Wednesday, July 24th, 2013


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Good morning. It’s Wednesday, July 24, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
ABC Family: Spell-Maggedon at 9p
Bravo: Top Chef Masters at 10p
Syfy: Joe Rogan Questions Everything at 10p
TLC: Dance Kids ATL at 10p
Tonight’s Finales:
Chef Roble & Co. at 8p
There’s enough room in the sandbox for everybody, Netflix CEO Reed Hastings assured CNBC yesterday, saying he’s not worried about big-spending Hulu and Amazon threatening his subscriber base. “We have different content than they do,” said Hastings. “I think what’ll happen is they’ll do great work and we’ll do great work…think the more shows the better. They don’t steal from each other  they build on each other.” Comparing the streaming services to broadcast nets, Reed said, “We compete very successfully because we have content they don’t have. And they have content, frankly, that we don’t have. And so they’re really just like two different channels, ABC and CBS. People will watch shows from both us and Hulu and Amazon. And by the way  the one with the most content is cable and satellite. And they’ll continue to get watched.”


With the deadline looming for CBS and Time Warner Cable to reach a deal about retransmission fees, CBS CEO Les Moonves again made his net’s case to the public, this time in a memo to employees released yesterday. “It’s not like Time Warner Cable doesn’t have the money,” said Moonves in the memo. “Cable is a very, very profitable business, and Time Warner Cable can certainly afford to pay CBS a fair rate for our programming without passing any added cost to its customers.”Also appealing to the folks who pay the bills, TWC responded that the hike CBS wants  estimated to be about twice the 75 cents-to-$1 per subscriber fee it currently pays  is unreasonable. CBS’s demands “don’t represent a good value for our customers,” said TWC spokeswoman Maureen Huff. Deadline for an agreement is Thursday morning, July 25. “As you can imagine,” Moonves said in his memo, “We don’t take this situation lightly.”

CNN Worldwide president Jeff Zucker acknowledged the importance of mobile media at the Fortune Brainstorm Tech conference in Aspen yesterday, saying, “We’re not going to care what screen you’re watching CNN on as long as there’s a CNN red logo on whatever asset you’re using to access us.” The former Today exec producer and president of NBC Entertainment also readily admitted the news net is broadening its scope. “All of the news is not just what’s happening in Washington or the Middle East,” he told reporters. “It’s also about entertainment and business and sports and culture and things that we all talk about.” And he pointed out that coverage of softer news stories that capture the public’s imagination is hardly new territory for CNN. “One of the most important stories in the history of CNN was a little girl stuck in a well in Texas,” Zucker told the crowd, speaking of 18-month-old Jessica McClure’s dramatic 1987 rescue.

Tonight Syfy debuts the unscripted series Joe Rogan Questions Everything, in which the intrepid actor/host/comedian delves into unexplained mysteries. Cynopsis had a question for Rogan: Why? “The show’s something I’ve been wanting to do for a long time,” he says. “There’s always been shows on different mysteries, whether it’s UFOs or Bigfoot, and they come at it from one point of view or the other  either they’re total debunkers or they want to believe so badly they’ll believe anything. I always thought there has to be a middle ground. There’s got to be a way to do a show where you approach these subjects objectively, but also with a sense of humor.”Premiere is 10p.

In the States, programming was disrupted on Monday, as the world awaited word of the royal birth. Cable news ran with the story, daytime programs were bumped on ABC and NBC, and NBC preempted Siberia at 10p for a Dateline special, “The Little Prince.” A special 20/20 Tuesday night focused on the baby, and A Royal Family: E! News Special premieres tonight at 8p. OWN’s getting in the royal baby game, too, with a 90-minute special, “William, Kate and the Royal Baby,” on Thursday, July 25 at 9p. But in the U.K., the royal heir was no competition for Coronation Street. While a combined 4.9 million viewers in Britain watched news nets’ coverage of the birth on Monday night, the long-running soap averaged 7.7 million viewers as the baby news broke.

Three canceled CBS dramas are available for streaming this summer during the net’s “Second Look” campaign. Jericho (2006-2008), Swingtown (2008-2009) and Wolf Lake (2007) can all be viewed on  “Over the years, fans have told us they’d like to experience these shows again, and through, we’re able to resurface programming,”said Jeff Grossman, vp of content and product strategy for CBS Interactive. CBS isn’t the only net hearing from fans eager for a revival of cult faves – there had been talk that Netflix would resuscitate Jericho. In May, Netflix chief content officer Ted Saranos told Stuff, “I don’t think a day goes by that I don’t get an email or a personal hand-written letter about that show.”

