social games, which spend about 23 million hours per month on the site.


The classic and adored picture book Alexander and the Terrible, Horrible, No Good, Very Bad Day is being developed as a “high-concept family comedy” by Shawn Levy (Night at the Museum) and his 21 Laps with Fox, per VarietyThe Jim Henson Company holds the movie rights to Judith Viorst’s popular book, which it has assigned to Fox.  Rob Lieber (Septimus Heal: Magyk) will write the screenplay.  While this will be the first movie based on the book, Alexander and the Terrible, Horrible, No Good, Very Bad Day was adapted by HBO (1990) as an animated musical special, featuring music composer/lyricist by Charles Strouse (Bye Bye Birdie, Annie, All In The Family theme song, film score to Bonnie and Clyde, to name a few), and as a musical theatrical with the Kennedy Center (1998), featuring music/lyrics by Viorst and score by Shelly Markham.


Dora the Explorer celebrates her 10th anniversary with the new hour-long primetime TV movie, Dora’s Big Birthday Adventure, debuting Sunday, August 15 at 8p on Nickelodeon. The premiere of Dora’s Big Adventure will simulcast on Nick Mobile.  The movie features special guest stars Rosie Perez, John Leguizamo and Hector Elizondo.  Immediately following the movie at 9p, the network will premiere a 12-minute Dora 10th Anniversary documentary.  Executive produced by Brett Morgen (The Kid Stays in the Picture) and directed by Debra Eisenstadt, the documentary will include commentary by Dora creators Chris Gifford, Valerie Walsh Valdes and Eric Weiner, real kids, other folks in the industry as well as a range of celebrities.  A sneak peek of Dora’s Big Adventure will be available on ( ) on Monday, August 2, and Nickelodeon Home Entertainment and Paramount Home Entertainment will release the title on DVD on August 3, 2010.  Additionally, throughout August a selection of kid favorite Dora the Explorer episodes will be available via Nick on Demand, while celebration themed episodes will be available through Nickelodeon’s download-to-own partners.

DQ Entertainment International (DQE) inks an exclusive three-year broadcast deal with Thai Public Broadcasting Service (TPBS, Thailand) for the 3D animated TV series The Jungle Book (52 episodes).  Under the deal, TPBS has the exclusive free TV rights to televise The Jungle Book in both Thai and English across Thailand.  Slated for release this year, The Jungle Book is a co-production between DQE, TF1 (France), Moonscoop (France), and ZDF Group (Germany).

Say it ain’t so! Artemis Fowl ( ) author Eoin Colfer says that he’ll write just one final book in the tween-targeted action/adventure book series, per the Guardian.  Colfer’s seventh Artemis Fowl title, Artemis Fowl: The Atlantis Complex, releases in the US on August 3, and is already available in the UK.  In the interview with the newspaper, Colfer says in the next book, the eighth and final in the series, Artemis will be presented with a choice, “where he can be kind to somebody and he wont gain anything, or he can be unkind and he will find a million dollars in a suitcase, and he will choose the nice way, and that will be the end. That’s how I’m going to finish it, on a very simple choice.”  I’ll miss the adventures of the criminal mastermind and kid genius – the Artemis Fowl books are great and Colfer ( ) is a hugely entertaining writer and speaker.


Target Entertainment Group names BRB Internacional as the licensing sub-agent for the PlayStation brand and select PlayStation software intellectual properties throughout Spain and Portugal.  BRB will manage the merchandise program in the regions across all consumer product categories, excluding PlayStation peripherals and specific accessories.  The PlayStation intellectual properties licensed to BRB are LittleBigPlanet, EyePet, Invizimals and SingStar.


Rob O’Neill is named VP/Program Scheduling, Cartoon Network.  In this newly created position O’Neill will oversee scheduling, long range planning and develop on-air strategies for Cartoon Network and Boomerang.  Based in Atlanta, he will report to Stacey Isenhower, SVP/Programming and Scheduling.  Most recently, O’Neill spent the last 13-years at Disney ABC Cable Networks Group working in programming strategy and acquisitions, where he helped shift Disney Channel to basic cable, and toiled in programming for the channel, as well as being one of the first employees at Soapnet.  Additionally, O’Neill is a partner in Spot-On Entertainment (LA), a concert and theatrical booking company, and has produced several theater productions and tours.