Research firm Trendrr reports Facebook users are more interested in chatting about broadcast shows than they are about cable TV. The firm compared social activity on Facebook to Twitter, and while TV-related chatter is about five times greater on Facebook than on Twitter (and two smaller social apps), the service logged seven times the activity levels of the smaller social networks for broadcast, versus 4.5 times for cable shows. Facebook likes, comments, shares and posts about Hispanic programming is even higher  Trendrr found 12 more times the activity on Facebook during Univision’s finale of Nuestra Belleza Latina than the other networks combined.

Cynopsis Sports is proud to welcome David Levy, President of Sales, Distribution and Sports for Turner Broadcasting System, Inc. for a candid one-on-one conversation about the state of sports, media and advertising at the Cynopsis Sports Business Summit. Join us on Aug. 14 and register at


Maron, created by writer/comedian Marc Maron, gets a big vote of confidence from IFC in the form of a second season renewal, as well as an order of 13 half-hour episodes, up from 10. Says IFC president and general manager Jennifer Caserta, “In many ways Marc is a perfect representation of IFC and our approach to comedy. He also seems to be in need of a less dysfunctional family, so we’re happy he’s returning to ours for an expanded second season.”


A new documentary offers an inside take on life as a rocker. Living With Def Leppard follows the band during a concert stop in Las Vegas, onstage and off. There are hopes the Bunim-Murray Productions and AEG Network Live doc could go to a series, and showcase other bands.

WE tv is on a roll. The net has greenlit its first original scripted series, The Divide, and says it has three more shows in the works. The Divide was co-created by Richard LaGravenese and Tony Goldwyn. AMC Studios, which produced the pilot, will do the same for the series.

ABC has ordered a limited series based on the book, Circle of Treason: A CIA Account of Traitor Aldrich Ames and the Men He Betrayed. Called The Assets, the spy series will be produced by Lincoln Square Productions.


David Denman – best known to TV audiences the man Pam tossed aside for Jim on The Office – has been cast in the recurring role of Ed on the NBC drama Parenthood, as a possible spoiler in Joel and Julia’s marriage.

Michelle Forbes (True Blood) has been cast in NBC‘s Chicago Fire as a consultant with the State Fire Marshals Office. Season two of the drama premieres Tuesday, September 24 at 10p.

Terrence Howard has signed on to Fox‘s Wayward Pines, a 10-episode thriller about a secret service agent (Matt Damon) on a mysterious mission. Howard was a 2006 Oscar nominee for Hustle and Flow.

British actor Sean Maguire is replacing Tom Ellis as Robin Hood for a story arc in the ABC drama, Once Upon a Time. “Although we love Tom Ellis, unfortunately he wasn’t available,” series creator Adam Horowitz told TVLine.

Broadway star and Glee guest Kristin Chenoweth helps usher in season ten of Say Yes to the Dress by helping her best friend, Julie, find a wedding gown on a special ep ahead of the TLC reality show’s Friday, August 16 premiere. Say Yes to the Dress: The Big Day airs Friday, August 9 at 9p. 

Intrigue and scandal continue for soap alums Jack Wagner (General Hospital) and Cameron Mathison (All My Children), who start production on a two-hour backdoor pilot and potential primetime series for Hallmark. My Gal Sunday is based on the book of short stories by Mary Higgins Clark; Rachel Blanchard also stars.

QVC is shopping for new full-time program hosts, to be based at the channel’s West Chester, PA headquarters. They’re looking for someone “friendly, credible, entertaining, sincere and sophisticated with a strong sense of style and fashion,” per the net. In other words, someone you’d trust to tell you what to spurge on. Casting director Sean De Simone ([email protected]) explains to Cynopsis, “We’re looking for someone who genuinely connects with the QVC viewer as a friend.” 


U.K.’s Channel 5, launched in 1997, beat Channel 4 (albeit by a very slim margin) for the first time, thanks to programming including Big Brother and cricket highlights. “We’ve been working really hard to give viewers what they want,” said Channel 5 director of programmes Ben Frow. Channel 5 also airs U.S. series including The Mentalist and Justified.


Univision announced it’s set to win the July 2013 sweeps in both A18-49 and A18-34, a first for any network. “2013 has been a year of milestones,” said Univision Communications Inc. president and CEO Randy Falco. “Wrapping up July  during a time when other networks are investing more than ever in summer programming  as the No. 1 network among both adults 18-49 and 18-34 for the first time, is making history.”

Top Ten Ad-Supported Basic Cable Network Performance among Total Viewers for the week of: 7/15-7/21/13  
Primetime    (000)      Total Pgm Day            (000)
DSNY              3042       DSNY                            2114
USA                2531       NICK                             1868
TNT                2306       ADSM*                          1269
HIST               2008       ESPN                            1149
ESPN              19898      NAN*                            1127
TBSC              1826        USA                              1125
FOXN              1727        TOON                           1098
A&E                1420        FOXN                            1095
HGTV              1358        TNT                              1086
FAM                1209        HIST                             938
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 114,600,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Data based on most currently available Nielsen data stream; Preliminary: Live+SD. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance.

Top 10 M-F Syndicated Strip Series for the week of 7/8-7/12/13 ranked in order by HH Rtg
Judge Judy (CTD)                                            6.2 AA
Big Bang Theory (WB)                                     6.0 AA
Wheel of Fortune (CTD)                                   5.9 AA
Jeopardy (CTD)                                               5.7 AA
Family Feud (2/T)                                            4.4 AA
Two and a Half Men (WB)                                4.3 AA
Family Guy (2/T)                                              3.3 AA
Entertainment Tonight (CTD)                           3.3 AA
Law & Order (NBU)                                          2.6 AA
Inside Edition (CTD)                                         2.6 AA
Source: Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of 7/8-/12/13 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                                3.4 AA
Family Guy (2/T)                                               2.3 AA
Two and a Half Men (WB)                                 1.9 AA
Family Feud (2/T)                                             1.9 AA
How I Met Your Mother (2/T)                            1.6 AA
Judge Judy (AT)                                                1.6 AA
Family Feud (AT)                                               1.5 AA
King of the Hill (2/T)                                          1.3 AA
Friends (AT)                                                      1.2 AA
Jeopardy (CTD)                                                 1.2AA
Seinfeld (AT)                                                     1.2AA
Source: Nielsen Media Research

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 7/15-7/21/13
FOX    MLB All-Star Game                                          3.2/10              4085
NBC    America’s Got Talent/Wed                              2.9/9                3696
CBS    Under the Dome                                             2.7/8                3459
NBC    America’s Got Talent/Tue                                2.5/7                3206
CBS    Big Brother/Sun                                              2.5/8                3188
CBS    Big Brother/Thu                                              2.4/8                3038
CBS    Big Brother/Wed                                             2.2/8                2761
FOX    MasterChef                                                     2.2/7                2763
FOX    Hell’s Kitchen                                                  2.1/7                2616
NBC    America’s Got Talent                                       1.9/7/               2361
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Broadcast Evening News Weekly Average Ratings (week of July 15, 2013)
NBC:       7.7 million total viewers; 1.6/7 and 1.91 million A25-54
ABC:       7.0 million total viewers; 1.5/6 and 1.81 million A25-54
CBS:       6.1 million total viewers; 1.3/5 and 1.56 million A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live+SD

Saturday A18-49 Analysis: Univision was tops among A18-49 viewers at .7/3, according to final primetime national ratings from Nielsen.  At 8p, Univision was number one with .7/3 for Sabado Gigante, with Fox’s pair of Cops eps averaging .6/3. NBC’s 48 Hours nipped at Uni’s heels at 9p, reaching .6/3 to Sabado’s .7/3, and won the 10p slot with 48 Hours earning .8/3 to Sabado’s slightly lower .8/3.

Live + Same Day Household Ratings: Saturday, July 20, 2013  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 2.7/5          Crimetime Saturday [r] 2.1/4, 48 Hours [r] 2.8/5, 48 Hours [r] 3.3/6

ABC: 1.4/3             Zero Hour 1.3/3, ABC Saturday Movie 1.4/3

FOX 1.3/2             Cops 1.2/3, Cops 2 1.4/3, Bones 1.4/3

UNI 1.1/2             Sabado gigante 1.1/2

NBC 1.1/2           American Ninja Warrior [r] 1.2/3, Crossing Lines [r] 1.0/2, Do No Harm 1.1/2

ION: .7/1             Monk [r] .6/1, Monk [r] .7/1, Monk [r] .7/1

TELE: 0.3/1            Voz Kids .3/1, Futbol .2/0

UMA: 0.3/1              Cineplex Sat .3/1

A18-49:  UNI .7/3, CBS .6/2, FOX .6/3, ABC .4/2, NBC .4/1, UMA .3/1, ION .2/1,TELE .1/1

Sunday A18-49 Analysis: FOX squeezed past CBS to catch the most A18-49 viewers with 1.2/4, according to final primetime national ratings from Nielsen. At 7p, ABC’s America’s Funniest Home Videos scored 1.0/4  to Fox’s .9/3 for The Simpsons. CBS’s Big Brother surged to 2.5/8 at 8p, to The Simpsons’ 1.4/5. Fox bounced back at 9p, averaging 1.3/4 for Family Guy and Animation Domination, against Telemundo’s 1.2/3 for Voz Kids. At 10p, Uni’s Sal y Pimienta grabbed a .8/2 over the .6/2 shared by CBS’s The Mentalist and ABC’s Castle.