Discovery Communications names two to its senior management team, with Bruce Campbell appointed Chief Development Officer and General Counsel and Lee Bartlett as EVP/Global Production Management, Business and Legal Affairs

  • Campbell, who had been President/Digital Media and Corporate Development for Discovery, takes the General Counsel reins from Joe LaSala, who plans to leave the company at the end of the year.   Working out of Silver Spring and New York City, he will continue to be responsible for Discovery’s global business development and lead the company’s mergers and acquisitions and development strategies.  He reports to President and CEO, David Zaslav.
  • Bartlett will oversee Discovery’s overall business affairs development and production management strategies, which includes programming acquisitions for all of Discovery’s networks and digital platforms worldwide. Based in LA, Bartlett joins Discovery on September 1, 2010 and will report to COO, Peter Liguori.  He will also maintain offices in Silver Spring and London.  He previously served as MD, ITV Studios for ITV in the UK and as EVP/Business Affairs for Fox.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 7/19-7/25/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1300    DSNY*:             1567
DSNY*:           1211    CARTOON:          725
CARTOON:         656    NAN**:              622
NAN**:             395    NICK JR*:           476
NICK JR*:          372    NICKTOONS:       194
ADSM**:           224    DXD:                   168
DXD:                 163    DISCOVERY:          98
NICKTOONS:      130    BET:                      92
TEENNICK:          55    TLC:                       86
TLC:                    55    COMEDY:                68
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 7/19-7/25/10 :
Total Day      (000)   Primetime       (000)
DSNY*:            880    DSNY*:              1211
NICK°:             819    CARTOON:           480
CARTOON:        425    NAN**:               467
NAN**:             291    NICKTOONS:       144
ADSM**:           145    DXD:                  133
DXD:                 120    NICK JR*:            78
NICKTOONS:        95    DISCOVERY:         63
NICK JR*:            76    TLC:                     62
TEENNICK:           46    BET:                     59
TLC:                     38    TEENNICK:           50
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 7/19-7/25/10 :
Total Day      (000)   Primetime       (000)
DSNY*:            779    DSNY*:              1016
NICK°:             631    NAN**:                499
NAN**:            406    CARTOON:            320
CARTOON:        287    TEENNICK:           140
ADSM**:          211    NICKTOONS:         117
DXD:                  93    MTV:                    114
MTV:                  92    DXD:                      97
TEENNICK:          87    TLC:                      93
NICKTOONS:       76    BET:                      87
COMEDY:            58    COMEDY:                84
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, July 24, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1159; K6-11 758; TWEENS 9-14 610
DISNEY CHANNEL:     K2-11 1147; K6-11 800; TWEENS 9-14 670
CARTOON NETWORK: K2-11   517; K6-11 341; TWEENS 9-14 237
DISNEY XD:               K2-11   151; K6-11 110; TWEENS 9-14   81
NICKTOONS:              K2-11   126; K6-11   88; TWEENS 9-14   47
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, July 25, 2010, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1285; K6-11 920; TWEENS 9-14 774
NICKELODEON:          K2-11 1061; K6-11 697; TWEENS 9-14 527
CARTOON NETWORK: K2-11   648; K6-11 423; TWEENS 9-14 289
DISNEY XD:               K2-11   155; K6-11 118; TWEENS 9-14   81
NICKTOONS:              K2-11   128; K6-11   86; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, July 14, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1489; K6-11   937; TWEENS 9-14 715
DISNEY CHANNEL:     K2-11 1465; K6-11 1027; TWEENS 9-14 860
CARTOON NETWORK: K2-11   702; K6-11   437; TWEENS 9-14 312
DISNEY XD:               K2-11   227; K6-11   170; TWEENS 9-14 134
NICKTOONS:              K2-11   200; K6-11   146; TWEENS 9-14 103
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
After the irreversible mistake of pouring too much tenderness into the monster formula, this monster was created with a sweet disposition and a hole in his head.  Who is he?  MILTON THE MONSTER  Kudos to:  Stephen Kelley-9Story Entertainment; Scott Oldeman/Boston; Hank Bordowitz-Bordowitz Media Werx/Ridgewood; Joy Evans-Pockets Prods/Novato; Jeffrey Levy-Astral Television Networks/Toronto

Today’s Trivia Question:  When failing to stop Pixie and Dixie from stealing food from the kitchen, Mr. Jinx would recite what catchphrase?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

6+ yrs LATAM Programming Research exp a must. Strategic leadership in dev of creative approaches to position & differentiate portfolio.  [email protected] (8/4)

JOB OPENING: ACCOUNT EXECUTIVE/ WTIC/WCCT/Hartford: Seeking two AE’s: 3+ years, 1+ yrs sales/media experience  multi-media experience preferred; excellent negotiation skills; strong work ethic; desire to win. [email protected] (8/3)


JOB OPENING: RESEARCH ANALYST/OWN: The Oprah Winfrey Network/LA: Min 1-2 yrs exp in TV/MP Research, expert in Star, NPower, Omniture & Rentrak, strong written and analytical skills. Apply at:  (8/3)

JOB OPENING: DIR/MGR DEAL STRATEGY/MTVN/NYC: supports Content Distribution & Mktg (CDM) group in a brd variety of matters arising from the dist of Viacom. 5yrs+ exp buz & develp/strategy. BA deg.Apply: (8/3)

JOB OPENING: MANAGER, CONTENT & PROGRAMMING/Nickelodeon Digital/NYC. 4+yrs exp. in digital media envrnmnt, Exp. Manging Digital Content, Stng research,fact cheking & trnscrbng skils EOE/M/F/D/AAP. Apply (8/3)