Live + Same Day Household Ratings: Sunday, July 21, 2013  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 3.4/6          60 Minutes [r] 5.2/10, Big Brother 4.1/7, The Good Wife [r] 2.0/3, The Mentalist [r] 2.3/4

NBC: 2.3/4             America’s Got Talent [r] 2.2/4, Law & Order SVU [r] 2.7/4, Crossing Lines 1.9/3

ABC: 2.2/4             America’s Funniest Home Videos [r] 2.9/6, Celebrity Wife Swap 1.9/3, Whodunnit? 1.8/3, Castle [r] 2.0/3

FOX: 1.5/3             The Simpsons [r] 1.2/2, Simpsons Encore [r] 1.8/3, Bob’s Burgers Encore [r] 1.6/3, Family Guy Encore [r] 1.9/3, Animation Domination 1.4/2

UNIV: 1.2/2           Parodiando Sun 1.2/2, Sal y Pimienta 1.2/2

TELE: 1/1             Voz Kids 1.2/2, Acceso Total Voz .6/1

ION .8/1            Law & Order [r] .7/1, Law & Order [r] .9/1, Law & Order [r] .7/1, Law & Order [r] .8/1

UMA: 0.4/1              Cine de las Estre .3/1, Cine de las Estre .4/1

A18-49:  FOX 1.2/4, CBS 1.1/4, ABC 1.0/3, UNI .9/2, TELE .8/2, NBC .7/3, ION .3/1, UMA .3/1

Monday A18-49 Analysis: Univision‘s soaps won the net the top spot among A18-49 viewers at 1.9/6, according to final primetime national ratings from Nielsen.  At 8p, Univision’s Porque el Amor Manda’s 1.9/6 and ABC’s Bachelorette  both averaged 1.9/6, but even by scoring 2.0/6 at 9p, ABC’s single girl couldn’t match Uni’s Amores Verdaderos’s 2.3/7. CBS swooped in at 10p to steal a 2.8 for Under the Dome, versus the 1.6/5 Univision earned for Que Bonito Amor.

Live + Same Day Household Ratings: Monday, July 22, 2013  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 3.9/9          How I Met Your Mother [r] 2.8/5, 2 Broke Girls [r] 2.8/5, 2 Broke Girls [r] 3.3/5, Mike & Molly [r] 3.5/6, Under the Dome 7.2/12

ABC: 3.7/6             Bachelorette 4.5/7, Mistresses 2.8/5

NBC: 2.4/4             American Ninja Warrior 3.2/5, Get Out Alive: Bear Gryllis 2.2/3, Datelin NBC 1.9/3

UNI: 2.2/3             Porque el Amor Manda 2.1/3, Amores Verdaderos 2.6/4, Que Bonito Amor 1.9/3

FOX: 1.1/2           Raising Hope [r] 1.4/2, Raising Hope [r] 1.1/2, New Girl [r] 1.0/2, Mindy Project [r] 1.1/2

ION: 1.0/2             Criminal Minds [r] 1.1/, Criminal Minds [r] 1.1/2, Criminal Minds [r] 1.1/2

TELE: 0.8/1            Dama y Obrero .7/1, Marido en Alquiler .8/1, Senor de los Cielos 1.3/2

CW: 0.4/1              Hart of Dixie .4/1, Breaking Pointe .4/1

UMA: 0.3/0            Cineplex Mon [7p star] 0.2/0, Cineplex .3/0

A18-49:  UNI 1.9/6, ABC 1.6/5, CBS 1.5/4, NBC 1.3/4, FOX .7/2, TELE .7/2, ION .4/2, CW .2/1, UMA .2/1


Heather Jagels takes over responsibility for the HGTV and DIY Network creative  team as vp of creative services, reporting to senior vp, marketing and creative Denise Conroy.  Jagels, who joined Scripps in 2004, had previously been director of creative services and media strategies for DIY.

Paradigm‘s television literary department has added Zac Simmons as an agent. His previous position was at Kaplan Stahler.


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Sports & Second Screen:  Driving fan engagement and brand ROI

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This Day In History sponsored by Destination America:
1974 – The Supreme Court ruled Richard Nixon must turn over the Watergate tapes.

Answer to Our Last Trivia Question: Who played the mother of Randy’s (Brad Pitt) girlfriend on Dallas (1978-1991)? Priscilla Presley. Kudos to:  Jimmy Cuomo-Art Boy, Inc./Budapest, Amy Peccorino-Bethenny/NYC, Anthony Salerno-Horizon Media/NYC, Caryn Gray-Team Detroit/Dearborn, MI, Val O’Sullivan-Compass Point Media/Minneapolis, Cynthia New-Charter Media/Cape Girardeau, MO, John J. Wood-Wood Realtor/LA, Roz Seibold-EDA/Tucson, AZ, Tom Moore-Kalt Productions/LA, Jim Katz-Radcliffe Road Pictures/LA, Greg West-WATC/LA, Melissa Friedman/LA.

Today’s Trivia Question: Movie Star Theme Week: Name the Oscar winner who guested on Growing Pains (1985-1992) as Sasha, Luke’s (Leonardo DiCaprio) crush. (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Keep Watching & Reading,
Lynn Leahey

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JOB OPENING: SENIOR ANALYST, AD SALES RSCH/FX/NYC: 2+ yrs cable research, exp. w/Nielsen products & MRI, Star Media. Strong analytical, writing & verbal skills. Apply: (7/26)

JOB OPENING: SENIOR ANALYST, DIGITAL AD SALES RSCH/FX/NYC: 2+ yrs exp online or other new media research. Knwldg of Nielsen & ComScore reqd. Strg knwldge of Adobe/Omniture anlytics pref (7/26)

JOB OPENING: MANAGER, AD SALES RSCH/FX/NYC: 3+ yrs cable research, exp. w/Nielsen products & MRI, Star Media. Strong analytical, writing & verbal skills (7/26)

JOB OPENING: NAT’L SALES COORD/NBC UNIVERSAL/WEST COAST: Assist VP of Sales and Syndication, Maint nati’l sales orders, revisions, pre-emptions/make goods, post-logs, and discrepancies for the dept. Apply HERE (7/26)

JOB OPENING: MGR, SCRIPTED PRGRMNG & ORIG DVLPMENT/FOX INT’L CHANNELS/LA: Identify writers/ prod’s for TV dvlpmnt & TV formats/books/other source mat. 5yrs relevant work exp w/Min 2yrs exp dvlpmnt &/or current prgrmng @studio. Apply HERE (7/25)

JOB OPENING: DIRECTOR OF TALENT/VIACOM/NYC: Coord talent booking, strategy, plan’g logistics, & oversight at quarterly tentpole events and throughout the year for specific ntwks needs. 5-7 yrs related job exp. Full info/apply: HERE (7/25)

JOB OPENING: SALES PLANNER/Fox Broadcasting Co/Chicago: 2+ years digital media buying exp req, strong Excel skills req, knowledge of Comscore & media sales systems (7/25)

JOB OPENING: RESEARCH DIRECTOR/Nashville or KC: You choose. Support GM/Sales/News for multiple stations. Requires strong working kwldg of Nielsen. Ability to estimate/make projections & 1 sheets. Apply online at EOE (7/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/MPRM Communications/LA: Ability to interact in a fast-paced PR office. Exce organz’l skills, oral & written comm skills mandatory. Juggle several tasks at once a must. Email: [email protected] (7/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: LA-based Producer & Showrunner: with nearly 20 years worth of experience in non-fiction TV (news, talk, lifestyle, reality). I’m a great VO writer and a monster show, field, and post producer. Resume & reel at (7/27)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: The Middle [r] Suburgatory [r], Modern Family [r], The Neighbors [r], ABC’s The Lookout
CBS: Big Brother, Criminal Minds [r], CSI [r]
CW: Arrow [r], Supernatural [r]
FOX: MasterChef [r], MasterChef  
ION: In the Line of Fire, Windtalkers
MyTV: Numb3rs [r], Numb3rs [r]
NBC: America’s Got Talent, America’s Got Talent, Camp
PBS: Nature, NOVA, Nazi Mega Weapons
Telemundo: Dama y Obrero, Marido en Alquiller, El Senor de los Ciesos
UMA: Futbol, Futbol Central, Futbol
Univision: Porque el Amor Manda, Amores Verdaderos, Que Bonito Amor

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