JOB OPENING: COORDINATOR, CONTENT & PROGRAMMING/ Nickelodeon Digital/NYC. 2+yrs exp in digi media envrnmnt/detail orientd/strng writen & oral skils/ability to multitsk & thnk creativly EOE/M/F/D/AAP. Apply (8/3)

JOB OPENING: VP COMMUNICATION/NICKELODEON/Santa Monica: 10+yrs exp strong industry knowledge. construct & lead multi projects. Media savvy & dynamic communicator EOE/M/F/D/AAP. Apply (7/31)

JOB OPENING: SR. RESEARCH ANALYST/BET NY Sales: 2-3yrs exp TV or media rsrch. Prof in StarTrak, Nielsen Npower/MarketBreaks/AdViews, MRI. Strong PPT & Excel; PPT creativity a must. Res: [email protected] (7/31)

JOB OPENING: SALES PLANNER/GolTV, Inc. /North Bay Village, FL: Support Ad sales in all aspects, incl but not limited to–bldg proposals, maint of deals/schedules, client requests, ADU’s, posting. Apply: [email protected] (7/31)

JOB OPENING:  MOBILE PRODUCT TECHNOLOGIST/NYC/NBCU:  Talented and detail-oriented. This contract position with the Interactive Media Tech Team will manage mobile: web, video, apps and messaging. (7/30)

JOB OPENING: DIGITAL MEDIA/Sesame Workshop/NY: Seeking freelance producers, production assistants, interaction, viz designers, QA managers to work on various digital platform projects. [email protected]  (7/29)

JOB OPENING: VP,  STRATEGIC SALES MKTG/Citadel Broad/NYC: 5+ yrs exp developing successful multi-media mktg campaigns. Oversee brand image strategy and mktg. materials execution. . [email protected] ref. NY 154 EOE/AA (7/29)

JOB OPENING: TV One Vacancies (4) TV One/MD: DIR, AFFL. MRKTNG; 2 REGIONAL SALES MGR FOR NE/SE reg & W/MIDWEST reg:  Req’s. sales/mrkting exp; WEB DESIGNER: mng. crtve devlp of online consumer comm. Visit: (7/29)

JOB OPENING: SR. WRITER-PRODUCER/Fuse/NY: Write, produce and edit promos for on-and-off air. Lead Editorial Creative for Creative Services. Must know Final Cut Pro, AVID a plus. Rez to [email protected] “SWP” in subj. (7/29)

JOB OPENING:  SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in Digital & TV research and software, strong written, PC & analytical skills, college degree req. Apply at: REQ ID:  256368 (7/29)

JOB OPENING: TV Host: QVC/West Chester, PA: Experience in hosting TV, radio, trade shows, live events, product demos or web. Must be energetic, intelligent enthusiastic, curious, sincere and credible. [email protected]   (7/29)

JOB OPENING:  DVLPMNT MANAGER/RSRCHR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 1+ yrs exp req’d (7/29)

JOB OPENING:  ACCT EXEC,DIGITAL SALES, NY,NY-WWE seeks experienced Digital AE w/ proven experience, established contacts, and excellent sales acumen. Competitive compensation & excellent benefits. Apply: (7/29)

JOB OPENING: RESEARCH /MTV Networks/LA:   MTV Networks has a few openings in Research for both Nickelodeon and MTV/VH1. Please apply directly to to check out the specifics. EOE/M/F/D/AAP (7/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  NEED A BUDGET DONE?? LINE PROD 10+ yrs. exp- Freelance budget work in all formats including 3D. Accurate budgets, Reasonable rates, fast turnaround 30 days unlimited revisions: email [email protected] (8/4)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (8/4)

SITUATION WANTED:  Hard working, self-starter PRODUCTION MANAGER/NY: with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (8/4)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/4)

SITUATION WANTED: Top VP/DIRECTOR DIGITAL SALES now available for your turnaround, new venture or next level challenge. It’s all about proof of performance…contact [email protected] (8/3)

SITUATION WANTED: SALES MANAGER/LA: Bilingual Spanish-English professional seeks position in US/international distribution of features or television programs. 5+ years multicultural experience. Travels well. Contact [email protected] (7/30)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (7/30)

SITUATION WANTED: NYC  MARKETING M.B.A with 3 years experience including work at NBC Universal and Warner Bros. seeks to add value in a marketing role. Details at E-Mail: [email protected] (7/30)

SITUATION WANTED:  DRAMA/LIFESTYLE: Seeking Development / Acquisitions / Legal position. 6+ yrs exp, with background in production coord. Looking to grow with supportive team at network / prod co. Can relocate. [email protected] (7/30)

SITUATION WANTED: DIGITAL MEDIA/ TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (7/29)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales , product, biz development   True Closer!!!!!  [email protected] (7/29)
SITUATION WANTED:  WEB/TV PRODUCER/EDITOR/MANAGER seeking full-time work. 14 years experience, based in L.A. willing to relocate. Contact: [email protected] (7/29)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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